As head of industry sales for The Weather Company, an IBM Business, Jana Friedman is responsible for overseeing sales strategy and leading the sales team focused on developing data-driven, media and technology solutions for the consumer product goods (CPG), financial services, insurance, and pharma industries. She is based in Weather’s New York office.
Previously, Friedman was director and head of national CPG sales at Twitter. In that role, Friedman and her team developed marketing solutions for CPG customers on Twitter, and consulted on both branding and direct response campaigns.
Prior to Twitter, Friedman spent a decade in the social and mobile gaming space where she pioneered some of the ad industry’s first video game deals. She’s held leadership roles at video game companies such as Electronic Arts, Double Fusion and WildTangent.
Throughout her career, Friedman has worked with Fortune 500 companies including Unilever, American Express, Reebok, Verizon, Coca Cola and many others.
Friedman holds a bachelor’s degree in journalism, advertising & marketing from the University of Wisconsin.