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MMS Chicago: The Now Economy
July 25th, 2017
Chicago, IL
20171206
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Gwen Morrison

Gwen Morrison

Gwen's career has been devoted to heightening brand connections throughout the retail environment as consumers move closer to purchase.

For the past 14 years, Gwen has run The Store at WPP, the world-leading communications services group. WPP companies include some of the most eminent agencies in the business of advertising, media, PR, branding, data analytics and research.

At The Store, Gwen is responsible for extending WPP’s leadership in retail innovation and supporting global resources for WPP group companies across the Americas and Australasia. The Store serves over 150 WPP companies and their clients, which include Coca-Cola, Ford, Microsoft, Target and Walmart International, to name a few. Gwen is charged with identifying issues and trends most important to retailers and brands around the world.

In 2010, she led a multi-year study to analyze the capabilities and risk taking of retailers in highly volatile, fast growth markets. This involved extensive field work and top level retailer interviews in South Africa, Turkey, Peru, Brazil, and China. The initiative was funded by Coca-Cola Retailing Research Council in Latin America.

Gwen started her career in Advertising and worked 10 years at Foote, Cone and Belding and also at Young & Rubicam. She was Managing Director of a retail strategy and design unit at Frankel, that was subsequently merged into Leo Burnett.

Gwen promotes best practices throughout the retail marketing community and has written numerous articles for business publications including Harvard BusinessReview, Brand Week, and Journal of Brand Strategy where she serves on the editorial board. Her views on retail have been quoted in TheWall Street Journal, the New York Times, and Business Week. Based in Chicago, Gwen is a speaker at many international events including the National Retail Federation. She is also a guest lecturer at Northwestern University, University of Chicago Booth School of Business, the University of Arizona’s Center for Retailing, and University of Indiana’s Kelley School of Business.

Last year, Gwen launched an iTunes U channel to promote leading thinking in Retail Brand Strategy and Innovation. All lectures are carefully curated as downloadable podcasts and have been highly rated.

Gwen graduated from Hampshire College with a BA and earned a Certificate in Advanced Advertising from Northwestern University and the 4 A's.