Greg is the Chief Strategy & Development Officer for Havas Media North America, overseeing strategy, content, and business development. Greg’s been a part of the Havas family for 14 years and moved to New York five years ago to establish a US presence for Cake, the content and social team within Havas. His experience spans media, sponsorship, content, editorial and social marketing for brands including Unilever, Nintendo, Vodafone, LVMH, Coca-Cola and Molson Coors.
Within the North American business Greg has established the Collective bringing strategists and content creators together to infuse media plans with smart thinking and collaborative creativity. He’s originally from the north of England and has an undergraduate degree in film and theater as well as an MBA with a focus on successful cultures within agencies. A TriBeCa resident, Greg serves on the Board of the Lower Manhattan Cultural Council and enjoys escaping upstate on the weekends.
Fun Fact: Greg nearly starred in a UK soap opera.