February 27, 2017

Gen Feminist: The New Rules for Brand Engagement with Women 11:25  -  11:50 Gen Feminist: The New Rules for Brand Engagement with Women Hall 8.0 NEXTech Theatre B

Gen Feminist: The New Rules for Brand Engagement with Women

Borja Castresana
Charlotte White
JaimeDelValle
Lisa Donahue

Moderator – Charlotte White, Global Strategy Partner, Carat

Session Description

Is “Feminism” the new “F-word?” Personal feelings aside, there’s no denying that a new feminist movement is rippling around the globe — and it’s drastically changing the rules for how brands engage with women. Add in the influx of new platforms like Snapchat filters and shoppable video ads, and it’s the perfect storm of opportunity … But only for brands that can nail the right tone and format. So what are the new rules for connecting with Gen Feminist? Our panel of marketing leaders from L’Oreal, Desigual, Carat and Starcom Worldwide will tackle this question with candor, case studies and tales of success.

Speakers:

Charlotte White

Charlotte White

Global Strategy Partner
Carat Logo

Jaime Sansierra

Jaime De Valle Sansierra

Chief Marketing Officer
LOreal_Logo_2017

Borja Castresana

Borja Castresana

Global Chief Marketing, Communications Officer
Desigual_logo_2017

Lisa Donohue

Lisa Donohue

Global Brand President
Starcom Worldwide

Session Category :  Barcelona 2017