Is “Feminism” the new “F-word?” Personal feelings aside, there’s no denying that a new feminist movement is rippling around the globe — and it’s drastically changing the rules for how brands engage with women. Add in the influx of new platforms like Snapchat filters and shoppable video ads, and it’s the perfect storm of opportunity … But only for brands that can nail the right tone and format. So what are the new rules for connecting with Gen Feminist? Our panel of marketing leaders from L’Oreal, Desigual, Carat and Starcom Worldwide will tackle this question with candor, case studies and tales of success.
Session Category : Barcelona 2017