What’s the secret for capturing customer attention? Telling epic stories that inspire people to act, share and buy. So what’s the secret for creating brand stories that people can’ ignore? For the next generation of marketers, it’s all about the data. Following the digital trail that customers leave behind is key to figuring out which stories matter most, when to tell them, and which platforms to choose for delivery. In this lively discussion, senior leaders from Sears, Havas, McCann Worldgroup and Fluent will uncover best practices for using data-driven storytelling to captivate and entertain.
Session Category : Barcelona 2017