February 27, 2017

Follow the Breadcrumbs: Using Data to Tell Epic Stories 1:40  -  2:05 Follow the Breadcrumbs: Using Data to Tell Epic Stories Hall 8.0 NEXTech Theatre B

Follow the Breadcrumbs: Using Data to Tell Epic Stories

JonCarney
JordanCohen
KeremTomak650
YvonneO'Brien

Moderator – Jon Carney, CDO, McCann Worldgroup, EMEA

Session Description

What’s the secret for capturing customer attention? Telling epic stories that inspire people to act, share and buy. So what’s the secret for creating brand stories that people can’ ignore? For the next generation of marketers, it’s all about the data. Following the digital trail that customers leave behind is key to figuring out which stories matter most, when to tell them, and which platforms to choose for delivery. In this lively discussion, senior leaders from Sears, Havas, McCann Worldgroup and Fluent will uncover best practices for using data-driven storytelling to captivate and entertain.

Speakers:

Jon Carney

Jon Carney

Chief Digital Officer, EMEA
McCannWorldGroup_Logo

Kerem Tomak

Kerem Tomak

Chief Marketing Analytics Officer

Yvonne O’Brien

Yvonne O’Brien

Group Chief Insight & Data Officer
HavasMediaGroup logo

Jordan Cohen

Jordan Cohen

Chief Marketing Officer
Fluent Logo
Sponsors
Fluent Logo RGB

Session Category :  Barcelona 2017