Eric leads the global marketing agency’s presence in the Americas. Eric has vast marketing experience having worked with a number of major global brands over the last decade including HSBC, Reebok, Sprint, and Adidas. He uses his extensive knowledge and experience to help drive M&C Saatchi Mobile’s business forward.
M&C Saatchi Mobile is now one of the world’s largest global mobile agencies with over 70 employees in offices located in London, New York, Los Angeles, San Francisco, Singapore, Sydney, New Delhi, Bangalore and Berlin. It offers the full range of mobile marketing services including mobile media planning & buying, mobile production and mobile strategy.
In 2006, Eric joined the founding team of Inside Mobile, one of the first mobile-focused marketing and advertising agencies.
Working across all areas of business with a focus on managing technology and strategy, Eric played an important role in promoting Inside Mobile as a leader in the industry.
By 2010, following a track record of award-winning successes, Inside Mobile was sold to M&C Saatchi and rebranded M&C Saatchi Mobile.
Eric moved to the US to open M&C Saatchi Mobile’s first international office and heads up offices in New York, Los Angeles, and San Francisco.