Emma leads digital investment for Mindshare’s West Coast and Atlanta markets, working across brands such as Lionsgate, Nordstrom, Nature Made, and Campari. As the lead on digital buying, she’s responsible for driving forward Mindshare’s approach to initiatives such as trading, viewability, and programmatic.
A seasoned media veteran, Emma brings more than 15 years of industry experience to her role, having worked at agencies such as OMD, Carat, and more. She started her career in London as a TV buyer, before moving up to lead a TV trading team. She then transitioned to the world of digital; in her first role there, she masterminded and implemented the setup of a digital buying team. She then moved into a sales role for digital technology platform PulsePoint, where she was responsible for their UK sales operation.
Emma was recently named one of the winners on Cynopsis Digital’s inaugural ͞It List,͟ honoring top leaders across digital media.