Ellen Liu has dedicated 20 years to Consumer Package Goods (CPG) Marketing/Media with experience on both the client and agency side responsible for spearheading the development and execution of integrated campaigns across platforms including TV, digital/mobile/search, social media, e-commerce and entertainment marketing initiatives. In her tenure, she has been on the forefront of driving Clorox towards becoming a data-driven consumer marketing company that operates in a much more automated manner that balances both the magic and the math of marketing. In her current role as Sr. Director of Media/Marketing Communications at The Clorox Company, she oversees all Media Strategy and Investment across the portfolio of Clorox brands and responsible for driving innovation through original content development, embracing leading digital trends and technologies, advancing measurement capabilities and building strategic partnerships across the media community. Prior to joining Clorox, Ellen worked at T.N. Media, New York, managing national media buying for top brands, including Nabisco, Campbell Soup, and Quaker Oats.