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MMS Chicago: The Now Economy
July 25th, 2017
Chicago, IL
20171101
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Dustin Cohn

Dustin Cohn

Head of Brand Management and Marketing Communications - Marcus by Goldman Sachs

Dustin is head of brand management and marketing communications for Marcus by Goldman Sachs, spearheading communication strategy, consumer insights and content creation, as well as overseeing social and earned media for the brand. He joined Goldman Sachs in 2015 as a managing director and led the development of the brand architecture, positioning, naming, brand identity and first-ever advertising campaign for Marcus.

Prior to joining the firm, Dustin was chief marketing officer for Jockey International. Before that, he was chief marketing officer of Optimer Brands, a Sterling Partners Private Equity portfolio company. Dustin also spent eight years at PepsiCo and was the director of marketing for Gatorade and Propel. He was responsible for advertising, national promotions, retail and consumer marketing, entertainment marketing, and product innovation. Prior to that, Dustin was vice president management director at Foote Cone & Belding, where he led the Gatorade advertising account group. He began his marketing career with an earlier tenure at PepsiCo in the Pizza Hut division.

Dustin earned a BBA from the University of Wisconsin-Madison and completed the Executive Leadership Program at Harvard Business School.