Doug Rozen leads digital and innovation activities at OMD, the world’s most creative media agency. Every day, he exploits the intersection of technology, creativity and data to provide clients the best insights, ideas & results. Doug has been recognized for building & leading success digital teams and has been fortunate to be a part of numerous award-winning digital firsts. Doug is also on the board of the Mobile Marketing Association and serves on its Executive Committee.
Before OMD, Doug was Chief Innovation Officer & SVP/General Manager at Meredith’s Xcelerated Marketing. At MXM, he led emerging media (150 mobile & social experts), oversaw new ideas and services (video, IoT, beacons, VR/AR, social CRM) and ran the entertainment client portfolio. Clients included: NBC, AMC, FX, ABC Family, Fandango, Sony, Kraft, Bayer, Church & Dwight, J&J, Kia, Chrysler, Taubman, SeaWorld & GSK.
Prior to Meredith, Doug was SVP, Global Lead – Communications, Design & Emerging Technologies at Aimia (formerly Carlson Marketing). There, he developed and oversaw the global loyalty provider’s agency services including creative, digital, media, mobile, social & strategy offerings as well as helped the acquisition by Aimia. Clients included: Visa, AT&T, Chase, GM, Hallmark, Delta, P&G, Coke, JetBlue & Ford.
Before Carlson, Doug was Senior Partner and Managing Director at JWT where he established digital@jwt and then combined JWT’s digital, direct and data offerings to form connect@jwt. This ultimately lead to RMG Connect – one of the top non-traditional agencies at its time. Clients included: Unilever, Nestle, Kraft, U.S. Marines, HSBC, Orkin & Western Union.
Doug’s prior experience includes building an intranet for an auto OEM, designing the first online acquisition campaign for a national ISP & streaming one of the first collegiate football games.