Debra Bass

DebraBass

Debra Bass

Johnson and Johnson
President, Global Marketing Services

Debra is President of Global Marketing Services at Johnson & Johnson (J&J) Consumer Companies. In this capacity, she is responsible for leading development of world-class marketing capabilities to drive transformational business growth behind J&J’s $14B portfolio of global and regional brands. Her key focus is on developing a modern marketing playbook which speaks to a new world order of business/brand building fusing classical marketing discipline with new ages practices to compete in a constantly connected, omni-channel “flat” world.

Prior to his role, Debra was Global President of the $2B+ Global Baby Care Franchise. In this capacity, she was responsible for delivering the long term growth strategy of the Baby Care Needs State, building a pipeline of innovation and strengthening brand equities behind a portfolio of brands including: the iconic JOHNSON’S™ global mega-brand, AVEENO BABY™, PENATEN™, ELSKER™, and DESITIN™.

Debra has a broad base of experience gained through diverse industry, company, and brand experiences in both the Consumer Packaged Goods and Healthcare industries. While at J&J, Debra has held leadership positions in both the Consumer and Medical Devices Sectors. She also spent time at Bristol Myers Squibb and Panasonics Consumer Electronics Company. Debra started her career at Procter & Gamble in Brand Management on the Tide Brand and also spent time in the Beauty Care Sector in both Global and Regional Roles in the Cosmetics business.

Debra is actively committed to advancing Women’s Leadership. At J&J Companies, she serves on the Global Women’s Leadership Initiative Steering Committee. Debra also serves on the P&G Alumni Women’s Forum Steering Committee. Most recently, Debra was recognized with a Tri-State Diversity “Most Powerful and Influential Women” award for her commitment to Women.

Debra holds a B.A. in Public Policy from Duke University and an M.B.A. in General Management from the University of Michigan, Ross School of Business.