In 1998, David Goodrich pioneered the first-ever online rich media campaign for Standard & Poor’s Personal Wealth. Soon after, in 1999, he was recruited to both Bluefly.com & Internet Shopping Network (ISN), first-ever ecommerce websites, as an Advertising Manager, but grew into Marketing Director under Barry Dillar at ISN. Since 2013, David has been Head of global ecommerce and for 21st Century Fox. In addition, David serves as a senior advisor for DistroScale.com, ScreenBid.com, Quidd.com, 4KUniverse, and Solid Opinion.com.
Prior to Fox, while President of Ignition Interactive, Ad Age’s Creativity Online recognized David Goodrich as a top 50 creative amongst the most influential creative thinkers and doers in the world, right along-side Jay-Z and Daft Punk. That same year Ignition received Canes prestigious Bronze and Golden Lion awards. Before CBS, Mr. Goodrich spent over 10 years innovating for the world’s leading advertising agencies, mostly at the helm of Digital, pioneering global creative and media work on behalf of Procter & Gamble, APPLE, Johnson & Johnson, GlaxoSmithKline, and all divisions of SONY, along with hundreds of other leading global brands.
David currently lives in Redondo Beach, California, with his two teenage sons, Myles (13) and Dylan (16). Mr. Goodrich most proudly holds the title of Educational Instructor and Leadership coach for his oldest son who is a junior in high school.