A former television reporter, Dave Karraker has more than two decades of communications and marketing experience focused on consumer packaged goods, consumer technology, ecommerce, and retail. In his role at global spirits giant Campari Group, he serves as the lead for U.S. corporate communications and brand public relations, but has evolved his group to also manage influencer relations, digital strategy, social media, entertainment partnerships, sponsorships, philanthropy, and licensing.
Dave’s most recognizable and awarded work includes serving as the architect of Campari’s Negroni Week – the largest charitable giving program in the global spirits industry – as well as the communication lead behind the on-trend Aperol Spritz, Wild Turkey’s partnership with Matthew McConaughey, and SKYY Vodka’s promotional support of Sex and the City. In addition to working on such brands as Maker’s Mark, Stoli, Martha Stewart, and Microsoft, he directed communication strategies for the launch of PlayStation 3, Sega Dreamcast, Kmart’s ecommerce division, the Tomb Raider video game franchise, and Virgin’s video game division.
In conjunction with his U.S. role, Dave currently serves as the communications liaison for Canada, Mexico and the Caribbean for Campari Group. He is also a member of the Distilled Spirits Council of the United States’ Community Affairs Committee, and was also on Sony’s Global Communications Steering Committee and Allied Domecq’s Global Communications Council.
AKA: David Karraker, Dave Karracker