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MMS Chicago: The Now Economy
July 25th, 2017
Chicago, IL
20171206
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Darren McColl

Darren McColl

Global Chief Brand Strategy Officer - SapientRazorfish

As Chief Brand & Marketing Strategy Officer for SapientRazorfish, Darren’s primary role is to help business grow by bringing insight through strategy and inspiration to creativity. He is also co-author of the New York Times best seller Storyscaping; Stop Creating Ads, Start Creating Worlds.

Darren is responsible for driving the value and effectiveness of our marketing engagement services, including: Brand & Marketing Strategy, Media Services, Content Services and Marketing Sciences. He also leads our strategic organizational pillar of “Marketing Modernization”–a team dedicated to the evolution of marketing for the current tech enabled world.

Over the span of almost 30 years, Darren has been involved with both the client and agency sides driving innovative marketing and effective consumer engagement at every turn. Today this experience provides leadership and direction for the ongoing transformation of organizations through marketing practices that drive optimal efficiency and effectiveness.

Daz has been internationally recognized as one of the world’s leading strategists. His awards include three Cannes Lions Grand Prix, Effies, MIXX, New York Festivals, One Show, Clios and D&AD Black Pencils.