Darin is one of the few Advertising veterans that has spent equal time in ATL advertising and pure-play digital. He started his career in 1990 at Leo Burnett Canada where he rapidly rose through the ranks of client service developing 360 degree campaigns for P&G, Kraft General Foods, Cadbury and Bell Canada. Darin was also an early believer in digital and, in 1995, created Leo Burnett Interactive.
In 1997, he and his wife moved to the US. Riding the dot com boom and bust, Darin and a handful of other executives first created and then consolidated the industry ultimately building Razorfish – selling it first to Microsoft in 2007 as part of a $6.6B deal and then to Publicis in 2009.
After a four-year stint at Crispin Porter & Bogusky, where he founded their London office and integrated their Swedish operations, he joined POSSIBLE to run and build the EMEA business. Over the last two years, he has successfully restructured the London and Polish operations, returning them to profitability and growth; found & acquired a digital agency in Germany to further expand POSSIBLE’s footprint; and lead & won pitches for Danone, Nestle, and Adidas to name a few.
The EMEA business now consists of offices in London, Munich, Katowice, Budapest, Moscow and offshore operations in Buenos Aires and Pelotas.