February 27, 2017

Cracking the Location-Based Marketing Code 4:05  -  4:30 Cracking the Location-Based Marketing Code Hall 8.0 NEXTech Theatre B

Cracking the Location-Based Marketing Code

Michael Weaver_Headshot

Moderator – Michael Weaver, VP Product Strategy – Mediamath

Session Description

Mobile gives marketers the power to reach people wherever they are — but only if a brand can crack the specific code of where, when and how to deliver the message. From push notifications and geofencing, to SMS coupons and mobile banners, how should marketers select which location-based tools to deploy? And how can they be sure that the location data they’re gathering is accurate? Mediamath and DigitasLBi will help define what “location-based” advertising really is, and share campaign examples across retail, automotive and CPG in this fireside chat.


Michael Weaver

Michael Weaver

VP Product Strategy
Media Math

Ilicco Elia

Ilicco Elia

Head of Mobile
MediaMath logo

Session Category :  Barcelona 2017