Mobile gives marketers the power to reach people wherever they are — but only if a brand can crack the specific code of where, when and how to deliver the message. From push notifications and geofencing, to SMS coupons and mobile banners, how should marketers select which location-based tools to deploy? And how can they be sure that the location data they’re gathering is accurate? Mediamath and DigitasLBi will help define what “location-based” advertising really is, and share campaign examples across retail, automotive and CPG in this fireside chat.
Session Category : Barcelona 2017