February 27, 2017

Connecting Cars & Consumers: How Mercedes Benz is Transforming the Auto Business 4:55  -  5:20 Connecting Cars & Consumers: How Mercedes Benz is Transforming the Auto Business Hall 8.0 NEXTech Theatre B

Connecting Cars & Consumers: How Mercedes Benz is Transforming the Auto Business

Marcus Breitschwerdt
Paran Johar

Moderator – Paran Johar, Global CEO, MMS

Session Description

Some brands let the future happen to them … Mercedes Benz is not that kind of brand. With an eye to giving drivers more of what they want on the road, in the dealership, and even in their pockets, the company has worked to retool its entire sales and marketing strategy. In an electrifying keynote, Marcus Breitschwerdt, CEO of Mercedes Benz Cars Europe, will highlight how the company is using everything from the IoT and autonomous driving, to ride-sharing and social science research to shape the future of the auto business.

Speakers:

Paran Johar

Paran Johar

CEO and Founder
MMS Logo

Session Category :  Barcelona 2017