Join Debra Bass, President Global Marketing Services, Johnson & Johnson Consumer Companies, to discuss J&J’s company-wide embrace of mobility; and how it has allowed the health leader to change the conversation they are having with people. Debra will highlight the importance to be mobile first in order to create total brand experiences: putting people at the center and underscoring cultural behaviors. And how it can positively shape the world we live in. She will share some of J&J’s best case studies to illustrate how brands can go beyond their product offering to be a force for good in people’s life.
Session Category : Barcelona 2017