Christopher Yatrakis joined Ericsson in 2017 as Head of Data Partnerships, Business Development where he is responsible for User Data Acquisition and Monetization from Publishers and other sources.
He joined us from Factual where he co-founded the Geopulse line of business for geo-contextual ad targeting and led the team responsible for new client work with mobile ad technology and publishing companies as Vice President, Business Development. Prior to Factual, Chris was a pre-IPO contributor at Millennial Media where he helped cement the company’s aggressive rise in the mobile ad marketplace.
Chris has over 23 years experience in the ad technology marketplace as an executive, leader and key contributor working with Publishers, Agencies, Brands and Channel Partners. At Millennial Media, he served in a variety of roles including Regional Vice President and Strategic Business Development. Chris worked at DoubleClick on the TechSolutions Team and at Ziff-Davis, PC Week as District Sales Manager after beginning his career on the buy-side as a media planner on NEC Technologies (back in the heady days of CD-Rom Multimedia).
Chris earned a BA in Government and Anthropology at Skidmore College (Go Thoroughbreds!) and lives in the San Francisco Bay Area with his wife, with whom he enjoys frequent travel to warm and sunny points of interest.