Chris Curtin is the Chief Brand and Innovation Marketing Officer at Visa Inc., where he is responsible for shaping Visa’s marketing strategy to drive adoption of digital-payment products and platforms in new channels and with financial institutions, merchants, developers and technology partners. Additionally, he is responsible for the stewardship of the Visa Brand, Product and Sponsorship marketing efforts.
Before joining Visa in 2013, Curtin was Senior Vice President of Marketing Strategy, Innovation and Operations at HP, where he developed and executed HP marketing strategy, customer engagement, multi-purpose innovation and helped drive the HP brand in existing and emerging channels. His oversight included marketing operations, digital and social media, mobile marketing and HP.com, the company’s global web flagship.
Prior to HP, Curtin was Vice President of Global Media & Technology at The Walt Disney Company, directing the company’s new media marketing and technology initiatives. In his 13 years at Disney, he also managed global media buying, planning and digital-channel initiatives. He served as the principal architect behind a plan to move Disney Destinations into the digital space; structured and implemented Disney Travel on Demand, the first interactive travel cable channel; and launched Disney’s first external commitment to user-generated brand marketing via a Disney Parks channel on YouTube. He served as a special adviser to Michael Eisner as Vice President of Corporate Synergy and Special Projects.
Chris earned a B.A. in political science from Denison University and a juris doctor degree from Georgetown University.