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MMS Chicago: The Now Economy
July 25th, 2017
Chicago, IL
20171101
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Chris Colborn

Chris Colborn

Chief Design and Innovation Officer - R/GA

As Chief Design and Innovation Officer, Chris focuses on R/GA’s core mission to build our clients’ brands and businesses. Specifically, by helping our clients uncover customer needs, define brand purpose, assess category adjacencies and anticipate technology adoption, in order to identify strategic whitespace for disruptive ideas.

Chris has a global remit, and drives the development and integration of R/GA’s offices and capabilities worldwide, especially at the intersection of Business Transformation and Products & Services Innovation. In addition to advising some of the world’s largest and most innovative companies, he mentors agile Internet of Things (IoT) start-ups via the R/GA Accelerator.

During his 16 years at R/GA, Chris established our systematic design practice, founded and championed our Experience Design and Experience Strategy teams, expanded our global client portfolio, and cultivated design thinking to generate groundbreaking brand experiences as R/GA’s first Chief Experience Officer.

With 25+ years of academic and professional experience across business, design, and engineering, Chris acts as a point of integration within R/GA, as we evolve our mission in the Connected Age. He is an executive member of the International Academy of Digital Arts and Sciences as well as an inaugural member of the Architizer A+ international jury.