Bre Rossetti is SVP of Strategy & Innovation at Havas Media. She leads the Fidelity media team and is also charged with championing the agency’s innovation agenda. In her capacity as the Boston innovation lead, Bre is charged with helping navigate the impact of new technologies on consumer behavior.
Bre joined the Havas Media Boston office in August 2014 after spending the previous 3 years leading the communications planning department at Arnold Worldwide. While at Arnold, Bre was responsible for the integrated effort behind truth’s effie- award winning 2014 campaign that is credited with reducing youth smoking rates by over 12%.
In her 10+ year career Bre has worked on both sides of the Atlantic. Prior to landing on the East Coast, Bre was based in the UK where she where she was responsible for the launch of the retail epicenter, Westfield London- a campaign that nabbed her a Cannes Lion.