As Head of Global Media and Consumer Engagement, Beth leads a team of worldwide professionals at Motorola Mobility to develop best in class media and digital strategies, programs and partnerships. She is responsible for developing and leading global partnerships; internal capabilities and developing strategies and best practices across all consumer touch points.
During her prior roles, Ms. Reilly was responsible for developing the global digital strategies and award-winning campaigns for brands like Barilla, Oreo, Trident and Cadbury Dairy Milk, as well as securing global relationships with key partners and agencies. Under her leadership, Oreo grew to a global social powerhouse and Mondelez signed the first mobile-only deal with Google.
Ms. Reilly also was one of the original Digital and Social Marketing pioneers for Kraft Foods’where she started as a brand manager and then led content planning and development for Kraft Foods’ successful food&family CRM program before starting the digital team.
Prior to Kraft Foods, Beth worked on the McDonald’s Global Happy Meal Program, at Universal Studios in Corporate Marketing and Partnerships and at Leo Burnett Worldwide on Blue Chip brands like McDonald’s, Kellogg’s and The Walt Disney Company.
Ms. Reilly lives in the Chicago suburbs with her husband and three children where she is very involved in her community and runs her own successful marketing consultancy, Digital Matter, LLC.