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MMS Chicago: The Now Economy
July 25th, 2017
Chicago, IL
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Autumn White

Autumn White

Head of Digital, West - OMD

Autumn White is currently the Head of Digital, West Coast for OMD. She helps to craft the vision for how all digital channels drive existing and new clients’ businesses. Influence and inspire all teams and functions across the region to ensure the digital vision comes to life in the work. Lead ongoing digital thought leadership and education internally and externally. With the complex and always shifting digital space, she integrates with and across the broader teams (creative partners, media owners and most of all, clients). She focuses on insuring OMD’s Digital Strategy and Investment vision and practices are consistently delivered on for clients. Prior to that, she spent the past several years helping to lead and evolve OMD’s digital analytics offering. Before OMD, Autumn spent many years focused on the automotive vertical. She spent 3 years at Toyota where she developed their internal analytics team supporting the Toyota, Lexus and Scion brands. She also worked on Nissan and Infiniti, as the Manager of Business Intelligence at The Designory.