Ariana has built a career out of building and growing relationships between people and brands. She’s created connections with virtually every group of people out there: Moms, business travelers, political elites, kids, teens and tweens. Fashion lovers and home improvers. Affluent shoppers and deal hunters. Immigrants and emigrants. First time home buyers and students. And the list goes on and on. Her innate understanding of how to connect with people stems from her nearly two decades of being plugged into the world of strategy. She has crafted strategy at the local, hyper-local, regional, national and global levels, and she has worked with multicultural and general market audiences. Ariana has led digital strategy teams within award-winning advertising agencies including mcgarrybowen, The Vidal Partnership and JWT, and she holds an M.A. in Media Studies. Before becoming Global Chief Strategy Officer at MRM//McCann, she led the U.S. East strategy team for two years. She has spent her career unearthing, tracking and understanding human behavior and decoding people’s drivers to interact with media and technology; examining and shaping the way in which people relate with family, friends, colleagues, trusted sources, and strangers through technology; and coming up with novel ideas that creatively engage people beyond technology.