Pay with an app. Pay with your phone. Pay with your face? Mobile is disrupting every aspect of the retail experience, from AR apps that let people virtually try on clothes at home, to mobile wallets with facial recognition technology for payments in-store. Dig into the most innovative ways that mobile is transforming how we shop and pay, including a look at Adidas Glitch, an app that turned buying football cleats into a personalized, gamified, uniquely rewarding experience.
Session Category : Barcelona 2017