As chief marketing officer, Andrew Hartshorn is responsible for setting Gatorade’s innovation agenda and marketing strategies, unlocking growth opportunities and leading the brand’s commercial business.
Hartshorn has played a key role in leading the company’s evolution from sports drink to sports fuel innovator, previously serving as a senior marketing director for Gatorade. He first joined PepsiCo in the U.K. at Walkers Crisps, transitioning to Tropicana after moving to the U.S.
Hartshorn has an extensive marketing background, beginning his career at a consultancy. He received his bachelor’s degree from Plymouth University and his master’s degree from the University of West of England.