Alyson N. Griffin is vice president of business-to-business (B2B) marketing strategy in the Global Marketing and Communications organization at Intel Corporation. She is responsible for global B2B marketing strategy, a role that includes support for Intel’s Data Center Group, Non-Volatile Memory Solutions Group and Programmable Solutions Group. Griffin also manages integrated marketing campaigns tailored to Intel business customers in various market segments, with a focus on cloud and analytics as well as key vertical industries, including retail, healthcare, manufacturing and communication service providers.
A veteran of marketing and communications in the technology sector, Griffin joined Intel in 2016 after more than 15 years at Hewlett-Packard Company, culminating in her role as vice president of Americas Marketing. She spearheaded numerous B2B and consumer marketing initiatives during her HP tenure, accruing extensive global and regional experience in the cloud, data center and networking environments. Griffin’s achievements include serving on the management team that pioneered the company’s “Going Epic” campaign for HP’s Personal Systems organization. Forbes acknowledged the successful effort as one of the top social media campaigns of 2015. Earlier in her HP career, Griffin spent a year in Geneva, Switzerland, where she restructured the marketing team to align with worldwide business strategy to fuel sales in the 80-plus countries in the Europe, Middle East and Africa region.
Before joining HP in 2000, Griffin spent five years at public relations agencies Porter Novelli and Wilson McHenry Company, where she managed teams and accounts focused on the internet and technology sectors.
Griffin holds a bachelor’s degree in speech communications from San Jose State University.