Alycia Mason leads the Starcom global team on behalf of client The Kellogg Company. In this role, Alycia works to drive brand-building initiatives across all media channels across 20 brands within Kellogg’s. Upon joining Starcom in 2012, Alycia led strategic planning for three business units within the Kraft Heinz Company portfolio, encompassing over 20 brands. She was also a key player in helping Kraft achieve its data-driven marketing vision.
Before her time at Starcom, Alycia held roles at media agency Mindshare, where she was a managing director, and was also on the client side of the advertising business serving as director of media at Luxottica Retail.