Mars is the CEO of Phonevalley, the world’s largest mobile agency, which was named Mobile Agency of The Year in 2009 and 2010 in the US. Alexandre also serves as Head of Mobile for Publicis Group and in this capacity oversees the strategic direction and mobile operations of the world’s third largest communications group. Among Phonevalley’s US clients are Bank of America, Coca Cola, Microsoft, Nestle, GM, Diageo, Abbott Labs and Cartier.
Alexandre Mars is a serial entrepreneur and expert in new technologies and digital communication. He has several companies to his credit in Europe and the US within various business sectors including venture capital, internet, mobile, social media and advertising. In his current role, Alexandre draws on 15 years of experience in business creation and development to spearhead mobile activities on behalf of Publicis Groupe globally.
At the age of 20 Mars founded one of the very first web agencies in Europe while continuing his studies at the HEC Business School and Paris Dauphine University. At 25, he embarked on a new venture and created his own investment fund and was one of the youngest players ever in international venture capital. In 2001, he established Phonevalley to pave the way for the emerging mobile marketing industry and in just a few years, propelled Phonevalley into the largest mobile marketing agency in Europe.
In 2007, Publicis Groupe acquired Phonevalley and named it its mobile advertising agency. Mars was appointed “Head of Mobile” at Publicis Groupe, thereby giving the world’s third largest communications group a gateway to the power of mobile. Today he continues to successfully lead Phonevalley (with 30 offices around the world) to its recognized global position and helps infuse the Publicis Group agency network with mobile marketing expertise through its international network.
Regularly quoted in The New-York Times, The Wall Street Journal and Advertising Age, Mars is sought after to share his mobile vision at industry events (MIT, CES, Advertising Week, OMMA, Digi:Day, AdTech, CTIA, GSMA Mobile World Congress, New York Mobile Media Summit, European Media Leaders).
Mars currently lives in New York with his wife and three children. An avid sports enthusiast, he spent summers of his childhood in the US where he developed his affinity for the San Francisco 49ers, the NY Jets and the Yankees. He engages in mixed martial arts and ran both the Paris and the New York marathons.