Advertiser and Agency Ticket Invitation Request

MMS Chicago: The Now Economy
July 25th, 2017
Chicago, IL
20180523
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Alexander Rea

Alexander Rea

Creative Technology Officer - DDB New York

As of October 2016, Alexander serves as the new Creative Technology Officer at DDB New York. In this role, he provides technology leadership and oversight for all of the agency’s projects and direct technology strategy, development and execution. This new role has been ideated as a modern creative refresh on the traditional CTO role, and will afford him the freedom to experiment, invent and guide creative and strategic thinking to deliver innovative digital solutions.

Alexander is a New York City-based creative professional with almost 20 years of advertising, production, design and development experience. A creative problem-solver at heart, his intricate knowledge of the digital world lends itself to projects of all shapes and sizes, allowing him to craft experiences from the ground up. His early roles as a developer makes him as comfortable coding as he is concepting, reaching beyond just the digital aspects to consider projects as a whole.

Alexander became involved in advertising in the late 90s, and ever since he’s always been working to integrate the role of a technologist within traditional creative agency models. As a “digital craftsman,” he integrates technology at the very start of a project, which has led innovative experiences for a wide array of Fortune 500 brands including Marriott, Sony, Lexus, Budweiser, Chrysler, Macy’s, Infiniti and Lockheed Martin.

He has designed, coded, produced, and directed everything from small marketing websites, to complex web platforms, mobile apps, interactive installations and VR experiences. Some of these projects contain back-end management systems that are as carefully crafted as the consumer-facing front-ends, including the award-winning Field Trip to Mars group VR project which has won over 50 awards across the industry including the most awarded campaign at the 2016 Cannes International Festival of Creativity. In 2017 he was also ranked #8 in the One Show Creative Ranking.

Active in the digital community as a mentor, Alexander has worked with R/GA’s accelerator program since its inception, along with NYC BigApps. He has also taught or guest lectured at advertising programs including Miami Ad School. You can find him presenting at industry events such as New York Media Festival, Maker Faire and TEDx.

Today you might also find Alexander posting a photo of something he’s wrenching on, a nerdy tech thing – or a cooking adventure – but when he has any free time Alexander spends the best of it with his family at their home in Brooklyn with his wife Nicole Miller (AD/CD), son Elliott Zander, and Badass Brooklyn Animal Rescue dog Charlie.