Alex Saric


Alex Saric

CMO & Head of Customer Success

Alex Saric has over 20 years’ experience building and growing B2B technology companies globally. In his current role, he leads the marketing and customer success organizations at Celtra, driving the overall marketing strategy and execution and ensuring customers maximize value from Celtra’s platform.

Previously, Alex held a range of leadership roles at SAP Ariba, initially joining Ariba to build its spend analytics business, which he led as general manager and grew into the global market leader. He then built and led Ariba’s international marketing organization until successful acquisition by SAP, transitioning to lead global business network marketing for SAP.

Earlier, Alex was a founding member of Zeborg where he developed the company’s first profitable software product, a procurement application for the technology vertical. He began his career in the U.S. military, serving as a Captain in the U.S. Cavalry, having led tank and scout platoons through 2 combat deployments.

Mr. Saric holds a B.S. in Economics from West Point and an M.B.A. from INSEAD