Alex is the OMG MD for mobile across EMEA, and as such leads our approach to ‘mobility’ across the organisation. Under his watch our service offering has evolved to encompass all elements involved in ensuring a client maximizes the mobile opportunity spanning strategy, product design and development, UX/UI design, media planning and buying, and programmatic trading. Alex’s team describe themselves as a bunch of creative technologists who work with clients to solve their business issues from a technology first perspective. His team spans the region and is able to deliver a consistent level of service across the multiple markets that make up the EMEA region.
Alex has worked in the mobile industry for over ten years, beginning when he first launched OMDUK’s mobile planning and buying operation in pre-iPhone days. During that period he oversaw the departments rapid growth in terms of the number of client projects and revenues generated, as well as generating a reputation for delivering high quality work, backed up by a number of high profile award wins including a Festival Of Media award for the best use of mobile, a Cannes Lion for best use of technology and an IAB creative showcase award.
In 2011 Alex was promoted to his current regional role, which works across all OMG agency brands. Subsequently, Alex has been shaping and developing all OMG companies approach to mobility, helping develop a product set that ensures we are able to lead the conversation and advise our multi-national clients on how to maximize new business opportunities offered by today’s rapidly developing mobile technologies.
Alex is a recognised industry figure speaking at events such as the GSMA Mobile world congress, DMexco, Doubleclick’s CAB event, and various IAB, MMA and DMA events. Alex also sits on Microsoft’s mobile advisory committee, and the IAB’s mobile leadership council.