First Look: Agenda for Mobile Media Summit Upfront @ Internet Week


It’s here! Your first look at the agenda for our biggest show of the year: Mobile Media Summit Upfront @ Internet Week.

We’re opening Internet Week New York on May 18 at the IAC Building with the best in the business—agency holding companies, media agencies and brands that know mobile advertising better than anyone else. Even more advertising giants are being added to the speaker lineup but here’s a taste of what’s in store.

9:30 – 9:50am
Mad (Ave.) Science: The Changing Agency
Asli Hamamci – Managing Director, Senior Partner, Mindshare

Data about consumers is growing ever more granular, allowing more precise mobile ad targeting and increasing campaign complexity. How do agencies realign their approach to take advantage of the change? Are agencies recruiting the right people and building the right organizational structures?

11:00 – 11:20am
View From the Top: WPP
Jeff Malmad – Managing Director, Head of Mobile, Mindshare
David Gaines – Managing Partner, Chief Planning Officer, North America, Maxus
Shenan Reed  President, Digital, North America, MEC
Jeffrey Hinz – Managing Partner, US Digital Director, Mediacom

Top media experts from across the WPP network share the emerging trends they’re following in location and the rest of mobile in 2015.

11:20 – 11:40am
Finding Your Programmatic Happy Place
Carl Fremont – Chief Digital Officer, MEC

Is more always better in programmatic? We discuss the key decision points in building an integration layer between SSPs and DSPs to optimize reach and maximize efficiency.

Check out the full agenda here.