As Chief Marketing and Communications Officer (CMCO), Keith is a member of the Unilever Executive and responsible for the Marketing, Communications and Sustainable Business functions.
His responsibilities are aligned to support Unilever’s vision: to double the size of the business while reducing its environmental footprint and increasing positive social impact. Keith sees sustainability as a driver of consumer-led profitable growth. He led the creation of the Unilever Sustainable Living Plan (USLP) and has also pioneered new ways of integrating sustainability into the business.
Keith has led a step change in marketing at Unilever, most notably with significant advances in digital marketing and technologies, and has championed the development of brands with purpose through Unilever’s Crafting Brands for Life strategy.
Keith is also Co-Chair, Consumer Industry Board at the World Economic Forum and Non-executive Director of Sun Products Corporation.
Boff is GE’s Chief Marketing officer leading all global marketing, brand, sponsorship, and customer experience for the company. In her role, Boff is focused on GE’s transformation to a digital industrial company, leading industry with software-defined machines and solutions that are connected, responsive and predictive.
Previously, Boff was GE’s executive director of global brand marketing.. She also served as CMO of iVillage Properties, part of the NBC Universal. Boff joined GE in early 2004 with 18 years of experience in marketing, advertising and communications including senior roles at Citigroup, the American Museum of Natural History and Porter Novelli.
Boff is a 2016 Matrix Award winner, 2014 AWNY Changing the Game Award winner and 2012 Media Maven. She is on the Board of Partnership with Children, a NYC-based organization which provides social support to hard-to-reach school children. Boff is also on the Ad Council’s Executive Committee and is a member of Marketing 50.
Boff earned a BA in Political Science and Psychology from Union College. She lives in Irvington, NY with her husband and two children.
Raja Rajamannar is chief marketing officer (CMO) for MasterCard. In this role, he has global responsibility for our advertising, sponsorships, promotions, research, insights, and digital and consumer marketing initiatives.
Mr. Rajamannar has an extensive background in the payments industry, proven global marketing expertise, and rich international experience. A truly global citizen, he has lived and worked all over the world, including posts in India, Dubai, London, New York and Chicago, as well as Louisville, Kentucky, and Cincinnati, Ohio.
Prior to Joining MasterCard, Mr. Rajamannar served as executive vice president and chief transformation officer at WellPoint, Inc. During his tenure at WellPoint, he led the company’s strategic direction and had enterprise-wide oversight for Marketing, Innovation, Corporate Development & Ventures, Consumer Data Analytics, Digital and International Operations. He also led WellPoint’s $10 billion Medicare Advantage business. Prior to WellPoint, Mr. Rajamannar served as chief innovation and marketing officer for Humana, a Fortune 100 Healthcare company. Earlier, he was with Citigroup for 15 years holding a number of roles, including global chief marketing officer, Cards and Payments, where he was responsible for transforming the company’s credit card business model and strategies. From 2004 to 2006, Mr. Rajamannar was chairman and CEO, Diners Club North America. He also served as head of credit cards for Citi’s Europe, Middle East and Africa (EMEA) region. Prior to Citigroup, he held a number of senior marketing positions with Unilever in India.
Mr. Rajamannar has a Master of Business Administration from the Indian Institute of Management, Bangalore, India, and a Bachelor of Technology degree in Chemical Engineering from Osmania University
Rich’s experience spans business leadership & transformation, brand management, omni-channel retailing, new product development and marketing. Achievements include helping to turn around Zales and a leadership role in the growth of the US diamond industry. His work has won both numerous effectiveness and creative awards, while his effort with De Beers won the IPA award for long-term business success. Rich is a retired rugby player, and a frustrated & overly optimistic horse rider. He lives in Dallas, has two daughters and dreams of the increasingly elusive quiet life.
As Head of Global Media and Consumer Engagement, Beth leads a team of worldwide professionals at Motorola Mobility to develop best in class media and digital strategies, programs and partnerships. She is responsible for developing and leading global partnerships; internal capabilities and developing strategies and best practices across all consumer touch points.
During her prior roles, Ms. Reilly was responsible for developing the global digital strategies and award-winning campaigns for brands like Barilla, Oreo, Trident and Cadbury Dairy Milk, as well as securing global relationships with key partners and agencies. Under her leadership, Oreo grew to a global social powerhouse and Mondelez signed the first mobile-only deal with Google.
Ms. Reilly also was one of the original Digital and Social Marketing pioneers for Kraft Foods’ where she started as a brand manager and then led content planning and development for Kraft Foods’ successful food&family CRM program before starting the digital team.
Prior to Kraft Foods, Beth worked on the McDonald’s Global Happy Meal Program, at Universal Studios in Corporate Marketing and Partnerships and at Leo Burnett Worldwide on Blue Chip brands like McDonald’s, Kellogg’s and The Walt Disney Company.
Ms. Reilly lives in the Chicago suburbs with her husband and three children where she is very involved in her community and runs her own successful marketing consultancy, Digital Matter, LLC.
Tina Edmundson is global officer of Luxury and Lifestyle Brands for Marriott International, Inc. including The Ritz-Carlton, BVLGARI Hotels & Resorts, EDITION Hotels, JW Marriott Hotels & Resorts, AC Hotels by Marriott, Moxy, Renaissance Hotels, and Autograph Collection Hotels. Her leadership includes defining and executing innovative and change-making global brand and operations strategies for the company’s luxury/lifestyle portfolio including more than 450 hotels across all brands in 38 countries.
As part of her responsibilities, Tina also plays an important role in the future development of the company’s luxury/lifestyle brands around the world, working closely with the company’s global development team to advance the creativity and innovation of Marriott International’s Luxury and Lifestyle Brands for next generation audiences. Additionally, she plays a critical role in defining global sales and marketing strategies for all brands, helping ensure that each is culturally relevant and resonates well with the mindset of their guests around the world in the luxury/lifestyle category.
Tina served in numerous leadership roles with Starwood Hotels & Resorts before joining Marriott International, including senior vice president of brand operations for Starwood’s Luxury Division where she established the W brand as a leader in the “lifestyle” lodging category. She also led the repositioning of the St. Regis brand in the luxury segment.
Tina is a graduate of the University of Bombay, India, and earned her MBA in Hotel & Restaurant Administration from the Conrad N. Hilton School at the University of Houston. She currently resides outside of Washington, D.C. with her husband and daughter.
About Marriott International’s Luxury and Lifestyle Brands:
Marriott International’s luxury and lifestyle brands portfolio currently includes The Ritz-Carlton Hotel Company, EDITION, JW Marriott Hotels & Resorts, Autograph Collection Hotels, Renaissance Hotels, AC Hotels by Marriott and Moxy Hotels. Accounting for approximately 25 percent of the company’s system-wide pipeline, Marriott expects to add more than 200 luxury and lifestyle hotel projects over the next several years, reflecting over $15 billion of investment by the company’s owners and franchisees.
Michael I. Roth is Chairman and CEO of Interpublic (NYSE: IPG), one of the world’s largest organizations of advertising and marketing services companies. Prior to serving in his current role, Roth was a member of the company’s Board of Directors.
Since assuming leadership of Interpublic in 2005, Roth has righted the company’s financial course and moved to make it an industry leader by defining new models that provide value to clients in a rapidly-changing media and marketing environment.
Prior to his current role, Roth was Chairman and CEO of The MONY Group Inc., a financial services holding company that provides a wide range of protection, asset accumulation and retail brokerage products and services through its member companies. Under Roth’s leadership, The MONY Group diversified its business mix, broadened its distribution channels and enhanced its ability to compete in today’s financial services marketplace.
Roth is a member of the Board of Directors for Pitney Bowes Inc., the Ad Council and the Gaylord Entertainment Company. He sits on the Leadership Committee of Lincoln Center for the Performing Arts; the Board of Directors of the Committee to Encourage Corporate Philanthropy and The National Center on Addiction and Substance Abuse at Columbia University (CASA). In addition, he is a Director of The Baruch College Fund and The Partnership for New York City. He is also a member of the Business Roundtable.
A certified public accountant, Roth holds an L.L.M. degree from New York University Law School and a J.D. from Boston University Law School. He is a 1967 graduate of the City College of New York.
As CEO of Starcom USA, Lisa Donohue is driving a true next-generation media agency focused on the convergence of media, technology and creativity; enabling the design of unique human experiences in the one-to-one era of marketing, at scale, with impressive results. Under Lisa’s leadership, Starcom has exceeded challenges on behalf of the world’s leading marketers and new establishment brands. She has driven Starcom’s industry-leading digital offering and invested heavily in the agency’s Data & Analytics practice. Since becoming CEO in 2009, Lisa has led Starcom to be the most awarded media agency in the country. In 2014, this success led Starcom Mediavest Group to be named Most Effective Agency Network by the North American Effies, and Media Network of the Year at the Cannes Lions International Festival of Creativity.
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