Boff is GE’s Chief Marketing officer leading all global marketing, brand, sponsorship, and customer experience for the company. In her role, Boff is focused on GE’s transformation to a digital industrial company, leading industry with software-defined machines and solutions that are connected, responsive and predictive.
Previously, Boff was GE’s executive director of global brand marketing.. She also served as CMO of iVillage Properties, part of the NBC Universal. Boff joined GE in early 2004 with 18 years of experience in marketing, advertising and communications including senior roles at Citigroup, the American Museum of Natural History and Porter Novelli.
Boff is a 2016 Matrix Award winner, 2014 AWNY Changing the Game Award winner and 2012 Media Maven. She is on the Board of Partnership with Children, a NYC-based organization which provides social support to hard-to-reach school children. Boff is also on the Ad Council’s Executive Committee and is a member of Marketing 50.
Boff earned a BA in Political Science and Psychology from Union College. She lives in Irvington, NY with her husband and two children.
Tina Edmundson is global officer of Luxury and Lifestyle Brands for Marriott International, Inc. including The Ritz-Carlton, BVLGARI Hotels & Resorts, EDITION Hotels, JW Marriott Hotels & Resorts, AC Hotels by Marriott, Moxy, Renaissance Hotels, and Autograph Collection Hotels. Her leadership includes defining and executing innovative and change-making global brand and operations strategies for the company’s luxury/lifestyle portfolio including more than 450 hotels across all brands in 38 countries.
As part of her responsibilities, Tina also plays an important role in the future development of the company’s luxury/lifestyle brands around the world, working closely with the company's global development team to advance the creativity and innovation of Marriott International’s Luxury and Lifestyle Brands for next generation audiences. Additionally, she plays a critical role in defining global sales and marketing strategies for all brands, helping ensure that each is culturally relevant and resonates well with the mindset of their guests around the world in the luxury/lifestyle category.
Tina served in numerous leadership roles with Starwood Hotels & Resorts before joining Marriott International, including senior vice president of brand operations for Starwood’s Luxury Division where she established the W brand as a leader in the “lifestyle” lodging category. She also led the repositioning of the St. Regis brand in the luxury segment.
Tina is a graduate of the University of Bombay, India, and earned her MBA in Hotel & Restaurant Administration from the Conrad N. Hilton School at the University of Houston.She currently resides outside of Washington, D.C. with her husband and daughter.
About Marriott International’s Luxury and Lifestyle Brands: Marriott International’s luxury and lifestyle brands portfolio currently includes The Ritz-Carlton Hotel Company, EDITION, JW Marriott Hotels & Resorts, Autograph Collection Hotels, Renaissance Hotels, AC Hotels by Marriott and Moxy Hotels. Accounting for approximately 25 percent of the company’s system-wide pipeline, Marriott expects to add more than 200 luxury and lifestyle hotel projects over the next several years, reflecting over $15 billion of investment by the company’s owners and franchisees.
Rich’s experience spans business leadership & transformation, brand management, omni-channel retailing, new product development and marketing. Achievements include helping to turn around Zales and a leadership role in the growth of the US diamond industry. His work has won both numerous effectiveness and creative awards, while his effort with De Beers won the IPA award for long-term business success.
Rich is a retired rugby player, and a frustrated & overly optimistic horse rider. He lives in Dallas, has two daughters and dreams of the increasingly elusive quiet life.
Spanish born and raised Jaime del Valle is the CMO for the L’Oréal group in Spain, a newly created role in charge of Media, Consumer and Market Insights, eCommerce and Digital Technology.
This role provides strategic support to all the business units and is responsible for the acceleration of the digitalization of the business that the L’Oréal Group has embarked on Globally.
Previous to this, he spent 13 years in General Motors holding several Marketing, Advertising and Digital positions in Europe, Latin America, Africa, M. East and Asia Pacific.
Jaime has a Bachelor’s degree in Business Administration by Universidad Autónoma de Madrid (Spain) and a degree in International Marketing by the University of Stockholm (Sweden).
He is married and has two daughters with names that are spelled and pronounced the same everywhere they have lived in.
Alan Gellman is Chief Marketing Officer at Esurance, where he leads integrated marketing, strategy, and product innovation.
Previously, Alan was Senior Vice President of Digital Marketing at Wells Fargo where he led digital advertising, including display, search engine marketing, mobile and social. Before that he led strategy, research and analytics for Wells Fargo’s Consumer Credit Group. Before joining Wells Fargo Alan built and led the E-Business division at Blue Shield of California, launching portals for consumers, providers, employers and brokers, and winning both customers and awards in the process.
He began his career in consumer packaged goods for such companies as Kraft, General Foods and ConAgra.
He has a B.A. in International Relations from University of Pennsylvania and an MBA from the University of Rochester’s Simon School. He lives in Oakland, California with his wife and two children and loves cycling in the Bay Area hills.
Kerem brings more than 15 years of experience as a marketing scientist and executive. He has expertise in the areas of omnichannel and cross-device attribution, price and revenue optimization, assessing promotion effectiveness, yield optimization in digital marketing and real time analytics. He has managed mid and large-size analytics teams in Fortune 500 companies and delivered large scale analytics solutions for marketing and merchandising units. His out-of-the box thinking and problem solving skills led to 4 patent awards and numerous academic publications. He is also a sought after speaker in Big Data and BI Platforms for Analytics.
Scott Redick works to make brands more thoughtful, interesting and entrepreneurial. As Managing Director, Creative Strategy, at Charles Schwab, he works to bring the brand’s promise and personality to life across the consumer experience. Prior to that, he headed up strategy at Heat, an integrated ad agency where he helped hatch durable brand strategies and award-winning creative ideas for clients such as Electronic Arts and Bank of the West. He has also worked at a digital agency, PR firm and influencer marketing outfit, giving him a broad view of the marketing landscape. Scott’s perspectives on marketing, culture and technology have appeared in Forbes, Fast Company, Advertising Age and The Harvard Business Review. A native of Wisconsin, Scott is a committed Green Bay Packers fan and an amateur cheesemaker.
Cherie heads Local Marketing at Lyft. In this role, she ensures that passengers across all of Lyft's markets know about and love the service. A seasoned marketing executive, Cherie was previously at Pinterest, where she led the go-to-market plan for Pinterest’s first-ever ads product, Promoted Pins. Prior to Pinterest, Cherie spent over eight years at Google, leading marketing for a range of Google products, including Google Shopping, Offers, Google+, DoubleClick, Display, and AdSense. Cherie started her marketing career at American Express, where her responsibilities included growing the small business customer base and developing new consumer and business products. She holds an MBA from the Kellogg School of Management and a BA in Public Policy from Duke University.
As Head of Global Media and Consumer Engagement, Beth leads a team of worldwide professionals at Motorola Mobility to develop best in class media and digital strategies, programs and partnerships. She is responsible for developing and leading global partnerships; internal capabilities and developing strategies and best practices across all consumer touch points.
During her prior roles, Ms. Reilly was responsible for developing the global digital strategies and award-winning campaigns for brands like Barilla, Oreo, Trident and Cadbury Dairy Milk, as well as securing global relationships with key partners and agencies. Under her leadership, Oreo grew to a global social powerhouse and Mondelez signed the first mobile-only deal with Google.
Ms. Reilly also was one of the original Digital and Social Marketing pioneers for Kraft Foods’where she started as a brand manager and then led content planning and development for Kraft Foods’ successful food&family CRM program before starting the digital team.
Prior to Kraft Foods, Beth worked on the McDonald’s Global Happy Meal Program, at Universal Studios in Corporate Marketing and Partnerships and at Leo Burnett Worldwide on Blue Chip brands like McDonald’s, Kellogg’s and The Walt Disney Company.
Ms. Reilly lives in the Chicago suburbs with her husband and three children where she is very involved in her community and runs her own successful marketing consultancy, Digital Matter, LLC.
Michael Lacorazza is Executive Vice President, Head of Integrated Marketing at Wells Fargo. In this enterprise role, Michael leads the development of scaled, integrated marketing campaigns across all lines of business and the management of key customer touch points: retail, media, digital and direct.
Prior to joining Wells Fargo, Michael was the Managing Director, Retail Marketing at TD Ameritrade. His responsibilities included creation of an enterprise-wide marketing plan and segmentation strategy, leading CRM initiatives, and all digital marketing efforts for the firm. Before TD Ameritrade, Michael was Vice President, Group Director at Digitas - where he led relationships across a variety of clients, including automotive, hospitality and media. Michael also held senior marketing positions at Marriott International and the Lexus Division of Toyota.
have a passion for growing brands and businesses. I believe that brands can represent much more than the
products they sell. With more than 100 Lions in Cannes (5 GPs involving 2 different brands), 12 D&AD Yellow
Pencils (involving 3 different brands), and 2 Grand Effies in North America, I am a mature global marketer
who pushes the creative boundaries to drive business growth.
I worked for about 18 years at Unilever. Starting as an intern in a factory, I moved up the ranks working on
almost every single product category at Unilever. In 2013, I was recognized as Grand Brand Genius by
Adweek and as International Marketer of the Year (M&M Global). In my last 4 years at Unilever, together
with the incredible Dove team, I led the groundbreaking "Dove Real Beauty Sketches" campaign, which
reached more than 200 million total views online (the most watched piece of branded content in history) and
6 billion impressions. Sketches also won an infinite number of awards (20 Lions in Cannes, 2 D&AD Yellow
Pencils, 1 Grand Effie in North America).
Now at Burger King, the challenge is to infuse the brand with purpose, modernize the design, train the
marketing team and generate brand love through innovation and advertising. The good news is that it seems
that our plan is working. BK’s business is consistently growing ahead of the industry. And campaigns like
Proud Whopper (13 Cannes Lions, 1 Grand Clio and 1 D&AD Yellow Pencil in 2015) and McWhopper (19
Cannes Lions in 2016-17, 6 D&AD Yellow Pencils, 1 Grandy, 1 Grand Effie in North America, 8.9 billion
impressions) are resonating with the audience creating lots of talk-ability and brand love. In fact, Burger King
became Client of the Year at the D&AD in 2016 and Cannes Lions Creative Marketer of the Year in 2017.
Personal recognition came in the shape of the 2017 Marketer of the Year from the AD Club of NY.
Lou Paskalis, Enterprise Media Planning, Investment and Measurement executive, joined Bank of America in 2013 from American Express. He oversees communications strategy and media investment across traditional, digital and social media channels with an eye toward driving innovative solutions across all lines of business. He also leads the media analytics practice and is the co-executive sponsor of the bank’s newly formed Content Center of Excellence which is uniting efforts to enhance narrative skills and build an enterprise wide capability.
Lou is a board member of the Media Ratings Council as well as the Mobile Marketing Association, where he co-chairs the attribution committee. He serves on multiple Interactive Advertiser’s Bureau (IAB) Advisory Councils and is a long serving jury member of the IAB MIXX Awards and Global Effie awards. Recently AdWeek magazine recognized Lou as the 16th most indispensable professional across marketing, media, advertising and technology. Joining Lou on this year’s list are industry leaders from Snapchat, NBCUniversal, GE and Google, among others. In its recognition, the magazine specifically cited Bank of America’s focus on creating unexpected partnerships and relevant content, both of which put the company into consumer and influencer conversations in more meaningful ways, driving deeper connections to the brand.
Lou lives in Manhattan and is an avid Formula One automobile racing fan and enjoys traveling and reading.
Robert (Rob) Candelino is the Vice President of Marketing/General Manager for Unilever’s Haircare business. He is responsible for some of America’s favorite beauty brands including Dove®, Dove Men+Care®, Axe®, Suave and TRESemmé. Rob joined Unilever Canada in 1997 and has since worked in Customer Development, Innovation, Brand and General Management roles across North America and globally. The work Rob and his team have done at Unilever has received numerous industry awards such as Integrated Campaign of the Year – Dove Men+Care from AdWeek in 2011 and Dove being named one of America’s Hottest Brands by AdAge in 2011. Additionally, Rob has also received several personal honors including being named as a 40 under 40 marketing executive from both Ad Age and Sports Business Daily in 2013. In 2008, Marketing Week in the UK named Rob a Power 100 marketer. In November 2013, Rob was inducted into the American Advertising Federation's Hall of Achievement for his significant contribution to the advertising and media industry.Rob is married and lives in NYC with his wife and two young boys. He holds an undergraduate degree from the University of Guelph in Ontario, Canada.
Chris is a Vice President within Mastercard’s Global Enterprise Partnerships organization. In this role he helps to commercialize new areas for Mastercard’s technology and network by partnering with enterprise level companies to address global opportunities.
Chris has more than 15 years of experience working in the digital media & partnerships, and product development space. He has managed a variety of award winning and trade recognized digital media and product integrations across the payments, consumer packaged goods, retail travel, automotive, and entertainment categories.
Prior to Mastercard, Chris led Product Management teams at Visa where he launched new loyalty and data solutions, and also spent time at Yahoo!, OMD, Saatchi & Saatchi Los Angeles and Universal McCann working on digital media strategy and execution for several of their top clients.
Chris has an MBA from Saint Mary’s College of California, and a BA from the University of California at Santa Barbara.
Rachel Weiss is an award-winning digital professional and recognized thought-leader with vast experience in emerging technology and digital marketing practices. Currently, she is responsible for creating digital marketing and innovation strategy focusing on mobile, social, content and disruptive technologies across L'Oréal USA. She is also responsible for new digital business ventures and partnerships at the company. Weiss leads relationships with VC firms and entrepreneurs to identify first-to-market opportunities for the beauty industry. Weiss is the founder of one of L’Oréal USA’s key initiatives – Women in Digital. This program supports women in the digital space by identifying and celebrating female entrepreneurs advocating digital and IT careers for women along with mentorship programs and testing opportunities. Weiss started her career at L'Oreal USA six years ago, in the Professional Products division where she worked on such brands as Redken, Pureology, Kérastase and Matrix. Prior to L'Oréal, Weiss was Vice President, eBusiness, at Citi Cards where she developed New Customer Acquisition strategies via emerging digital opportunities for all Consumer portfolios. While there she was responsible for creating the first mobile and social platforms. Previously at Wiley Publishing, Weiss oversaw online consumer marketing, brand optimization, advertising revenue development and online retail marketing programs for the publisher of Frommer’s, Cliff’s Notes and For Dummies. Weiss is a self-taught digital maven who began blogging to promote a stand-up career in comedy in the mid 90s. She initially shared her thought essays on her first blog Weissworld. Weiss currently blogs and podcasts Beware of the Babylon (www.bewareofthebabylon.com) and was a founder of the New York City Podcasting Association. She is a contributor to The Huffington Post and other blogs. Having held creative positions at Sony Pictures and Miramax films, Weiss features a rare blend of solid digital, brand and entertainment experience. Weiss is a featured speaker on msnbc, OMMA (Online Media, Marketing & Advertising), Internet Week, Adtech and has participated in many other conferences and events as both a speaker and panelist. In 2013 she was named one of Brand Innovator's Top 50 Women in Brand Marketing and most recently one of Ad Age’s Women to Watch 2014.
B. Bonin Bough is Vice President of Global Media and Consumer Engagement at Mondelēz International. In this role, Bough is responsible for all forms of media, including leading and developing the partnerships, internal capabilities and strategies across all forms of consumer connections, including digital, TV, print and outdoors. Since joining Mondelēz International, Bough has been the driving force behind Mobile Futures, a first-of-its-kind program that partners the company’s brands with leading mobile startups. He has also played an integral role within the teams behind OREO Daily Twist and the OREO Super Bowl commercial and real-time activations. Bough has been recognized as one of business’ hottest rising stars in lists that include Fortune’s 2011 “40 under 40”, Fast Company’s 2011 100 Most Creative People in Business, Ebony’s Power 100 and The Internationalist’s 2012 Internationalists of the Year. In 2013, he was inducted into the American Advertising Federation’s Advertising Hall of Achievement.
Prior to joining Mondelēz International, Bonin spent three and a half years at PepsiCo where he oversaw company-wide digital strategy and the implementation of social media tools across PepsiCo’s portfolio of food and beverage brands. Bough was instrumental in integrating digital media into PepsiCo's overall brand vision and growth strategy, helping to make them one of the most innovative companies in the world as recognized by Fast Company in their 2011 “Most Innovative Companies” issue. He is credited with bringing PepsiCo to SXSW and helping launch the groundbreaking PepsiCo10 and Pepsi Refresh programs, as well as creating Gatorade Mission Control and the Women’s Inspiration Network.
Previous to his work with PepsiCo, Bough was the Executive Vice President and Director of Weber Shandwick’s global interactive, social and emerging media practice, leading a global team of over one hundred people. He led strategic programming for the agency’s top clients, including MasterCard, Federation of Colombian Coffee Growers, BestBuy, Electrolux, Ambien, MAC Aids Fund, and Honeywell. Prior to this, Bough was a founding member and Senior Vice President at Ruder Finn Interactive (RFI) where he ran the interactive strategy unit and led the roll-out of the Europe and Asia digital practices.
Bough’s achievements in the world of interactive marketing have won him numerous awards, including a Webby, Stevie, Golden Pencil, Sabre, Big Apple, Com Arts, and SXSW Viewer's Choice for MrPicassoHead.com. Bough also taught for five years at NYU’s Center for Publishing, leading courses on the principles and applications of online publishing. He is the co-author of the 2010 book Perspectives on Social Media Marketing, and is a board member of the Mobile Marketing Association’s Executive Marketing Advisory Board, the Digital Collective and the Social Media Advisory Council. Bough attended Hartwick College, earning degrees in Physics and Political Science.
Peter Foster currently serves as the GM of Global Advertising and Brand Solutions across Match Group’s properties.
Before joining Match Group, Peter served as CRO for Wrap Media and from 2011-2015, Peter served as Vice President, Solutions Development at Yahoo. In this role, he led Yahoo’s Media Solutions as well as the company’s audience advertising business and mid-market sales team. Previously, he served as CRO at 5to1.com, which was acquired by Yahoo in 2011. Peter has extensive experience in advertising and sales and has held senior leadership roles at organizations including Hi5, Kosmix, Photobucket, Fastclick/ValueClick Media, Maxonline and L90.
Peter holds a bachelor of science degree from Kenyon College.
Ellen Liu has dedicated 20 years to Consumer Package Goods (CPG) Marketing/Media with experience on both the client and agency side responsible for spearheading the development and execution of integrated campaigns across platforms including TV, digital/mobile/search, social media, e-commerce and entertainment marketing initiatives. In her tenure, she has been on the forefront of driving Clorox towards becoming a data-driven consumer marketing company that operates in a much more automated manner that balances both the magic and the math of marketing. In her current role as Sr. Director of Media/Marketing Communications at The Clorox Company, she oversees all Media Strategy and Investment across the portfolio of Clorox brands and responsible for driving innovation through original content development, embracing leading digital trends and technologies, advancing measurement capabilities and building strategic partnerships across the media community. Prior to joining Clorox, Ellen worked at T.N. Media, New York, managing national media buying for top brands, including Nabisco, Campbell Soup, and Quaker Oats.
As Global Brand President for Starcom Worldwide and member of the Publicis Media global leadership team, Lisa Donohue is driving a next-generation media agency focused on the convergence of media, technology and creativity. Starcom Worldwide is the leading global media agency brand within Publicis Media, part of Publicis Groupe, driving more than $26 billion in global media billings for client partners. In her role, Lisa is responsible for global brand vision, culture, partnerships, talent and product excellence, and is enabling the design of unique human experiences with impressive results.
Most recently serving as Starcom USA CEO, Lisa guided that office to exceed challenges on behalf of the world’s leading marketers and new establishment brands, including Airbnb, Samsung, Procter & Gamble, Bank of America, Kellogg’s, Kraft Heinz, Visa and more. In this role she led $10.3 billion in media billings and more than 1,100 employees spanning four U.S. office locations. She drove Starcom's industry-leading digital offering and built out the agency’s data and analytics practice.
During her six-year tenure as U.S. CEO, Lisa led Starcom to be the most awarded media agency in the country, winning a total of 571 industry awards. In 2014, this success led Starcom Mediavest Group to be named Most Effective Agency Network by the North American Effies, Media Network of the Year at Festival of Media and Media Network of the Year at the Cannes Lions International Festival of Creativity. For the last three years, the SMG Chicago office dominated the WARC 100, the annual list of top agency brands based upon performance in effectiveness and strategy industry competitions.
In addition to her Starcom U.S. CEO duties, Lisa oversaw business units including Halogen and Local Spectrum, comprising direct response media and directory marketing, and global practices including the SMG Global Product Committee, the Human Experience Strategist practice and Audience & Measurement Solutions. She was also a member of Starcom Mediavest Group’s global executive team for the past six years.
Prior to assuming the CEO role at Starcom, Lisa served as President, Truth & Design at sister agency Mediavest in NYC. In addition she also oversaw the agency’s digital practice, P&G-dedicated investment group and product development team, helping Mediavest garner 25 award winners and finalists in her last 12 months.
Prior to her time at Mediavest, she worked her way up to EVP, Managing Director at Starcom on accounts including Morgan Stanley / Discover Card, Nintendo and Altria. Since launching her career in 1987, she has exhibited strong strategic thinking on a variety of accounts including Kellogg’s, General Motors, Mars, Miller, NYSE, P&G, Samsonite and Sony.
Lisa was awarded the Chicago Advertising Federation’s Advertising Woman of the Year in 2011, as well as Adweek’s 2011 Executive Media All-Star. In 2006 Advertising Age recognized her as a Woman to Watch. In addition, Lisa is a frequent panelist and public speaker at key industry conferences including New York Advertising Week, mainstage at Cannes Lions Festival of Creativity, Association of National Advertisers Masters of Marketing, the 4A’s Transformation Conference, Interactive Advertising Bureau Annual Leadership Meeting and Adobe Marketing Cloud Summit, to name a few.
Lisa is President of the Board of Trustees of Milton Academy in Massachusetts, serves on the She Runs It (formerly Advertising Women of New York) Board of Directors, the 4A’s Board of Directors and Media Leadership Council, the Twitter #Influence Council, and is a member of The Chicago Network and the Economic Club of Chicago. She is a graduate of Brown University and a loyal Brunonian.
Lori Hiltz serves as Chief Executive Officer, Global Brands for Havas Media Group focused on increasing the number of global clients Havas Group manages globally and strengthening the relationships we have with existing multi-market clients.A media pioneer, Hiltz calls upon her decades of experience leading marketing teams to deliver best in class work on behalf of Havas clients. A renowned marketing strategist, Lori has a passion for storytelling and deep understanding of the ever evolving media landscape and how to connect brands to consumers. This expertise fuels her vision and leadership of the agency’s North American business. Since joining Havas in 2012, Lori has held positions of increasing authority including leading Havas Media’s Chicago office including all leadership for the Sears Holdings account -- Havas Media’s largest client. She also had responsibility for driving strategic thinking, innovation, and media optimization. She was later was promoted to President & CEO of Havas Media North America a position she held for four years. She was again promoted to her current position in the spring of 2016.During her tenure as CEO of North America, Lori led the business through a period of unprecedented growth. She strengthened relationships with the agency’s long-term flagship clients including LVMH, Sears Holdings Company and Fidelity. Additionally, the agency has enjoyed a string of business development success adding clients across a broad array of industries including satellite giant DISH, Emirates Airlines, Safelite, Reynolds, the National Association of Realtors and the iconic National Football League expanding the firm’s client portfolio. Before joining Havas, Lori held positions of increasing authority at Omnicom Group on behalf of iconic brands including Chrysler, Dodge, Jeep and RAM. Lori also held senior positions at Doner Advertising, Lowe: Campbell-Ewald and JWT during the course of her career. In 2011 she received the Bill Harmon Award from the Chicago Advertising Federation and counts several Effie awards to her credit. She has served as a Grand Ogilvy Judge for the 2015 ARF David Ogilvy Awards and was a keynote speaker at ARF’s RE!THINK Conference. She currently sits on the board of The Ad Council, the ARF, IRTS and is a member of the 4A’s Media Leadership Council. Lori plays an active role on the board of St. Patrick’s Cathedral in Chicago. Lori holds a Bachelor of Arts in Advertising from Michigan State University. A dedicated distance runner she has completed three different marathons. Lori and her husband make their home in Chicago.
As the CEO, of Omnicom’s newly launched, Hearts & Science, Scott is leading the creation of the data-driven marketing agency which is designed to inform brand strategies with real-time insights in a world of personalized digital marketing. In his previous role, as the founder of Annalect, Scott led the industry’s largest data management platform, the development of a suite of web-based tools and reporting, and a talent pool of experts providing fast insights into audience, marketplace and media. Annalect now has over 450 staff members globally with hubs in multiple US markets, London, Singapore and New Delhi. With these data-driven fundamentals firmly established, Scott’s future forward vision led to development of a new agency model, and ultimately winning vision that drove the P&G and AT&T business wins. Prior to taking on his role at Annalect, Scott was the US CEO of PHD Network where his strategic vision and leadership helped PHD win two of the most hotly contested media pitches of 2010 -- GSK and Gap --earning PHD a spot on the Advertising Age Agency A List, as one of ten agencies to watch in 2011. In over 15 years in Marketing, Scott has excelled as a digital expert, brand planner, marketing strategist, direct response guru and entrepreneur. Prior to joining PHD, Scott worked as the Managing Director of OMD East, a role that was redefined with a stronger focus on digital and analytics. During his tenure, OMD was awarded Global Media Agency of the Year and won top awards for digital creativity. Scott had also worked as the US Director of OMD Digital, supervising all digital efforts across OMD Digital's US properties in New York, Chicago, Los Angeles and San Francisco. Prior to OMD, he was the Chief Interactive Officer of the Omnicom direct agency, Rapp Worldwide. Scott was named to Crain’s 40 Under 40 list in 2008.
Paul Gunning, a 13-year veteran of DDB Worldwide, is Chief Executive Officer of DDB Chicago, where he leads a staff of nearly 400 integrated advertising specialists. The agency prides itself on long-term client partnerships, innovative award-winning work and building deeper consumer connections to brands such as Capital One, McDonald’s, State Farm, and Mars, Inc.
Prior to assuming the DDB Chicago role, Paul served as DDB Worldwide’s Chief Digital Officer and Chief Executive Officer of Tribal Worldwide since 2008. As CEO of Tribal Worldwide, he headed a global network of over 60 offices and was very hands on with senior clients helping to guide them in the changing dynamics of the digital world. As Chief Digital Officer for DDB, Paul helped the agency expand its services and incorporate digital skills sets into DDB offices. In both roles, he maintained senior-level relationships with the Internet’s most powerful brands including Google, Facebook, Yahoo, Apple, and more.
Paul is an experienced and sought after speaker with a notable presence at international advertising, mobile and social media conferences and often quoted as a digital expert in publications such as The Wall Street Journal, The New York Times, and Businessweek. In 2012, Business Insider named him one of the top 20 most important people in Mobile Advertising. Additionally, he was a member of the first-ever, Mobile Jury at the Cannes International Festival of Creativity. In 2009, Paul was featured on the cover of Advertising Age when Tribal Worldwide was named to the Top 10 Global A-List. That same year, he was celebrated in Crain’s Business “40 Under 40′′ issue.
Before joining Tribal DDB, Paul held a variety of positions at interactive advertising agencies, hi-tech merchandising companies and promotionsagencies. He worked as the director of business development for Siren Technologies, a company that brought a dynamic, interactive approach to retail merchandising and in-store communications via networked plasmadisplays. During his tenure with Siren, Paul also led the account teams serving the Sears, Roebuck & Company, Harris Bank and McDonald’s accounts. In addition to his professional experience, Paul was awarded an MBA in Marketing from DePaul University in 1999.
Iain has worked within Publicis Groupe since 2000 after selling Motive Communications, the media agency he co-founded in 1995. During his 16 year tenure with the Groupe, he has held a number of key leadership roles, most recently as Chief Executive Officer, EMEA of the newly formed Publicis Media.
Before being promoted into his current role, Iain held the position of President EMEA for Starcom Mediavest Group (SMG) and was responsible for leading the strategic direction and management of SMG’s operations across Europe, the Middle East and Africa, with a remit to drive growth and further accelerate the digital transformation of the organisation across the region.
Under his leadership, SMG EMEA grew and transformed to where over 50% of revenue was derived from digital, content and data analysis. Most recent wins for SMG included the global accounts for Asics, TomTom and Etihad Airways, all of which were anchored in the EMEA region and sizeable local wins including Telenor in Sweden and Lidl in the UK and France. Iain was integral to SMG’s acquisition drive which included AKOM 360, Germany’s leading full-service digital marketing consultancy; and South Africa-based Lighthouse Digital, a leading performance marketing agency.
Jonathan Nelson co-founded Organic, the very first digital agency, in 1993, and served as Organic's CEO for seven years. Currently, Jonathan is CEO of Omnicom Digital where he oversees strategy for Omnicom’s digital assets globally. Described as a “serial entrepreneur,” Jonathan has played a critical role in founding and building a number of companies. In 1999, Jonathan took two companies public: Accrue Software, Inc., a web measurement and analysis company that he founded in 1995, and Organic. Later, he guided Organic through its subsequent re-privatization. Jonathan is widely recognized as an industry thought leader, appearing in print in The New York Times, USA Today, Forbes, Newsweek, and Adweek and on television on CNN, CNBC, and MSNBC. His numerous accolades include being named one of the top 100 young innovators of the century by MIT's Technology Review in 1999, and one of the top entrepreneurs of 1997 by Red Herring Magazine. He was inducted to Advertising Age's Hall of Fame in 2001 for his "indelible imprint" on the Internet industry. Jonathan sits on numerous boards in the media and finance industries. A passionate musician, he is the co-owner of two San Francisco venues and co-produces San Francisco's Hardly Strictly Bluegrass annually in Golden Gate Park
“It’s better to be on time and almost---there, versus perfectly late.”As CEO of DigitasLBi North America, Tony leads 2,500 people across 8 offices in the largest region of the global marketing & technology agency with over 8,000 people. He is responsible for the P&L of a $500M+ region that includes such clients as American Express, Sprint, Delta and eBay. Two driving forces have remained constant throughout Tony’s extensive career: his love of advertising and his entrepreneurial spirit. Often referred to as DigitasLBi’s “Chief People Advocate” he is the agency’s vocal champion for culture, diversity, and talent. Under Tony’s leadership, DigitasLBi has received numerous accolades including Advertising Age Best Places to Work (#4), LinkedIn’s Most InDemand Employers and MAIP Agency of the Year. Under Tony’s leadership the agency has been recognized for industry-leading work including four Adweek Media Plans of the year (more than any agency in history), Cannes Lion Grand Prix and IAB’s Most Awarded Agency of the Decade.During his previous role as president of the Digitas northwest region, Digitas Chicago tripled in size, attracting clients such as MillerCoors, Whirlpool and Sprint. In 2013, Tony was elected to the AdCouncil Board of Directors. He is also currently on the boards of Chicago Public Media, the American Association of Advertising Agencies (Chicago Chapter), Off the Street Club, Chicago Parks Foundation, Chicago Techweek and the Advisory Board of the Annenberg School of Public Relations (USC). Prior to Digitas, Tony was CMO at DraftFCB Chicago and also held various management positions at Leo Burnett. In January, 2016 Tony was awarded the Silver Medal for Lifetime Achievement by the Chicago Advertising Federation.
Tony is a proud graduate of Brown University (Phi Beta Kappa) and a second generation “Mad Man”. When he’s not on a plane, in a boardroom, or writing his weekly “Tony’s Tuesday Reader,” Tony can be found on Lake Michigan on his sailboat with his two sons and wife Tracy.
Paul is a ‘Renaissance’ entrepreneur of the media, advertising, digital, marketing and communications industry. He has held leadership positions at the highest levels both globally and domestically in management, media, integrated business, brand, digital and communications strategy at holding companies including IPG, Y&R Inc, WPP and MDC Partners. He co-founded Naked Communications Americas, founded The Media Kitchen, and was named one of the ten most creative/innovative people in marketing and advertising by Fast Company. Paul is currently the CEO of Canvas Worldwide, a creatively driven global media and communications agency. He also is a senior fellow at Columbia University sponsored by both the School of Arts & The Business School, lecturing on the topic ‘Transformative Storytelling in a Digital Age.’ Born in Africa, raised in the UK, and now a US citizen, Paul has traveled extensively around the world both professionally and personally.
Darin is one of the few Advertising veterans that has spent equal time in ATL advertising and pure-play digital. He started his career in 1990 at Leo Burnett Canada where he rapidly rose through the ranks of client service developing 360 degree campaigns for P&G, Kraft General Foods, Cadbury and Bell Canada. Darin was also an early believer in digital and, in 1995, created Leo Burnett Interactive.
In 1997, he and his wife moved to the US. Riding the dot com boom and bust, Darin and a handful of other executives first created and then consolidated the industry ultimately building Razorfish – selling it first to Microsoft in 2007 as part of a $6.6B deal and then to Publicis in 2009.
After a four-year stint at Crispin Porter & Bogusky, where he founded their London office and integrated their Swedish operations, he joined POSSIBLE to run and build the EMEA business. Over the last two years, he has successfully restructured the London and Polish operations, returning them to profitability and growth; found & acquired a digital agency in Germany to further expand POSSIBLE’s footprint; and lead & won pitches for Danone, Nestle, and Adidas to name a few.
The EMEA business now consists of offices in London, Munich, Katowice, Budapest, Moscow and offshore operations in Buenos Aires and Pelotas.