Raja Rajamannar is chief marketing officer (CMO) for MasterCard. In this role, he has global responsibility for our advertising, sponsorships, promotions, research, insights, and digital and consumer marketing initiatives.
Mr. Rajamannar has an extensive background in the payments industry, proven global marketing expertise, and rich international experience. A truly global citizen, he has lived and worked all over the world, including posts in India, Dubai, London, New York and Chicago, as well as Louisville, Kentucky, and Cincinnati, Ohio.
Prior to Joining MasterCard, Mr. Rajamannar served as executive vice president and chief transformation officer at WellPoint, Inc. During his tenure at WellPoint, he led the company’s strategic direction and had enterprise-wide oversight for Marketing, Innovation, Corporate Development & Ventures, Consumer Data Analytics, Digital and International Operations. He also led WellPoint’s $10 billion Medicare Advantage business. Prior to WellPoint, Mr. Rajamannar served as chief innovation and marketing officer for Humana, a Fortune 100 Healthcare company. Earlier, he was with Citigroup for 15 years holding a number of roles, including global chief marketing officer, Cards and Payments, where he was responsible for transforming the company’s credit card business model and strategies. From 2004 to 2006, Mr. Rajamannar was chairman and CEO, Diners Club North America. He also served as head of credit cards for Citi’s Europe, Middle East and Africa (EMEA) region. Prior to Citigroup, he held a number of senior marketing positions with Unilever in India.
Mr. Rajamannar has a Master of Business Administration from the Indian Institute of Management, Bangalore, India, and a Bachelor of Technology degree in Chemical Engineering from Osmania University
Michael Lacorazza is Executive Vice President, Head of Integrated Marketing at Wells Fargo. In this enterprise role, Michael leads the development of scaled, integrated marketing campaigns across all lines of business and the management of key customer touch points: retail, media, digital and direct.
Prior to joining Wells Fargo, Michael was the Managing Director, Retail Marketing at TD Ameritrade. His responsibilities included creation of an enterprise-wide marketing plan and segmentation strategy, leading CRM initiatives, and all digital marketing efforts for the firm. Before TD Ameritrade, Michael was Vice President, Group Director at Digitas - where he led relationships across a variety of clients, including automotive, hospitality and media. Michael also held senior marketing positions at Marriott International and the Lexus Division of Toyota.
Shiv Singh is a senior vice president in the innovation and strategic partnerships group at Visa, where he is responsible for driving the go-to-market strategy for some of the company’s most disruptive products and innovations. As a recognized marketer with a background helping brands transform with the rise of digital, he is also focused on guiding major Visa clients around the future of payments and their own go-to-market strategies. In his prior roles at Visa, Shiv was responsible for launching the Visa brand and communications platform, driving Visa’s digital marketing transformation including the re-imagination of Visa.com across 120 countries, managing global media partnerships and leading marketing innovation programs.
Shiv has been recognized by Ad Age as a Media Maven and has been featured on the publication's cover. More recently he was recognized by Adweek as a Top 50 marketer (no. 11). The award winning and business results producing work done by he and his teams have been recognized by leading industry and consumer publications from Fortune magazine and Adweek to Forbes and The Harvard Business Review. He is also author of the book, "Social Media Marketing for Dummies" and has written for the Harvard Business Review online, Ad Age magazine, The Huffington Post and other publications.
B. Bonin Bough is Vice President of Global Media and Consumer Engagement at Mondelēz International. In this role, Bough is responsible for all forms of media, including leading and developing the partnerships, internal capabilities and strategies across all forms of consumer connections, including digital, TV, print and outdoors. Since joining Mondelēz International, Bough has been the driving force behind Mobile Futures, a first-of-its-kind program that partners the company’s brands with leading mobile startups. He has also played an integral role within the teams behind OREO Daily Twist and the OREO Super Bowl commercial and real-time activations. Bough has been recognized as one of business’ hottest rising stars in lists that include Fortune’s 2011 “40 under 40”, Fast Company’s 2011 100 Most Creative People in Business, Ebony’s Power 100 and The Internationalist’s 2012 Internationalists of the Year. In 2013, he was inducted into the American Advertising Federation’s Advertising Hall of Achievement.
Prior to joining Mondelēz International, Bonin spent three and a half years at PepsiCo where he oversaw company-wide digital strategy and the implementation of social media tools across PepsiCo’s portfolio of food and beverage brands. Bough was instrumental in integrating digital media into PepsiCo's overall brand vision and growth strategy, helping to make them one of the most innovative companies in the world as recognized by Fast Company in their 2011 “Most Innovative Companies” issue. He is credited with bringing PepsiCo to SXSW and helping launch the groundbreaking PepsiCo10 and Pepsi Refresh programs, as well as creating Gatorade Mission Control and the Women’s Inspiration Network.
Previous to his work with PepsiCo, Bough was the Executive Vice President and Director of Weber Shandwick’s global interactive, social and emerging media practice, leading a global team of over one hundred people. He led strategic programming for the agency’s top clients, including MasterCard, Federation of Colombian Coffee Growers, BestBuy, Electrolux, Ambien, MAC Aids Fund, and Honeywell. Prior to this, Bough was a founding member and Senior Vice President at Ruder Finn Interactive (RFI) where he ran the interactive strategy unit and led the roll-out of the Europe and Asia digital practices.
Bough’s achievements in the world of interactive marketing have won him numerous awards, including a Webby, Stevie, Golden Pencil, Sabre, Big Apple, Com Arts, and SXSW Viewer's Choice for MrPicassoHead.com. Bough also taught for five years at NYU’s Center for Publishing, leading courses on the principles and applications of online publishing. He is the co-author of the 2010 book Perspectives on Social Media Marketing, and is a board member of the Mobile Marketing Association’s Executive Marketing Advisory Board, the Digital Collective and the Social Media Advisory Council. Bough attended Hartwick College, earning degrees in Physics and Political Science.
David L. Smith is an internationally recognized digital advertising and media expert. As a pioneer of new media application, media strategy, planning and metrics he participated in the creation of first-generation advertising technologies and is an expert on all aspects of metrics in the digital marketplace. David’s advisory board and industry committee involvement has included the 4A’s, ARF, comScore Media Metrix, Quantcast, IAB, I-COM and Online Publishers Association, where he works to establish and refine standards in metrics, business practices and financial issues for interactive advertising. He is consistently called upon by such business and trade publications as and expert resource and regularly authors thought pieces for industry publishers including iMedia Connection and Fast Company. He is also a regular speaker at various 4A’s, iMedia, ad:tech, IAB, I-COM, Digiday and sfBIG events. David was recently inducted into the sfBIG Hall of Fame in recognition of his trailblazing media career that has included continued digital media innovation and a voice of the industry that has always continued to look forward. He has a number of other awards to his name, including an Effie and the first-ever ad:tech Industry Achievement Award.
Paul Gunning, a 13-year veteran of DDB Worldwide, is Chief Executive Officer of DDB Chicago, where he leads a staff of nearly 400 integrated advertising specialists. The agency prides itself on long-term client partnerships, innovative award-winning work and building deeper consumer connections to brands such as Capital One, McDonald’s, State Farm, and Mars, Inc.
Prior to assuming the DDB Chicago role, Paul served as DDB Worldwide’s Chief Digital Officer and Chief Executive Officer of Tribal Worldwide since 2008. As CEO of Tribal Worldwide, he headed a global network of over 60 offices and was very hands on with senior clients helping to guide them in the changing dynamics of the digital world. As Chief Digital Officer for DDB, Paul helped the agency expand its services and incorporate digital skills sets into DDB offices. In both roles, he maintained senior-level relationships with the Internet’s most powerful brands including Google, Facebook, Yahoo, Apple, and more.
Paul is an experienced and sought after speaker with a notable presence at international advertising, mobile and social media conferences and often quoted as a digital expert in publications such as The Wall Street Journal, The New York Times, and Businessweek. In 2012, Business Insider named him one of the top 20 most important people in Mobile Advertising. Additionally, he was a member of the first-ever, Mobile Jury at the Cannes International Festival of Creativity. In 2009, Paul was featured on the cover of Advertising Age when Tribal Worldwide was named to the Top 10 Global A-List. That same year, he was celebrated in Crain’s Business “40 Under 40′′ issue.
Before joining Tribal DDB, Paul held a variety of positions at interactive advertising agencies, hi-tech merchandising companies and promotionsagencies. He worked as the director of business development for Siren Technologies, a company that brought a dynamic, interactive approach to retail merchandising and in-store communications via networked plasmadisplays. During his tenure with Siren, Paul also led the account teams serving the Sears, Roebuck & Company, Harris Bank and McDonald’s accounts. In addition to his professional experience, Paul was awarded an MBA in Marketing from DePaul University in 1999.
Rich Guest is the President of Tribal's North American Operations. Prior to his current role, Rich was President of U.S. Operations and before that Managing Director of the award-winning, New York office of Tribal Worldwide. In that capacity he oversaw the work of more than 85 employees on accounts including Diageo, Johnson & Johnson, Hiscox, H&R Block, Merck, NBCUniversal, NovartisAG, and Solvay Pharmaceuticals. During Rich's tenure the office more than doubled in size.
Previously, Rich spent several years at Tribal’s Chicago office working in a variety of client service, business development, and marketing strategy roles. He managed agency relationships with clients including Dell, LensCrafters, Microsoft, McDonald’s, Qwest, Ronald McDonald House Charities, and Universal Studios. During this time.
Rich helped McDonald’s craft their first in-video game marketing strategy. This involved negotiating relationships with Electronic Arts and Activision, which resulted in McDonald's products being placed in The Sims, The Sims Online, and other major video game titles. Rich has also worked at DDB Chicago, J. Walter Thompson (Detroit), and comScore Networks. He has been awarded an M.B.A from the Kellogg School of Management at Northwestern University and a B.A. with Honors from Indiana University Bloomington.