When
July 25, 2017
Where
Venue SIX10, Chicago
Price
$995
days
2
7
hours
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2
minutes
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Modern Marketing Summit

Our mission is to uncover innovative solutions to the marketing challenges facing a modern era. Marketing leaders view MMS as the place to connect, share, and learn about what's happening across the industry. We curate conversations by bringing together industry leaders from ad technology and publishing companies to showcase what's new and next. In addition to the world-class speakers we put on stage, over 75% of the audience at our events is made up of senior-level brand and agency decision-makers.

SPEAKERS

The world's top brand and agency marketers will be taking the stage in Chicago. Register now to get insider access to the marketing strategies that put them at the top of their game.

Jessica Spaulding

Jessica Spaulding

Head of Marketing Strategy & Creative NA Nutrition
Gail Horwood

Gail Horwood

SVP/Integrated Marketing
Pat O’Toole

Pat O’Toole

Sr. Director of Marketing, Tostitos, Dips & Fritos
Cameron	Friedlander

Cameron Friedlander

Media & Marketing Technology - North America
Ryan Matiyow

Ryan Matiyow

Sr. Director of Marketing, Doritos & Cheetos Brands
Paul Matson

Paul Matson

Director of Customer Experience & Social Engagement
Tamy Harms

Tamy Harms

President, Detroit
Lisa Bradner

Lisa Bradner

President & Managing Director
Gwen Morrison

Gwen Morrison

CEO, The Store
Mary Carpenter

Mary Carpenter

President - Midwest
Kerry Bianchi

Kerry Bianchi

President & CEO
Paul Marobella

Paul Marobella

Chairman & CEO
Doug Ryan

Doug Ryan

President
Paul Gunning

Paul Gunning

President & CEO
Joanna Tapio

Joanna Tapio

Senior Partner, Strategy Director
David Gaines

David Gaines

Chief Planning Officer
Greg Johns

Greg Johns

Chief Digital Officer
Drew Breunig

Drew Breunig

SVP Strategy
Laura Moser

Laura Moser

SVP Shopper Marketing Practice Lead, North America
Alycia Mason

Alycia Mason

EVP/Director
Joe Grigsby

Joe Grigsby

Managing Director, Chicago
John Malysiak

John Malysiak

General Manager of Search, Social and Programmatic
Andrew Hartshorn

As chief marketing officer, Andrew Hartshorn is responsible for setting Gatorade’s innovation agenda and marketing strategies, unlocking growth opportunities and leading the brand’s commercial business.

Hartshorn has played a key role in leading the company’s evolution from sports drink to sports fuel innovator, previously serving as a senior marketing director for Gatorade. He first joined PepsiCo in the U.K. at Walkers Crisps, transitioning to Tropicana after moving to the U.S.

Hartshorn has an extensive marketing background, beginning his career at a consultancy. He received his bachelor’s degree from Plymouth University and his master’s degree from the University of West of England.

Jessica Spaulding

Jessica Spaulding

Head of Marketing Strategy & Creative NA Nutrition - Pepsico

As Senior Marketing Director, Marketing Strategy & Creative for PepsiCo North America Nutrition, Jessica Spaulding is working to change the way consumers think about nutrition, whether reinforcing the current day relevance of heritage brands like Quaker Oats and Tropicana or building a broader base for emerging brands like Naked Juice and Kevita. In her current role, she leads the development of the marketing strategy across all of the PepsiCo nutrition brands to ensure they build smart, breakthrough creative campaigns that surround the target consumer through a variety of touch points.

Recognized as a creative disruptor, Jessica took a non-traditional approach to successfully reposition and relaunch brands like Chewy, Cap’n Crunch and Life in her previous role as marketing director of Healthy Snacking and Cereal for Quaker Foods. From redefining target audiences to championing breakthrough TV spots, digital content and influencer relationships, she lead the Quaker cereal business to its best performance in years as the only manufacturer to see growth in a declining category.

With a PepsiCo career that spans seven years, Jessica has also held marketing and strategy roles across multiple brands within the company’s expansive portfolio – from working in International Marketing at Pepsico Headquarters, to establishing the global brand positioning for Quaker with PepsiCo’s Global Nutrition Group, to a variety of marketing and strategy roles across Gatorade. Most recently, she led the repositioning of the Propel business within the Gatorade portfolio, efforts that helped reinvigorate the brand.

Prior to PepsiCo, Jessica worked in strategic consulting with McKinsey & Co in the US and European CPG Practices. She began her career in advertising, where she held roles in account planning and brand consulting. She holds a BA in Marketing from the University of Minnesota. Jessica currently resides in Chicago and is a proud aunt to 10 nieces and nephews. She also enjoys yoga, supporting Arsenal soccer and recently conquered Whole30.

Tim Scott

Tim oversees B2C and B2B branding and marketing strategy and is responsible for building marketing competencies across all businesses and geographies for Land O’Lakes, Inc. He also has oversight for FLM+, a wholly owned subsidiary of Land O’Lakes, Inc. During his 31-year career, Tim has earned a reputation as a trusted advisor and skilled marketer. He joined Land O’Lakes in 2015.

Prior to Land O’Lakes, Tim was the International CEO and President at mcgarrybowen. In that role, Tim lead the rapidly expanding global offering, while also continuing to steer the Chicago office. His career in advertising has allowed him to help build many well-known brands, from General Mills to Frito Lay, from Sears to Mondelez, from Disney to Wrigley, and from Kraft to Clorox. He’s accumulated a considerable collection of Effies and other awards along the way and has even run a monumental list of Kraft businesses at four different agencies.

Tim earned his bachelor’s and his MBA from Michigan State University. He lives in downtown Minneapolis and in Chicago’s Lincoln Park neighborhood during the week and spends his weekends hibernating at his cabin in the Michigan woods.

Gail Horwood

Gail Horwood

SVP/Integrated Marketing - The Kellogg Company

Gail Horwood is SVP, Integrated Marketing at the Kellogg Company leading the brand building process and commercial planning model globally and overseeing media, digital, CRM, content, design, shopper marketing, retail promotion and agency management.

Gail is responsible for building and deploying transformational marketing capability and improving the impact of brand-building investment, globally.

Gail was most recently Vice President, Worldwide Digital Strategy, at Johnson & Johnson. In this role, she led digital transformation and was responsible for marketing capability development and acceleration, digital and social media, marketing technology and analytics, data and e-commerce.

Prior to joining J&J, Gail was EVP, Digital Programming and Strategy at Martha Stewart Living Omnimedia where she was responsible for the strategic vision, content and management of all digital products, properties and platforms. She has held executive roles at InStyle.com, Time Inc. Interactive and Zagat Survey and was a founder and editor-in-chief of the award-winning food site, Epicurious.com.

Pat O’Toole

Pat O’Toole

Sr. Director of Marketing, Tostitos, Dips & Fritos - Frito-Lay North America

As senior director of marketing for Tostitos, Santitas and Dips, Pat O’Toole manages key multi-billion dollar brands for Frito-Lay North America. Serving in various roles at Frito-Lay since 2008, Pat has deep experience leading innovation and shopper marketing.

Pat most recently oversaw the launch of the Tostitos “Party Safe” bag, a bag that could detect alcohol on your breath and encourage you to not drink and drive after a party. The program was in partnership with Mothers Against Drunk Driving and used technology to drive awareness of drunk driving fatalities after the Super Bowl. Pat has also driven social media campaigns for Tostitos that included a program encouraging people to “piñata-ize” themselves.

He also served as Director of Marketing for Cheetos for two years, spearheading the ideation behind Cheetos Museum, driving Cheetos’ social strategy and launching Instagram and increasing social followings 15 times what they were previously. While working on Cheetos, Pat also developed the partnership with Burger King to create Mac ‘n Cheetos. He also helped the brand think outside-the-box to reach Hispanic consumers by creating a real-world trick soccer team dubbed “Los Cheetahs.”

Pat’s deep background in shopper marketing led to a key activation for Doritos, the “Bold Flavor Experiment,” where golden tickets were at key retailers nationwide. Consumers receiving golden tickets then received golden Doritos tokens and solid-gold Doritos worth $5,000.

Pat has a Bachelor’s Degree in Journalism from the University of Missouri – Columbia and a Master’s Degree in Marketing from Southern Methodist University – Cox School of Business.

Cameron	Friedlander

Cameron Friedlander

Media & Marketing Technology - North America - Kimberly Clark Corp
Ryan Matiyow

Ryan Matiyow

Sr. Director of Marketing, Doritos & Cheetos Brands - Frito-Lay North America

Ryan Matiyow is senior director of marketing at Frito-Lay North America and is responsible for brand activations for Doritos and Cheetos.

Under his leadership, Doritos has created award-winning activations from Doritos “Boldest Choice,” which showed millennials that, in the 2016 presidential election, the boldest choice was making a choice, to the Doritos Guardians of the Galaxy 2 Music Bag –a bag that played the full “Guardians of the Galaxy: Awesome Mix vol. 2” soundtrack.

Over the past summer, the Cheetos brand took snacking to a whole new level with the introduction of Cheetos Museum, the official online museum celebrating all of the art to be found in a Cheetos bag. Ryan also oversaw groundbreaking and buzzworthy execution of the Cheetos Stores –a fun on the Cheetos brand that included jewelry and perfume sold exclusively on the Cheetos website.

Earlier in Ryan’s Frito-Lay career, he was responsible for establishing a digital voice for the Rold Gold brand, leading the brand’s first-ever digital campaign called House of Gold, a soap-opera style video series designed to engage millennial women seeking a quick reprieve from their workday. He has also overseen marketing for GRANDMA'S cookies brand, Cracker Jack’D snacks and Frito-Lay variety pack.

Ryan has a Bachelor’s degree from Vanderbilt University and a Master of Business Administration from Southern Methodist University’s Cox School of Business.

Paul Matson

Paul Matson

Director of Customer Experience & Social Engagement - McDonald’s
Tamy Harms

Tamy Harms

President, Detroit - MRM//McCann

As President, MRM//McCann Detroit, since 2014, Tamy Harms has been building iconic brands and businesses through digital innovation and customer engagement for brands including General Motors, Coca Cola, Abbott and Las Vegas Sands.

Previously, Tamy was President of WPP's POSSIBLE in Cincinnati; she has also held senior executive positions at Digitas and served in various roles at Carlson Marketing Group, McCann Erickson and Leo Burnett.

Tamy is known for her ability to build winning workplace cultures and exceed client expectations. She believes in a customer-first focus that utilizes the intersection of technology and the customer journey to deliver experiences that matter.

Lisa Bradner

Lisa Bradner

President & Managing Director - OMD Midwest

Lisa leads the Chicago office of OMD where she is responsible for overseeing a team of 250 supporting clients such as State Farm, McDonald’s, Gatorade & Quaker. Formerly Head of Commerce at Starcom, Lisa has a passion for all things retail and product. Lisa has a BA from Yale University and an MBA from Northwestern University’s Kellogg School of Management. When not pitching new business Lisa can be found doing yoga, hanging with her family or being walked by her two rambunctious Samoyeds.

Gwen Morrison

Gwen's career has been devoted to heightening brand connections throughout the retail environment as consumers move closer to purchase.

For the past 14 years, Gwen has run The Store at WPP, the world-leading communications services group. WPP companies include some of the most eminent agencies in the business of advertising, media, PR, branding, data analytics and research.

At The Store, Gwen is responsible for extending WPP’s leadership in retail innovation and supporting global resources for WPP group companies across the Americas and Australasia. The Store serves over 150 WPP companies and their clients, which include Coca-Cola, Ford, Microsoft, Target and Walmart International, to name a few. Gwen is charged with identifying issues and trends most important to retailers and brands around the world.

In 2010, she led a multi-year study to analyze the capabilities and risk taking of retailers in highly volatile, fast growth markets. This involved extensive field work and top level retailer interviews in South Africa, Turkey, Peru, Brazil, and China. The initiative was funded by Coca-Cola Retailing Research Council in Latin America.

Gwen started her career in Advertising and worked 10 years at Foote, Cone and Belding and also at Young & Rubicam. She was Managing Director of a retail strategy and design unit at Frankel, that was subsequently merged into Leo Burnett.

Gwen promotes best practices throughout the retail marketing community and has written numerous articles for business publications including Harvard BusinessReview, Brand Week, and Journal of Brand Strategy where she serves on the editorial board. Her views on retail have been quoted in TheWall Street Journal, the New York Times, and Business Week. Based in Chicago, Gwen is a speaker at many international events including the National Retail Federation. She is also a guest lecturer at Northwestern University, University of Chicago Booth School of Business, the University of Arizona’s Center for Retailing, and University of Indiana’s Kelley School of Business.

Last year, Gwen launched an iTunes U channel to promote leading thinking in Retail Brand Strategy and Innovation. All lectures are carefully curated as downloadable podcasts and have been highly rated.

Gwen graduated from Hampshire College with a BA and earned a Certificate in Advanced Advertising from Northwestern University and the 4 A's.

Mary Carpenter

Mary Carpenter

President - Midwest - PHD Media

Mary Carpenter is the President of the Midwest Region for PHD where she leads a team of 130 media professionals supporting top US and global marketers such as SC Johnson, Hormel Foods and Kohler. A veteran media agency executive, Mary was previously part of the leadership team at Mindshare where she led the Chicago office before taking on a North American position responsible for the agency’s Performance Marketing practice.

Before joining Mindshare, Mary spent more than 20 years at Starcom MediaVest Group in Chicago and Detroit. There she held leadership roles at Starcom, SMG Performance Marketing, and GM Planworks – the agency’s dedicated business unit for General Motors.

Mary was named one of the Leading Women in the Automotive Industry by Automotive News in 2005, and was honored as an Advertising Working Mother of the Year by Working Mother Magazine in 2008. She lives in Wilmette, Illinois with her husband John, and two children – Patrick and Sally.
@marypcarpenter

Kerry Bianchi

Kerry Bianchi

President & CEO - Collective

Kerry Bianchi is president and CEO of Collective, with responsibility for the company’s strategic direction and business execution. Kerry joined Collective in 2015 in the role of Chief Operating Officer and was elevated to CEO in 2017 to spearhead the development and growth of the Visto™ advertising hub, which offers a unified view of the execution, data, and measurement partners and technologies of the ad tech stack. Kerry has over 25 years of executive experience in marketing and media, previously serving in leadership positions at E*Trade Financial, Accenture, Reader’s Digest and Time Inc. Kerry is a past winner of Brand Innovators “Top 50 Women in Brand Marketing” and a frequent speaker and panelist on trends in paid media, agencies, martech and advertising analytics.

Paul Marobella

Paul Marobella

Chairman & CEO - Havas Creative
Doug Ryan

Doug Ryan

President - Digitas

As President for North America, Doug oversees the development and delivery of services for DigitasLBi, one of the world’s largest digital marketing agencies. In previous roles, he helped establish the digital practices within BBDO, Y&R and Leo Burnett. Doug received a B.S. in engineering from Princeton University and an M.B.A. from the University of Chicago's Booth School of Business. His awards include several Effies and Cannes Lions, one Pollie (for political advertising), the Best Long Feature Film at SXSW, and the World’s Greatest Dad coffee mug.

Paul Gunning

Paul Gunning

President & CEO - DDB Chicago

Paul Gunning, a 13-year veteran of DDB Worldwide, is Chief Executive Officer of DDB Chicago, where he leads a staff of nearly 400 integrated advertising specialists. The agency prides itself on long-term client partnerships, innovative award-winning work and building deeper consumer connections to brands such as Capital One, McDonald’s, State Farm, and Mars, Inc.

Prior to assuming the DDB Chicago role, Paul served as DDB Worldwide’s Chief Digital Officer and Chief Executive Officer of Tribal Worldwide since 2008. As CEO of Tribal Worldwide, he headed a global network of over 60 offices and was very hands on with senior clients helping to guide them in the changing dynamics of the digital world. As Chief Digital Officer for DDB, Paul helped the agency expand its services and incorporate digital skills sets into DDB offices. In both roles, he maintained senior-level relationships with the Internet’s most powerful brands including Google, Facebook, Yahoo, Apple, and more.

Paul is an experienced and sought after speaker with a notable presence at international advertising, mobile and social media conferences and often quoted as a digital expert in publications such as The Wall Street Journal, The New York Times, and Businessweek. In 2012, Business Insider named him one of the top 20 most important people in Mobile Advertising. Additionally, he was a member of the first-ever, Mobile Jury at the Cannes International Festival of Creativity. In 2009, Paul was featured on the cover of Advertising Age when Tribal Worldwide was named to the Top 10 Global A-List. That same year, he was celebrated in Crain’s Business “40 Under 40′′ issue.

Before joining Tribal DDB, Paul held a variety of positions at interactive advertising agencies, hi-tech merchandising companies and promotionsagencies. He worked as the director of business development for Siren Technologies, a company that brought a dynamic, interactive approach to retail merchandising and in-store communications via networked plasmadisplays. During his tenure with Siren, Paul also led the account teams serving the Sears, Roebuck & Company, Harris Bank and McDonald’s accounts. In addition to his professional experience, Paul was awarded an MBA in Marketing from DePaul University in 1999.

Andrew Swinand

Andrew Swinand is the CEO of Leo Burnett Group. In this role, he leads the Leo Burnett, Arc, Rokkan, and Turner Duckworth brands in the U.S. and Canada.

Andrew became CEO of Leo Burnett when they acquired two companies he founded – The Abundancy, a digital agency, and Ardent Analytics. A serial entrepreneur, Andrew has helped launch 19 companies that span across digital marketing, media, technology, and analytics through an incubator he co-founded with Eric Langshur, Abundant Venture Partners.

Prior to founding Abundant, Andrew was president of Starcom Mediavest Group, one of the world’s largest media agencies, placing over $43B in advertising through 110 offices around the globe. Andrew has worked with a large range of clients, including Pizza Hut, P&G, Samsung, Oracle, Walmart, Microsoft, Nintendo and McDonald’s, to name a few.

Previously, he served as a marketing director at Procter & Gamble, helping to launch their first venture into ecommerce, and an account supervisor at BBDO. Andrew proudly served his country as a platoon leader in the U.S. Army. He is a graduate of the Wharton School of Business.

Andrew was inducted into the American Advertising Federation Hall of Achievement in 2008 and is on the board of the Ad Council. He was recognized by Advertising Age as a “Media Maven,” by Mediaweek as one of the industry’s “Power 50,” and appeared on the Crain’s Chicago Business “40 Under 40” list.

He lives in Evanston, IL with his wife of 27 years, Laura, and their twins, Tanner and Georgia.

Joanna Tapio

Joanna Tapio

Senior Partner, Strategy Director - Mediacom
Malcolm Cox

Malcolm Cox is CMO of Grapeshot, a role he took on after gaining experience in the media, music and agency worlds. Malcolm spent thirteen years working with music and media company Emap, where he created the Magic brand and launched Kiss -- both radio stations -- and reinvigorated weekly music magazine Kerrang! After Emap, Malcolm founded brand activation agency Naked Lunch. Here he created award-winning work for Sony, Nokia, Kickers, IKEA and Nike, staying on at the Naked Group as a director after selling the agency in 2008.

Chip Knicker

In 2017, Chip was named the first Chief Digital Officer of We Are Unlimited. In his role, Chip leads the agency’s digital practice which is responsible for driving marketing and adverting through all online channels including, website, mobile, social, and CRM. Chip also oversees the agency and clients’ partnerships with social, digital, and innovation platforms.

Prior to joining Unlimited, Chip oversaw Accenture’s North American eCommerce practice. As a Managing Director, he was responsible for the division’s performance, talent development, resource management, as well as the overall strategic direction for integrated digital and omni-channel commerce solutions. Prior to that, Chip was a VP and the eCommerce Lead at Acquity Group, the second-largest independent digital marketing company in the U.S. until it was acquired by Accenture in 2013.

David Gaines

David Gaines

Chief Planning Officer - Maxus
Greg Johns

Greg Johns

Chief Digital Officer - Canvas Worldwide

Greg Johns is the EVP, Chief Digital Officer at Canvas Worldwide, a newly formed media agency in Los Angeles. His background spans multiple disciplines and markets, with expertise in digital analytics, digital technology platforms, digital operations as well as global digital strategy and investment. Greg also oversaw Canvas’ two main clients, Hyundai and Kia while at Initiative. He previously led the digital group at PHD in Los Angeles, overseeing a diverse group of clients including Mitsubishi, Overture Films and California Lottery. With PHD New York, Greg oversaw all digital operations and platforms for North America before moving to Omnicom Media sibling agency Annalect. There he served as Director of Media Technology, providing his digital strategy and investment expertise in the building of a wide array of technology solutions across OMG’s stable of Fortune 500 clients. Greg then returned to the automotive sector as Global Digital Lead on General Motors with Carat Detroit, overseeing both global digital strategy as well as Chevrolet US digital strategy and investment. Greg is a graduate of the Marshall School of Business at USC.

Drew Breunig

Drew Breunig

SVP Strategy - PlaceIQ

Drew Breunig leads product strategy at PlaceIQ, mapping client needs and goals to PlaceIQ’s audience, data and analytics products. Drew aims to make advertising and customer intelligence more effective, insightful and manageable through the use of local intelligence. Drew joined PlaceIQ after spending the better part of a decade crafting brand and media strategies for advertising agencies and their clients, including HP, Glaxo Smith Klein, EA and Boost Mobile.

Laura Moser

Laura Moser

SVP Shopper Marketing Practice Lead, North America - Momentum Worldwide

Laura Moser leads Momentum Worldwide's shopper marketing practice across North America. Moser has an extensive background in CPG and retail shopper with 20+ years experience across category reinvention, retail design to digital integration and retail collaborative planning.

Moser’s experience developing solutions spans clients such as Coca-Cola, Heineken, P&G, Kraft, ConAgra, Mondelez, Ford, Discover Card, Suntrust Banks and more.

Moser co-created the industry’s first book reviewing Global Best Practices in Shopper Marketing with The Coca-Cola Company, Unilever and The Path to Purchase Institute.

Laura currently serves as a member of the Path to Purchase Institute League of Leaders for Shopper Marketing as well as an ANA Activation board member.

Alycia Mason

Alycia Mason

EVP/Director - Starcom

Alycia Mason leads the Starcom global team on behalf of client The Kellogg Company. In this role, Alycia works to drive brand-building initiatives across all media channels across 20 brands within Kellogg’s. Upon joining Starcom in 2012, Alycia led strategic planning for three business units within the Kraft Heinz Company portfolio, encompassing over 20 brands. She was also a key player in helping Kraft achieve its data-driven marketing vision.

Before her time at Starcom, Alycia held roles at media agency Mindshare, where she was a managing director, and was also on the client side of the advertising business serving as director of media at Luxottica Retail.

Joe Grigsby

Joe Grigsby

Managing Director, Chicago - iCrossing

As the Managing Director of our Chicago office, Joe is focused on leading the strategy and planning for key clients in the our central region; including Beam Suntory, Quaker, Bridgestone, Belk and BlueCross BlueShield. In this role Joe leads the Chicago office as to how our clients can leverage digital as a key platform to inform, amplify and engage in ways that provide consumers with meaningful value while driving to the clients’ business objectives. Before joining iCrossingin 2015, Joe was the Managing Director of VML in Chicago, leading their PepsiCo accounts; including Gatorade, Propel and Tropicana. Prior to that he led VML’s Emerging Media Group, developing mobile and social strategies for clients such as Hershey’s, Jägermeister, SAP, Colgate-Palmolive and Tom’s of Maine. Joe also served as the Director of Advertising Innovation at Handmark, a leading mobile startup acquired by Sprint. During his time there, Joe worked with North American and European carriers and device manufactures to deploy mobile campaigns for clients such as 1-800-flowers, Zagat Guide and Hotels.com.

John Malysiak

John Malysiak

General Manager of Search, Social and Programmatic - OMD USA

MMS CHICAGO: THE NOW ECONOMY

It’s all about the consumer, who expects a seamless customer experience – RIGHT NOW! The hottest marketing show descends upon the Midwest, the heartland of retail, CPG and QSR. In this show, we’ll explore the collision of eCommerce and brick and mortar, and how personalization and evolving technology is affecting the retail market.

AGENDA

Networking Breakfast
8:00 - 8:45am

Fuel up for the day as you reconnect with friends and make new connections.

Welcome Address
8:45 - 9:00am

Speakers:
Paran Johar, CEO and Founder, MMS

MMS Founder Paran Johar kicks off the day and welcomes marketing's best to the summit.

Setting Gatorade's Innovation Agenda
9:00 - 9:20am

Speakers:

As Chief Marketing Officer, Andrew Hartshorn is responsible for setting Gatorade’s innovation agenda and marketing strategies, unlocking growth opportunities and leading the brand’s commercial business. Hartshorn has played a key role in leading the company’s evolution from sports drink to sports fuel innovator. Join this fireside chat to learn how Gatorade leverages cutting edge technologies to reach its consumers in new ways and in the moments that matter.

The MMS Shark Tank
9:20 - 9:45am

“One Chance, One Opportunity…”
Are you ready to swim with the sharks? The ad industry’s hottest tech companies, publishers, and start-ups are, and they’ll lay it on the line in a 60-second pitch, during MMS Shark Tank. Led by MMS CEO Paran Johar, our rockstar sponsors will each step up to the main stage for a minute-long pitch, showcasing why they should be working with you. The audience will pick the best performance, and the winner will score some one-on-one time with our Keynote speaker.

TBD
9:45 - 10:05am

TBD

The Rise of AI = the Simplification of Modern Marketing
10:05 - 10:25am

Artificial Intelligence has the potential to completely transform marketing - from empowering marketers to more quickly and easily glean deeper insights from available customer data - to executing many of the mundane, time-consuming campaign functions that advertisers and marketers perform today so that brands can get to market quicker and accelerate revenue growth. But artificial intelligence in marketing is still in its infancy with the early adopters and more progressive brands just beginning to explore its potential. Many still have fear over how it will change their current operations today, despite the early benefits and value it's delivering. In this panel discussion you will hear from both brands and agencies alike as to what their hope and fears are with respect to AI and how they are implementing it (or plan to) in their own organization.

Making the Data Connection
10:25 - 10:45am

Retail, automotive, QSR and travel brands continue to make location data a critical component for understanding the real-world customer journey. What’s different for today’s brands and businesses are the ways in which they can tap into location-aware insights, to fuel a host of new business decisions. Media activation, cross-channel strategy, and competitive positioning are just a small sampling of the versatility in applying these powerful insights. This session will explore and provide examples of how innovative brands are tapping location in sophisticated ways, such as share-of-visit analysis, visitation measurement, advanced audience analytics, and more.

Networking Break
10:45 - 11:00am

Enjoy refreshments as you network with summit speakers, sponsors and attendees.

The Challenge & Opportunity of Real-World Attribution
11:00 - 11:20am

If following the consumer across digital channels is hard, knowing if the person who saw your ad subsequently walked into a store to make a purchase is even harder – and even more important for Retail, QSR, and CPG brands. Join this session as experts discuss the future of real-time in-store attribution.

Moving from Impressions to People
11:20 - 11:40am

Solving the Mobile Creative Crisis
11:40am - 12:00pm

Mobile has become the rising star of the advertising industry. But as the digital ad space becomes more automated and fragmented, the mobile creative experience tends to suffer at the expense of brands and mobile users. What approaches best resonate with today’s consumers? What role does creative play in the overall media strategy? Join this session to learn the innovations and best practices for capturing user attention and delivering real value with creative storytelling.

Unlocking the Power of Cognitive Advertising
12:00 - 12:20pm

Marketers are already utilizing the power of big data in order to more accurately target consumers, but as we enter the next frontier of marketing, cognitive advertising will take this engagement to the next level. In this session, learn how to harness the power of cognition and its lessons to better understand brand perception and favorability, inform and optimize creative strategies, and help consumers make more informed decisions. See real world examples of how consumers are interacting with digital ads via voice or text and receiving relevant information about the product in real time. This session will showcase the power of cognitive advertising and marketers are transforming their own consumer engagement experiences.

Networking Lunch
12:20 - 1:20pm

Enjoy delicious food and network with summit speakers, attendees and sponsors.

Maximum Impact! On Mobile
1:20 - 1:40pm

Would you be more likely to go back if you left your wallet or your phone at home? What’s the first thing you look at in the morning and before bed? What other device are you using while watching TV? What do you use to capture and share the most important moments in your life? Your cell phone is most likely the answer to all of these questions. And because of this, consumers expect more from mobile advertising: User experience must be top of mind when a brand injects itself onto the most intimate piece of technology a person owns. This session will reveal some of the most impactful ad formats in mobile today.

Data-Driven: Marketing Trailblazers
1:40 - 2:00pm

Due to the ubiquity of mobile devices and the fact that more than 90% of consumer spending still happens in the real world, brands face a new paradigm when it comes to location data and what it means for consumer strategies.

In this session, speakers will share how they evaluate, analyze, and activate against the critical data that marketers need today.

The Year of Data Leads to the Era of Machine Learning. How marketers will use AI and ML to capture the $1.2 trillion that will shift over the next 3 years.
2:00 - 2:20pm

Forester predicts that $1.2 trillion in revenue will shift from companies who aren't using AI/ML to those that are using these new disciplines to gain a competitive advantage. This panel will focus on how AI, specifically machine learning is making big data actionable, and informing targeting, as well as creative execution. Learn how marketers and technology providers are using ML/AI today, and preparing to be on the right side of this market shift.

Stop Interrupting. Start Connecting
2:20 - 2:40pm

The digital technology revolution has ushered in the age of consumer engagement making interruption redundant. Today's marketers have the opportunity to constantly adapt content messaging as their need and mood change. This is "Live in the Moment Marketing." Trending content is fast moving by definition; therefore, keeping track as consumer impressions change is a challenge. Yet aligning with what’s hot, allows marketers to connect with customers in genuine ways, while simultaneously unpacking fresh consumer insights: The holy grail of omnichannel marketing, reaching the right person at the right time when they are most likely to engage with our message within our grasp. Join this discussion to hear how smart marketers in the retail, CPG and QSR space use contextual targeting to drive customer acquisition and retention campaigns while actively avoiding content likely to harm brand reputation.

The Secrets of Super Successful Video Marketing
2:40 - 3:00pm

More than 62% of the world's internet users will view digital video in 2017, up from 60.8% in 2016, according to eMarketer. Most of those videos will have an advertisement correlated with it. How can you maximize ad revenue without disrupting the user experience? This panel will discuss the effectiveness of new forms of video ads at driving brand awareness and conversion.

Networking Break
3:00 - 3:15PM

Enjoy refreshments as you network with fellow attendees.

The Transparent Imperative
3:15 - 3:35PM

Let’s face it, digital advertising has become too complex. We’ve seen an explosion in the number of tools and technologies, vendors and platforms at our disposal, but we have zero standards that will tie it all together. Optimization, attribution and reporting are nearly impossible and no one really knows where their ad spend is going, let alone if it’s working. P&G’s Chief Brand Officer was justified in his demands to the industry made earlier this year. We do need to clean up the ad tech supply chain and make transparency a priority.
 

In this session, panelists will share insights on how we, as an industry, are heeding that call to action and how we can work together to deliver on the promise of digital media. From improvements to programmatic buying and cross-channel reporting to initiatives giving better visibility and interoperability throughout the ad tech stack, the discussion will give attendees a deeper understanding of the actions being taken today that will help bring clarity and maximum impact tomorrow.

Your Brand is Your Story
3:35 - 3:55PM

In 2017, content marketing is getting more budget dollars and bigger staffs. Branded content and native advertising is growing dramatically, in part because of the increasing adoption of ad blocking, but mostly because native ads drive higher brand lift and engagement than traditional banner ads. It's also the perfect mix of creativity and data, as it has become automated and scalable. Join us to hear top marketer's thoughts on how branded content and native advertising could be the answer to the post-advertising revolution.

Sniffing Out Mobile Ad Fraud
3:55 - 4:15pm

Ad fraud is top of mind for any marketer embarking on a new mobile advertising campaign. With fraudulent media on the rise, and would be fraudsters employing more advanced tactics, how can mobile advertisers get ahead of this problem and ensure their media budget is being spent on quality inventory?

This talk will highlight methods used by mobile technology providers, as well as brands and agencies to minimize the impact of fraud on their mobile campaigns. Topics discussed will include:

● Mobile web vs. in-app placements
● Signs of fraud hidden in your performance data
● Targeting behavior-based IDs
● When to blacklist publishers
● And more…

AR, Apps & Mobile Wallets: Retail's New Battleground
4:15 - 4:35pm

Pay with an app. Pay with your phone. Pay with your face? Mobile is disrupting every aspect of the retail experience, from AR apps that let people virtually try on clothes at home, to mobile wallets with facial recognition technology for payments in-store. Dig into the most innovative ways that mobile is transforming how we shop and pay.

Data + Content = Sales: How to look at the right data to drive creative and build your business
4:35 - 4:55pm

Just because your brand is sitting on mounds of data doesn’t necessarily mean that brand-building ideas – and sales resulting from these great ideas – are simply rolling in. In this discussion, The Kellogg Company’s Gail Horwood and Starcom’s Alycia Mason will share how the two companies are working together on behalf of the Kellogg’s brand to democratize data – understanding and using consumer data to create content, and optimize channels and targets in flight, that truly moves the needle when it comes to business results and revenue.

SPONSORS

Padsquad
Integral Ad Science
PlaceIQ
Yieldmo
Brightroll
AdTheorent
Collective
Foursquare
The Weather Company
Sito Mobile
Grapeshot
Fiksu
Albert
Sabio Mobile
Kochava
Outfront Media
Blis
Interested in sponsoring this show or another Modern Marketing Summit? Visit our Sponsor page!

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MMS Chicago: The Now Economy 2017
Jul 25th, 2017 July 25th, 2017
Venue SIX10, Chicago
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