New York - September 25, 2017

When
September 25, 2017
Where
ESpace New York
Price
$995
days
3
8
hours
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1
minutes
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9
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Modern Marketing Summit

Our mission is to uncover innovative solutions to the marketing challenges facing a modern era. Marketing leaders view MMS as the place to connect, share, and learn about what's happening across the industry. We curate conversations by bringing together industry leaders from ad technology and publishing companies to showcase what's new and next. In addition to the world-class speakers we put on stage, over 75% of the audience at our events is made up of senior-level brand and agency decision-makers.

Speakers

Mukul Deoras

Mukul Deoras

Global CMO
Aniko DeLaney

Aniko DeLaney

Chief Marketing Officer and Global Head, Corporate Marketing
Matt Marolda

Matt Marolda

Chief Analytics Officer
Geoff Ramsey

Geoff Ramsey

Co-Founder & Chief Innovation Officer
Dustin Cohn

Dustin Cohn

Head of Brand and Marketing Communications
Kenneth Mitchell

Kenneth Mitchell

Head of Consumer Engagement
Sam Olstein

Sam Olstein

Global Marketing Innovation
Kelle Jacob

Kelle Jacob

Global Marketing & Brand Development
Rachel Weiss

Rachel Weiss

VP, Digital Innovation and Entrepreneurship
Joshua Palau

Joshua Palau

Sr. Director Global Partnerships
Robert Rakowitz

Robert Rakowitz

Director of Global Media
Evan Rutchik

Evan Rutchik

Head of Sales US
Zach Kubin

Zach Kubin

VP of Sales
Mukul Deoras

Mukul joined Colgate in 2004 as Director, Special Projects for the Asia Pacific Division. Later that year he became Marketing Director Colgate Thailand and in 2006 he became General Manager.

In 2008 Mukul was promoted to Vice President, Personal Care in Global Marketing responsible for managing and driving growth for our Personal Care Worldwide.

In 2010 Mukul became Vice President/General Manager of Colgate India.

In 2012 Mukul became President, Colgate Asia Division where his business insights and focus on building leading brands have contributed significantly to our strong volume and sales performance.

In 2015 Mukul was promoted to his current role as Chief Marketing Officer. Mukul is responsible for all the Global Categories and brands as well as Global Insights, Global Advertising and Shopper Marketing on a worldwide basis.

Mukul Deoras has earned his post graduate from the Indian Institute of Management Ahmedabael, India. Prior to Colgate, Mr. Deoras worked for Unilever in India.

David Edelman

As Chief Marketing Officer, Dave leads the research, design, development and delivery of all marketing activities across the enterprise. He works closely with our segment leaders to advance the Aetna brand and deepen the company’s digital and consumer-centric marketing to drive profitable growth.

Dave joined us from McKinsey where he co-led the Global Digital Marketing and Sales Practice. He was responsible for the cross-functional team that sets clients’ roadmaps for digital transformation, while also bringing hands-on expertise in analytics, technology, program development, and process redesign. Dave wore two hats at McKinsey, serving also as chief marketing officer for McKinsey’s Marketing and Sales practice.

Prior to McKinsey, Dave was at Digitas for nine years, most recently as executive vice president for the Strategy and Analysis practice. Earlier, he was a partner with the Boston Consulting Group where he helped to build BCG’s “Segment-of-One Marketing” and “E-commerce” practices. Dave received his bachelor’s degree in Economics from Harvard College and his MBA from Harvard Business School.

David is a known thought leader in Marketing, with over one million followers as an influencer on LinkedIn. He speaks at many Marketing conferences, and has published two lead articles in the Harvard Business Review.

Jill Cress

Jill Cress serves as Chief Marketing Officer of National Geographic Partners (NGP). In this role, Cress oversees the overall global brand vision, driving all marketing activities related to conceptualizing and implementing the overall marketing strategy for the National Geographic brand and entities around the world.

Cress focuses on overall brand building to the consumer, cable/satellite industry, advertising community and the creative community. She also leads research and consumer insights, as well as all aspects of marketing, including brand strategy, creative, consumer marketing, on-air media strategy, and digital marketing.

Previously, Cress was executive vice president of global consumer marketing at MasterCard, where she oversaw the global consumer strategy including the Priceless Platforms, global content strategy, segment inspired marketing. She leveraged creative positioning and scalable new digital platforms, including the incorporation of “Priceless Cities” around the world into MasterCard’s “Priceless” award-winning campaign.

Cress started her career at MasterCard in 1994 as the vice president of sales. She was recently recognized as one of the Top 50 Women in Marketing by Brand Innovators and has been a featured speaker at marketing industry events such as the Ad Age Digital Conference and the Modern Media Summit at Mobile World Congress.

Cress received a B.S. in Science Marketing from Indiana University.

Aniko DeLaney

Aniko DeLaney

Chief Marketing Officer and Global Head, Corporate Marketing - Bank of New York Mellon Corp

Aniko DeLaney is the Global Head of Corporate Marketing for BNY Mellon with over 50,000 employees, $30+ trillion in assets under custody/administration and $1.7+ trillion in assets under management. She is responsible for BNY Mellon’s global corporate marketing strategy, brand, digital marketing and market research.

Aniko has been the Marketing Director for BNY Mellon’s Markets, Asset Servicing, Global Collateral Services, Treasury Services, Corporate Trust, Alternative Investment and Broker-Dealer Services businesses.

Aniko is Vice Chair and Board Member of the Borough of Manhattan Community College Foundation. She is a member of the Association of National Advertisers and Corporate Financial Group (CFG) and the Alumni Committee at Middlebury College. She is a member of BNY Mellon’s Diversity and Inclusion Executive Committee.

Aniko received her B.A. in French literature from Middlebury College and her MBA in finance and marketing from the Stern School of Business at New York University.

Matt Marolda

Matt Marolda

Chief Analytics Officer - Legendary Entertainment

Matthew Marolda is Chief Analytics Officer at Legendary Entertainment. He formed and runs Legendary’s Applied Analytics division, which uses data and analytics to drive strategic decisions across all aspects of the company. Prior to Legendary, Mr. Marolda founded StratBridge LLC in 1999. StratBridge had two software solutions businesses: “moneyball” player analysis software used by many organizations in the NFL, NBA, European Football and Major League Soccer (sold to XOS Digital in 2012), and dynamic pricing and revenue analysis software used by many professional sports teams (acquired by Legendary in 2014, after Mr. Marolda had joined Legendary). He earned his MBA at the Tuck School at Dartmouth where he won the Adams Award for Excellence in Entrepreneurship. Mr. Marolda graduated from Bowdoin College with Honors, earning majors in economics and mathematics and a minor in art history.

Geoff Ramsey

Geoff Ramsey

Co-Founder & Chief Innovation Officer - eMarketer

Geoff Ramsey is on the cutting edge of consumer trends and marketing best practices in a digital, multichannel world. Through his dynamic, high-energy keynotes at industry events worldwide, Ramsey consistently wows audiences by weaving together an objective view of market numbers with a powerful narrative explaining the critical implications for marketers.

As chairman and co-founder of eMarketer, Ramsey has rich insights and a big-picture perspective into how consumers spend their time and money, as well as how marketers are striving to reach them. On top of his role as chairman, he is also the chief innovation officer for eMarketer, developing innovative ways to display and personalize eMarketer’s industry-standard marketing research.

In various roles as solo presenter, expert moderator and host, Ramsey has appeared at hundreds of conferences, including iMedia Brand and Agency Summits, the Digital Collective events, Rutberg Summits in London and Los Angeles, The Economist’s Innovation Forum, Business Insider’s IGNITION Conference, the Association of National Advertisers (ANA) conferences, the Association of Canadian Advertisers (ACA) conferences, the World Travel & Tourism Council’s (WTTC’s) Global Summit, IAB MIXX, and The Conference Board events. Ramsey has also been invited to deliver custom presentations for Fortune 100 corporations including Facebook, Google, Yahoo!, The Coca-Cola Co., The Home Depot, The Clorox Co., American Express and Visa. He is frequently quoted in The Wall Street Journal, The New York Times, Forbes, Fortune, Bloomberg Businessweek and Advertising Age.

Ramsey is a recipient of the 2011 ad:tech Industry Achievement Award, which honors individuals in the digital marketing space who have demonstrated consistent outstanding service, generated breakthrough ideas and fostered industry growth. His book, “Digital Impact: The Two Secrets to Online Marketing Success” (Wiley, 2011), co-authored with Vipin Mayar, has earned critical praise from industry leaders.

Dustin Cohn

Dustin Cohn

Head of Brand and Marketing Communications - Marcus by Goldman Sachs
Kenneth Mitchell

Kenneth Mitchell

Head of Consumer Engagement - Gatorade

Kenny Mitchell is Gatorade’s Head of Consumer Engagement where he oversees integrated marketing efforts, including advertising, digital and social media, branded content and strategy.

Previously, Mitchell oversaw consumer and brand marketing at NASCAR, and served as Vice President and General Manager of the Dew Tour, a division of The NBC Sports Group. Before NASCAR and the Dew Tour, Mitchell spent nearly eight years at Gatorade, ultimately as a Director of Sports Marketing, managing partnerships, activation and retail programming.

Mitchell holds degrees from Dartmouth College and Dartmouth’s Tuck School of Business. He, his wife, Heather, and daughter, Carter live in Chicago.

Sam Olstein

Sam Olstein

Global Marketing Innovation - GE
Kelle Jacob

Kelle Jacob

Global Marketing & Brand Development - Estee Lauder Companies

Kelle Jacob is the Global Marketing Manager of the Estée Edit by Estée Lauder. In this role, she has been a vital part of one of The Estée Lauder Companies' most entrepreneurial endeavors in recent history: the ground-up creation of a new brand aimed at millennials, in partnership with Sephora. To do this, she has built on over five years of experience in engaging emerging consumer groups, including identifying new product and business opportunities.

Ms. Jacob is a founder and former co-chair of GenNEXT, a cross-branded interest group created to promote creative innovation and engagement with millennial consumers. As part of her two-year tenure, she helps drive partnerships with key companies including Google and Snapchat.

In addition to her work in marketing, Ms. Jacob has been an art gallery CEO and America's Next Top Model contestant. She holds a Bachelor of Arts in Media Studies from Hunter College and a Master of Professional Studies in Cosmetics and Fragrance Marketing and Management from the FIT. She sits on the Board of Trustees for the Hunter College Foundation.

Rachel Weiss

Rachel Weiss

VP, Digital Innovation and Entrepreneurship - L’Oreal USA

Rachel Weiss is an award-winning digital professional and recognized thought-leader with vast experience in emerging technology and digital marketing practices. Currently, she is responsible for creating digital marketing and innovation strategy focusing on mobile, social, content and disruptive technologies across L'Oréal USA. She is also responsible for new digital business ventures and partnerships at the company. Weiss leads relationships with VC firms and entrepreneurs to identify first-to-market opportunities for the beauty industry. Weiss is the founder of one of L’Oréal USA’s key initiatives – Women in Digital. This program supports women in the digital space by identifying and celebrating female entrepreneurs advocating digital and IT careers for women along with mentorship programs and testing opportunities. Weiss started her career at L'Oreal USA six years ago, in the Professional Products division where she worked on such brands as Redken, Pureology, Kérastase and Matrix. Prior to L'Oréal, Weiss was Vice President, eBusiness, at Citi Cards where she developed New Customer Acquisition strategies via emerging digital opportunities for all Consumer portfolios. While there she was responsible for creating the first mobile and social platforms. Previously at Wiley Publishing, Weiss oversaw online consumer marketing, brand optimization, advertising revenue development and online retail marketing programs for the publisher of Frommer’s, Cliff’s Notes and For Dummies. Weiss is a self-taught digital maven who began blogging to promote a stand-up career in comedy in the mid 90s. She initially shared her thought essays on her first blog Weissworld. Weiss currently blogs and podcasts Beware of the Babylon (www.bewareofthebabylon.com) and was a founder of the New York City Podcasting Association. She is a contributor to The Huffington Post and other blogs. Having held creative positions at Sony Pictures and Miramax films, Weiss features a rare blend of solid digital, brand and entertainment experience. Weiss is a featured speaker on msnbc, OMMA (Online Media, Marketing & Advertising), Internet Week, Adtech and has participated in many other conferences and events as both a speaker and panelist. In 2013 she was named one of Brand Innovator's Top 50 Women in Brand Marketing and most recently one of Ad Age’s Women to Watch 2014.

Joshua Palau

Joshua Palau

Sr. Director Global Partnerships - Johnson & Johnson

Joshua is the Sr. Director of Global Partnerships for Johnson & Johnson’s Global Marketing Solutions group. In this role he leads the global partnerships with Google, facebook, and creative agencies to ensure brands are effectively leveraging these platforms and deliver the best experiences. Prior to J&J, Joshua spent 4 years as the VP of Marketing and e-commerce for Comcast and 6 years at Razorfish as the VP of Search Marketing.

In his spare time, he’s an adjunct professor at Temple University, serves as an advisor for the AdCouncil and volunteers for The St. Baldrick’s Foundation whose focus is funding research for childhood cancers.

Joshua grew up on the Lower East Side of Manhattan and now lives in the sleepy little town of New Hope, PA with his wife, two daughters...one of whom is named after his favorite comic book character, and their two dogs Jeter and Oliver.

Robert Rakowitz

Robert Rakowitz

Director of Global Media - Mars Petcare
Evan Rutchik

Evan Rutchik

Head of Sales US - Ogury

Evan Rutchik, Ogury’s US Head of Sales, is responsible for scaling Ogury’s US sales and business effort from New York. Formerly in senior roles at digital media pioneers, Yieldbot and TargetCast, he has more than ten years experience in the digital media/technology sector. At TargetCast Evan Rutchik was leading a task force starting a digital revolution with traditionally offline mid-market brands, at Yieldbot he scaled agency sales to a team of over 25 people and the most profitable department in the company for four years in a row. Evan Rutchik holds dual degrees in Management and Advertising from Syracuse University and an MBA from NYU Stern.

Zach Kubin

Zach Kubin

VP of Sales - Parsec Media

Zach Kubin has spent nearly a decade exploring the fast-changing world of digital media, now leading sales and partnerships for Parsec’s time-based advertising product which has experienced over 15% MoM revenue growth after a year in market.

During his first summer in college he learned from some of Y&R’s pioneers in the digital space which lead to account and strategy roles at GroupM and Joule in digital media buying and planning with a focus on mobile advertising.

Zach’s first startup was at Onswipe, a publishing platform for mobile and tablet devices where, as Vice President of Client Development, he led a team responsible for marketing, revenue strategy and sales development on the company’s network of 300+ mobile and tablet publishers as well as driving publisher revenue and M&A relationships.

He made Business Insider’s list of “30 Under 30 Most Creative People in Advertising” due in part to his creation of the WhatHappensInMediaPlanning.tumblr.com blog featuring animated GIFs satirizing the media and advertising industry.

Zach has a B.A. in History from Hamilton College and is a graduate of the Horace Mann School in New York City. A native New Yorker, he lives in the DUMBO neighborhood of Brooklyn with his wife and daughter. Her enjoys travel, obscure trivia, even more obscure maps and word games.

MMS Advertising Week: Brand Domination

Brand takeover! Hear firsthand from the client side about the biggest industry trends that will help you determine how to finish the year strong and plan for 2018. With an all brand speaker lineup, this is a must-attend event for marketing and media professionals.

Agenda

Get ready to hear the best brand marketers discussing the hottest industry topics – all on one stage. In a single day, MMS During Advertising Week will change the way you think about marketing, with 15+ sessions covering AI, social influencers, video marketing and everything in between.

The agenda will be updated frequently, so be sure to check back for the latest information.

Welcome Address

What’s Next in Digital: The Facts, Figures & Trends You Need to Know for the Year Ahead

Opening Keynote

The Secrets of Super Successful Video Marketing

Driving Engagement & Building Brand Awareness

The Power of Personalization

The Rise of AI & ML

Building Passion Brands

A New Era in Social Influence

Trend Watch: Mobile User Behavior

The End of Interruption

The Omnichannel Key

Next-Gen Marketing

Innovations in Modern Marketing

Leveraging Technology in Storytelling

Transforming the Connected Consumer Experience

Closing Keynote

SPONSORS

Ogury
Parsec Media
Conversant
Jukin

Partners

Cyberbia
Digital Agency Network
123RF
Sponsors

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MMS Advertising Week 2017
Sep 25th, 2017 July 25th, 2017
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