This year, we'll be featuring speakers from the likes of Gatorade, OMD, and Digitas just to name a few. Request an invite for this epic show that consistently draws major brand and agency marketers.
It’s all about the consumer, who expects a seamless customer experience – RIGHT NOW! The hottest marketing show descends upon the Midwest, the heartland of retail and CPG. In this show, we’ll explore the collision of eCommerce and brick and mortar, and how personalization and evolving technology is affecting the retail market.
As Chief Marketing Officer, Andrew Hartshorn is responsible for setting Gatorade’s innovation agenda and marketing strategies, unlocking growth opportunities and leading the brand’s commercial business. Hartshorn has played a key role in leading the company’s evolution from sports drink to sports fuel innovator. Join this fireside chat to learn how Gatorade leverages cutting edge technologies to reach its consumers in new ways and in the moments that matter.
“One Chance, One Opportunity…”
Are you ready to swim with the sharks? The ad industry’s hottest tech companies, publishers, and start-ups are, and they’ll lay it on the line in a 60-second pitch, during MMS Shark Tank. Led by MMS CEO Paran Johar, our rockstar sponsors will each step up to the main stage for a minute-long pitch, showcasing why they should be working with you. The audience will pick the best performance, and the winner will score some one-on-one time with one of our senior executive speakers.
Artificial Intelligence has the potential to completely transform marketing - from empowering marketers to more quickly and easily glean deeper insights from available customer data - to executing many of the mundane, time-consuming campaign functions that advertisers and marketers perform today so that brands can get to market quicker and accelerate revenue growth. But artificial intelligence in marketing is still in its infancy with the early adopters and more progressive brands just beginning to explore its potential. Many still have fear over how it will change their current operations today, despite the early benefits and value it's delivering. In this panel discussion, you will hear from both brands and agencies alike as to what their hope and fears are with respect to AI and how they are implementing it (or plan to) in their own organization.
In the non-stop race for breaking news and information, the ad industry has been left to face very real problems. Buying and selling media have become a figurative minefield - with so much content readily available, brands and agencies are increasingly susceptible to appearing alongside fake news, and extremist content. Allegations of brands promoting controversial and radical agendas have become a common headline. How do brands and agencies avoid being part of the problem? What about the platforms that power billions of ad impressions across potential fake news sites in real-time? Join us as this panel digs into the problems and possible solutions around a tangled web of controversial content.
Storytelling remains key to effective advertising and mobile is now the most important device. But how can brands best tell their stories on mobile to cut through the clutter and be remembered? What approaches resonate best with today’s consumers? How can advertisers scale and personalize their stories to drive real impact across mobile marketing efforts? Join this session to learn this year’s innovations in mobile creative that can help you best engage your target audience.
If following the consumer across digital channels is hard, knowing if the person who saw your ad subsequently walked into a store to make a purchase is even harder – and even more important for Retail, QSR, and CPG brands. Join this session as experts discuss the future of real-time in-store attribution.
More than 62% of the world's internet users will view digital video in 2017, up from 60.8% in 2016, according to eMarketer. Most of those videos will have an advertisement correlated with it. How can you maximize ad revenue without disrupting the user experience? This panel will discuss the effectiveness of new forms of video ads at driving brand awareness and conversion.
With the ubiquity of mobile devices and the fact that more than 90% of consumer spending still happens in the real world, automotive and entertainment brands face a new paradigm when it comes to location data and what it means for consumer strategies. Location intelligence is the key to delivering the right message, at the right time, to the right audience. 20th Century FOX, Canvas Worldwide, Foursquare and former Hyundai CMO will share their strategies for capitalizing on location data at every level: from media targeting to content creation, to app engagement to measurement.
Would you be more likely to go back if you left your wallet or your phone at home? What’s the first thing you look at in the morning and before bed? What other device are you using while watching TV? What do you use to capture and share the most important moments in your life? Your cell phone is most likely the answer to all of these questions. And because of this, consumers expect more from mobile advertising: User experience must be top of mind when a brand injects itself onto the most intimate piece of technology a person owns. This session will reveal some of the most impactful ad formats in mobile today.
In the age of “trending” where content becoming popular is fast moving by definition, marketers must constantly adapt messaging as content and consumer impressions change. Aligning with what’s hot, allows marketers to connect with customers in genuine ways, while simultaneously unpacking fresh consumer insights. Join this discussion to hear how smart brands in the retail, CPG and QSR space use contextual targeting to drive customer acquisition and retention campaigns.
Retail, automotive, QSR and travel brands continue to make location data a critical component for understanding the real-world customer journey. What’s different for today’s brands and businesses are the ways in which they can tap into location-aware insights, to fuel a host of new business decisions. Media activation, cross-channel strategy, and competitive positioning are just a small sampling of the versatility in applying these powerful insights. This session will explore and provide examples of how innovative brands are tapping location in sophisticated ways, such as share-of-visit analysis, visitation measurement, advanced audience analytics, and more.
Pay with an app. Pay with your phone. Pay with your face? Mobile is disrupting every aspect of the retail experience, from AR apps that let people virtually try on clothes at home, to mobile wallets with facial recognition technology for payments in-store. Dig into the most innovative ways that mobile is transforming how we shop and pay.
Let’s face it, digital advertising has become too complex. With so many tools needed to execute campaigns and no standard for reporting or optimization, it’s nearly impossible to truly understand how and where your ad spend works. When P&G’s Chief Brand Officer told the industry earlier this year to shape up and outlined the new rules for agencies and ad tech, he demanded transparency from the digital supply chain. Client companies are finally starting to question the promises that were made about programmatic and digital media in general. That’s why transparency and interoperability across ad technology platforms are so important. But what actionable steps are being taken to remedy the situation? And once we have transparency, how do we maximize impact?
In 2017, content marketing is getting more budget dollars and bigger staffs. Branded content and native advertising is growing dramatically, in part because of the increasing adoption of ad blocking, but mostly because native ads drive higher brand lift and engagement than traditional banner ads. It's also the perfect mix of creativity and data, as it has become automated and scalable. Join us to hear top marketer's thoughts on how branded content and native advertising could be the answer to the post-advertising revolution.
If you think your marketing campaigns are hitting the mark, think again. Only one in three consumers believe their favorite brands truly understand them, according to some studies. In an increasingly automated world, it is essential for marketers not to lose sight of the balance we must strike between the science and art of marketing. Beyond performance, having an emotional connection with our customers is critical. That’s why offering personalized experiences that more closely connect brands to their consumers, enable them to make more of the moments they have with their desired audiences. Join this discussion on establishing a meaningful relationship with your customer.