When
April 5th 2017
Where
The Beverly Hills Hotel
Price
$1295
days
0
6
hours
1
5
minutes
3
3
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2
7

MMS LOS ANGELES SPEAKERS

This year, we'll be featuring speakers from the likes of 20th Century Fox, KIA, and AEG, just to name a few.
Request an invite for this epic show that consistently draws major players
from the automotive and entertainment industries.


Chris Satchell

Chris Satchell

EVP, Chief Product Officer
Comcast-Logo
Matt Marolda

Matt Marolda

Chief Analytics Officer
Legendary Logo
Jonathan Lowe

Jonathan Lowe

SVP, Development and Brand Strategy
AEG Logo
Scott Bishoff

Scott Bishoff

VP, Digital Media
20thCenturyFox Logo
Stephanie Stopulos

Stephanie Stopulos

SVP Advanced Analytics and Insights
Starcom_OFFICIAL
Kjerstin Beatty

Kjerstin Beatty

SVP Media
nbclogo
Aimee Duell

Aimee Duell

EVP, Client President
TheStoryLab
Jonathan Haber

Jonathan Haber

Co-Founder
Giant Spoon Logo
Maria Pousa

Maria Pousa

Chief Marketing Officer
IAS logo
Stacey Wisnom

Stacey Wisnom

SVP Group Partner
um-logo
David Goodrich

David Goodrich

VP, Digital Strategy and E-commerce
20thCenturyFox Logo
Les Harrison

Les Harrison

Strategic Partnerships West Coast Lead
Outfront_Media
Steve Abraham

Steven Abraham

EVP, Managing Director
MediaCom
Angie More

Angie More

Vice President of National Sales
Yieldmo_Logo
Jet Wharton

Jet Wharton

Managing Director, Integrated Investment
phd-global logo
Ricardo Diaz

Ricardo Diaz

Executive Digital Director
omelet
Andre Fonseca

Andre Fonseca

VP, Digital Marketing
The_Walt_Disney_Studios
Sarah Bachman

Sarah Bachman

VP Mobile Strategy
HorizonMedia
Alex Witkowski

Alex Witkowski

Group Director
OMD_Logo
Jessica Novak

Jessica Novak

Content Strategy Director
TheZoeReport
Autumn White

Autumn White

Head of Digital, West
OMD_Logo
Shamsa Jafri

Shamsa Jafri

SVP Data Sciences
Innocean
Kurt Kratchman

Kurt Kratchman

Chief Operating Officer
Grapeshot_Logo
Michael Rosen

Michael Rosen

Vice President, Sales
Foursquare_sm
Ian Televik

Ian Televik

Head of Social Media & Digital Marketing
Digital_F_Black_Logo
Greg Johns

Greg Johns

EVP, Chief Digital Officer
Canvas Logo
Mark Brown

Mark Brown

EVP and Chief Strategy Officer
Canvas Logo
Donny Makower

Donny Makower

President
RedInteractive
Evan Rutchick

Evan Rutchick

Head of Sales US
Ogury_Logo
Kimberley Gardiner

Kimberley Gardiner

Director of Marketing Communications
Kia
Yvonne Abt

Yvonne Abt

VP Digtial, Partnerships and Innovation
HorizonMedia
Kyle Pratt

Kyle Pratt

VP Brand Director
Mediavest_Logo
IN-Q

IN-Q

Spoken Word Artist
IN-Q Transparent Logo
Chris Pierantozzi

Chris Pierantozzi

Executive Creative Director
saatchiu-amd-saatchi
Adam Meshekow

Adam Meshekow

EVP, Global Strategy & Sales
SITO-Adam
Garrett MacDonald

Garrett MacDonald

EVP Sales & Attribution Analytics
Kochava-horizontal
Trey MacLeod

Trey MacLeod

SVP Advisory & Head of Automotive Practice
Neustar Logo StevenWolfe
Emma Witkowski

Emma Witkowski

Managing Director, Digital Investment Lead, West Coast & Atlanta
Mindshare_Logo

AUTO AND ENTERTAINMENT

Our Los Angeles Show brings the best of the best from the automotive and entertainment industries. Our C-Suite lineup of speakers will discuss, debate and analyze the trends that are setting the tone for 2017.

Request an Invite

MMS Los Angeles Agenda



Breakfast

Session Time: 8:30am-9:15am
Speakers:
Paran Johar

Paran Johar

CEO and Founder
MMS Logo

Welcome Remarks

Session Time: 9:15am-9:30am
Speakers:
Paran Johar

Paran Johar

CEO and Founder
MMS Logo

IceBreaker

Session Time: 9:30am-9:35am
Session Description

National Poetry Slam Champion and multi-platinum songwriter IN-Q, opens MMS LA, Cars & Stars 2017 with the power and inspiration of spoken word.


Speakers:
IN-Q

IN-Q

Spoken Word Artist
IN-Q Transparent Logo

Innovation, Creativity & Connection: What's the Future of Auto Advertising?

Session Time: 9:35am-9:55am
Session Description

Technology is transforming the auto business -- from the apps people use to shop for cars, to the platforms that auto brands like Kia are using to design, ship and sell vehicles. But whether it's finding the right customer using precision targeting, or influencing them with social content, success in the auto business still comes down to creating real customer connections. With electrifying examples and real-world anecdotes, Kimberley Gardiner, Kia's Director of Marketing Communications, and Paul Woolmington, CEO of Canvas Worldwide, will uncover how innovation and creativity are powering the future of automotive advertising.

Speakers:
Kimberley Gardiner

Kimberley Gardiner

Director of Marketing Communications
Kia

The MMS Shark Tank

Session Time: 9:55am-10:10am
Session Description

“One Chance, One Opportunity…” Are you ready to swim with the sharks? The ad industry’s hottest tech companies, publishers, and start-ups are, and they’ll lay it on the line in a 60-second pitch, during MMS Shark Tank. Led by MMS CEO Paran Johar, our rockstar sponsors will each step up to the main stage for a minute long pitch, showcasing why they should be working with Kia and Canvas. The audience will pick the best performance, and the winner will score some one-on-one time with Kimberley Gardiner and Paul Woolmington.

Moderator:
Paran Johar

Paran Johar

CEO and Founder
MMS Logo
Speakers:
Aaron Stettner

Aaron Stettner

VP of Sales
IAS logo
Les Harrison

Les Harrison

Strategic Partnerships West Coast Lead
Outfront_Media
Garrett MacDonald

Garrett MacDonald

EVP Sales & Attribution Analytics
Kochava-horizontal
Kurt Kratchman

Kurt Kratchman

Chief Operating Officer
Grapeshot_Logo
Speakers:
Adam Meshekow

Adam Meshekow

EVP, Global Strategy & Sales
SITO-Adam
Evan Rutchick

Evan Rutchick

Head of Sales US
Ogury_Logo
Angie More

Angie More

Vice President of National Sales
Yieldmo_Logo

Show Me the Data: Why AI & Analytics are Hollywood's New Secret Weapon

Session Time: 10:10am-10:35am
Session Description

Hollywood is under attack! With Netflix, Amazon and HBO giving people fewer reasons to head to the movies, Hollywood studios need new weapons to promote films and get people off the couch. Enter the high-tech world of AI, machine-learning and predictive analytics. With Grapeshot and Assembly, learn how big studios like Legendary Entertainment are using data-driven tools to find their super-fans and create campaigns that entice them to buy tickets, merch and more.

Speakers:
Kurt Kratchman

Kurt Kratchman

Chief Operating Officer
Grapeshot_Logo
Matt Marolda

Matt Marolda

Chief Analytics Officer
Legendary Logo
Arthur Chan

Arthur Chan

Managing Partner West Coast
Assembly Logo

Trust No One: Transparency and Fraud in Audience-Based Buying

Session Time: 10:35am-11:00am
Session Description

Data drives the business of marketing today, shaping the stories brands tell, the platforms they choose to tell them on, and the price they're willing to pay in order to get their messages seen. But there's a big elephant in the audience-based buying room, and it's driven by reports of hidden pixels and billions of dollars in fraud. Together Kochava, OMD and Mindshare will tackle the issues of trust and transparency that brands, agencies and ad technology platforms can't afford to ignore.

Speakers:
Garrett MacDonald

Garrett MacDonald

EVP Sales & Attribution Analytics
Kochava-horizontal
Autumn White

Autumn White

Head of Digital, West
OMD_Logo
Emma Witkowski

Emma Witkowski

Managing Director, Digital Investment Lead, West Coast & Atlanta
Mindshare_Logo


Break

Session Time: 11:00am-11:15am

Using Data to Tell Epic Stories

Session Time: 11:15am-11:40am
Session Description

What's the secret for capturing customer attention? Telling epic stories that inspire people to act, share and buy. So what's the secret for creating brand stories that people can't ignore? For the next generation of marketers, it's all about the data. Following the digital trail that customers leave behind is key to figuring out which stories matter most, when to tell them, and which platforms to choose for delivery. In this lively discussion, senior leaders from Neustar and Starcom Worldwide will uncover best practices for using data-driven storytelling to captivate and entertain.

Speakers:
Trey MacLeod

Trey MacLeod

SVP Advisory & Head of Automotive Practice
Neustar Logo StevenWolfe
Stephanie Stopulos

Stephanie Stopulos

SVP Advanced Analytics and Insights
Starcom_OFFICIAL

Show, Don't Tell: Visual Storytelling Campaigns that Will Blow Your Mind

Session Time: 11:40am-12:05pm
Session Description

If a picture is worth a thousand words, then how much is a massive billboard worth? Or a bus stop kiosk with interactive video, geofencing and the ability to send potential customers an SMS coupon? Technology keeps pushing the boundaries of visual storytelling, and with tools that blend the best of digital targeting, virtual and real-world imagery, the possibilities for blowing consumers' minds (and getting them to act) are endless. Check out some of the most creative examples of visual storytelling by automotive and entertainment brands with NBCU, Canvas Worldwide and Outfront Media.

Speakers:
Les Harrison

Les Harrison

Strategic Partnerships West Coast Lead
Outfront_Media
Kjerstin Beatty

Kjerstin Beatty

SVP Media
nbclogo
Mark Brown

Mark Brown

EVP and Chief Strategy Officer
Canvas Logo

Collateral damage: when fake news, extremist content, and advertising collide

Session Time: 12:05pm-12:30pm
Session Description

In the non-stop race for breaking news and information, the ad industry has been left to face very real problems. Buying and selling media has become a figurative minefield - with so much content readily available, brands and agencies are increasingly susceptible to appearing alongside fake news, and extremist content. Allegations of brands promoting controversial, and radical agendas have become a common headline. How do brands and agencies avoid being part of the problem? What about the platforms that power billions of ad impressions across potential fake news sites in real-time? Join IAS CMO Maria Pousa, PHD Managing Director of Integrated Investment Jet Wharton, and Canvas Worldwide EVP, Chief Digital Officer Greg Johns, as they dig into the problems and possible solutions around a tangled web of controversial content.

Speakers:
Maria Pousa

Maria Pousa

Chief Marketing Officer
IAS logo
Jet Wharton

Jet Wharton

Managing Director, Integrated Investment
phd-global logo
Greg Johns

Greg Johns

EVP, Chief Digital Officer
Canvas Logo


Lunch

Session Time: 12:30pm-1:15pm



Unlocking the Power of Place: Location-based Marketing in the Mobile Age

Session Time: 1:15pm-1:40pm
Session Description

With the ubiquity of mobile devices and the fact that more than 90% of consumer spending still happens in the real world, automotive and entertainment brands face a new paradigm when it comes to location data and what it means for consumer strategies. Location intelligence is the key to delivering the right message, at the right time, to the right audience. 20th Century FOX, Innocean, and Foursquare will share their strategies for capitalizing on location data at every level: from media targeting, to content creation, to app engagement to measurement.

Speakers:
Paran Johar

Paran Johar

CEO and Founder
MMS Logo
Michael Rosen

Michael Rosen

Vice President, Sales
Foursquare_sm
Shamsa Jafri

Shamsa Jafri

SVP Data Sciences
Innocean
Steve Shannon

Steve Shannon

Former CMO Hyundai Motor Company
Scott Bishoff

Scott Bishoff

VP, Digital Media
20thCenturyFox Logo

The Art & Science of Building Memorable Mobile Ads

Session Time: 1:40pm-2:05pm
Session Description

It’s time for a bit of hard truth. The average mobile user is bombarded by terrible ad executions like disruptive pop-ups and sticky footers -- and those experiences create negative impressions of the brands behind them. But it doesn’t have to be this way! Mobile campaigns can be targeted, functional and gorgeous, and they can create real, positive connections between brands and their target audiences. So what’s the formula for building mobile ad experiences that leave a lasting impression? Join Disney, Saatchi & Saatchi, and Yieldmo for a fireside chat that uncovers the art and science behind creating innovative mobile campaigns that people actually love.

Speakers:
Angie More

Angie More

Vice President of National Sales
Yieldmo_Logo
Chris Pierantozzi

Chris Pierantozzi

Executive Creative Director
saatchiu-amd-saatchi
Andre Fonseca

Andre Fonseca

VP, Digital Marketing
The_Walt_Disney_Studios

From Conversation to Conversion: The Power of Real-Time Customer Insights

Session Time: 2:05pm-2:30pm
Session Description

Whether it’s using an app to pay for coffee, ordering lunch online, or streaming a sponsored playlist at the gym, millions of people create billions of trackable data points every day. The big question is, how do brands separate the signal from the noise? With the non-stop data deluge, success comes down to analyzing and acting on the data points that provide the clearest picture of what’s needed to drive customer actions in the real world. Join Mazda, 20th Century Fox, Universal McCann, and SITO for a crash course in the tools and tactics brands are using to decipher which real-time insights will actually drive conversions.

Speakers:
Adam Meshekow

Adam Meshekow

EVP, Global Strategy & Sales
SITO-Adam
Stacey Wisnom

Stacey Wisnom

SVP Group Partner
um-logo
Kyle Pratt

Kyle Pratt

VP Brand Director
Mediavest_Logo
David Goodrich

David Goodrich

VP, Digital Strategy and E-commerce
20thCenturyFox Logo

The Future of Mobile Targeting at Scale

Session Time: 2:30pm-2:55pm
Session Description

Mobile. A constant driving force in the everyday consumer’s life. With mobile bridging the gaps between work and home, utility, entertainment and commerce, it is now more important than ever for marketers and brands to understand how to meaningfully and successfully engage their customers throughout their entire path to purchase experience. Uncover the importance of mobile in the overall marketing mix with Ogury, Horizon Media, OMD and Canvas Worldwide as they discuss how forward-thinking brands are driving customer connections, conversations and conversions.

Speakers:
Evan Rutchick

Evan Rutchick

Head of Sales US
Ogury_Logo
Sarah Bachman

Sarah Bachman

VP Mobile Strategy
HorizonMedia
Alex Witkowski

Alex Witkowski

Group Director
OMD_Logo

Session 17

Session Time: 2:55pm-3:20pm
Session Description

TBD

Speakers:
TBD

TBD

TBD
TBD

TBD

TBD

Influencers, Fans, Entertainment & Ecommerce: The Ultimate Mashup

Session Time: 3:20pm-3:45pm
Session Description

From reality TV stars selling cosmetics in branded apps, to comic book fans logging on to pre-order superhero action figures, the intersection of entertainment and ecommerce is a lucrative one. And with social influencers able to drive ticket and merchandise sales as well, Hollywood studios have a slew of technology-driven ways to inspire purchases. Uncover the tools and tactics that entertainment brands are using to drive sales online, via mobile and in the real-word in this candid conversation with execs from Zoe Media Group, Horizon Media and AEG.

Speakers:
Aimee Duell

Aimee Duell

EVP, Client President
TheStoryLab
Jessica Novak

Jessica Novak

Head Content Strategy
TheZoeReport
Jonathan Lowe

Jonathan Lowe

SVP, Development and Brand Strategy
AEG Logo
Yvonne Abt

Yvonne Abt

VP Digtial, Partnerships and Innovation
HorizonMedia


Break

Session Time: 3:45pm-3:55pm


How Future Tech Like AR, VR & AI Will Forever Change the Way Auto Brands Advertise

Session Time: 3:55pm-4:20pm
Session Description

Investing in future technology like VR, wearables and bots can be expensive -- but for brands that want to lead the pack, it's just the cost of doing business. And in the ultra-competitive auto market, campaigns fueled by emerging tech can give a legacy or challenger brand the edge over an established leader. So when it comes to tech like AR and AI, where should brands like Toyota, Mercedes-Benz and Audi place their bets? Big-picture thinkers from agencies like Giant Spoon, Faraday Future, Omelet and Mediacom will highlight where the OEMs must invest if they want to capture the hearts and minds of this generation's auto-buyers.

Speakers:
Donny Makower

Donny Makower

President
RedInteractive
Ricardo Diaz

Ricardo Diaz

Executive Digital Director
omelet
Ian Televik

Ian Televik

Head of Social Media & Digital Marketing
Digital_F_Black_Logo
Steve Abraham

Steven Abraham

EVP, Managing Director
MediaCom
Jonathan Haber

Jonathan Haber

Co-Founder
Giant Spoon Logo

Cable – “The reports of my death are greatly exaggerated”

Session Time: 4:20pm-4:55pm
Session Description

It’s the end of TV as we know it! Cable is dead! YouTube and Netflix and cord-cutters are taking over! Those may be the headlines in the industry trades, but the reality is a bit more complex. People are watching more TV than ever -- it’s just the method of delivery and the creators of the content that are drastically changing. As one of the most powerful media and technology brands, Comcast creates and delivers content and advertising to millions of customers. And as Chief Product Officer, Chris Satchell’s job is to help make it as easy as possible for Comcast’s customers to access (and pay for) that content on whichever device they choose. Stay for this closing keynote to learn how Satchell and his team are building the next wave of content and entertainment, as Comcast prepares for the long haul.

Speakers:
Paran Johar

Paran Johar

CEO and Founder
MMS Logo
Chris Satchell

Chris Satchell

EVP, Chief Product Officer
Comcast-Logo

MMS Los Angeles Sponsors

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or another upcoming Modern Marketing Summit Event?
Visit our Sponsor page.
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