New York - September 25, 2017

When
September 25, 2017
Where
ESpace New York
Price
$995
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1
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7
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Modern Marketing Summit

Our mission is to uncover innovative solutions to the marketing challenges facing a modern era. Marketing leaders view MMS as the place to connect, share, and learn about what's happening across the industry. We curate conversations by bringing together industry leaders from ad technology and publishing companies to showcase what's new and next. In addition to the world-class speakers we put on stage, over 75% of the audience at our events is made up of senior-level brand and agency decision-makers.

Speakers

Mukul Deoras

Mukul Deoras

Global CMO
Gina Garrubbo

Gina Garrubbo

President/CEO of National Public Media
Aniko DeLaney

Aniko DeLaney

Chief Marketing Officer and Global Head, Corporate Marketing
Matt Marolda

Matt Marolda

Chief Analytics Officer
Geoff Ramsey

Geoff Ramsey

Co-Founder & Chief Innovation Officer
Kenneth Mitchell

Kenneth Mitchell

Head of Consumer Engagement
Howard Grosfield

Howard Grosfield

EVP, US Consumer Marketing
Natasha Fishman

Natasha Fishman

EVP, Marketing
Kelle Jacob

Kelle Jacob

Global Marketing & Brand Development
Miguel Quiroga

Miguel Quiroga

Vice President of Digital, Innovation, & Growth
Stuart Foster

Stuart Foster

VP, Global Brand Marketing
Tom Webster

Tom Webster

Vice President of Strategy
Kaydee Bridges

Kaydee Bridges

Vice President, Digital & Social Media Strategy
Joshua Palau

Joshua Palau

VP of Digital and Omnichannel
Susan Tang

Susan Tang

VP Marketing Strategy & Acquisition
Sam Olstein

Sam Olstein

Global Marketing Innovation
Brad Feinberg

Brad Feinberg

Sr. Director of Media & Consumer Engagement
Laura Houghton

Laura Houghton

Director, Digital Shopper Marketing
Jason Aspes

Jason Aspes

Executive Creative Director
Adam Singolda

Adam Singolda

Founder & CEO
Evan Rutchik

Evan Rutchik

Head of Sales US
Josh Entman

Josh Entman

Co-founder and Chief Creative Officer
Adam Meshekow

Adam Meshekow

Chief Customer Officer
Zach Kubin

Zach Kubin

VP of Sales
David James Stewart

David James Stewart

Director of Strategic Sales
Martin Swant

Martin Swant

Staff Writer
Mukul Deoras

Mukul joined Colgate in 2004 as Director, Special Projects for the Asia Pacific Division. Later that year he became Marketing Director Colgate Thailand and in 2006 he became General Manager.

In 2008 Mukul was promoted to Vice President, Personal Care in Global Marketing responsible for managing and driving growth for our Personal Care Worldwide.

In 2010 Mukul became Vice President/General Manager of Colgate India.

In 2012 Mukul became President, Colgate Asia Division where his business insights and focus on building leading brands have contributed significantly to our strong volume and sales performance.

In 2015 Mukul was promoted to his current role as Chief Marketing Officer. Mukul is responsible for all the Global Categories and brands as well as Global Insights, Global Advertising and Shopper Marketing on a worldwide basis.

Mukul Deoras has earned his post graduate from the Indian Institute of Management Ahmedabael, India. Prior to Colgate, Mr. Deoras worked for Unilever in India.

Antonio Sciuto

As Executive Vice President & Chief Marketing Officer for Nestlé Waters North America, Antonio Sciuto leads the holistic business management for Nestlé Waters’ four brand business units – Nestlé Pure Life, Regional Spring Waters, International and Tea. Antonio’s responsibilities include guiding the company’s work in the areas of brand building, insights, innovation, eBusiness, consumer affairs, and media. He also oversees end to end marketing operations and accountability for all aspects of business profitability.

Antonio previously held positions within Nestlé including VP, Global Head of eCommerce and Global Strategy & Organization Manager for Customer Sales. Prior to joining Nestlé, he lived in Italy and worked for companies including Procter & Gamble and McKinsey.

David Edelman

As Chief Marketing Officer, Dave leads the research, design, development and delivery of all marketing activities across the enterprise. He works closely with our segment leaders to advance the Aetna brand and deepen the company’s digital and consumer-centric marketing to drive profitable growth.

Dave joined us from McKinsey where he co-led the Global Digital Marketing and Sales Practice. He was responsible for the cross-functional team that sets clients’ roadmaps for digital transformation, while also bringing hands-on expertise in analytics, technology, program development, and process redesign. Dave wore two hats at McKinsey, serving also as chief marketing officer for McKinsey’s Marketing and Sales practice.

Prior to McKinsey, Dave was at Digitas for nine years, most recently as executive vice president for the Strategy and Analysis practice. Earlier, he was a partner with the Boston Consulting Group where he helped to build BCG’s “Segment-of-One Marketing” and “E-commerce” practices. Dave received his bachelor’s degree in Economics from Harvard College and his MBA from Harvard Business School.

David is a known thought leader in Marketing, with over one million followers as an influencer on LinkedIn. He speaks at many Marketing conferences, and has published two lead articles in the Harvard Business Review.

Jill Cress

Jill Cress serves as Chief Marketing Officer of National Geographic Partners (NGP). In this role, Cress oversees the overall global brand vision, driving all marketing activities related to conceptualizing and implementing the overall marketing strategy for the National Geographic brand and entities around the world.

Cress focuses on overall brand building to the consumer, cable/satellite industry, advertising community and the creative community. She also leads research and consumer insights, as well as all aspects of marketing, including brand strategy, creative, consumer marketing, on-air media strategy, and digital marketing.

Previously, Cress was executive vice president of global consumer marketing at MasterCard, where she oversaw the global consumer strategy including the Priceless Platforms, global content strategy, segment inspired marketing. She leveraged creative positioning and scalable new digital platforms, including the incorporation of “Priceless Cities” around the world into MasterCard’s “Priceless” award-winning campaign.

Cress started her career at MasterCard in 1994 as the vice president of sales. She was recently recognized as one of the Top 50 Women in Marketing by Brand Innovators and has been a featured speaker at marketing industry events such as the Ad Age Digital Conference and the Modern Media Summit at Mobile World Congress.

Cress received a B.S. in Science Marketing from Indiana University.

Gina Garrubbo

Gina Garrubbo

President/CEO of National Public Media - National Public Radio

Gina Garrubbo is President and CEO of National Public Media, a subsidiary of NPR that is owned in partnership with PBS and WGBH and is responsible for corporate sponsorship sales. In this key role, she leads NPM's accomplished sales team in presenting unique national and regional underwriting opportunities on NPR and PBS stations and digital assets.

Prior to joining NPM in 2015, Garrubbo was CEO of Garrubbo & Company, advising clients such as SheSpeaks, MediaBizNet and Swissclear Global on building their business in the media field or via digital, social or mobile advertising. Previously she was Senior Vice President of Hearst Magazines' Totally Global Media, where she built a first of its kind, global digital advertising platform across Hearst and its publishing partners' digital properties worldwide.

Garrubbo was also one of the key executives who built BlogHer into the largest multi-platform community for women in social media and before that served as Executive Vice President of Revenue for Oxygen Media, Executive President of Women.com, and Divisional Vice President of Sales for Discovery Communication. Her earliest years in the media business include stints with Wells, Rich, Greene, McCann-Erickson, and ABC Television in the Advertising Sales and Affiliate Relations divisions.

Garrubbo is a board member of the Social Media Advertising Consortium (SMAC) and was an early board member of the Internet Advertising Bureau (IAB), where she helped create standards and best practices for brands and publishers in the digital space.

Aniko DeLaney

Aniko DeLaney

Chief Marketing Officer and Global Head, Corporate Marketing - Bank of New York Mellon Corp

Aniko DeLaney is the Global Head of Corporate Marketing for BNY Mellon with over 50,000 employees, $30+ trillion in assets under custody/administration and $1.7+ trillion in assets under management. She is responsible for BNY Mellon’s global corporate marketing strategy, brand, digital marketing and market research.

Aniko has been the Marketing Director for BNY Mellon’s Markets, Asset Servicing, Global Collateral Services, Treasury Services, Corporate Trust, Alternative Investment and Broker-Dealer Services businesses.

Aniko is Vice Chair and Board Member of the Borough of Manhattan Community College Foundation. She is a member of the Association of National Advertisers and Corporate Financial Group (CFG) and the Alumni Committee at Middlebury College. She is a member of BNY Mellon’s Diversity and Inclusion Executive Committee.

Aniko received her B.A. in French literature from Middlebury College and her MBA in finance and marketing from the Stern School of Business at New York University.

Matt Marolda

Matt Marolda

Chief Analytics Officer - Legendary Entertainment

Matthew Marolda is Chief Analytics Officer at Legendary Entertainment. He formed and runs Legendary’s Applied Analytics division, which uses data and analytics to drive strategic decisions across all aspects of the company. Prior to Legendary, Mr. Marolda founded StratBridge LLC in 1999. StratBridge had two software solutions businesses: “moneyball” player analysis software used by many organizations in the NFL, NBA, European Football and Major League Soccer (sold to XOS Digital in 2012), and dynamic pricing and revenue analysis software used by many professional sports teams (acquired by Legendary in 2014, after Mr. Marolda had joined Legendary). He earned his MBA at the Tuck School at Dartmouth where he won the Adams Award for Excellence in Entrepreneurship. Mr. Marolda graduated from Bowdoin College with Honors, earning majors in economics and mathematics and a minor in art history.

Geoff Ramsey

Geoff Ramsey

Co-Founder & Chief Innovation Officer - eMarketer

Geoff Ramsey is on the cutting edge of consumer trends and marketing best practices in a digital, multichannel world. Through his dynamic, high-energy keynotes at industry events worldwide, Ramsey consistently wows audiences by weaving together an objective view of market numbers with a powerful narrative explaining the critical implications for marketers.

As chairman and co-founder of eMarketer, Ramsey has rich insights and a big-picture perspective into how consumers spend their time and money, as well as how marketers are striving to reach them. On top of his role as chairman, he is also the chief innovation officer for eMarketer, developing innovative ways to display and personalize eMarketer’s industry-standard marketing research.

In various roles as solo presenter, expert moderator and host, Ramsey has appeared at hundreds of conferences, including iMedia Brand and Agency Summits, the Digital Collective events, Rutberg Summits in London and Los Angeles, The Economist’s Innovation Forum, Business Insider’s IGNITION Conference, the Association of National Advertisers (ANA) conferences, the Association of Canadian Advertisers (ACA) conferences, the World Travel & Tourism Council’s (WTTC’s) Global Summit, IAB MIXX, and The Conference Board events. Ramsey has also been invited to deliver custom presentations for Fortune 100 corporations including Facebook, Google, Yahoo!, The Coca-Cola Co., The Home Depot, The Clorox Co., American Express and Visa. He is frequently quoted in The Wall Street Journal, The New York Times, Forbes, Fortune, Bloomberg Businessweek and Advertising Age.

Ramsey is a recipient of the 2011 ad:tech Industry Achievement Award, which honors individuals in the digital marketing space who have demonstrated consistent outstanding service, generated breakthrough ideas and fostered industry growth. His book, “Digital Impact: The Two Secrets to Online Marketing Success” (Wiley, 2011), co-authored with Vipin Mayar, has earned critical praise from industry leaders.

Kenneth Mitchell

Kenneth Mitchell

Head of Consumer Engagement - Gatorade

Kenny Mitchell is Gatorade’s Head of Consumer Engagement where he oversees integrated marketing efforts, including advertising, digital and social media, branded content and strategy.

Previously, Mitchell oversaw consumer and brand marketing at NASCAR, and served as Vice President and General Manager of the Dew Tour, a division of The NBC Sports Group. Before NASCAR and the Dew Tour, Mitchell spent nearly eight years at Gatorade, ultimately as a Director of Sports Marketing, managing partnerships, activation and retail programming.

Mitchell holds degrees from Dartmouth College and Dartmouth’s Tuck School of Business. He, his wife, Heather, and daughter, Carter live in Chicago.

Howard Grosfield

Howard Grosfield

EVP, US Consumer Marketing - American Express

Howard Grosfield currently serves as Executive Vice President of U.S. Consumer Marketing Services at American Express as well as a member of the Company’s Global Management Team.

Prior to this role, Howard was President and Chief Executive Officer of American Express Bank of Canada and Executive Vice President & Country Manager of Canada &International Premium Products, Benefits & Communications. In this role, Howard led the Canadian Executive Team and also served as Chairman of the Board of Directors for the American Express Bank of Canada.

Howard joined American Express in 2004 in New York as a Vice President in the Company’s global strategy division. He subsequently led Regional Marketing & Strategy for Latin America & Canada and then became Vice President & General Manager, Small Business Services for the Company’s International business.

Before joining American Express, Howard spent several years as a Principal with The Boston Consulting Group in Toronto and Sydney, Australia. He was also a lawyer with Osler in Toronto. Howard currently serves on the Board of Directors for Indigo Books & Music Inc. as well as a number of charities.

Natasha Fishman

Natasha Fishman is a valued industry executive with a proven ability to drive innovation, consumer engagement, revenue growth, and profitability through original marketing strategies. With over 20 years of experience in entertainment brand management, marketing, digital, and retail business development, Fishman is an insights and data-driven brand champion.

As the EVP of Marketing for ABG, Natasha is a key member of the executive management team and responsible for the leadership and oversight of all marketing activities related to ABG’s portfolio of brands. A highly collaborative, cross-functional team leader, Natasha drives transformative marketing strategies across key disciplines including Digital & Social Media, Content, Brand Experience, Marketing & Creative, PR & Communications, and Operations. With a particular emphasis on brand collaborations and partnerships, Fishman is spearheading the company’s efforts to ignite sustainable growth for the company’s $5+ billion (Retail USD) portfolio of lifestyle, sports, celebrity and entertainment brands.

Prior to ABG, Natasha was VP of Global Brand Management and Marketing for Peanuts Worldwide at Iconix Brand Group, leading the planning and development of the brand's global marketing and product initiatives, extending its reach to a new generation of fans. Preceding her tenure at Iconix, Natasha was Senior Vice President of Brand and Digital Media at HIT Entertainment/Mattel, where she spearheaded global brand strategy and drove innovation across emerging web, mobile and social media channels that earned numerous webby awards. Before joining HIT, Natasha was at Sesame Workshop and Scholastic where she drove retail business development and ecommerce initiatives.

About Authentic Brands Group
Authentic Brands Group (ABG) is a brand development, marketing and entertainment company which owns a global portfolio of lifestyle, sports, celebrity and entertainment brands. Headquartered in New York City, ABG manages, elevates and builds the long-term value of more than 28 consumer brands by partnering with best-in-class manufacturers, wholesalers and retailers. Our brands span a global retail footprint of more than 2,000 doors across luxury, specialty, outlets, department stores, shop-in-shops, ecommerce, mid-tier and mass channels. ABG is committed to transforming brands by delivering compelling product, content and immersive brand experiences. We plan and activate innovative marketing strategies to drive the success of our brands across all platforms including social and digital media, print, OOH, in-store and PR.

ABG’s global portfolio of iconic and world-renowned brands includes Marilyn Monroe®, Mini Marilyn®, Elvis Presley®, Muhammad Ali®, Shaquille O’Neal®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Michael Jackson®

Kelle Jacob

Kelle Jacob

Global Marketing & Brand Development - Estee Lauder Companies

Kelle Jacob is the Global Marketing Manager of the Estée Edit by Estée Lauder. In this role, she has been a vital part of one of The Estée Lauder Companies' most entrepreneurial endeavors in recent history: the ground-up creation of a new brand aimed at millennials, in partnership with Sephora. To do this, she has built on over five years of experience in engaging emerging consumer groups, including identifying new product and business opportunities.

Ms. Jacob is a founder and former co-chair of GenNEXT, a cross-branded interest group created to promote creative innovation and engagement with millennial consumers. As part of her two-year tenure, she helps drive partnerships with key companies including Google and Snapchat.

In addition to her work in marketing, Ms. Jacob has been an art gallery CEO and America's Next Top Model contestant. She holds a Bachelor of Arts in Media Studies from Hunter College and a Master of Professional Studies in Cosmetics and Fragrance Marketing and Management from the FIT. She sits on the Board of Trustees for the Hunter College Foundation.

Miguel Quiroga

Miguel Quiroga

Vice President of Digital, Innovation, & Growth - Verizon Fios

Miguel Quiroga is Vice President of Digital, Innovation, & Growth at Verizon Fios. In this role, he is responsible for the P&L, Customer Experience, Sales, and Digital Transformation practice for Digital, Retail, and Live sales functions. His primary focus is to drive an end to end tailored experience across all customer touchpoints to maximize customer experience and profitability. Miguel is passionate about bringing together the best of people, process, and technology to deliver great customer experiences. Prior to his current role, Miguel built the practices for Digital and Customer Experience for Verizon Fios. Earlier, he served in various technology Director roles in Employee Experience, CRM and Sales operations, capital planning, and program management functions. Miguel holds an MBA from Columbia University and a BS in Computer Science from The University of Texas at Dallas. He serves on the National Advisory Council of DonorsChoose.org. He is also a member of HITEC, a global leadership organization of Hispanic business and technology executives.

Stuart Foster

Stuart Foster

VP, Global Brand Marketing - Hilton

In my more than 20 years developing and strengthening global brands, I've extensively examined what drives consumer travel decisions - and I've learned that demographics are dead, replaced by mindsets that span across generations, genders and geographies.

I am applying those insights, along with my global perspective as a frequent traveler myself and my background in marketing and sales, to rethink the way we market brands at Hilton. In my current role, I set the strategy for global positioning and cross-channel marketing for our full-service brands, which include Hilton Hotels & Resorts, DoubleTree by Hilton, Curio Collection and Tapestry Collection.

Tom Webster

Tom Webster

Vice President of Strategy - Edison Research

Tom Webster is Vice President of Strategy for Edison Research, a custom market research company best known as the sole providers of exit polling data during US elections for all the major news networks. He has nearly 20 years of experience researching consumer usage of technology, new media and social networking, and is the principal author of a number of widely-cited studies, including The Social Habit, Twitter Users in America, and the co-author of The Infinite Dial, America’s longest running research series on digital media consumption. He is also the co-author of The Mobile Commerce Revolution, and a popular keynote speaker on data and consumer insights. He writes about all of these topics at www.brandsavant.com and on Twitter at @Webby2001.

Webster has a B.A. from Tufts University, an MBA from The University of North Carolina, and conducted post-graduate studies at The Pennsylvania State University.

Kaydee Bridges

Kaydee Bridges

Vice President, Digital & Social Media Strategy - Goldman Sachs

Kaydee heads digital and social media strategy in the Brand and Content Strategy group at Goldman Sachs, where she’s worked since 2013. She leads efforts to grow the firm’s digital and social presence as well as drive engagement through content marketing and native advertising. Kaydee manages Goldman’s presence on social media, search engine marketing, infographic creation, digital strategy and digital analytics. Her work has won several awards from Midas, Digiday Content Marketing Awards, and the Financial Communications Society.

Previously, Kaydee was at JPMorgan Chase for 10 years, most recently as Vice President, Digital and Social Strategy in the Digital Marketing Group. She executed a number of projects including the @ChaseforBiz twitter handle, digital efforts for the 12-12-12 Concert for Sandy Relief, and US Open digital activation for Chase.

Kaydee also worked in JPMorgan Chase’s Global Philanthropy group, where she launched and led the firm’s first presence on Facebook, Chase Community Giving, a crowd-sourced philanthropic program which donated over $30 million to thousands of charities.

Kaydee holds an MBA from The University of Chicago Booth School of Business and a BSFS in International Politics from Georgetown University.

Joshua Palau

Joshua Palau

VP of Digital and Omnichannel - Bayer US

Joshua is VP of Digital and Omnichannel at Bayer US. Previously Sr. Director of Global Partnerships for Johnson & Johnson’s Global Marketing Solutions group. In this role he leads the global partnerships with Google, facebook, and creative agencies to ensure brands are effectively leveraging these platforms and deliver the best experiences. Prior to J&J, Joshua spent 4 years as the VP of Marketing and e-commerce for Comcast and 6 years at Razorfish as the VP of Search Marketing. In his spare time, he’s an adjunct professor at Temple University, serves as an advisor for the AdCouncil and volunteers for The St. Baldrick’s Foundation whose focus is funding research for childhood cancers. Joshua grew up on the Lower East Side of Manhattan and now lives in the sleepy little town of New Hope, PA with his wife, two daughters...one of whom is named after his favorite comic book character, and their two dogs Jeter and Oliver.

Susan Tang

Susan Tang

VP Marketing Strategy & Acquisition - MetLife

Susan Tang is Vice President of Marketing Strategy and Acquisition, where she leads developing a unified, comprehensive US marketing growth strategy, US Accelerating Value strategy, and marketing acquisition for the US businesses. Susan joined MetLife a year ago and brings experience from commercial and global brand marketing, strategy, and business development. Previously, Susan was at Avon, where she led marketing for the global facial skincare category and spearheaded the global launches of two new skincare brands, expanding Avon's skincare portfolio.

Prior to Avon, Susan spent 11 years at J&J Consumer Products where she delivered growth and innovation in Oral Care, Baby Care, Wound Care, and Intimate Health. She led marketing and digital initiatives behind iconic brands such Listerine, Johnson's Baby, and Band-Aid. Susan has an MBA from Wharton Business School and studied Economics at Harvard University. She is an avid tennis fan, budding rooftop gardener, and currently resides in Hoboken, NJ with her husband and two daughters, Elise and Chloe.

Sam Olstein

Sam Olstein

Global Marketing Innovation - GE

Sam leads the charge on a communications revolution at General Electric (GE) running global media and innovation for the corporate brand team. Sam and his team are responsible for creating more digital access to the GE brand using emerging media tools of technology, culture, and content. Sam’s team handles GE’s distributed digital presence across Facebook, Snapchat, Twitter, Medium, Wattpad, among other emerging communications platforms as well as search and broadcast television. Sam also drives measurement best practices around paid digital media cross the organization. Sam has a terrific background in innovation, media and entrepreneurship. Most recently he led OMD’s Ignition Factory East Coast creating breakthrough new media & marketing campaigns for PepsiCo, CBS, Showtime, and Google. Before relocated to NYC in 2009, Sam was an agent with ICM and Paradigm Talent in Los Angeles. He has a track record of award-winning creative media programs with an emphasis on first-to-market, new engagement models, unique platform applications, channel reinvention, and celebrity-technology pairings. Sam is very active in the startup scene as an advisor and mentor to many young companies & entrepreneurs. Sam is also a member of the inaugural Social Impact Council and an innovation advisor for the Ad Council.

Brad Feinberg

Brad Feinberg

Sr. Director of Media & Consumer Engagement - MillerCoors

Brad currently serves as the Senior Director of Media & Consumer Engagement for MillerCoors, a Molson Coors company, overseeing all US media strategy, investment, digital marketing operations, Sports & Entertainment Alliances, Licensing, and Branded Experiences. In Brad’s eight plus years at MillerCoors, he has held media roles across the portfolio of brands including helping contribute to the turn around on Miller Lite – the original lite pilsner - as well as spearheading the media launch for the highly successful Redd’s Apple Ale and Henry’s Hard Soda new product launches. He also has helped propel Blue Moon to the number one craft beer brand in the US with its national media launch in 2010.

Prior to joining MillerCoors, Brad served as the Senior Director of Media Planning & Partnerships for Discovery Channel and Science Channel. In his 4 years at Discovery Communications, Brad had the opportunity to lead Media Planning efforts for the launch of Deadliest Catch, the 20 anniversary of Shark Week, and the critically acclaimed series Planet Earth.

His passion for finding the “aha” in media creativity and the “needle in the haystack” of data analytics has led to groundbreaking media executions on some of the most iconic brands within highly competitive industries (e.g. TWA, Wrigley, Discovery Channel, Miller High Life, etc.) that has delivered real business growth as well as award winning recognition within the media industry.

Laura Houghton

Laura Houghton

Director, Digital Shopper Marketing - Coca-Cola
Jason Aspes

Jason Aspes

Executive Creative Director - Ogilvy & Mather

Jason Aspes is an entrepreneur, storyteller, advertising executive, husband and father. Concerned with the social and environmental impact we are having, Jason co-founded the innovation company Newton Circus. Based in Singapore, Newton Circus focuses on social and environmental solutions to some of our world’s most difficult problems. Today, Jason resides in his hometown of Atlanta, Georgia where he is Executive Creative Director of Ogilvy.

Adam Singolda

Adam Singolda

Founder & CEO - Taboola

Adam Singolda is the founder and CEO at Taboola, the largest content discovery platform, serving over 1B unique users each month.

Taboola serves personalized content recommendations, partnering with the world’s top publishers, brands, and marketers to drive audience development, engagement, and monetization. Taboola also empowers editorial, product, and sales teams with solutions built around real-time page optimization, robust native advertising offerings, and more.
Adam has spoken on stage at TEDx, Collision, Kaltura Connect, Business Insider’s IGNITION, ClickZ LIVE, Advertising Week, 360i Marketing Summit, Web Summit, Landmark Ventures Media Technology Summit, Streaming Media, NAB, NewTeeVee, ELEVATE, Meetup, and MIT (Sloan). He has also appeared in broadcast TV interviews on Bloomberg West, CNBC, and Fox Business.

Prior to founding Taboola, Adam served as an officer in an elite mathematical unit of the Israeli National Security Agency.

Evan Rutchik

Evan Rutchik

Head of Sales US - Ogury

Evan Rutchik, Ogury’s US Head of Sales, is responsible for scaling Ogury’s US sales and business effort from New York. Formerly in senior roles at digital media pioneers, Yieldbot and TargetCast, he has more than ten years experience in the digital media/technology sector. At TargetCast Evan Rutchik was leading a task force starting a digital revolution with traditionally offline mid-market brands, at Yieldbot he scaled agency sales to a team of over 25 people and the most profitable department in the company for four years in a row. Evan Rutchik holds dual degrees in Management and Advertising from Syracuse University and an MBA from NYU Stern.

Josh Entman

Josh Entman

Co-founder and Chief Creative Officer - Jukin

Josh Entman oversees creative and development for Jukin Media, leading a team of creative professionals responsible for Jukin's owned-and-operated franchises, custom video content on behalf of Fortune 500 brands, and developing original series across TV and digital. Josh's executive producer credits include several series spanning network TV, cable, and top digital video platforms. Prior to Jukin, Josh spent seven years as a media sales director on the West Coast. Josh has a Bachelor of Arts in Journalism and Mass Communication from The University of Iowa.

Adam Meshekow

Adam Meshekow

Chief Customer Officer - SITO Mobile

Adam is an award-winning expert in the digital marketplace, specializing in digital strategy, sales and forward-thinking solutions. As CCO, Adam manages SITO’s partnerships with Fortune 500 brands and agencies, playing a vital role in driving revenue through client-centric initiatives.

Prior to joining SITO, Adam led mobile marketing and brand management at Toys “R” Us, the largest global toy and juvenile products-focused retailer. During his tenure, he built the mobile marketing practice, driving more than $100 million in sales through mobile coupons, rewards and other digital tactics. He is also an active advisor to numerous digital marketing companies such as Kiip, a mobile engagement platform.

Zach Kubin

Zach Kubin

VP of Sales - Parsec Media

Zach Kubin has spent nearly a decade exploring the fast-changing world of digital media, now leading sales and partnerships for Parsec’s time-based advertising product which has experienced over 15% MoM revenue growth after a year in market.

During his first summer in college he learned from some of Y&R’s pioneers in the digital space which lead to account and strategy roles at GroupM and Joule in digital media buying and planning with a focus on mobile advertising.

Zach’s first startup was at Onswipe, a publishing platform for mobile and tablet devices where, as Vice President of Client Development, he led a team responsible for marketing, revenue strategy and sales development on the company’s network of 300+ mobile and tablet publishers as well as driving publisher revenue and M&A relationships.

He made Business Insider’s list of “30 Under 30 Most Creative People in Advertising” due in part to his creation of the WhatHappensInMediaPlanning.tumblr.com blog featuring animated GIFs satirizing the media and advertising industry.

Zach has a B.A. in History from Hamilton College and is a graduate of the Horace Mann School in New York City. A native New Yorker, he lives in the DUMBO neighborhood of Brooklyn with his wife and daughter. Her enjoys travel, obscure trivia, even more obscure maps and word games.

David James Stewart

David James Stewart

Director of Strategic Sales - Conversant

David James Stewart is Director of Strategic Sales at Conversant Media. With over 15 years of digital media experience David James has worked with numerous Fortune 500 brands; AT&T, Verizon, Samsung, Farmers, Unilever, Novartis. Prior to joining Conversant media, he worked for large agency holding companies WPP’s Mindshare and MediaCom. Along with a successful sales career at Conversant, he has been honored at The United Nations and The White House for his contribution to helping charities and non-profits utilize media for social good.

Martin Swant

Martin Swant

Staff Writer - Adweek

Marty Swant is a Staff writer at Adweek in New York City, where he writes about the tension between media and technology related to digital advertising and emerging technologies such as virtual reality and artificial intelligence. Swant previously reported for Adweek from Silicon Valley, and before that covered state politics in Alabama for the Associated Press.

MMS Advertising Week: Brand Domination

Brand takeover! Hear firsthand from the client side about the biggest industry trends that will help you determine how to finish the year strong and plan for 2018. With an all brand speaker lineup, this is a must-attend event for marketing and media professionals.

Agenda

Get ready to hear the best brand marketers discussing the hottest industry topics – all on one stage. In a single day, MMS During Advertising Week will change the way you think about marketing, with 15+ sessions covering AI, social influencers, video marketing and everything in between.

The agenda will be updated frequently, so be sure to check back for the latest information.

  • Speakers

    Paran Johar CEO and Founder, MMS
    Paran Johar

    Paran Johar

    CEO and Founder
    MMS

    Paran Johar is the CEO and Founder of the Mobile Media Summit, the North American leader in mobile media and advertising conferences. Prior to taking over Mobile Media Summit full time, Johar was Chief Marketing Officer from 2007-2012 at Jumptap, the leading targeted mobile advertising company. As CMO of Jumptap, Johar was responsible for all global marketing strategy and execution including branding, positioning, public relations, social media, content development, website, and events.

    Before joining Jumptap, Mr. Johar was MRM’s EVP of Digital Marketing for North America and Managing Director of the Los Angeles office with responsibility for operations in Los Angeles and for all digital marketing in North America including online media, search marketing, and mobile marketing.

    Prior to MRM, Mr. Johar was general manager of Tribal DDB, Los Angeles where he oversaw all online media, SEM, and SEO activities. Under his leadership, the Los Angeles office produced record growth and won numerous awards such as Adweek’s Interactive Agency of the Year in 2005.

    A seasoned and accomplished marketer and entrepreneur, Mr. Johar has a diverse background in online branding and marketing communication work at leading agencies such as iXL, Poppe Tyson, Bates USA, Saatchi & Saatchi and BBDO Worldwide. His work has spanned a range of media and brands including Universal Pictures, Paramount Pictures, Wells Fargo, Abbott Labs, Microsoft, GM, Toyota, and KFC.

    In addition, Mr. Johar produced and conceived iMedia’s first Mobile Boot Camp attracting over 200 major brands and agencies and has spoken at major global conferences including the Association of National Advertisers, iMedia, ad:tech, DMA, Digital Hollywood, Think Mobile, DigiDay Mobile Day, Giga Om’s Mobilize, DPAC, Internet2Go, OMMA Mobile, NAB, MMA NY/LA, Mobile World Congress Barcelona, Asia & Atlanta, MEF Cannes, Always On Digital Summit, Visiongain, CTIA Las Vegas, Emote Stockholm, and Monaco Media Forum.

  • Speakers

    Geoff Ramsey Co-Founder & Chief Innovation Officer, eMarketer
    Geoff Ramsey

    Geoff Ramsey

    Co-Founder & Chief Innovation Officer
    eMarketer

    Geoff Ramsey is on the cutting edge of consumer trends and marketing best practices in a digital, multichannel world. Through his dynamic, high-energy keynotes at industry events worldwide, Ramsey consistently wows audiences by weaving together an objective view of market numbers with a powerful narrative explaining the critical implications for marketers.

    As chairman and co-founder of eMarketer, Ramsey has rich insights and a big-picture perspective into how consumers spend their time and money, as well as how marketers are striving to reach them. On top of his role as chairman, he is also the chief innovation officer for eMarketer, developing innovative ways to display and personalize eMarketer’s industry-standard marketing research.

    In various roles as solo presenter, expert moderator and host, Ramsey has appeared at hundreds of conferences, including iMedia Brand and Agency Summits, the Digital Collective events, Rutberg Summits in London and Los Angeles, The Economist’s Innovation Forum, Business Insider’s IGNITION Conference, the Association of National Advertisers (ANA) conferences, the Association of Canadian Advertisers (ACA) conferences, the World Travel & Tourism Council’s (WTTC’s) Global Summit, IAB MIXX, and The Conference Board events. Ramsey has also been invited to deliver custom presentations for Fortune 100 corporations including Facebook, Google, Yahoo!, The Coca-Cola Co., The Home Depot, The Clorox Co., American Express and Visa. He is frequently quoted in The Wall Street Journal, The New York Times, Forbes, Fortune, Bloomberg Businessweek and Advertising Age.

    Ramsey is a recipient of the 2011 ad:tech Industry Achievement Award, which honors individuals in the digital marketing space who have demonstrated consistent outstanding service, generated breakthrough ideas and fostered industry growth. His book, “Digital Impact: The Two Secrets to Online Marketing Success” (Wiley, 2011), co-authored with Vipin Mayar, has earned critical praise from industry leaders.

  • Moderator

    Paran Johar CEO and Founder, MMS
    Paran Johar

    Paran Johar

    CEO and Founder
    MMS

    Paran Johar is the CEO and Founder of the Mobile Media Summit, the North American leader in mobile media and advertising conferences. Prior to taking over Mobile Media Summit full time, Johar was Chief Marketing Officer from 2007-2012 at Jumptap, the leading targeted mobile advertising company. As CMO of Jumptap, Johar was responsible for all global marketing strategy and execution including branding, positioning, public relations, social media, content development, website, and events.

    Before joining Jumptap, Mr. Johar was MRM’s EVP of Digital Marketing for North America and Managing Director of the Los Angeles office with responsibility for operations in Los Angeles and for all digital marketing in North America including online media, search marketing, and mobile marketing.

    Prior to MRM, Mr. Johar was general manager of Tribal DDB, Los Angeles where he oversaw all online media, SEM, and SEO activities. Under his leadership, the Los Angeles office produced record growth and won numerous awards such as Adweek’s Interactive Agency of the Year in 2005.

    A seasoned and accomplished marketer and entrepreneur, Mr. Johar has a diverse background in online branding and marketing communication work at leading agencies such as iXL, Poppe Tyson, Bates USA, Saatchi & Saatchi and BBDO Worldwide. His work has spanned a range of media and brands including Universal Pictures, Paramount Pictures, Wells Fargo, Abbott Labs, Microsoft, GM, Toyota, and KFC.

    In addition, Mr. Johar produced and conceived iMedia’s first Mobile Boot Camp attracting over 200 major brands and agencies and has spoken at major global conferences including the Association of National Advertisers, iMedia, ad:tech, DMA, Digital Hollywood, Think Mobile, DigiDay Mobile Day, Giga Om’s Mobilize, DPAC, Internet2Go, OMMA Mobile, NAB, MMA NY/LA, Mobile World Congress Barcelona, Asia & Atlanta, MEF Cannes, Always On Digital Summit, Visiongain, CTIA Las Vegas, Emote Stockholm, and Monaco Media Forum.

    Speakers

    Mukul Deoras

    Mukul joined Colgate in 2004 as Director, Special Projects for the Asia Pacific Division. Later that year he became Marketing Director Colgate Thailand and in 2006 he became General Manager.

    In 2008 Mukul was promoted to Vice President, Personal Care in Global Marketing responsible for managing and driving growth for our Personal Care Worldwide.

    In 2010 Mukul became Vice President/General Manager of Colgate India.

    In 2012 Mukul became President, Colgate Asia Division where his business insights and focus on building leading brands have contributed significantly to our strong volume and sales performance.

    In 2015 Mukul was promoted to his current role as Chief Marketing Officer. Mukul is responsible for all the Global Categories and brands as well as Global Insights, Global Advertising and Shopper Marketing on a worldwide basis.

    Mukul Deoras has earned his post graduate from the Indian Institute of Management Ahmedabael, India. Prior to Colgate, Mr. Deoras worked for Unilever in India.

  • Moderator

    Paran Johar CEO and Founder, MMS
    Paran Johar

    Paran Johar

    CEO and Founder
    MMS

    Paran Johar is the CEO and Founder of the Mobile Media Summit, the North American leader in mobile media and advertising conferences. Prior to taking over Mobile Media Summit full time, Johar was Chief Marketing Officer from 2007-2012 at Jumptap, the leading targeted mobile advertising company. As CMO of Jumptap, Johar was responsible for all global marketing strategy and execution including branding, positioning, public relations, social media, content development, website, and events.

    Before joining Jumptap, Mr. Johar was MRM’s EVP of Digital Marketing for North America and Managing Director of the Los Angeles office with responsibility for operations in Los Angeles and for all digital marketing in North America including online media, search marketing, and mobile marketing.

    Prior to MRM, Mr. Johar was general manager of Tribal DDB, Los Angeles where he oversaw all online media, SEM, and SEO activities. Under his leadership, the Los Angeles office produced record growth and won numerous awards such as Adweek’s Interactive Agency of the Year in 2005.

    A seasoned and accomplished marketer and entrepreneur, Mr. Johar has a diverse background in online branding and marketing communication work at leading agencies such as iXL, Poppe Tyson, Bates USA, Saatchi & Saatchi and BBDO Worldwide. His work has spanned a range of media and brands including Universal Pictures, Paramount Pictures, Wells Fargo, Abbott Labs, Microsoft, GM, Toyota, and KFC.

    In addition, Mr. Johar produced and conceived iMedia’s first Mobile Boot Camp attracting over 200 major brands and agencies and has spoken at major global conferences including the Association of National Advertisers, iMedia, ad:tech, DMA, Digital Hollywood, Think Mobile, DigiDay Mobile Day, Giga Om’s Mobilize, DPAC, Internet2Go, OMMA Mobile, NAB, MMA NY/LA, Mobile World Congress Barcelona, Asia & Atlanta, MEF Cannes, Always On Digital Summit, Visiongain, CTIA Las Vegas, Emote Stockholm, and Monaco Media Forum.

    Speakers

    Sam Olstein Global Marketing Innovation, GE
    Sam Olstein

    Sam Olstein

    Global Marketing Innovation
    GE

    Sam leads the charge on a communications revolution at General Electric (GE) running global media and innovation for the corporate brand team. Sam and his team are responsible for creating more digital access to the GE brand using emerging media tools of technology, culture, and content. Sam’s team handles GE’s distributed digital presence across Facebook, Snapchat, Twitter, Medium, Wattpad, among other emerging communications platforms as well as search and broadcast television. Sam also drives measurement best practices around paid digital media cross the organization. Sam has a terrific background in innovation, media and entrepreneurship. Most recently he led OMD’s Ignition Factory East Coast creating breakthrough new media & marketing campaigns for PepsiCo, CBS, Showtime, and Google. Before relocated to NYC in 2009, Sam was an agent with ICM and Paradigm Talent in Los Angeles. He has a track record of award-winning creative media programs with an emphasis on first-to-market, new engagement models, unique platform applications, channel reinvention, and celebrity-technology pairings. Sam is very active in the startup scene as an advisor and mentor to many young companies & entrepreneurs. Sam is also a member of the inaugural Social Impact Council and an innovation advisor for the Ad Council.

  • Moderator

    Paran Johar CEO and Founder, MMS
    Paran Johar

    Paran Johar

    CEO and Founder
    MMS

    Paran Johar is the CEO and Founder of the Mobile Media Summit, the North American leader in mobile media and advertising conferences. Prior to taking over Mobile Media Summit full time, Johar was Chief Marketing Officer from 2007-2012 at Jumptap, the leading targeted mobile advertising company. As CMO of Jumptap, Johar was responsible for all global marketing strategy and execution including branding, positioning, public relations, social media, content development, website, and events.

    Before joining Jumptap, Mr. Johar was MRM’s EVP of Digital Marketing for North America and Managing Director of the Los Angeles office with responsibility for operations in Los Angeles and for all digital marketing in North America including online media, search marketing, and mobile marketing.

    Prior to MRM, Mr. Johar was general manager of Tribal DDB, Los Angeles where he oversaw all online media, SEM, and SEO activities. Under his leadership, the Los Angeles office produced record growth and won numerous awards such as Adweek’s Interactive Agency of the Year in 2005.

    A seasoned and accomplished marketer and entrepreneur, Mr. Johar has a diverse background in online branding and marketing communication work at leading agencies such as iXL, Poppe Tyson, Bates USA, Saatchi & Saatchi and BBDO Worldwide. His work has spanned a range of media and brands including Universal Pictures, Paramount Pictures, Wells Fargo, Abbott Labs, Microsoft, GM, Toyota, and KFC.

    In addition, Mr. Johar produced and conceived iMedia’s first Mobile Boot Camp attracting over 200 major brands and agencies and has spoken at major global conferences including the Association of National Advertisers, iMedia, ad:tech, DMA, Digital Hollywood, Think Mobile, DigiDay Mobile Day, Giga Om’s Mobilize, DPAC, Internet2Go, OMMA Mobile, NAB, MMA NY/LA, Mobile World Congress Barcelona, Asia & Atlanta, MEF Cannes, Always On Digital Summit, Visiongain, CTIA Las Vegas, Emote Stockholm, and Monaco Media Forum.

    Speakers

    Sam Olstein Global Marketing Innovation, GE
    Sam Olstein

    Sam Olstein

    Global Marketing Innovation
    GE

    Sam leads the charge on a communications revolution at General Electric (GE) running global media and innovation for the corporate brand team. Sam and his team are responsible for creating more digital access to the GE brand using emerging media tools of technology, culture, and content. Sam’s team handles GE’s distributed digital presence across Facebook, Snapchat, Twitter, Medium, Wattpad, among other emerging communications platforms as well as search and broadcast television. Sam also drives measurement best practices around paid digital media cross the organization. Sam has a terrific background in innovation, media and entrepreneurship. Most recently he led OMD’s Ignition Factory East Coast creating breakthrough new media & marketing campaigns for PepsiCo, CBS, Showtime, and Google. Before relocated to NYC in 2009, Sam was an agent with ICM and Paradigm Talent in Los Angeles. He has a track record of award-winning creative media programs with an emphasis on first-to-market, new engagement models, unique platform applications, channel reinvention, and celebrity-technology pairings. Sam is very active in the startup scene as an advisor and mentor to many young companies & entrepreneurs. Sam is also a member of the inaugural Social Impact Council and an innovation advisor for the Ad Council.

  • Moderator

    Paran Johar CEO and Founder, MMS
    Paran Johar

    Paran Johar

    CEO and Founder
    MMS

    Paran Johar is the CEO and Founder of the Mobile Media Summit, the North American leader in mobile media and advertising conferences. Prior to taking over Mobile Media Summit full time, Johar was Chief Marketing Officer from 2007-2012 at Jumptap, the leading targeted mobile advertising company. As CMO of Jumptap, Johar was responsible for all global marketing strategy and execution including branding, positioning, public relations, social media, content development, website, and events.

    Before joining Jumptap, Mr. Johar was MRM’s EVP of Digital Marketing for North America and Managing Director of the Los Angeles office with responsibility for operations in Los Angeles and for all digital marketing in North America including online media, search marketing, and mobile marketing.

    Prior to MRM, Mr. Johar was general manager of Tribal DDB, Los Angeles where he oversaw all online media, SEM, and SEO activities. Under his leadership, the Los Angeles office produced record growth and won numerous awards such as Adweek’s Interactive Agency of the Year in 2005.

    A seasoned and accomplished marketer and entrepreneur, Mr. Johar has a diverse background in online branding and marketing communication work at leading agencies such as iXL, Poppe Tyson, Bates USA, Saatchi & Saatchi and BBDO Worldwide. His work has spanned a range of media and brands including Universal Pictures, Paramount Pictures, Wells Fargo, Abbott Labs, Microsoft, GM, Toyota, and KFC.

    In addition, Mr. Johar produced and conceived iMedia’s first Mobile Boot Camp attracting over 200 major brands and agencies and has spoken at major global conferences including the Association of National Advertisers, iMedia, ad:tech, DMA, Digital Hollywood, Think Mobile, DigiDay Mobile Day, Giga Om’s Mobilize, DPAC, Internet2Go, OMMA Mobile, NAB, MMA NY/LA, Mobile World Congress Barcelona, Asia & Atlanta, MEF Cannes, Always On Digital Summit, Visiongain, CTIA Las Vegas, Emote Stockholm, and Monaco Media Forum.

    Speakers

    Kelle Jacob Global Marketing & Brand Development , Estee Lauder Companies
    Kelle Jacob

    Kelle Jacob

    Global Marketing & Brand Development
    Estee Lauder Companies

    Kelle Jacob is the Global Marketing Manager of the Estée Edit by Estée Lauder. In this role, she has been a vital part of one of The Estée Lauder Companies' most entrepreneurial endeavors in recent history: the ground-up creation of a new brand aimed at millennials, in partnership with Sephora. To do this, she has built on over five years of experience in engaging emerging consumer groups, including identifying new product and business opportunities.

    Ms. Jacob is a founder and former co-chair of GenNEXT, a cross-branded interest group created to promote creative innovation and engagement with millennial consumers. As part of her two-year tenure, she helps drive partnerships with key companies including Google and Snapchat.

    In addition to her work in marketing, Ms. Jacob has been an art gallery CEO and America's Next Top Model contestant. She holds a Bachelor of Arts in Media Studies from Hunter College and a Master of Professional Studies in Cosmetics and Fragrance Marketing and Management from the FIT. She sits on the Board of Trustees for the Hunter College Foundation.

  • Speakers

    Gina Garrubbo President/CEO of National Public Media, National Public Radio
    Gina Garrubbo

    Gina Garrubbo

    President/CEO of National Public Media
    National Public Radio

    Gina Garrubbo is President and CEO of National Public Media, a subsidiary of NPR that is owned in partnership with PBS and WGBH and is responsible for corporate sponsorship sales. In this key role, she leads NPM's accomplished sales team in presenting unique national and regional underwriting opportunities on NPR and PBS stations and digital assets.

    Prior to joining NPM in 2015, Garrubbo was CEO of Garrubbo & Company, advising clients such as SheSpeaks, MediaBizNet and Swissclear Global on building their business in the media field or via digital, social or mobile advertising. Previously she was Senior Vice President of Hearst Magazines' Totally Global Media, where she built a first of its kind, global digital advertising platform across Hearst and its publishing partners' digital properties worldwide.

    Garrubbo was also one of the key executives who built BlogHer into the largest multi-platform community for women in social media and before that served as Executive Vice President of Revenue for Oxygen Media, Executive President of Women.com, and Divisional Vice President of Sales for Discovery Communication. Her earliest years in the media business include stints with Wells, Rich, Greene, McCann-Erickson, and ABC Television in the Advertising Sales and Affiliate Relations divisions.

    Garrubbo is a board member of the Social Media Advertising Consortium (SMAC) and was an early board member of the Internet Advertising Bureau (IAB), where she helped create standards and best practices for brands and publishers in the digital space.

    Tom Webster Vice President of Strategy, Edison Research
    Tom Webster

    Tom Webster

    Vice President of Strategy
    Edison Research

    Tom Webster is Vice President of Strategy for Edison Research, a custom market research company best known as the sole providers of exit polling data during US elections for all the major news networks. He has nearly 20 years of experience researching consumer usage of technology, new media and social networking, and is the principal author of a number of widely-cited studies, including The Social Habit, Twitter Users in America, and the co-author of The Infinite Dial, America’s longest running research series on digital media consumption. He is also the co-author of The Mobile Commerce Revolution, and a popular keynote speaker on data and consumer insights. He writes about all of these topics at www.brandsavant.com and on Twitter at @Webby2001.

    Webster has a B.A. from Tufts University, an MBA from The University of North Carolina, and conducted post-graduate studies at The Pennsylvania State University.

  • Moderator

    Martin Swant Staff Writer, Adweek
    Martin Swant

    Martin Swant

    Staff Writer
    Adweek

    Marty Swant is a Staff writer at Adweek in New York City, where he writes about the tension between media and technology related to digital advertising and emerging technologies such as virtual reality and artificial intelligence. Swant previously reported for Adweek from Silicon Valley, and before that covered state politics in Alabama for the Associated Press.

    Speakers

    Aniko DeLaney Chief Marketing Officer and Global Head, Corporate Marketing, Bank of New York Mellon Corp
    Aniko DeLaney

    Aniko DeLaney

    Chief Marketing Officer and Global Head, Corporate Marketing
    Bank of New York Mellon Corp

    Aniko DeLaney is the Global Head of Corporate Marketing for BNY Mellon with over 50,000 employees, $30+ trillion in assets under custody/administration and $1.7+ trillion in assets under management. She is responsible for BNY Mellon’s global corporate marketing strategy, brand, digital marketing and market research.

    Aniko has been the Marketing Director for BNY Mellon’s Markets, Asset Servicing, Global Collateral Services, Treasury Services, Corporate Trust, Alternative Investment and Broker-Dealer Services businesses.

    Aniko is Vice Chair and Board Member of the Borough of Manhattan Community College Foundation. She is a member of the Association of National Advertisers and Corporate Financial Group (CFG) and the Alumni Committee at Middlebury College. She is a member of BNY Mellon’s Diversity and Inclusion Executive Committee.

    Aniko received her B.A. in French literature from Middlebury College and her MBA in finance and marketing from the Stern School of Business at New York University.

    Natasha Fishman

    Natasha Fishman is a valued industry executive with a proven ability to drive innovation, consumer engagement, revenue growth, and profitability through original marketing strategies. With over 20 years of experience in entertainment brand management, marketing, digital, and retail business development, Fishman is an insights and data-driven brand champion.

    As the EVP of Marketing for ABG, Natasha is a key member of the executive management team and responsible for the leadership and oversight of all marketing activities related to ABG’s portfolio of brands. A highly collaborative, cross-functional team leader, Natasha drives transformative marketing strategies across key disciplines including Digital & Social Media, Content, Brand Experience, Marketing & Creative, PR & Communications, and Operations. With a particular emphasis on brand collaborations and partnerships, Fishman is spearheading the company’s efforts to ignite sustainable growth for the company’s $5+ billion (Retail USD) portfolio of lifestyle, sports, celebrity and entertainment brands.

    Prior to ABG, Natasha was VP of Global Brand Management and Marketing for Peanuts Worldwide at Iconix Brand Group, leading the planning and development of the brand's global marketing and product initiatives, extending its reach to a new generation of fans. Preceding her tenure at Iconix, Natasha was Senior Vice President of Brand and Digital Media at HIT Entertainment/Mattel, where she spearheaded global brand strategy and drove innovation across emerging web, mobile and social media channels that earned numerous webby awards. Before joining HIT, Natasha was at Sesame Workshop and Scholastic where she drove retail business development and ecommerce initiatives.

    About Authentic Brands Group
    Authentic Brands Group (ABG) is a brand development, marketing and entertainment company which owns a global portfolio of lifestyle, sports, celebrity and entertainment brands. Headquartered in New York City, ABG manages, elevates and builds the long-term value of more than 28 consumer brands by partnering with best-in-class manufacturers, wholesalers and retailers. Our brands span a global retail footprint of more than 2,000 doors across luxury, specialty, outlets, department stores, shop-in-shops, ecommerce, mid-tier and mass channels. ABG is committed to transforming brands by delivering compelling product, content and immersive brand experiences. We plan and activate innovative marketing strategies to drive the success of our brands across all platforms including social and digital media, print, OOH, in-store and PR.

    ABG’s global portfolio of iconic and world-renowned brands includes Marilyn Monroe®, Mini Marilyn®, Elvis Presley®, Muhammad Ali®, Shaquille O’Neal®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Michael Jackson®

  • Moderator

    Josh Entman Co-founder and Chief Creative Officer, Jukin
    Josh Entman

    Josh Entman

    Co-founder and Chief Creative Officer
    Jukin

    Josh Entman oversees creative and development for Jukin Media, leading a team of creative professionals responsible for Jukin's owned-and-operated franchises, custom video content on behalf of Fortune 500 brands, and developing original series across TV and digital. Josh's executive producer credits include several series spanning network TV, cable, and top digital video platforms. Prior to Jukin, Josh spent seven years as a media sales director on the West Coast. Josh has a Bachelor of Arts in Journalism and Mass Communication from The University of Iowa.

    Speakers

    Jason Aspes Executive Creative Director, Ogilvy & Mather
    Jason Aspes

    Jason Aspes

    Executive Creative Director
    Ogilvy & Mather

    Jason Aspes is an entrepreneur, storyteller, advertising executive, husband and father. Concerned with the social and environmental impact we are having, Jason co-founded the innovation company Newton Circus. Based in Singapore, Newton Circus focuses on social and environmental solutions to some of our world’s most difficult problems. Today, Jason resides in his hometown of Atlanta, Georgia where he is Executive Creative Director of Ogilvy.

  • Speakers

    Evan Rutchik Head of Sales US, Ogury
    Evan Rutchik

    Evan Rutchik

    Head of Sales US
    Ogury

    Evan Rutchik, Ogury’s US Head of Sales, is responsible for scaling Ogury’s US sales and business effort from New York. Formerly in senior roles at digital media pioneers, Yieldbot and TargetCast, he has more than ten years experience in the digital media/technology sector. At TargetCast Evan Rutchik was leading a task force starting a digital revolution with traditionally offline mid-market brands, at Yieldbot he scaled agency sales to a team of over 25 people and the most profitable department in the company for four years in a row. Evan Rutchik holds dual degrees in Management and Advertising from Syracuse University and an MBA from NYU Stern.

  • Moderator

    Adam Singolda Founder & CEO, Taboola
    Adam Singolda

    Adam Singolda

    Founder & CEO
    Taboola

    Adam Singolda is the founder and CEO at Taboola, the largest content discovery platform, serving over 1B unique users each month.

    Taboola serves personalized content recommendations, partnering with the world’s top publishers, brands, and marketers to drive audience development, engagement, and monetization. Taboola also empowers editorial, product, and sales teams with solutions built around real-time page optimization, robust native advertising offerings, and more.
    Adam has spoken on stage at TEDx, Collision, Kaltura Connect, Business Insider’s IGNITION, ClickZ LIVE, Advertising Week, 360i Marketing Summit, Web Summit, Landmark Ventures Media Technology Summit, Streaming Media, NAB, NewTeeVee, ELEVATE, Meetup, and MIT (Sloan). He has also appeared in broadcast TV interviews on Bloomberg West, CNBC, and Fox Business.

    Prior to founding Taboola, Adam served as an officer in an elite mathematical unit of the Israeli National Security Agency.

    Speakers

    Kenneth Mitchell Head of Consumer Engagement, Gatorade
    Kenneth Mitchell

    Kenneth Mitchell

    Head of Consumer Engagement
    Gatorade

    Kenny Mitchell is Gatorade’s Head of Consumer Engagement where he oversees integrated marketing efforts, including advertising, digital and social media, branded content and strategy.

    Previously, Mitchell oversaw consumer and brand marketing at NASCAR, and served as Vice President and General Manager of the Dew Tour, a division of The NBC Sports Group. Before NASCAR and the Dew Tour, Mitchell spent nearly eight years at Gatorade, ultimately as a Director of Sports Marketing, managing partnerships, activation and retail programming.

    Mitchell holds degrees from Dartmouth College and Dartmouth’s Tuck School of Business. He, his wife, Heather, and daughter, Carter live in Chicago.

  • Moderator

    Zach Kubin

    Zach Kubin

    VP of Sales
    Parsec Media

    Zach Kubin has spent nearly a decade exploring the fast-changing world of digital media, now leading sales and partnerships for Parsec’s time-based advertising product which has experienced over 15% MoM revenue growth after a year in market.

    During his first summer in college he learned from some of Y&R’s pioneers in the digital space which lead to account and strategy roles at GroupM and Joule in digital media buying and planning with a focus on mobile advertising.

    Zach’s first startup was at Onswipe, a publishing platform for mobile and tablet devices where, as Vice President of Client Development, he led a team responsible for marketing, revenue strategy and sales development on the company’s network of 300+ mobile and tablet publishers as well as driving publisher revenue and M&A relationships.

    He made Business Insider’s list of “30 Under 30 Most Creative People in Advertising” due in part to his creation of the WhatHappensInMediaPlanning.tumblr.com blog featuring animated GIFs satirizing the media and advertising industry.

    Zach has a B.A. in History from Hamilton College and is a graduate of the Horace Mann School in New York City. A native New Yorker, he lives in the DUMBO neighborhood of Brooklyn with his wife and daughter. Her enjoys travel, obscure trivia, even more obscure maps and word games.

    Speakers

    Kaydee Bridges Vice President, Digital & Social Media Strategy, Goldman Sachs
    Kaydee Bridges

    Kaydee Bridges

    Vice President, Digital & Social Media Strategy
    Goldman Sachs

    Kaydee heads digital and social media strategy in the Brand and Content Strategy group at Goldman Sachs, where she’s worked since 2013. She leads efforts to grow the firm’s digital and social presence as well as drive engagement through content marketing and native advertising. Kaydee manages Goldman’s presence on social media, search engine marketing, infographic creation, digital strategy and digital analytics. Her work has won several awards from Midas, Digiday Content Marketing Awards, and the Financial Communications Society.

    Previously, Kaydee was at JPMorgan Chase for 10 years, most recently as Vice President, Digital and Social Strategy in the Digital Marketing Group. She executed a number of projects including the @ChaseforBiz twitter handle, digital efforts for the 12-12-12 Concert for Sandy Relief, and US Open digital activation for Chase.

    Kaydee also worked in JPMorgan Chase’s Global Philanthropy group, where she launched and led the firm’s first presence on Facebook, Chase Community Giving, a crowd-sourced philanthropic program which donated over $30 million to thousands of charities.

    Kaydee holds an MBA from The University of Chicago Booth School of Business and a BSFS in International Politics from Georgetown University.

    Joshua Palau VP of Digital and Omnichannel, Bayer US
    Joshua Palau

    Joshua Palau

    VP of Digital and Omnichannel
    Bayer US

    Joshua is VP of Digital and Omnichannel at Bayer US. Previously Sr. Director of Global Partnerships for Johnson & Johnson’s Global Marketing Solutions group. In this role he leads the global partnerships with Google, facebook, and creative agencies to ensure brands are effectively leveraging these platforms and deliver the best experiences. Prior to J&J, Joshua spent 4 years as the VP of Marketing and e-commerce for Comcast and 6 years at Razorfish as the VP of Search Marketing. In his spare time, he’s an adjunct professor at Temple University, serves as an advisor for the AdCouncil and volunteers for The St. Baldrick’s Foundation whose focus is funding research for childhood cancers. Joshua grew up on the Lower East Side of Manhattan and now lives in the sleepy little town of New Hope, PA with his wife, two daughters...one of whom is named after his favorite comic book character, and their two dogs Jeter and Oliver.

    Laura Houghton Director, Digital Shopper Marketing, Coca-Cola
    Laura Houghton

    Laura Houghton

    Director, Digital Shopper Marketing
    Coca-Cola
    Brad Feinberg Sr. Director of Media & Consumer Engagement, MillerCoors
    Brad Feinberg

    Brad Feinberg

    Sr. Director of Media & Consumer Engagement
    MillerCoors

    Brad currently serves as the Senior Director of Media & Consumer Engagement for MillerCoors, a Molson Coors company, overseeing all US media strategy, investment, digital marketing operations, Sports & Entertainment Alliances, Licensing, and Branded Experiences. In Brad’s eight plus years at MillerCoors, he has held media roles across the portfolio of brands including helping contribute to the turn around on Miller Lite – the original lite pilsner - as well as spearheading the media launch for the highly successful Redd’s Apple Ale and Henry’s Hard Soda new product launches. He also has helped propel Blue Moon to the number one craft beer brand in the US with its national media launch in 2010.

    Prior to joining MillerCoors, Brad served as the Senior Director of Media Planning & Partnerships for Discovery Channel and Science Channel. In his 4 years at Discovery Communications, Brad had the opportunity to lead Media Planning efforts for the launch of Deadliest Catch, the 20 anniversary of Shark Week, and the critically acclaimed series Planet Earth.

    His passion for finding the “aha” in media creativity and the “needle in the haystack” of data analytics has led to groundbreaking media executions on some of the most iconic brands within highly competitive industries (e.g. TWA, Wrigley, Discovery Channel, Miller High Life, etc.) that has delivered real business growth as well as award winning recognition within the media industry.

  • Moderator

    Adam Meshekow Chief Customer Officer, SITO Mobile
    Adam Meshekow

    Adam Meshekow

    Chief Customer Officer
    SITO Mobile

    Adam is an award-winning expert in the digital marketplace, specializing in digital strategy, sales and forward-thinking solutions. As CCO, Adam manages SITO’s partnerships with Fortune 500 brands and agencies, playing a vital role in driving revenue through client-centric initiatives.

    Prior to joining SITO, Adam led mobile marketing and brand management at Toys “R” Us, the largest global toy and juvenile products-focused retailer. During his tenure, he built the mobile marketing practice, driving more than $100 million in sales through mobile coupons, rewards and other digital tactics. He is also an active advisor to numerous digital marketing companies such as Kiip, a mobile engagement platform.

    Speakers

    Antonio Sciuto

    As Executive Vice President & Chief Marketing Officer for Nestlé Waters North America, Antonio Sciuto leads the holistic business management for Nestlé Waters’ four brand business units – Nestlé Pure Life, Regional Spring Waters, International and Tea. Antonio’s responsibilities include guiding the company’s work in the areas of brand building, insights, innovation, eBusiness, consumer affairs, and media. He also oversees end to end marketing operations and accountability for all aspects of business profitability.

    Antonio previously held positions within Nestlé including VP, Global Head of eCommerce and Global Strategy & Organization Manager for Customer Sales. Prior to joining Nestlé, he lived in Italy and worked for companies including Procter & Gamble and McKinsey.

    Matt Marolda Chief Analytics Officer, Legendary Entertainment
    Matt Marolda

    Matt Marolda

    Chief Analytics Officer
    Legendary Entertainment

    Matthew Marolda is Chief Analytics Officer at Legendary Entertainment. He formed and runs Legendary’s Applied Analytics division, which uses data and analytics to drive strategic decisions across all aspects of the company. Prior to Legendary, Mr. Marolda founded StratBridge LLC in 1999. StratBridge had two software solutions businesses: “moneyball” player analysis software used by many organizations in the NFL, NBA, European Football and Major League Soccer (sold to XOS Digital in 2012), and dynamic pricing and revenue analysis software used by many professional sports teams (acquired by Legendary in 2014, after Mr. Marolda had joined Legendary). He earned his MBA at the Tuck School at Dartmouth where he won the Adams Award for Excellence in Entrepreneurship. Mr. Marolda graduated from Bowdoin College with Honors, earning majors in economics and mathematics and a minor in art history.

    Stuart Foster VP, Global Brand Marketing, Hilton
    Stuart Foster

    Stuart Foster

    VP, Global Brand Marketing
    Hilton

    In my more than 20 years developing and strengthening global brands, I've extensively examined what drives consumer travel decisions - and I've learned that demographics are dead, replaced by mindsets that span across generations, genders and geographies.

    I am applying those insights, along with my global perspective as a frequent traveler myself and my background in marketing and sales, to rethink the way we market brands at Hilton. In my current role, I set the strategy for global positioning and cross-channel marketing for our full-service brands, which include Hilton Hotels & Resorts, DoubleTree by Hilton, Curio Collection and Tapestry Collection.

    Susan Tang VP Marketing Strategy & Acquisition, MetLife
    Susan Tang

    Susan Tang

    VP Marketing Strategy & Acquisition
    MetLife

    Susan Tang is Vice President of Marketing Strategy and Acquisition, where she leads developing a unified, comprehensive US marketing growth strategy, US Accelerating Value strategy, and marketing acquisition for the US businesses. Susan joined MetLife a year ago and brings experience from commercial and global brand marketing, strategy, and business development. Previously, Susan was at Avon, where she led marketing for the global facial skincare category and spearheaded the global launches of two new skincare brands, expanding Avon's skincare portfolio.

    Prior to Avon, Susan spent 11 years at J&J Consumer Products where she delivered growth and innovation in Oral Care, Baby Care, Wound Care, and Intimate Health. She led marketing and digital initiatives behind iconic brands such Listerine, Johnson's Baby, and Band-Aid. Susan has an MBA from Wharton Business School and studied Economics at Harvard University. She is an avid tennis fan, budding rooftop gardener, and currently resides in Hoboken, NJ with her husband and two daughters, Elise and Chloe.

  • Moderator

    David James Stewart Director of Strategic Sales, Conversant
    David James Stewart

    David James Stewart

    Director of Strategic Sales
    Conversant

    David James Stewart is Director of Strategic Sales at Conversant Media. With over 15 years of digital media experience David James has worked with numerous Fortune 500 brands; AT&T, Verizon, Samsung, Farmers, Unilever, Novartis. Prior to joining Conversant media, he worked for large agency holding companies WPP’s Mindshare and MediaCom. Along with a successful sales career at Conversant, he has been honored at The United Nations and The White House for his contribution to helping charities and non-profits utilize media for social good.

    Speakers

    Miguel Quiroga Vice President of Digital, Innovation, & Growth, Verizon Fios
    Miguel Quiroga

    Miguel Quiroga

    Vice President of Digital, Innovation, & Growth
    Verizon Fios

    Miguel Quiroga is Vice President of Digital, Innovation, & Growth at Verizon Fios. In this role, he is responsible for the P&L, Customer Experience, Sales, and Digital Transformation practice for Digital, Retail, and Live sales functions. His primary focus is to drive an end to end tailored experience across all customer touchpoints to maximize customer experience and profitability. Miguel is passionate about bringing together the best of people, process, and technology to deliver great customer experiences. Prior to his current role, Miguel built the practices for Digital and Customer Experience for Verizon Fios. Earlier, he served in various technology Director roles in Employee Experience, CRM and Sales operations, capital planning, and program management functions. Miguel holds an MBA from Columbia University and a BS in Computer Science from The University of Texas at Dallas. He serves on the National Advisory Council of DonorsChoose.org. He is also a member of HITEC, a global leadership organization of Hispanic business and technology executives.

    Jill Cress

    Jill Cress serves as Chief Marketing Officer of National Geographic Partners (NGP). In this role, Cress oversees the overall global brand vision, driving all marketing activities related to conceptualizing and implementing the overall marketing strategy for the National Geographic brand and entities around the world.

    Cress focuses on overall brand building to the consumer, cable/satellite industry, advertising community and the creative community. She also leads research and consumer insights, as well as all aspects of marketing, including brand strategy, creative, consumer marketing, on-air media strategy, and digital marketing.

    Previously, Cress was executive vice president of global consumer marketing at MasterCard, where she oversaw the global consumer strategy including the Priceless Platforms, global content strategy, segment inspired marketing. She leveraged creative positioning and scalable new digital platforms, including the incorporation of “Priceless Cities” around the world into MasterCard’s “Priceless” award-winning campaign.

    Cress started her career at MasterCard in 1994 as the vice president of sales. She was recently recognized as one of the Top 50 Women in Marketing by Brand Innovators and has been a featured speaker at marketing industry events such as the Ad Age Digital Conference and the Modern Media Summit at Mobile World Congress.

    Cress received a B.S. in Science Marketing from Indiana University.

    David Edelman

    As Chief Marketing Officer, Dave leads the research, design, development and delivery of all marketing activities across the enterprise. He works closely with our segment leaders to advance the Aetna brand and deepen the company’s digital and consumer-centric marketing to drive profitable growth.

    Dave joined us from McKinsey where he co-led the Global Digital Marketing and Sales Practice. He was responsible for the cross-functional team that sets clients’ roadmaps for digital transformation, while also bringing hands-on expertise in analytics, technology, program development, and process redesign. Dave wore two hats at McKinsey, serving also as chief marketing officer for McKinsey’s Marketing and Sales practice.
    
Prior to McKinsey, Dave was at Digitas for nine years, most recently as executive vice president for the Strategy and Analysis practice. Earlier, he was a partner with the Boston Consulting Group where he helped to build BCG’s “Segment-of-One Marketing” and “E-commerce” practices. Dave received his bachelor’s degree in Economics from Harvard College and his MBA from Harvard Business School.

    David is a known thought leader in Marketing, with over one million followers as an influencer on LinkedIn. He speaks at many Marketing conferences, and has published two lead articles in the Harvard Business Review.

    Howard Grosfield EVP, US Consumer Marketing, American Express
    Howard Grosfield

    Howard Grosfield

    EVP, US Consumer Marketing
    American Express

    Howard Grosfield currently serves as Executive Vice President of U.S. Consumer Marketing Services at American Express as well as a member of the Company’s Global Management Team.

    Prior to this role, Howard was President and Chief Executive Officer of American Express Bank of Canada and Executive Vice President & Country Manager of Canada &International Premium Products, Benefits & Communications. In this role, Howard led the Canadian Executive Team and also served as Chairman of the Board of Directors for the American Express Bank of Canada.

    Howard joined American Express in 2004 in New York as a Vice President in the Company’s global strategy division. He subsequently led Regional Marketing & Strategy for Latin America & Canada and then became Vice President & General Manager, Small Business Services for the Company’s International business.

    Before joining American Express, Howard spent several years as a Principal with The Boston Consulting Group in Toronto and Sydney, Australia. He was also a lawyer with Osler in Toronto. Howard currently serves on the Board of Directors for Indigo Books & Music Inc. as well as a number of charities.


  • JOIN US

Networking Breakfast
8:30:00 AM - 9:00:00 AM

Fuel up for the day as you reconnect with friends and make new connections.

Welcome Address
9:00:00 AM - 9:05:00 AM

Speakers:
Paran Johar, CEO and Founder, MMS

Welcoming remarks from MMS Founder Paran Johar.

The State of the Digital Media and Marketing World in 20 Minutes
9:05:00 AM - 9:25:00 AM

Speakers:
Geoff Ramsey, Co-Founder & Chief Innovation Officer, eMarketer

Digital consumers are everywhere, splitting their time and attention across a dizzying number of devices, channels and properties. The question is––How can a modern marketer keep up?

Get the critical stats and perspective you need to operate your business in this high-energy, “wake up” session led by eMarketer co-founder and Chief Innovation Officer Geoff Ramsey. He will paint a vivid picture of the new consumer purchasing journey, covering the latest trends in mobile, social and video activities. He will also shed light on where technology and related digital marketing trends are headed over the next 12 – 24 months.

Be prepared to learn how marketers are:
• re-allocating their media dollars to digital platforms and, increasingly, via programmatic channels;
• leveraging the power of mobile, including mobile marketing, mobile apps and mobile video;
• adapting to the rapid consumer shift towards OTT and other digital video platforms such as Netflix, Amazon and Roku;
• learning how to harness data to be more agile and responsive to consumer needs and opportunities;
• exploring the latest advances in artificial intelligence (AI) and voice recognition technology, which are already altering marketing tactics from search and lead generation to customer service and content delivery, and often in real-time;
• experimenting with Virtual Reality (VR) and Augmented Reality (AR) to facilitate deeper, more immersive interactions with consumers.

Opening Keynote
9:25:00 AM - 9:50:00 AM

Moderator:
Paran Johar, CEO and Founder, MMS
Speakers:

In this fireside chat, you'll hear how the global CMO of Colgate-Palmolive tackles brand building, drives growth, and amplifies the capabilities of people in a world that’s changing so rapidly. He'll share how you can adapt to these changes while maintaining the integrity of the connection with your consumers.

Storytelling With Really BIG Data
9:50:00 AM - 10:05:00 AM

Moderator:
Paran Johar, CEO and Founder, MMS
Speakers:
Sam Olstein, Global Marketing Innovation, GE

Join GE’s Global Director of Innovation, discussing the company’s latest endeavors to demonstrate the future GE is building for the industrial world to a mainstream audience. Hear how GE is taking risks and staying relevant with young consumers in unexpected ways.

MMS Pitch-Off
10:05:00 AM - 10:20:00 AM

Moderator:
Paran Johar, CEO and Founder, MMS
Speakers:
Sam Olstein, Global Marketing Innovation, GE

“One Chance, One Opportunity…”
Are you ready to swim with the sharks? The ad industry’s hottest tech companies, publishers, and start-ups are, and they’ll lay it on the line in a 60-second pitch, during MMS Shark Tank. Led by MMS CEO Paran Johar, our rock star sponsors will each step up to the main stage for a minute-long pitch, showcasing why they should be working with you. The audience will pick the best performance, and the winner will score some one-on-one time with Sam Olstein, Global Marketing Innovation at GE.

Invention is the New Innovation: An Interview with Estée Lauder
10:20:00 AM - 10:45:00 AM

Moderator:
Paran Johar, CEO and Founder, MMS
Speakers:
Kelle Jacob, Global Marketing & Brand Development , Estee Lauder Companies

Working in the beauty industry is, well, beautiful. But, in the current evolving ecosystems of technological advances in marketing and retail – complicated. How does Estée Lauder use this in its favor in order to maintain a relationship with its passionate fan base? In this fireside chat, Kelle Jacob will share how she approaches invention in product innovation and marketing to engage the always-on consumer.

Networking Break
10:45:00 AM - 11:00:00 AM

Mingle and enjoy delicious pastries and coffee with our other attendees.

The Smart Audio Report from NPR & Edison Research
11:00:00 AM - 11:25:00 AM

Speakers:
Gina Garrubbo, President/CEO of National Public Media, National Public Radio
Tom Webster, Vice President of Strategy, Edison Research

Voice-activated technology and smart speakers such as Amazon Echo and Google Home are dramatically affecting the daily lives of Americans and how they interact with brands. Curious how this new tech will affect your marketing? Start by getting to know the audience.

The Smart Audio Report from NPR and Edison Research offers the first in-depth look at the behaviors and attitudes of Americans who already have smart speaker devices in their homes – a fast-growing market. New data from the Report, to be released during Advertising Week, reveals how these speakers are affecting consumer purchase and consideration habits.

Join this session to get an early look at this new data and what these devices mean for marketers and brands.

A New Era in Social
11:25:00 AM - 11:50:00 AM

Moderator:
Martin Swant, Staff Writer, Adweek
Speakers:
Aniko DeLaney, Chief Marketing Officer and Global Head, Corporate Marketing, Bank of New York Mellon Corp

In the era of social media, the average person is more interactive and engaged than they have ever been before. But even as social networks dominate time spent online, marketers may still experience opposition from their viewers. In this session, BET, Bank of New York Mellon and Authentic Brands Group will explore how to win consumers over and generate real social engagement to build passion brands.

The New User Generation
11:50:00 AM - 12:15:00 PM

Moderator:
Josh Entman, Co-founder and Chief Creative Officer, Jukin
Speakers:
Jason Aspes, Executive Creative Director, Ogilvy & Mather

The entire world is creating video content. With the quality and affordability of smartphones and video capture devices improving seemingly by the day, regular people are creating massive amounts of social native content and telling stories that resonate with millions.

This explosion of user-generated content has changed the media landscape. UGC is now 35% more memorable and 50% more trusted than other media. Successful brands are re-thinking marketing efforts and leveraging the abundance of user-generated content to create more authentic and memorable campaigns.

Networking Lunch
12:15:00 PM - 1:00:00 PM

Enjoy delicious food and network with summit speakers and attendees. Sponsored by Sito Mobile.

Does Data Speak Louder Than Words?
1:00:00 PM - 1:25:00 PM

Speakers:
Evan Rutchik, Head of Sales US, Ogury

One of the biggest ways that technology has transformed marketing, is the ability to leverage data for better customer experience and increased personalization. But as the data comes pouring in, it can be hard to identify the disparate data types and determine which is the right kind of data for your campaigns. Add consumer privacy concerns to the mix and suddenly being a nimble, modern marketing organization – and staying ahead of trends – can feel downright impossible…
But we have good news: It can be done! Join us for a data-driven presentation that will keep you ahead of the curve with best practices in selecting data partners, where depth and completeness matters most. How do you need to think differently about data when using data-driven marketing strategies? Evan Rutchik of Ogury will answer this question – and more!

The Evolution of Storytelling
1:25:00 PM - 1:50:00 PM

Moderator:
Adam Singolda, Founder & CEO, Taboola
Speakers:
Kenneth Mitchell, Head of Consumer Engagement, Gatorade

Consumer usage behavior is constantly changing, with a proliferation of content and content platforms all competing for consumer’s attention. How can brands navigate this rapidly-changing environment to evolve their approach to storytelling and reach audiences in meaningful ways?

Your Attention Please
1:50:00 PM - 2:15:00 PM

Moderator:
Zach Kubin, VP of Sales, Parsec Media
Speakers:
Kaydee Bridges, Vice President, Digital & Social Media Strategy, Goldman Sachs
Joshua Palau, VP of Digital and Omnichannel, Bayer US
Laura Houghton, Director, Digital Shopper Marketing, Coca-Cola
Brad Feinberg, Sr. Director of Media & Consumer Engagement, MillerCoors

In an industry fraught with opaque metrics, specious attribution, and terrible creative, how can advertising return to greatness? Attention metrics may be a solution by creating economic incentives for high quality creative and formats while streamlining the media buying process. Join top brands to discuss the implications of buying on time and the future of media.

The Omnichannel Key
2:15:00 PM - 2:40:00 PM

Moderator:
Adam Meshekow, Chief Customer Officer, SITO Mobile
Speakers:
Matt Marolda, Chief Analytics Officer, Legendary Entertainment
Stuart Foster, VP, Global Brand Marketing, Hilton
Susan Tang, VP Marketing Strategy & Acquisition, MetLife

Consumers expect a seamless customer experience, for marketers this means delivering a unified message across all platforms – while still connecting with the right people at the right time. In this session, experts will discuss how data-driven consumer insights and emerging digital technologies will continue to drive better engagement, customer experience, and growth.

Closing Keynote Panel: Innovations in Modern Marketing
2:40:00 PM - 3:05:00 PM

Moderator:
David James Stewart, Director of Strategic Sales, Conversant
Speakers:
Miguel Quiroga, Vice President of Digital, Innovation, & Growth, Verizon Fios
Howard Grosfield, EVP, US Consumer Marketing, American Express

This session will cover marketing strategies for building smart, breakthrough campaigns that surround the target consumer through a variety of touch points.
• Leveraging Technology in Storytelling
• Transforming the Connected Consumer Experience: Extending marketing into customer experience
• Creating a more customer-centric culture
• The power of personalization

SPONSORS

Ogury
National Public Radio
Conversant
Taboola
Jukin
SITO Mobile
Parsec Media

Partners

Cyberbia
Digital Agency Network
123RF
Sponsors

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MMS Advertising Week 2017
Sep 25th, 2017 July 25th, 2017
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