When
November 1, 2017
Where
Yerba Buena Center for the Arts
Price
$995
days
1
4
hours
1
8
minutes
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9

MMS SF: Gamechangers

Silicon Valley is the heart and the home of the tech revolution. Its frontrunners are disrupting the industry and keeping us on our toes by creating new ways for us to reach our customers. That’s why we hit the Bay Area every year to talk about new communication platforms and ad formats. Mobile marketing and technology and how it’s changing the way we eat, play and shop are just a few of the topics on the agenda.

Speakers

Michael Lacorazza

Michael Lacorazza

EVP, Head of Integrated Marketing
Alyson Griffin

Alyson Griffin

VP, B2B Marketing Strategy
Larry Rosin

Larry Rosin

President
Gina Garrubbo

Gina Garrubbo

President/CEO
Matthew Hrushka

Matthew Hrushka

Mobile Marketing Manager
Mike Parker

Mike Parker

Global President
Jennifer  Friese

Jennifer Friese

West Region President
Guillaume LeLait

Guillaume LeLait

MANAGING DIRECTOR, US
Chris Portella

Chris Portella

EVP, Client Business Partner / Co-Managing Director
Chris Wallace

Chris Wallace

Managing Partner, Managing Director San Francisco
John Mateczyk

John Mateczyk

Executive Creative Director, Co-Founder
Patrick Hounsell

Patrick Hounsell

EVP, Head of Retail and Consumer Goods Practice
Paola Colombo

Paola Colombo

SVP & Managing Director, San Francisco
Eric Mugnier

Eric Mugnier

SVP Americas
Shabnum	Mehra

Shabnum Mehra

SVP & Managing Partner, Digital Strategy
Hynek Stehno

Hynek Stehno

VP, Group Account Director
Tia Shaw

Tia Shaw

VP, Director, Strategy and Innovation
Kristin Scheve

Kristin Scheve

VP/Group Media Director
Amanda Binns

Amanda Binns

Regional VP
John Rich

John Rich

VP of Future Experiences
Charles Manning

Charles Manning

Founder and CEO
Kimberly Trouville Smith

Kimberly Trouville Smith

Director of Brand Partnerships
Joao Machado

Joao Machado

Director of Mobile
Michael Lacorazza

Michael Lacorazza

EVP, Head of Integrated Marketing - Wells Fargo

Michael Lacorazza is Executive Vice President, Head of Integrated Marketing at Wells Fargo. In this enterprise role, Michael leads the development of scaled, integrated marketing campaigns across all lines of business and the management of key customer touch points: retail, media, digital and direct.

Prior to joining Wells Fargo, Michael was the Managing Director, Retail Marketing at TD Ameritrade. His responsibilities included creation of an enterprise-wide marketing plan and segmentation strategy, leading CRM initiatives, and all digital marketing efforts for the firm. Before TD Ameritrade, Michael was Vice President, Group Director at Digitas - where he led relationships across a variety of clients, including automotive, hospitality and media. Michael also held senior marketing positions at Marriott International and the Lexus Division of Toyota.

Alyson Griffin

Alyson Griffin

VP, B2B Marketing Strategy - Intel

Alyson N. Griffin is vice president of business-to-business (B2B) marketing strategy in the Global Marketing and Communications organization at Intel Corporation. She is responsible for global B2B marketing strategy, a role that includes support for Intel’s Data Center Group, Non-Volatile Memory Solutions Group and Programmable Solutions Group. Griffin also manages integrated marketing campaigns tailored to Intel business customers in various market segments, with a focus on cloud and analytics as well as key vertical industries, including retail, healthcare, manufacturing and communication service providers.

A veteran of marketing and communications in the technology sector, Griffin joined Intel in 2016 after more than 15 years at Hewlett-Packard Company, culminating in her role as vice president of Americas Marketing. She spearheaded numerous B2B and consumer marketing initiatives during her HP tenure, accruing extensive global and regional experience in the cloud, data center and networking environments. Griffin’s achievements include serving on the management team that pioneered the company’s “Going Epic” campaign for HP’s Personal Systems organization. Forbes acknowledged the successful effort as one of the top social media campaigns of 2015. Earlier in her HP career, Griffin spent a year in Geneva, Switzerland, where she restructured the marketing team to align with worldwide business strategy to fuel sales in the 80-plus countries in the Europe, Middle East and Africa region.

Before joining HP in 2000, Griffin spent five years at public relations agencies Porter Novelli and Wilson McHenry Company, where she managed teams and accounts focused on the internet and technology sectors.

Griffin holds a bachelor’s degree in speech communications from San Jose State University.

Larry Rosin

Larry Rosin is President of Edison Research, which he co-founded in 1994. Since then he has been a primary force in building the company into one of the world’s most respected survey research companies, with a particular specialization in media and election polling. Edison is best known as the company that performs Exit Polls for all U.S. Elections for the National Election Pool (a consortium of ABC, CBS, CNN, Fox, NBC and the Associated Press). In addition, Edison is well known for its groundbreaking media research series “The Infinite Dial” which tracks developments in digital media, and “Share of Ear” which measures all audio usage in the U.S., among many other things.

Rosin is a graduate of Princeton University where he majored in Public and International Affairs, and he received an MBA from the Wharton School of Business at the University of Pennsylvania.

Gina Garrubbo

Gina Garrubbo is President and CEO of National Public Media, a subsidiary of NPR that is owned in partnership with PBS and WGBH and is responsible for corporate sponsorship sales. In this key role, she leads NPM's accomplished sales team in presenting unique national and regional underwriting opportunities on NPR and PBS stations and digital assets.

Prior to joining NPM in 2015, Garrubbo was CEO of Garrubbo & Company, advising clients such as SheSpeaks, MediaBizNet and Swissclear Global on building their business in the media field or via digital, social or mobile advertising. Previously she was Senior Vice President of Hearst Magazines' Totally Global Media, where she built a first of its kind, global digital advertising platform across Hearst and its publishing partners' digital properties worldwide.

Garrubbo was also one of the key executives who built BlogHer into the largest multi-platform community for women in social media and before that served as Executive Vice President of Revenue for Oxygen Media, Executive President of Women.com, and Divisional Vice President of Sales for Discovery Communication. Her earliest years in the media business include stints with Wells, Rich, Greene, McCann-Erickson, and ABC Television in the Advertising Sales and Affiliate Relations divisions.

Garrubbo is a board member of the Social Media Advertising Consortium (SMAC) and was an early board member of the Internet Advertising Bureau (IAB), where she helped create standards and best practices for brands and publishers in the digital space.

Matthew Hrushka

Matthew Hrushka

Mobile Marketing Manager - Rosetta Stone

Matthew Hrushka is currently a Mobile Marketing Manager at Rosetta Stone where he handles all marketing associated with their flagship consumer program, Learn Languages with Rosetta Stone. His marketing career began with the Washington D.C.-based MLB team, Washington.

Nationals, and prior to that, he worked for Verve Mobile managing an Ad Operations team.

Mike Parker

Mike Parker

Global President - iCrossing

As the Global President of iCrossing, Mike is responsible for the strategic, creative and commercial success of the iCrossing offices around the world. Mike is also responsible for leading iCrossing’s global mobile practice and its large-scale digital media and platform partnerships. Parker joined iCrossing in 2015 as President of iCrossing’s West Coast operations. He was appointed President, U.S., in 2016, managing the growth and success of the agency’s 7 offices across the country.

A eighteen-year veteran of the industry, Mike has helped brands like Nestlé, Microsoft, Intel and Clorox build deep engagements with their customers. In his most recent role as Chief Digital Officer at McCann WorldGroup, Mike infused digital into McCann’s core, developing capabilities in social media and mobile marketing. Prior to McCann, he served as co-president for Tribal DDB’s U.S. network, where he oversaw significant growth in the agency’s client base. Mike is a three-time winner of Digital Agency of the Year honors and was a member of the inaugural Cannes Innovation Lions jury.

Shane Ginsberg

Shane Ginsberg

President - EVB

As EVB’s President, Ginsberg is responsible for the agency’s growth and strategy. He leads the shop’s strategy and business development teams and is committed to continually evolving EVB’s structure to help it grow beyond its digital roots. Digital advertising was born in 1994 -- the same year that Shane Ginsberg started his career at Organic in San Francisco. There, he worked on some of the first websites ever made, crafting marketing messages for the then-spanking new ad medium. That experience laid the foundation for Ginsberg’s 20 years of experience on the Silicon Valley ad tech scene. Along the way, he’s helped define the way agencies and brands connect with consumers in nontraditional media. His ability to relate to the challenges faced by brands is helped by his experience as an entrepreneur, having built and sold his own business. Following his first stint at Organic, Ginsberg launched a company called Plastic, and grew it to a sizeable interactive firm that got snapped up by Razorfish in 1998. That deal made him a founder of Razorfish’s key San Francisco offering, where he helped oversee more than 100 digital marketing partnerships with clients ranging from McKinsey to Microsoft. Afterward, he joined AKQA’s flagship office as managing director, leading client delivery for such brands as Nike, XBox and Visa. Ginsberg returned to Organic in 2004 as an executive director. Though it’s 10,000 miles away from his native South Africa, Ginsberg loves the City by the Bay where he lives with his wife Tara and son Theo.

Jennifer  Friese

Jennifer Friese

West Region President - SapientRazorfish

I’ve been with Razorfish for 12 years, and during that time I’ve seen the company’s name change more times than I can count. But, even though the words on our business cards have changed, our core values haven’t. That’s just one of the things I love about SapientRazorfish and the people I work with. I’m proud to have seen us through some tough challenges and amazing transformations over the years, and I can’t wait to see what’s next.

As President of the agency’s West region, I manage a multidisciplinary team of more than 400 people. Together, we’re responsible for managing brand creative, retail, media and online strategies for advertising and experience-focused clients. The West leads some of our largest account relationships, including Microsoft and T-Mobile, as well as a diverse collection of travel companies and several high-profile automotive clients.

I’m enthusiastic, creative and resourceful in driving growth, increasing presence and making sure that SapientRazorfish is uniquely positioned to lead. I’m most proud of our ongoing strategic partnership with Microsoft, which has allowed SapientRazorfish to become a true AOR.

When I’m not in the office, you’ll find me relaxing with my husband and our two kids, Joe and Anna Kate. We love exploring all the amazing places Portland has to offer, and we spend as much time as we can in beautiful Central Oregon.

Guillaume LeLait

Guillaume LeLait

MANAGING DIRECTOR, US - Fetch
Chris Portella

Chris Portella

EVP, Client Business Partner / Co-Managing Director - UM San Francisco

Chris Portella is a media agency veteran with over 17 years of experience, including 8 at UM San Francisco. In his current role, Chris is the EVP, Client Business Partner and Co-Manager Director of UM San Francisco. In addition to co-running the office, Chris oversees a portfolio of clients across a range of verticals including: financial services, gaming, travel, and CPG. Chris also serves as San Francisco’s digital media discipline lead, driving innovation and strategic best practices across all clients. Outside of work, Chris stays active by chasing after 2 young kids, training for various endurance races and rooting for the Warriors. Originally born and raised in New York City, Chris attended Vassar College where he studied Psychology.

Chris Wallace

Chris Wallace

Managing Partner, Managing Director San Francisco - Mindshare Worldwide

Chris Wallace is a Managing Partner at Mindshare’s recently opened San Francisco location, where he and the team are focused on driving innovation & transformation throughout the global network. Prior to San Francisco, Chris spent time with Mindshare working with some of the world’s biggest brands from both Chicago & London. While in London, Chris earned his Mindshare MBA as Head of Digital for EMEA, Global Digital Lead on Unilever and Global Digital Lead on CHANEL. He worked closely with both the Mindshare markets and Unilever & CHANEL teams around the globe to transform their businesses. He sits as a member of the Mindshare Global Digital Exco and GroupM Advisory Board for North America. In addition to launching San Francisco, he is focused on constantly evolving Mindshare’s digital product and creating competitive advantage for his clients – through thought leadership & strategy, operational excellence, innovation & partnerships, and technology.

Away from his desk you’ll probably find him in the park with his daughters, exploring the Bay Area on two wheels, or planning his next adventure around the globe with his family.

John Mateczyk

John Mateczyk

Executive Creative Director, Co-Founder - MUH-TAY-ZIK | HOF-FER

John spent the first decade of his career banging his head against a wall in Chicago, just trying to bust through. Finally, as SVP and group creative director at Y&R Chicago, he was able to create a campaign for H&R Block that was declared the best in the United States.

That brought the opportunity to join Goodby, Silverstein & Partners (twice) where he realized it was a different industry entirely out there. He became among the most awarded creatives in the agency while working on Saturn, Budweiser, and got milk, and leading creative duties on Netflix, HP, and Adobe.
On a time-out from Goodby, John ran the creative work for Citi at Fallon Minneapolis where they did over 40 commercials, 100 billboards, and won the EMMY for their Identity Theft campaign.

John has also served as visiting creative director at BBH NY, TBWA\Chiat\Day NY, and 180LA, overseeing their most important brands like Miller Lite, Snickers, and Boost Mobile.
But it was all warm-up for MUH-TAY-ZIK | HOF-FER, where John enjoys the support of an exuberant staff and the trust of great clients.

Patrick Hounsell

Patrick Hounsell

EVP, Head of Retail and Consumer Goods Practice - Merkle

Patrick leads Merkle’s Retail and Consumer Goods practice. As a seasoned executive with more than 20 years of Digital and CRM agency experience, he has oversight of Merkle’s client relationships, delivery of world-class services, and new business development strategies for Merkle’s largest industry practice which includes brands like Target, Nestle, Under Armour, and L'Oréal. As a member of Merkle’s senior management team, he most recently held the position of Chief Digital Officer where he developed and oversaw the operations of the company’s digital media practice.

Prior to Merkle, Patrick spent 12 years at Razorfish. As SVP and GM Media, Patrick was responsible for leading Razorfish’s Media practice - including paid media, search, social media, emerging media, and ad operations. Patrick joined Razorfish in 2000 as an Account Director and held a variety of different roles as the agency grew from an internet start-up into one of the most dominant digital agencies. In 2007, after serving on the management team of the New York office, Patrick moved to Chicago to become General Manager of the Digital Marketing and Media Group.

Patrick holds an M.B.A. from the Darden School of Business at the University of Virginia and a Bachelor of Commerce from McGill University.

Paola Colombo

Paola Colombo

SVP & Managing Director, San Francisco - R/GA

Paola Colombo is SVP, Managing Director, R/GA San Francisco. Since 2005, Paola has worked across R/GA New York, London, Sao Paulo and San Francisco, partnering with clients and building large-scale international offices to create innovative, award-winning work. Paola has led teams in winning major awards including Clios, El Ojo, D&AD, Wave, Effies, and multiple Cannes Lions. The first female executive to lead an R/GA office, Paola’s successes in the industry balancing dual roles as executive and proud mother of two boys earned her a She Runs It 2017 Working Mother of the Year award.

Eric Mugnier

Eric leads the global marketing agency’s presence in the Americas. Eric has vast marketing experience having worked with a number of major global brands over the last decade including HSBC, Reebok, Sprint, and Adidas. He uses his extensive knowledge and experience to help drive M&C Saatchi Mobile’s business forward.
M&C Saatchi Mobile is now one of the world’s largest global mobile agencies with over 70 employees in offices located in London, New York, Los Angeles, San Francisco, Singapore, Sydney, New Delhi, Bangalore and Berlin. It offers the full range of mobile marketing services including mobile media planning & buying, mobile production and mobile strategy.
In 2006, Eric joined the founding team of Inside Mobile, one of the first mobile-focused marketing and advertising agencies.
Working across all areas of business with a focus on managing technology and strategy, Eric played an important role in promoting Inside Mobile as a leader in the industry.

By 2010, following a track record of award-winning successes, Inside Mobile was sold to M&C Saatchi and rebranded M&C Saatchi Mobile.

Eric moved to the US to open M&C Saatchi Mobile’s first international office and heads up offices in New York, Los Angeles, and San Francisco.

Shabnum	Mehra

Shabnum Mehra

SVP & Managing Partner, Digital Strategy - AKQA

Shabnum Mehra Palomba currently holds the position of Social Practice Lead and Group Strategy Director in AKQA SF. In addition to being the voice of social at AKQA Shabnum also oversee’s the Wynn Las Vegas account as well as consults on social business across the agency.
Shabnum has been in the digital and social marketing space for over 18 years. She ran on of the US’s first digital agencies ( Beyond Interactive), mobile agency ( IPSH) and and served in various leadership positions with some of the premier global ad agencies (Grey/Mediacom, Razorfish, Phd, McCann).
Shabnum has run social engagements/ programs for clients such as Budlight/Anheuser Busch, Levi's, Charles Schwab, Visa, You Tube and Mattel/Barbie to name a few. In addition to her business Shabnum is on the board of three non profits in SF: Futures Without Violence, Project Ahimsa and B4B.
In her spare time Shabnum loves to cook, she runs a variety of spartan obstacle races, and snowboard races .

Hynek Stehno

Hynek Stehno

VP, Group Account Director - Performics
Tia Shaw

Tia Shaw

VP, Director, Strategy and Innovation - Carat

As part of the Catalyst Group at Carat, I strive to keep the human connection at the forefront of communications in a world of data and technology. We have come to a time where reaching the right person at the right time is table stakes, we now need to understand how to use data and technology to drive and understand personal motivations. With technologies such as AI, ioT, and Alternative Realities gaining consumer momentum, the data we will have access to will move beyond behaviors to make true emotional connections.

Kristin Scheve

Kristin Scheve

VP/Group Media Director - DigitasLBi
Amanda Binns

Amanda Binns

Regional VP - Pubmatic

Amanda Binns is a leader in the programmatic industry with a history of building sales and service teams. With more than a decade of experience, she brings a unique combination of both demand and supply knowledge. In her current role at PubMatic, a leading SSP based in Silicon Valley, she oversees strategic publisher development including sales, strategy, product and revenue management.

Amanda began her career in digital media as an agency buyer managing more than $10M in performance-based digital media buys for clients such AT&T & Norwegian Cruise Lines. She also had the opportunity to lead agency and brand focused sales teams for ad tech firms interclick, acquired by Yahoo! in 2011, and Turn.

In her spare time, she actively participates in local industry and charitable groups such as sfBIG and Junior League. She resides in San Francisco with her family.

John Rich

John Rich

VP of Future Experiences - Moxie

Never before has the combination of new technology and shifting consumer behavior unfolded at today’s current scale and speed. Entire industries worth billions of dollars are now created or upended not in decades, but in a matter of years or even months.

To help companies navigate this ever-changing future John applies his 30 years of experience identifying and applying emerging technologies to create a culture of continuous innovation. From trend forecasting to technology prototyping John helps brands and businesses future-enable themselves and thrive in this landscape of exponential change.

Charles Manning

Charles Manning

Founder and CEO - Kochava

Charles Manning is the founder and CEO of Kochava, the leading mobile attribution analytics platform serving tier-one advertisers world-wide. For nearly 20 years Charles Manning has been creating technologies that use data for system optimization, ranging from business service management (BSM) to information technology (IT) to attribution analytics. Charles began his career at Oracle, and later held executive and C-Level positions at M-Code, Managed Objects, and PLAYXPERT.
Prior to founding Kochava, Charles founded PLAYXPERT - which started as a gaming technology platform. After licensing the PLAYXPERT technology to Razer, Charles built a team that focused its time on building engagement platforms for entrepreneurs and agencies. Upon realizing that there were no standard platforms that provided attribution or post-install analytics that were worth a darn in mobile – Charles and his team built one, and Kochava was born. The Kochava technology is now integrated with more than 1,300 publishers and is trusted by hundreds of brands including the biggest names in mobile gaming, news and media, and consumer goods.

Kimberly Trouville Smith

Kimberly Trouville Smith

Director of Brand Partnerships - Foursquare

Kimberly Smith is the West Coast Director at Foursquare, the leading location intelligence company. She oversees the Brand Partnership team, and works directly with a number of the Ad Age 100 and Fortune 500 brands and their agencies on media strategy, activation and measurement with the use of real world foot traffic intelligence.

Most recently, Kimberly has held positions as the General Manager of Mobile at Flashtalking and Head of US Sales for Appsnack, an Exponential Division.

Kimberly is a frequent workshop leader and mobile evangelist at media and marketing conferences.

Joao Machado

Joao Machado

Director of Mobile - OMD USA

SHARPER INSIGHTS
Strength in fundamentals, innovation and creating the mobile road map. Joao currently leads OMD Mobile, OMD’s mobile group that helps OMD clients understand consumer behavior as the cornerstone in building and managing mobile marketing programs. Joao firmly believes we are still in need of moving away from mobile marketing and into the practice of mobility. The key is in staying fluid- adapting to the ever-changing landscape and being certain to treat mobile as a unique medium, not simply a digital channel.

INSPIRING IDEAS
Joao has been working in digital media since 1998 managing campaigns at independent shops. In 2006, he landed at Mediaedge, where he was responsible for running the digital business for Land Rover and Jaguar in North America. He launched the first mobile campaign for Land Rover in spring of 2007. Within three years, Joao grew the mobile profile on Jaguar and Land Rover to include $5MM in spending and the first upfront in the mobile industry. He assisted in their app development. Since arriving at OMD, Joao has grown the mobile practice to bring experience and expertise to a roster of clients throughout the agency.

SUSTAINABLE RESULTS
Joao’s team received a nomination for a Global Mobile Marketing Award for the work he did on Land Rover, and has contributed to several iMedia, MMA, DigiDay, Mobile Media Summit and OMMA panels and keynotes in North America and abroad. He has also been quoted in Adweek, Mediaweek, WSJ, NY Times, Bloomberg and AdAge.

Modern Marketing Summit

Our mission is to uncover innovative solutions to the marketing challenges facing a modern era. Marketing leaders view MMS as the place to connect, share, and learn about what's happening across the industry. We curate conversations by bringing together industry leaders from ad technology and publishing companies to showcase what's new and next. In addition to the world-class speakers we put on stage, over 75% of the audience at our events is made up of senior-level brand and agency decision-makers.

SPONSORS

Sponsors

Foursquare
Outfront Media
Sabio Mobile
Pubmatic
Oath
Parsec Media

Media Partners

Digital Agency Network
123RF
SFBig
Cyberbia
Sponsors

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MMS San Francisco 2017
Nov 1st, 2017 July 25th, 2017
Yerba Buena Center for the Arts
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