New York 2018 - Modern Marketing Summit
When
April 17, 2018
Where
New York
Price
$799
days
5
1
hours
0
8
minutes
4
5
seconds
1
7

MMS New York: Make Meaningful Connections

Event theme: Media has become democratized. Everyone can get involved with it, but succeeding with it is something else entirely. The old adage is true: Content is King. This is because it centers around customers: attracting people rather than interrupting them. So which brands and publishers are leading the charge, pushing boundaries in distribution, engagement, and monetization? Join top brands and publishers at MMS NY as they share what’s working and what’s not.

Speakers

Early confirmed thought leaders include:

Michael Mangione

Michael Mangione

Global Head of Digital Marketing and Personalized Customer Experience
Wendy Wahl

Wendy Wahl

VP, Enterprise Marketing
Louis Paskalis

Louis Paskalis

SVP, Enterprise Media Planning, Investment and Measurement Executive
Natasha Fishman

Natasha Fishman

EVP, Marketing
Patrick Cassidy

Patrick Cassidy

Head of Global Consumer Group
Olga Osminkina-Jones

Olga Osminkina-Jones

VP of Global Marketing, Hydration Portfolio
Kaydee Bridges

Kaydee Bridges

Vice President, Digital & Social Media Strategy
Dave Karraker

Dave Karraker

VP of Marketing and Communications
Joshua Palau

Joshua Palau

VP of Digital and Omnichannel
Laura Houghton

Laura Houghton

Director, Digital Shopper Marketing
Courtney	Colwell

Courtney Colwell

Director, Content Marketing
Jerome Hiquet

As Chief Marketing Officer of Tough Mudder Inc, Jerome Hiquet brings strategic vision and a global perspective to the leading active lifestyle brand and endurance event series. Hiquet has more than 15 years of experience in Europe and North America. As CMO for Tough Mudder, Inc. he is responsible for overseeing global sales, new customer acquisition and retention, media and content strategy, customer service, product marketing and more.

Now in his fourth year at Tough Mudder, Hiquet has had spearheaded monumental initiatives for Tough Mudder. Hiquet played an instrumental role in securing Tough Mudder’s multimedia partnerships with The CW and CBS Sports, which brought Tough Mudder to life for to millions of viewers via their respective broadcast and digital platforms in 2017.

Hiquet also led the product development and marketing for new event series, including Mini Mudder, Tough Mudder Half, Toughest Mudder, Tough Mudder X and more, overseeing several teams to develop, launch and bring new products to market for millions of people across the globe.

Continuing to bring his global approach to Tough Mudder, Hiquet was also instrumental in securing licensing deals with IMG and Seroja, bringing the event series overseas to Asia and the Middle East for the first time. Under Jerome’s leadership, he has positioned Tough Mudder as a leading media and content creation and distribution company. Hiquet oversees the global digital media strategy at Tough Mudder, and has grown the company’s fan base across Facebook, Twitter, Instagram, YouTube, Snapchat, Livestream and more.

Prior to joining Tough Mudder, Hiquet was VP of Marketing, Sales and Digital for North America and Mexico for Club Med. Hiquet oversaw all marketing strategy, including brand development, product strategy, pricing, customer value maximization, and business development. Prior to Club Med, Hiquet spent four years leading CRM efforts at Voyages¬sncf.com, the No. 1 e¬commerce company in France. Earlier in his career he managed the customer service center and loyalty programs at Accor Group in Paris, including partnership development with Visa, American Airlines, and American Express. Hiquet holds a degree in Marketing from Bordeaux Business School in France and a Business International Specialization from Instituto Tecnológico y de Estudios Superiores de Monterrey in Mexico.

Douglas Zarkin

Doug Zarkin is a senior-level, global strategic marketing executive with an impressive array of honors and recognition for his marketing and brand building successes in the healthcare and retail arenas at companies such as Avon, Limited Brands and Kellwood. In 2012, Doug joined Luxottica as the VP-Chief Marketing Officer for Pearle Vision where he is currently responsible for the global strategic marketing, visual merchandising, product promotion and store design for Luxottica's global optical franchise business. In 2015 and again in 2016, Doug was recognized with an Effie for marketing excellence in HealthCare Services for leading the brand revitalization work for Pearle Vision. When not at the office, Doug can be found on the tennis court or in the pool with his two kids.

Michael Mangione

Michael Mangione

Global Head of Digital Marketing and Personalized Customer Experience - Bose Corporation

Michael Mangione is a strategic marketing leader with a strong track record of driving differentiated and accelerated results in marketing innovation and profitable global sales growth within a highly competitive and rapidly changing marketplace. He has a passion for fostering innovation, collaboration and an unwavering focus on interactive, web, social and digital marketing. Mangione's core competencies lie in marketing strategy, advertising and multi-screen media, sponsorship activation and digital marketing. He has deep expertise in leveraging market insights and skills to create brand value, reinvent stagnant products, expand distribution and develop new businesses.

Wendy Wahl

Wendy Wahl

VP, Enterprise Marketing - Aetna

Wendy Wahl is VP, Enterprise Marketing at Aetna. She is responsible for advertising, media, social and brand strategy across the enterprise, as well as marketing for Aetna’s Consumer Business and Aetna’s provider Businesses. She also leads the in-house agency.

Prior to joining Aetna, Wendy spent 18 years in advertising in NYC where she was most recently EVP, Head of Marketing Strategy and the North American Healthcare Practice Lead for Omnicom’s RAPP. In addition to leading client relationships with Johnson & Johnson, Pfizer and Merck, she also led Marketing Strategy for consumer-centric clients such as Google, Delta, American Express, Starwood and Target.

Wendy also held senior level roles at Digitas and Publicis where she partnered with her clients to develop everything from social strategy to new product development to brand strategy.

Louis Paskalis

Louis Paskalis

SVP, Enterprise Media Planning, Investment and Measurement Executive - Bank of America

Lou Paskalis, Enterprise Media Planning, Investment and Measurement executive, joined Bank of America in 2013 from American Express.  He oversees communications strategy and media investment across traditional, digital and social media channels with an eye toward driving innovative solutions across all lines of business. He also leads the media analytics practice and is the co-executive sponsor of the bank’s newly formed Content Center of Excellence which is uniting efforts to enhance narrative skills and build an enterprise wide capability.  

Lou is a board member of the Media Ratings Council as well as the Mobile Marketing Association, where he co-chairs the attribution committee. He serves on multiple Interactive Advertiser’s Bureau (IAB) Advisory Councils and is a long serving jury member of the IAB MIXX Awards and Global Effie awards.  Recently AdWeek magazine recognized Lou as the 16th most indispensable professional across marketing, media, advertising and technology.  Joining Lou on this year’s list are industry leaders from Snapchat, NBCUniversal, GE and Google, among others.  In its recognition, the magazine specifically cited Bank of America’s focus on creating unexpected partnerships and relevant content, both of which put the company into consumer and influencer conversations in more meaningful ways, driving deeper connections to the brand.

Lou lives in Manhattan and is an avid Formula One automobile racing fan and enjoys traveling and reading.

Natasha Fishman

Natasha Fishman is a valued industry executive with a proven ability to drive innovation, consumer engagement, revenue growth, and profitability through original marketing strategies. With over 20 years of experience in entertainment brand management, marketing, digital, and retail business development, Fishman is an insights and data-driven brand champion.

As the EVP of Marketing for ABG, Natasha is a key member of the executive management team and responsible for the leadership and oversight of all marketing activities related to ABG’s portfolio of brands. A highly collaborative, cross-functional team leader, Natasha drives transformative marketing strategies across key disciplines including Digital & Social Media, Content, Brand Experience, Marketing & Creative, PR & Communications, and Operations. With a particular emphasis on brand collaborations and partnerships, Fishman is spearheading the company’s efforts to ignite sustainable growth for the company’s $5+ billion (Retail USD) portfolio of lifestyle, sports, celebrity and entertainment brands.

Prior to ABG, Natasha was VP of Global Brand Management and Marketing for Peanuts Worldwide at Iconix Brand Group, leading the planning and development of the brand's global marketing and product initiatives, extending its reach to a new generation of fans. Preceding her tenure at Iconix, Natasha was Senior Vice President of Brand and Digital Media at HIT Entertainment/Mattel, where she spearheaded global brand strategy and drove innovation across emerging web, mobile and social media channels that earned numerous webby awards. Before joining HIT, Natasha was at Sesame Workshop and Scholastic where she drove retail business development and ecommerce initiatives.

About Authentic Brands Group
Authentic Brands Group (ABG) is a brand development, marketing and entertainment company which owns a global portfolio of lifestyle, sports, celebrity and entertainment brands. Headquartered in New York City, ABG manages, elevates and builds the long-term value of more than 28 consumer brands by partnering with best-in-class manufacturers, wholesalers and retailers. Our brands span a global retail footprint of more than 2,000 doors across luxury, specialty, outlets, department stores, shop-in-shops, ecommerce, mid-tier and mass channels. ABG is committed to transforming brands by delivering compelling product, content and immersive brand experiences. We plan and activate innovative marketing strategies to drive the success of our brands across all platforms including social and digital media, print, OOH, in-store and PR.

ABG’s global portfolio of iconic and world-renowned brands includes Marilyn Monroe®, Mini Marilyn®, Elvis Presley®, Muhammad Ali®, Shaquille O’Neal®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Michael Jackson®

Patrick Cassidy

Patrick Cassidy

Head of Global Consumer Group - New Balance

Currently: I lead global digital brand marketing and social media content strategy for New Balance.

Previously: Co-Founder of international basketball publication Dime Magazine and the sports / entertainment / culture digital marketing and events agency 94x50. My client roster featured brands like the NBA, Red Bull, Converse, Nike Basketball, Nike Sportswear, Brand Jordan, EA Sports, Sprite, Levi’s, Foot Locker, Skullcandy, and the Brooklyn Nets.

Named to Brand Innovators' "40 Under 40" Brand Marketers Class of 2015.

Olga Osminkina-Jones

Olga Osminkina-Jones

VP of Global Marketing, Hydration Portfolio - PepsiCo
Kaydee Bridges

Kaydee Bridges

Vice President, Digital & Social Media Strategy - Goldman Sachs

Kaydee heads digital and social media strategy in the Brand and Content Strategy group at Goldman Sachs, where she’s worked since 2013. She leads efforts to grow the firm’s digital and social presence as well as drive engagement through content marketing and native advertising. Kaydee manages Goldman’s presence on social media, search engine marketing, infographic creation, digital strategy and digital analytics. Her work has won several awards from Midas, Digiday Content Marketing Awards, and the Financial Communications Society.

Previously, Kaydee was at JPMorgan Chase for 10 years, most recently as Vice President, Digital and Social Strategy in the Digital Marketing Group. She executed a number of projects including the @ChaseforBiz twitter handle, digital efforts for the 12-12-12 Concert for Sandy Relief, and US Open digital activation for Chase.

Kaydee also worked in JPMorgan Chase’s Global Philanthropy group, where she launched and led the firm’s first presence on Facebook, Chase Community Giving, a crowd-sourced philanthropic program which donated over $30 million to thousands of charities.

Kaydee holds an MBA from The University of Chicago Booth School of Business and a BSFS in International Politics from Georgetown University.

Dave Karraker

Dave Karraker

VP of Marketing and Communications - Campari

A former television reporter, Dave Karraker has more than two decades of communications and marketing experience focused on consumer packaged goods, consumer technology, ecommerce, and retail. In his role at global spirits giant Campari Group, he serves as the lead for U.S. corporate communications and brand public relations, but has evolved his group to also manage influencer relations, digital strategy, social media, entertainment partnerships, sponsorships, philanthropy, and licensing.

Dave’s most recognizable and awarded work includes serving as the architect of Campari’s Negroni Week – the largest charitable giving program in the global spirits industry – as well as the communication lead behind the on-trend Aperol Spritz, Wild Turkey’s partnership with Matthew McConaughey, and SKYY Vodka’s promotional support of Sex and the City. In addition to working on such brands as Maker’s Mark, Stoli, Martha Stewart, and Microsoft, he directed communication strategies for the launch of PlayStation 3, Sega Dreamcast, Kmart’s ecommerce division, the Tomb Raider video game franchise, and Virgin’s video game division.

In conjunction with his U.S. role, Dave currently serves as the communications liaison for Canada, Mexico and the Caribbean for Campari Group. He is also a member of the Distilled Spirits Council of the United States’ Community Affairs Committee, and was also on Sony’s Global Communications Steering Committee and Allied Domecq’s Global Communications Council.

AKA: David Karraker, Dave Karracker

Joshua Palau

Joshua Palau

VP of Digital and Omnichannel - Bayer US

Joshua is VP of Digital and Omnichannel at Bayer US. Previously Sr. Director of Global Partnerships for Johnson & Johnson’s Global Marketing Solutions group. In this role he leads the global partnerships with Google, facebook, and creative agencies to ensure brands are effectively leveraging these platforms and deliver the best experiences. Prior to J&J, Joshua spent 4 years as the VP of Marketing and e-commerce for Comcast and 6 years at Razorfish as the VP of Search Marketing. In his spare time, he’s an adjunct professor at Temple University, serves as an advisor for the AdCouncil and volunteers for The St. Baldrick’s Foundation whose focus is funding research for childhood cancers. Joshua grew up on the Lower East Side of Manhattan and now lives in the sleepy little town of New Hope, PA with his wife, two daughters...one of whom is named after his favorite comic book character, and their two dogs Jeter and Oliver.

Laura Houghton

Laura Houghton

Director, Digital Shopper Marketing - Coca-Cola
Courtney	Colwell

Courtney Colwell

Director, Content Marketing - American Express

As the Director of Global Content Marketing, Courtney leads content strategy, development, and distribution for the B2B side of American Express. This include overseeing all content for OPENForum.com, the award-winning publishing and community platform. She has been in her current role at American Express for three years but has overseen OPEN Forum content since 2009, when she was Director of Content Strategy for Federated Media. There, she oversaw content for such clients as American Express and Proctor & Gamble. Before joining Federated Media, Courtney worked at Inc. and Departures magazines.

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