New York - September 25, 2017

When
September 25, 2017
Where
New York City, New York
Price
$995
days
5
9
hours
0
8
minutes
2
5
seconds
5
8

Modern Marketing Summit

Our mission is to uncover innovative solutions to the marketing challenges facing a modern era. Marketing leaders view MMS as the place to connect, share, and learn about what's happening across the industry. We curate conversations by bringing together industry leaders from ad technology and publishing companies to showcase what's new and next. In addition to the world-class speakers we put on stage, over 75% of the audience at our events is made up of senior-level brand and agency decision-makers.

Speakers

Mukul Deoras

Mukul Deoras

Global CMO
Matt Marolda

Matt Marolda

Chief Analytics Officer
Geoff Ramsey

Geoff Ramsey

Co-Founder & Chief Innovation Officer
Kenneth Mitchell

Kenneth Mitchell

Head of Consumer Engagement
Sam Olstein

Sam Olstein

Global Marketing Innovation
Kelle Jacob

Kelle Jacob

Global Marketing & Brand Development
Robert Rakowitz

Robert Rakowitz

Director of Global Media
Monica Rustgi

Monica Rustgi

Senior ‎Brand Director, Budweiser US
Mukul Deoras

Mukul joined Colgate in 2004 as Director, Special Projects for the Asia Pacific Division. Later that year he became Marketing Director Colgate Thailand and in 2006 he became General Manager.

In 2008 Mukul was promoted to Vice President, Personal Care in Global Marketing responsible for managing and driving growth for our Personal Care Worldwide.

In 2010 Mukul became Vice President/General Manager of Colgate India.

In 2012 Mukul became President, Colgate Asia Division where his business insights and focus on building leading brands have contributed significantly to our strong volume and sales performance.

In 2015 Mukul was promoted to his current role as Chief Marketing Officer. Mukul is responsible for all the Global Categories and brands as well as Global Insights, Global Advertising and Shopper Marketing on a worldwide basis.

Mukul Deoras has earned his post graduate from the Indian Institute of Management Ahmedabael, India. Prior to Colgate, Mr. Deoras worked for Unilever in India.

Jake	Heinz

Jake Heinz is the Chief Marketing Officer for Verizon Business Markets, driving the Verizon wireline marketing strategies focused on small and medium business opportunities. Previously, he served as CMO of XO communications before XO was acquired by Verizon. At XO Jake managed all aspects of inside sales, marketing, and acquisitions to build lasting relationships with customers.

Jake has more than 20 years of experience in leadership roles and working with IP-VPN, VoIP, hosted PBX, cloud computing, security and managed services. Before joining XO, he served as Chief Integration Officer at MegaPath Inc. guiding a three-way merger of telecommunications companies. Jake started his career as an officer in the Navy, serving in leadership roles on board U.S. warships.

Jake earned his Bachelor of Science degree in electrical engineering from the United States Naval Academy and his MBA from Duke University.

David Edelman

As Chief Marketing Officer, Dave leads the research, design, development and delivery of all marketing activities across the enterprise. He works closely with our segment leaders to advance the Aetna brand and deepen the company’s digital and consumer-centric marketing to drive profitable growth.

Dave joined us from McKinsey where he co-led the Global Digital Marketing and Sales Practice. He was responsible for the cross-functional team that sets clients’ roadmaps for digital transformation, while also bringing hands-on expertise in analytics, technology, program development, and process redesign. Dave wore two hats at McKinsey, serving also as chief marketing officer for McKinsey’s Marketing and Sales practice.

Prior to McKinsey, Dave was at Digitas for nine years, most recently as executive vice president for the Strategy and Analysis practice. Earlier, he was a partner with the Boston Consulting Group where he helped to build BCG’s “Segment-of-One Marketing” and “E-commerce” practices. Dave received his bachelor’s degree in Economics from Harvard College and his MBA from Harvard Business School.

David is a known thought leader in Marketing, with over one million followers as an influencer on LinkedIn. He speaks at many Marketing conferences, and has published two lead articles in the Harvard Business Review.

Matt Marolda

Matt Marolda

Chief Analytics Officer - Legendary Entertainment

Matthew Marolda is Chief Analytics Officer at Legendary Entertainment. He formed and runs Legendary’s Applied Analytics division, which uses data and analytics to drive strategic decisions across all aspects of the company. Prior to Legendary, Mr. Marolda founded StratBridge LLC in 1999. StratBridge had two software solutions businesses: “moneyball” player analysis software used by many organizations in the NFL, NBA, European Football and Major League Soccer (sold to XOS Digital in 2012), and dynamic pricing and revenue analysis software used by many professional sports teams (acquired by Legendary in 2014, after Mr. Marolda had joined Legendary). He earned his MBA at the Tuck School at Dartmouth where he won the Adams Award for Excellence in Entrepreneurship. Mr. Marolda graduated from Bowdoin College with Honors, earning majors in economics and mathematics and a minor in art history.

Geoff Ramsey

Geoff Ramsey

Co-Founder & Chief Innovation Officer - eMarketer

Geoff Ramsey is on the cutting edge of consumer trends and marketing best practices in a digital, multichannel world. Through his dynamic, high-energy keynotes at industry events worldwide, Ramsey consistently wows audiences by weaving together an objective view of market numbers with a powerful narrative explaining the critical implications for marketers.

As chairman and co-founder of eMarketer, Ramsey has rich insights and a big-picture perspective into how consumers spend their time and money, as well as how marketers are striving to reach them. On top of his role as chairman, he is also the chief innovation officer for eMarketer, developing innovative ways to display and personalize eMarketer’s industry-standard marketing research.

In various roles as solo presenter, expert moderator and host, Ramsey has appeared at hundreds of conferences, including iMedia Brand and Agency Summits, the Digital Collective events, Rutberg Summits in London and Los Angeles, The Economist’s Innovation Forum, Business Insider’s IGNITION Conference, the Association of National Advertisers (ANA) conferences, the Association of Canadian Advertisers (ACA) conferences, the World Travel & Tourism Council’s (WTTC’s) Global Summit, IAB MIXX, and The Conference Board events. Ramsey has also been invited to deliver custom presentations for Fortune 100 corporations including Facebook, Google, Yahoo!, The Coca-Cola Co., The Home Depot, The Clorox Co., American Express and Visa. He is frequently quoted in The Wall Street Journal, The New York Times, Forbes, Fortune, Bloomberg Businessweek and Advertising Age.

Ramsey is a recipient of the 2011 ad:tech Industry Achievement Award, which honors individuals in the digital marketing space who have demonstrated consistent outstanding service, generated breakthrough ideas and fostered industry growth. His book, “Digital Impact: The Two Secrets to Online Marketing Success” (Wiley, 2011), co-authored with Vipin Mayar, has earned critical praise from industry leaders.

Kenneth Mitchell

Kenneth Mitchell

Head of Consumer Engagement - Gatorade

Kenny Mitchell is Gatorade’s Head of Consumer Engagement where he oversees integrated marketing efforts, including advertising, digital and social media, branded content and strategy.

Previously, Mitchell oversaw consumer and brand marketing at NASCAR, and served as Vice President and General Manager of the Dew Tour, a division of The NBC Sports Group. Before NASCAR and the Dew Tour, Mitchell spent nearly eight years at Gatorade, ultimately as a Director of Sports Marketing, managing partnerships, activation and retail programming.

Mitchell holds degrees from Dartmouth College and Dartmouth’s Tuck School of Business. He, his wife, Heather, and daughter, Carter live in Chicago.

Sam Olstein

Sam Olstein

Global Marketing Innovation - GE
Kelle Jacob

Kelle Jacob

Global Marketing & Brand Development - Estee Lauder Companies

Kelle Jacob is the Global Marketing Manager of the Estée Edit by Estée Lauder. In this role, she has been a vital part of one of The Estée Lauder Companies' most entrepreneurial endeavors in recent history: the ground-up creation of a new brand aimed at millennials, in partnership with Sephora. To do this, she has built on over five years of experience in engaging emerging consumer groups, including identifying new product and business opportunities.

Ms. Jacob is a founder and former co-chair of GenNEXT, a cross-branded interest group created to promote creative innovation and engagement with millennial consumers. As part of her two-year tenure, she helps drive partnerships with key companies including Google and Snapchat.

In addition to her work in marketing, Ms. Jacob has been an art gallery CEO and America's Next Top Model contestant. She holds a Bachelor of Arts in Media Studies from Hunter College and a Master of Professional Studies in Cosmetics and Fragrance Marketing and Management from the FIT. She sits on the Board of Trustees for the Hunter College Foundation.

Robert Rakowitz

Robert Rakowitz

Director of Global Media - Mars Petcare
Monica Rustgi

Monica Rustgi

Senior ‎Brand Director, Budweiser US - Anheuser Busch In Bev

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