Miami - December 6th, 2017

When
December 6, 2017
Where
1 Hotel South Beach
Price
$995
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MMS at Art Basel: The Convergence of Creativity & Technology

Prepare for a 36-hour whirlwind of compelling content, extraordinary speakers and networking opportunities of a lifetime. At this intimate, invitation-only event, we will hear from CEO’s, CMO’s, and CDO’s from top brands and agencies on the hottest topics facing digital advertising today.

Speakers

Ricardo Arias-Nath

Ricardo Arias-Nath

CMO Latin America Beverages
Jeanine D. Liburd

Jeanine D. Liburd

Chief Marketing & Communications Officer
Jill Abbott

Jill Abbott

Head of Global Brand Equity, Global Nutrition Group
David Krupp

David Krupp

CEO, North America
Michael Koziol

Michael Koziol

President, International
Darren McColl

Darren McColl

Global Chief Brand Strategy Officer
Carl Fremont

Carl Fremont

Global CDO
Ariana Stolarz

Ariana Stolarz

Global Chief Strategy Officer
Jason De Turris

Jason De Turris

Chief Strategy Officer
Kerry Bianchi

Kerry Bianchi

President & CEO
Jeff Hirsch

Jeff Hirsch

CMO & Head of Publisher Development, US.
Danny Wright

Danny Wright

Managing Partner
Fernando Machado

have a passion for growing brands and businesses. I believe that brands can represent much more than the
products they sell. With more than 100 Lions in Cannes (5 GPs involving 2 different brands), 12 D&AD Yellow
Pencils (involving 3 different brands), and 2 Grand Effies in North America, I am a mature global marketer
who pushes the creative boundaries to drive business growth.

I worked for about 18 years at Unilever. Starting as an intern in a factory, I moved up the ranks working on
almost every single product category at Unilever. In 2013, I was recognized as Grand Brand Genius by
Adweek and as International Marketer of the Year (M&M Global). In my last 4 years at Unilever, together
with the incredible Dove team, I led the groundbreaking "Dove Real Beauty Sketches" campaign, which
reached more than 200 million total views online (the most watched piece of branded content in history) and
6 billion impressions. Sketches also won an infinite number of awards (20 Lions in Cannes, 2 D&AD Yellow
Pencils, 1 Grand Effie in North America).

Now at Burger King, the challenge is to infuse the brand with purpose, modernize the design, train the
marketing team and generate brand love through innovation and advertising. The good news is that it seems
that our plan is working. BK’s business is consistently growing ahead of the industry. And campaigns like
Proud Whopper (13 Cannes Lions, 1 Grand Clio and 1 D&AD Yellow Pencil in 2015) and McWhopper (19
Cannes Lions in 2016-17, 6 D&AD Yellow Pencils, 1 Grandy, 1 Grand Effie in North America, 8.9 billion
impressions) are resonating with the audience creating lots of talk-ability and brand love. In fact, Burger King
became Client of the Year at the D&AD in 2016 and Cannes Lions Creative Marketer of the Year in 2017.
Personal recognition came in the shape of the 2017 Marketer of the Year from the AD Club of NY.

Ricardo Arias-Nath

Ricardo Arias-Nath

CMO Latin America Beverages - PepsiCo Beverages Latin America

Leads consumer strategy, creative and communications for iconic brands such as Pepsi, 7UP, Gatorade, Tropicana, Naked, RTD Lipton and RTD Starbucks.
+20 years of experience in marketing for FMCG, Media and Entertainment and Financial/Technology services industries.
Initiated his career at the Procter & Gamble Company and has managed marketing programs for leading global brands such as Disney, Warner Bros., Citibank and BT.
BSc. in Economics from the Universidad Católica Andrés Bello and MSc. from the School of Management Sciences and Engineering at Stanford University.
Father of 3 boys and avid endurance runner.

Jeanine D. Liburd

Jeanine D. Liburd

Chief Marketing & Communications Officer - BET Networks

Jeanine Liburd is Executive Vice President of Marketing, Corporate Communications and Corporate Social Responsibility for BET Networks. She is responsible for managing the corporate brand and positioning the company’s diversified assets, including several cable television channels, digital platforms, mobile offerings, and special events.

Before joining BET Jeanine worked with various divisions under Viacom, in local government, the Clinton Administration and Media firms. Most recently, Jeanine was Senior Vice President of Corporate Communications for Viacom, where she oversaw all media relations initiatives and corporate messages for the company’s business units, including MTV Networks, BET Networks and Paramount Pictures.

Jeanine is a graduate of Vassar College and holds an M.S. in Urban Policy from The New School University for Social Research. She lives in Brooklyn, N.Y., with her husband and two daughters.

Kathy Mayor

Ms. Kathy Tan Mayor has been the Chief Marketing Officer of Carnival Cruise Line at Carnival Corporation since April 2016. Ms. Mayor possesses wide-ranging experience in an array of marketing disciplines including e-commerce, digital and loyalty marketing, customer relationship management, business development and product and brand management. In her new role as CMO, she is responsible for driving Carnival Cruise Line's marketing strategy across a variety of platforms including digital marketing, e-commerce, advertising, guest loyalty and public relations. She worked at Las Vegas Sands Corp. where she served as Global Senior Vice President of Strategy, CRM and e-commerce. In that role she led Sands' corporate marketing efforts in marketing technology, data science and market research and then led Sands China's digital marketing, social marketing and e-commerce product management. She joined Las Vegas Sands in 2008 and previously carried the titles of Global Vice President of CRM and loyalty marketing and Executive Director of Strategic Initiatives. Prior to joining Las Vegas Sands Corp., she filled leadership positions at Caesars Entertainment, McKinsey & Company and Procter & Gamble. Ms. Mayor holds a Masters of Business Administration from Harvard Business School and a Bachelor of Science in Management Engineering from Ateneo de Manila University in the Philippines.

Peter Giorgi

In April 2016, Peter Giorgi was named Chief Marketing Officer for Celebrity Cruises. He manages all aspects of our global marketing platforms, brand strategy and development, digital marketing, social media, research, loyalty, direct marketing and advertising.

Giorgi brings impressive experience and creativity to the table, combined with an ability to develop ideas based on novel and unconventional approaches.

Creativity, disruptive, bold marketing, and success with other well-known consumer brands are just some of the attributes Giorgi brought to the Celebrity team; his experience and approach are perfectly aligned with the course of the brand.

Most recently, Giorgi acted as Global Head of Advertising and Content for Airbnb, where he led the development and execution of creative marketing and platforms that contributed to the success of one of the world’s fastest growing and most newsworthy travel brands. His success at Airbnb focused on launching community-driven social campaigns, global film and digital campaigns around the world, anthem campaigns with cultural impact, and award-winning animated storytelling.

An ad agency veteran, Giorgi previously worked as a Vice President for Crispin Porter + Bogusky, one of the world’s most awarded advertising agencies. While at the agency, he worked with several global brands including Volkswagen, Jose Cuervo, vitaminwater, and South Florida’s own Miami Dolphins.

Peter received a Bachelor of Science from the University of Toronto, and in 2015 was recognized as one of the “40 under 40” Brand Innovators.

Karen M. Jones

Karen Jones is Executive Vice President and Chief Marketing Officer (CMO) for Ryder System, Inc., a FORTUNE 500® commercial fleet management, dedicated transportation, and supply chain solutions company, and a member of Ryder’s Executive Leadership Team. She is responsible for leading the company’s Fleet Management Solutions (FMS), Dedicated Transportation Solutions (DTS), and Supply Chain Solutions (SCS) Marketing efforts, as well as integrating the management of all marketing and brand-related activities across Ryder to drive growth and enhance brand value.

Prior to this position, Karen was CMO for the FORTUNE 300 Company NRG/Reliant Energy, Inc., where she was responsible for launching the company’s new corporate brand. Prior to that, she served as Senior Vice President of Marketing and Corporate Communications for DHL Express U.S., and was a member of its U.S. Management Board. Her marketing efforts at DHL resulted in the largest awareness increases in the company’s history and within the logistics category, which were considered a major contributor to the advancement of DHL’s recognition in the “Top 100 Most Valuable Brands” by BrandZ.

Prior to DHL, Karen served in positions responsible for worldwide brand advertising, sponsorship, strategic alliances, and marketing for Hewlett Packard and Compaq Computer Corporation. She was named “Marketer of the Year” by BtoB magazine in 2005, and was ranked in the publication’s annual “Best Issue” from 2006-2008. In 2014, she was recognized as one of the Most Powerful and Influential Women in Business by the National Diversity Council. She has also served as a panel speaker for the Sports Business Journal’s Sports Symposium and made appearances on television, such as the NBC Today Show, Good Morning America, and Fox Networks. Karen serves on the executive boards for the Broward Public Library Foundation and the Jackson Health Foundation.

Karen holds a BA in Journalism from the University of Houston.

Jill Abbott

Jill Abbott

Head of Global Brand Equity, Global Nutrition Group - PepsiCo

Jill Abbott delivers brand strategies and marketing plans for companies looking to make an impact. Her experiences span big business down to scrappy startups. What remains consistent is her ability to deliver new and innovative ways to grow a strong brand.

Jill developed a strong acumen in multiple facets of marketing through her time in brand management on the Gatorade brand at PepsiCo, where she over-delivered on growth expectations for the Gatorade Thirst Quencher business. She then dove into startup marketing, delivering a unique brand positioning for BucketFeet and delivering 5x revenue growth in under a year.

Her expertise includes: Innovation, Commercialization, Consumer Engagement, Digital Marketing, Content Marketing, Experiential Marketing, Customer Marketing, Brand Strategy, Brand Positioning, Email Marketing and Social Media Marketing

Spence Kramer

Spence Kramer joined J. Walter Thompson Atlanta as Chief Executive Officer in 2016 to drive strategic direction and growth for the office. An established global business leader with a passion for creativity, he brings 20+ years of client and agency-side executive leadership to J. Walter Thompson.

Spence comes to J. Walter Thompson from Crispin Porter + Bogusky. There, he served as the agency’s first ever Global Managing Director, working to improve performance, operations and communications across network’s six offices. He was also a key contributor to the global Infiniti automotive account win for the agency last year.

Prior to CP+B, Spence was at Wieden + Kennedy for seven years, first serving as Global Account Director on Nike, where he oversaw teams across seven offices on the brand’s long-standing “Just Do It” campaign and Olympics work, among others. In 2009, he was promoted to Global Account Director on the agency’s Coca-Cola businesses, managing brand and product work for Coke, Diet Coke, Coke Zero and Powerade. He also led the agency’s winning pitch for Coca-Cola’s sponsorship of the 2014 FIFA World Cup.

Before joining the agency world, Spence was Vice President, Marketing and Communications at Virgin America, hired as a founding member to build the airline’s brand and communications strategies from the ground up. During his tenure, he helped design and create the most advanced in-flight entertainment (IFE) system in the industry.

Spence also spent six years at ESPN, serving as Vice President, Advertising and Promotion. As a primary steward of the ESPN brand, he oversaw the Company’s agency business—including campaigns for “This is SportsCenter” and ESPN College Gameday—and ESPN’s in-house promotion and production teams.

David Krupp

David Krupp

CEO, North America - Kinetic

As CEO Kinetic North America, David is responsible for 4 offices, 110 staff and over 200 clients. David’s is keenly focused on the development and implementation of efficient, innovative communications reaching consumers on-the-move. Acknowledging the value data will provide out-of-home in the evolving marketplace, David and his team are pioneering new technological and data advancements to reposition out-of-home as a leading, effective channel in his clients media mix.
David launched Kinetics' Chicago office in 2006, which experienced hyper-growth with GroupM assignments and additional expansion from direct appointments, including MillerCoors, Western Union, and JanSport. He continues to expand Kinetics’ portfolio through direct appointment.

David and his team have received multiple awards, including National and Gold Media Plan of the Year honors by OAAA, MediaPost Digital OOH awards, OBIE finalists and merits, vendor citations, and more. Kinetic proudly supports charitable and pro-bono causes, including the American Red Cross, Free the Children, and End Demand. In addition Kinetic supports Habitat for Humanity, Greater Chicago Food Depository and Upward Bound House. David serves on various industry committees and boards including OAAA, TAB, DPAA, 4A’s and participates on guest panels and speaking engagements nationwide.
A twenty year veteran David began his career in full-service media planning at Starcom MediaVest Group, where he oversaw media development and tactical implementation for upstart division StarLink (now Spark) clients including Starbucks Coffee Company, Handspring Visor, Allstate Insurance Company, and Natuzzi USA.

Michael Koziol

Michael Koziol

President, International - Huge Inc.

As president, international at Huge, Michael Koziol is responsible for the agency’s business across its offices in Canada, Europe, Asia Pacific, and Latin America. He specializes in driving business transformation across the retail, media, and entertainment industries, and has built a reputation for incubating emerging fields of expertise at Huge including in-store experience and industrial design. Koziol also oversees Huge’s office in Atlanta, which he cofounded in 2013 and has developed into Huge’s second largest office. Additionally - he led the launch of the first-ever Huge branded consumer-facing business – Huge Café – which operates as a standalone retail business and doubles as a retail test lab for the agency and its clients.

Darren McColl

Darren McColl

Global Chief Brand Strategy Officer - SapientRazorfish

As Chief Brand & Marketing Strategy Officer for SapientRazorfish, Darren’s primary role is to help business grow by bringing insight through strategy and inspiration to creativity. He is also co-author of the New York Times best seller Storyscaping; Stop Creating Ads, Start Creating Worlds.

Darren is responsible for driving the value and effectiveness of our marketing engagement services, including: Brand & Marketing Strategy, Media Services, Content Services and Marketing Sciences. He also leads our strategic organizational pillar of “Marketing Modernization”–a team dedicated to the evolution of marketing for the current tech enabled world.

Over the span of almost 30 years, Darren has been involved with both the client and agency sides driving innovative marketing and effective consumer engagement at every turn. Today this experience provides leadership and direction for the ongoing transformation of organizations through marketing practices that drive optimal efficiency and effectiveness.

Daz has been internationally recognized as one of the world’s leading strategists. His awards include three Cannes Lions Grand Prix, Effies, MIXX, New York Festivals, One Show, Clios and D&AD Black Pencils.

Carl Fremont

Carl Fremont

Global CDO - MEC Global

Carl leads the strategic direction for the growth and seismic shift in digital, data and technology as products and services for MEC, a leading global media and marketing agency.

Carl is a passionate leader in the industry and is a frequent speaker and consultant on the transformations occurring in digital, data and technology; often quoted in the press for his views on the future of marketing and media.

Carl has extensive marketing and media experience in a multitude of brand categories including automotive, financial services, consumer package goods, retail, eCommerce, pharmaceutical, telecommunications and travel.

Carl believes that technology and data are the key drivers of marketing transformation. Carl is a frequent lecturer on how consumer behavioural change through technology has led to an abundance of unstructured data that should be used for personalizing brand experiences leading to more profitable brand ROI.

Carl serves on the advisory boards of a select number technology, media and venture capital companies as well as a consultant for GLG. These positions provide Carl with a unique view of the advances in the industry.

Carl was elected to the Ad Club of New York Board of Directors in 2009 and in July 2015 became Chairman. He has also served as its co-lead for the I’m Part Media Action, which since its inception has raised millions for scholarships and training for diversity talent in the Marketing and Communications fields. Carl is also on the board of Breastcancer.org, a non-profit organization that raises awareness of breast health issues.

Carl is a contributor to a book on Transitional Media published in September 2014. In the book, Carl writes on the way in which brand and consumer interactions are being built on “Open Source Marketing” principles. The same principles the enabled the growth of the open software marketplace.

At Digitas from 2000 to 2013, Carl led the Global Media practice working with clients including America Express, Whirlpool, Delta, Sprint, Mars, Meade Johnson, AT&T and eBay.

Prior to joining Digitas, Carl was a Senior Vice President of Media Services at Wunderman; a leading performance based and CRM company that is part of WPP. During Carl’s 16 year tenure at Wunderman, he managed all direct marketing activities for the company including Ford, Citibank, American Express and AT&T.

Carl lives with his wife and two daughters in New Jersey where he has a collection of over 60 vintage radios.

Donald Williams

As Chief Digital Officer Donnie envisions “what’s next” in a digital world, and then brings to fruition creative and customized solutions for Horizon’s clients. He leads an expanding team of 250 digital experts, with established capabilities in both the New York and Los Angeles offices. With the mindset that Digital is not a channel, but a way of life, Donnie forges partnerships with emerging vendors and develops proprietary capabilities to engage the connected consumer of today.

Recently, Donnie was instrumental in numerous groundbreaking projects for Horizon’s clients and beyond. Highlights include orchestrating a neuroscience based study with Nielsen and YUME to determine emotional engagement with video advertising across smartphone, tablet, desktop, and linear television platforms; Launching Canary, an anonymous platform for positive agency engagement; hosting the industry’s first ever Ad Blocking Summit to address the highly controversial phenomenon within the context of our industry; helping orchestrate a first-of-its-kind partnership between predictive analytics company, Blab, leveraging conversation-based data segments, that allows brand messages to targeted directly into content topics people are engaging with most at any given moment- in real-time as opposed to traditional, behavioral or cookie-based data analysis; and helping launch of Global Media Agency, Canvas.

Donnie has been instrumental in the development of additional complimentary digital services at Horizon including full-service social and mobile marketing capabilities and a creative media and content development practice. Under his leadership, the digital group grew by ~25% in 2015 and expanded capabilities in NY & LA.

Ariana Stolarz

Ariana Stolarz

Global Chief Strategy Officer - MRM//McCann

Ariana has built a career out of building and growing relationships between people and brands. She’s created connections with virtually every group of people out there: Moms, business travelers, political elites, kids, teens and tweens. Fashion lovers and home improvers. Affluent shoppers and deal hunters. Immigrants and emigrants. First time home buyers and students. And the list goes on and on. Her innate understanding of how to connect with people stems from her nearly two decades of being plugged into the world of strategy. She has crafted strategy at the local, hyper-local, regional, national and global levels, and she has worked with multicultural and general market audiences. Ariana has led digital strategy teams within award-winning advertising agencies including mcgarrybowen, The Vidal Partnership and JWT, and she holds an M.A. in Media Studies. Before becoming Global Chief Strategy Officer at MRM//McCann, she led the U.S. East strategy team for two years. She has spent her career unearthing, tracking and understanding human behavior and decoding people’s drivers to interact with media and technology; examining and shaping the way in which people relate with family, friends, colleagues, trusted sources, and strangers through technology; and coming up with novel ideas that creatively engage people beyond technology.

Jason De Turris

Jason De Turris

Chief Strategy Officer - Phenomenon

Jason De Turris is the Chief Strategy Officer of phenomenon, and drives strategic solutions for all of phenomenon’s diverse blue chip client base. Since joining the agency he has played a pivotal role in landing phenomenon’s latest clients including Pepsi, P&G, Flywheel and Warner Brothers. He was most recently the Global Chief Strategy Officer at CP+B. He managed the planning group for 5 years and spent the last year as International CSO when he opened CP+B’s first office in Asia. At CP+B, Jason was responsible for building a diverse department comprised of brand strategists, digital thinkers and cultural anthropologists. He led the agency to win high profile brands like Xbox One, Hotels.com, and Infiniti as well as developing premium spirits brands like Angel’s Envy and Papa’s Pilar. He also developed strategic platforms to reinvigorate iconic Kraft brands like Jell-O and Grey Poupon. Prior to CP+B Jason built his career across iconic agencies like Ogilvy & Mather, Deutsch and JWT.

Overall, Jason’s experience ranges from luxury, where he led strategy for Rolex globally, to commodity categories where he’s developed successful new products and brand extensions for Kleenex, Castrol and Tylenol. He’s worked across the mobile category launching the MOTORAZR and later working on brands like AT&T, Nokia and Windows Phone.

His work has been acknowledged by The Effie Worldwide Organization, Jay Chiat Strategic Planning Awards and The Cannes Lions. Jason has also served as a judge for The Effie Awards and Jay Chiat Awards. Outside of advertising, Jason has taught in Columbia University’s School of Strategic Communications Graduate Program, worked for the Central Intelligence Agency and fancies himself a pretty good amateur photographer. Jason also holds a Master’s Degree in Communication Sciences from Virginia Commonwealth University.

Kerry Bianchi

Kerry Bianchi

President & CEO - Visto

Kerry Bianchi is president and CEO of Collective, with responsibility for the company’s strategic direction and business execution. Kerry joined Collective in 2015 in the role of Chief Operating Officer and was elevated to CEO in 2017 to spearhead the development and growth of the Visto™ advertising hub, which offers a unified view of the execution, data, and measurement partners and technologies of the ad tech stack. Kerry has over 25 years of executive experience in marketing and media, previously serving in leadership positions at E*Trade Financial, Accenture, Reader’s Digest and Time Inc. Kerry is a past winner of Brand Innovators “Top 50 Women in Brand Marketing” and a frequent speaker and panelist on trends in paid media, agencies, martech and advertising analytics.

​Clive Punter

Clive Punter is the executive vice president and chief revenue officer of OUTFRONT Media. He is based in New York and responsible for driving growth in Outfront Media’s sales operations across the United States.

Prior to joining Outfront Media, Clive lead the global marketing solutions business of LinkedIn. Previously a CBS Outdoor veteran, Clive spent fifteen years at CBS Outdoor International (now Exterion) from 1995-2010, where he was named International CEO in 2007. Clive got his start in media with the Daily Mail (Associated Newspapers), where he worked for 9 years from 1986.

Away from day to day business, Clive has a passion for sports - he is an avid skier, a bad golfer, and an enthusiastic gym goer. He’s a native Brit who relishes family time with his wife of twenty years and two teenage sons. They all currently reside in the UK.

Jeff Hirsch

Jeff Hirsch

CMO & Head of Publisher Development, US. - Pubmatic

Jeff Hirsch is a veteran digital media executive with over 30 years of management and marketing experience. He joined PubMatic in 2016, bringing with him extensive experience in startups and high-growth companies.

Prior to joining PubMatic, Jeff was the CMO of personalized video technology company SundaySky. He has also held several executive-level positions at a range of technology companies: CEO of AudienceScience; CRO at Fastclick; and ValueClick, where he served both pre-IPO and later as the SVP of business development. Earlier in his career, Jeff was the CEO of the Inc. 500 software company Xytech Systems and the regional ad agency Jeffrey Scott Ltd.

Jeff founded the Behavioral Targeting Consortium in 2008 boasting over 1,400 members. He also sat on the board of the IAB. He holds a bachelor’s degree in experimental psychology from the University of California, Santa Barbara.

Danny Wright

Danny Wright

Managing Partner - Adweek

Mr. Wright combines a wealth of experience creating strategic partnerships for some of the industry's most well know stars including, Aerosmith, Mariah Carey, Lauren Hill, Dido, Maxwell, Run DMC, The Fugees, and Erykah Badu. As a sales and business development executive Mr. Wright has worked with Fortune 100 brands such as P&G, Dell, Samsung, Intel, AT&T, Verizon and media companies like MTV, VH1, NBC/Telemundo, Bravo and the BBC. Mr. Wright has over 20 years of professional experience leading sales and business development teams and executing high revenue deals.

Currently, as the Managing Partner Awards, Honors & Events at Adweek, Mr. Wright is charged with developing the global strategy for all Adweek events and the relaunch of Brandweek.

Modern Marketing Summit

Our mission is to uncover innovative solutions to the marketing challenges facing a modern era. Marketing leaders view MMS as the place to connect, share, and learn about what's happening across the industry. We curate conversations by bringing together industry leaders from ad technology and publishing companies to showcase what's new and next. In addition to the world-class speakers we put on stage, over 75% of the audience at our events is made up of senior-level brand and agency decision-makers.

Agenda

Get ready to hear the best brand and agency marketers discussing the hottest industry topics – all on one stage. In a single day, MMS Miami during Art Basel: The Convergence of Creativity and Technology will change the way you think about marketing, with 7+ sessions covering experiential marketing, data, mobile personalization and everything in between.

The agenda will be updated frequently, so be sure to check back for the latest information.

  • Moderator

    Paran Johar CEO and Founder, MMS
    Paran Johar

    Paran Johar

    CEO and Founder
    MMS

    Paran Johar is the CEO and Founder of the Mobile Media Summit, the North American leader in mobile media and advertising conferences. Prior to taking over Mobile Media Summit full time, Johar was Chief Marketing Officer from 2007-2012 at Jumptap, the leading targeted mobile advertising company. As CMO of Jumptap, Johar was responsible for all global marketing strategy and execution including branding, positioning, public relations, social media, content development, website, and events.

    Before joining Jumptap, Mr. Johar was MRM’s EVP of Digital Marketing for North America and Managing Director of the Los Angeles office with responsibility for operations in Los Angeles and for all digital marketing in North America including online media, search marketing, and mobile marketing.

    Prior to MRM, Mr. Johar was general manager of Tribal DDB, Los Angeles where he oversaw all online media, SEM, and SEO activities. Under his leadership, the Los Angeles office produced record growth and won numerous awards such as Adweek’s Interactive Agency of the Year in 2005.

    A seasoned and accomplished marketer and entrepreneur, Mr. Johar has a diverse background in online branding and marketing communication work at leading agencies such as iXL, Poppe Tyson, Bates USA, Saatchi & Saatchi and BBDO Worldwide. His work has spanned a range of media and brands including Universal Pictures, Paramount Pictures, Wells Fargo, Abbott Labs, Microsoft, GM, Toyota, and KFC.

    In addition, Mr. Johar produced and conceived iMedia’s first Mobile Boot Camp attracting over 200 major brands and agencies and has spoken at major global conferences including the Association of National Advertisers, iMedia, ad:tech, DMA, Digital Hollywood, Think Mobile, DigiDay Mobile Day, Giga Om’s Mobilize, DPAC, Internet2Go, OMMA Mobile, NAB, MMA NY/LA, Mobile World Congress Barcelona, Asia & Atlanta, MEF Cannes, Always On Digital Summit, Visiongain, CTIA Las Vegas, Emote Stockholm, and Monaco Media Forum.

  • Moderator

    Paran Johar CEO and Founder, MMS
    Paran Johar

    Paran Johar

    CEO and Founder
    MMS

    Paran Johar is the CEO and Founder of the Mobile Media Summit, the North American leader in mobile media and advertising conferences. Prior to taking over Mobile Media Summit full time, Johar was Chief Marketing Officer from 2007-2012 at Jumptap, the leading targeted mobile advertising company. As CMO of Jumptap, Johar was responsible for all global marketing strategy and execution including branding, positioning, public relations, social media, content development, website, and events.

    Before joining Jumptap, Mr. Johar was MRM’s EVP of Digital Marketing for North America and Managing Director of the Los Angeles office with responsibility for operations in Los Angeles and for all digital marketing in North America including online media, search marketing, and mobile marketing.

    Prior to MRM, Mr. Johar was general manager of Tribal DDB, Los Angeles where he oversaw all online media, SEM, and SEO activities. Under his leadership, the Los Angeles office produced record growth and won numerous awards such as Adweek’s Interactive Agency of the Year in 2005.

    A seasoned and accomplished marketer and entrepreneur, Mr. Johar has a diverse background in online branding and marketing communication work at leading agencies such as iXL, Poppe Tyson, Bates USA, Saatchi & Saatchi and BBDO Worldwide. His work has spanned a range of media and brands including Universal Pictures, Paramount Pictures, Wells Fargo, Abbott Labs, Microsoft, GM, Toyota, and KFC.

    In addition, Mr. Johar produced and conceived iMedia’s first Mobile Boot Camp attracting over 200 major brands and agencies and has spoken at major global conferences including the Association of National Advertisers, iMedia, ad:tech, DMA, Digital Hollywood, Think Mobile, DigiDay Mobile Day, Giga Om’s Mobilize, DPAC, Internet2Go, OMMA Mobile, NAB, MMA NY/LA, Mobile World Congress Barcelona, Asia & Atlanta, MEF Cannes, Always On Digital Summit, Visiongain, CTIA Las Vegas, Emote Stockholm, and Monaco Media Forum.

    Speakers

    Fernando Machado

    have a passion for growing brands and businesses. I believe that brands can represent much more than the
    products they sell. With more than 100 Lions in Cannes (5 GPs involving 2 different brands), 12 D&AD Yellow
    Pencils (involving 3 different brands), and 2 Grand Effies in North America, I am a mature global marketer
    who pushes the creative boundaries to drive business growth.

    I worked for about 18 years at Unilever. Starting as an intern in a factory, I moved up the ranks working on
    almost every single product category at Unilever. In 2013, I was recognized as Grand Brand Genius by
    Adweek and as International Marketer of the Year (M&M Global). In my last 4 years at Unilever, together
    with the incredible Dove team, I led the groundbreaking "Dove Real Beauty Sketches" campaign, which
    reached more than 200 million total views online (the most watched piece of branded content in history) and
    6 billion impressions. Sketches also won an infinite number of awards (20 Lions in Cannes, 2 D&AD Yellow
    Pencils, 1 Grand Effie in North America).

    Now at Burger King, the challenge is to infuse the brand with purpose, modernize the design, train the
    marketing team and generate brand love through innovation and advertising. The good news is that it seems
    that our plan is working. BK’s business is consistently growing ahead of the industry. And campaigns like
    Proud Whopper (13 Cannes Lions, 1 Grand Clio and 1 D&AD Yellow Pencil in 2015) and McWhopper (19
    Cannes Lions in 2016-17, 6 D&AD Yellow Pencils, 1 Grandy, 1 Grand Effie in North America, 8.9 billion
    impressions) are resonating with the audience creating lots of talk-ability and brand love. In fact, Burger King
    became Client of the Year at the D&AD in 2016 and Cannes Lions Creative Marketer of the Year in 2017.
    Personal recognition came in the shape of the 2017 Marketer of the Year from the AD Club of NY.

  • Moderator

    Kerry Bianchi President & CEO, Visto
    Kerry Bianchi

    Kerry Bianchi

    President & CEO
    Visto

    Kerry Bianchi is president and CEO of Collective, with responsibility for the company’s strategic direction and business execution. Kerry joined Collective in 2015 in the role of Chief Operating Officer and was elevated to CEO in 2017 to spearhead the development and growth of the Visto™ advertising hub, which offers a unified view of the execution, data, and measurement partners and technologies of the ad tech stack. Kerry has over 25 years of executive experience in marketing and media, previously serving in leadership positions at E*Trade Financial, Accenture, Reader’s Digest and Time Inc. Kerry is a past winner of Brand Innovators “Top 50 Women in Brand Marketing” and a frequent speaker and panelist on trends in paid media, agencies, martech and advertising analytics.

    Speakers

    Donald Williams

    As Chief Digital Officer Donnie envisions “what’s next” in a digital world, and then brings to fruition creative and customized solutions for Horizon’s clients. He leads an expanding team of 250 digital experts, with established capabilities in both the New York and Los Angeles offices. With the mindset that Digital is not a channel, but a way of life, Donnie forges partnerships with emerging vendors and develops proprietary capabilities to engage the connected consumer of today.

    Recently, Donnie was instrumental in numerous groundbreaking projects for Horizon’s clients and beyond. Highlights include orchestrating a neuroscience based study with Nielsen and YUME to determine emotional engagement with video advertising across smartphone, tablet, desktop, and linear television platforms; Launching Canary, an anonymous platform for positive agency engagement; hosting the industry’s first ever Ad Blocking Summit to address the highly controversial phenomenon within the context of our industry; helping orchestrate a first-of-its-kind partnership between predictive analytics company, Blab, leveraging conversation-based data segments, that allows brand messages to targeted directly into content topics people are engaging with most at any given moment- in real-time as opposed to traditional, behavioral or cookie-based data analysis; and helping launch of Global Media Agency, Canvas.

    Donnie has been instrumental in the development of additional complimentary digital services at Horizon including full-service social and mobile marketing capabilities and a creative media and content development practice. Under his leadership, the digital group grew by ~25% in 2015 and expanded capabilities in NY & LA.

    Jeanine D. Liburd Chief Marketing & Communications Officer, BET Networks
    Jeanine D. Liburd

    Jeanine D. Liburd

    Chief Marketing & Communications Officer
    BET Networks

    Jeanine Liburd is Executive Vice President of Marketing, Corporate Communications and Corporate Social Responsibility for BET Networks. She is responsible for managing the corporate brand and positioning the company’s diversified assets, including several cable television channels, digital platforms, mobile offerings, and special events.

    Before joining BET Jeanine worked with various divisions under Viacom, in local government, the Clinton Administration and Media firms. Most recently, Jeanine was Senior Vice President of Corporate Communications for Viacom, where she oversaw all media relations initiatives and corporate messages for the company’s business units, including MTV Networks, BET Networks and Paramount Pictures.

    Jeanine is a graduate of Vassar College and holds an M.S. in Urban Policy from The New School University for Social Research. She lives in Brooklyn, N.Y., with her husband and two daughters.

  • Moderator

    Jeff Hirsch CMO & Head of Publisher Development, US., Pubmatic
    Jeff Hirsch

    Jeff Hirsch

    CMO & Head of Publisher Development, US.
    Pubmatic

    Jeff Hirsch is a veteran digital media executive with over 30 years of management and marketing experience. He joined PubMatic in 2016, bringing with him extensive experience in startups and high-growth companies.

    Prior to joining PubMatic, Jeff was the CMO of personalized video technology company SundaySky. He has also held several executive-level positions at a range of technology companies: CEO of AudienceScience; CRO at Fastclick; and ValueClick, where he served both pre-IPO and later as the SVP of business development. Earlier in his career, Jeff was the CEO of the Inc. 500 software company Xytech Systems and the regional ad agency Jeffrey Scott Ltd.

    Jeff founded the Behavioral Targeting Consortium in 2008 boasting over 1,400 members. He also sat on the board of the IAB. He holds a bachelor’s degree in experimental psychology from the University of California, Santa Barbara.

    Speakers

    Jill Abbott Head of Global Brand Equity, Global Nutrition Group, PepsiCo
    Jill Abbott

    Jill Abbott

    Head of Global Brand Equity, Global Nutrition Group
    PepsiCo

    Jill Abbott delivers brand strategies and marketing plans for companies looking to make an impact. Her experiences span big business down to scrappy startups. What remains consistent is her ability to deliver new and innovative ways to grow a strong brand.

    Jill developed a strong acumen in multiple facets of marketing through her time in brand management on the Gatorade brand at PepsiCo, where she over-delivered on growth expectations for the Gatorade Thirst Quencher business. She then dove into startup marketing, delivering a unique brand positioning for BucketFeet and delivering 5x revenue growth in under a year.

    Her expertise includes: Innovation, Commercialization, Consumer Engagement, Digital Marketing, Content Marketing, Experiential Marketing, Customer Marketing, Brand Strategy, Brand Positioning, Email Marketing and Social Media Marketing

    Carl Fremont

    Carl leads the strategic direction for the growth and seismic shift in digital, data and technology as products and services for MEC, a leading global media and marketing agency.

    Carl is a passionate leader in the industry and is a frequent speaker and consultant on the transformations occurring in digital, data and technology; often quoted in the press for his views on the future of marketing and media.

    Carl has extensive marketing and media experience in a multitude of brand categories including automotive, financial services, consumer package goods, retail, eCommerce, pharmaceutical, telecommunications and travel.

    Carl believes that technology and data are the key drivers of marketing transformation. Carl is a frequent lecturer on how consumer behavioural change through technology has led to an abundance of unstructured data that should be used for personalizing brand experiences leading to more profitable brand ROI.

    Carl serves on the advisory boards of a select number technology, media and venture capital companies as well as a consultant for GLG. These positions provide Carl with a unique view of the advances in the industry.

    Carl was elected to the Ad Club of New York Board of Directors in 2009 and in July 2015 became Chairman. He has also served as its co-lead for the I’m Part Media Action, which since its inception has raised millions for scholarships and training for diversity talent in the Marketing and Communications fields. Carl is also on the board of Breastcancer.org, a non-profit organization that raises awareness of breast health issues.

    Carl is a contributor to a book on Transitional Media published in September 2014. In the book, Carl writes on the way in which brand and consumer interactions are being built on “Open Source Marketing” principles. The same principles the enabled the growth of the open software marketplace.

    At Digitas from 2000 to 2013, Carl led the Global Media practice working with clients including America Express, Whirlpool, Delta, Sprint, Mars, Meade Johnson, AT&T and eBay.

    Prior to joining Digitas, Carl was a Senior Vice President of Media Services at Wunderman; a leading performance based and CRM company that is part of WPP. During Carl’s 16 year tenure at Wunderman, he managed all direct marketing activities for the company including Ford, Citibank, American Express and AT&T.

    Carl lives with his wife and two daughters in New Jersey where he has a collection of over 60 vintage radios.

  • Moderator

    ​Clive Punter

    Clive Punter is the executive vice president and chief revenue officer of OUTFRONT Media. He is based in New York and responsible for driving growth in Outfront Media’s sales operations across the United States.

    Prior to joining Outfront Media, Clive lead the global marketing solutions business of LinkedIn. Previously a CBS Outdoor veteran, Clive spent fifteen years at CBS Outdoor International (now Exterion) from 1995-2010, where he was named International CEO in 2007. Clive got his start in media with the Daily Mail (Associated Newspapers), where he worked for 9 years from 1986.

    Away from day to day business, Clive has a passion for sports - he is an avid skier, a bad golfer, and an enthusiastic gym goer. He’s a native Brit who relishes family time with his wife of twenty years and two teenage sons. They all currently reside in the UK.

    Speakers

    David Krupp CEO, North America, Kinetic
    David Krupp

    David Krupp

    CEO, North America
    Kinetic

    As CEO Kinetic North America, David is responsible for 4 offices, 110 staff and over 200 clients. David’s is keenly focused on the development and implementation of efficient, innovative communications reaching consumers on-the-move. Acknowledging the value data will provide out-of-home in the evolving marketplace, David and his team are pioneering new technological and data advancements to reposition out-of-home as a leading, effective channel in his clients media mix.
    David launched Kinetics' Chicago office in 2006, which experienced hyper-growth with GroupM assignments and additional expansion from direct appointments, including MillerCoors, Western Union, and JanSport. He continues to expand Kinetics’ portfolio through direct appointment.

    David and his team have received multiple awards, including National and Gold Media Plan of the Year honors by OAAA, MediaPost Digital OOH awards, OBIE finalists and merits, vendor citations, and more. Kinetic proudly supports charitable and pro-bono causes, including the American Red Cross, Free the Children, and End Demand. In addition Kinetic supports Habitat for Humanity, Greater Chicago Food Depository and Upward Bound House. David serves on various industry committees and boards including OAAA, TAB, DPAA, 4A’s and participates on guest panels and speaking engagements nationwide.
    A twenty year veteran David began his career in full-service media planning at Starcom MediaVest Group, where he oversaw media development and tactical implementation for upstart division StarLink (now Spark) clients including Starbucks Coffee Company, Handspring Visor, Allstate Insurance Company, and Natuzzi USA.

  • Moderator

    Paran Johar CEO and Founder, MMS
    Paran Johar

    Paran Johar

    CEO and Founder
    MMS

    Paran Johar is the CEO and Founder of the Mobile Media Summit, the North American leader in mobile media and advertising conferences. Prior to taking over Mobile Media Summit full time, Johar was Chief Marketing Officer from 2007-2012 at Jumptap, the leading targeted mobile advertising company. As CMO of Jumptap, Johar was responsible for all global marketing strategy and execution including branding, positioning, public relations, social media, content development, website, and events.

    Before joining Jumptap, Mr. Johar was MRM’s EVP of Digital Marketing for North America and Managing Director of the Los Angeles office with responsibility for operations in Los Angeles and for all digital marketing in North America including online media, search marketing, and mobile marketing.

    Prior to MRM, Mr. Johar was general manager of Tribal DDB, Los Angeles where he oversaw all online media, SEM, and SEO activities. Under his leadership, the Los Angeles office produced record growth and won numerous awards such as Adweek’s Interactive Agency of the Year in 2005.

    A seasoned and accomplished marketer and entrepreneur, Mr. Johar has a diverse background in online branding and marketing communication work at leading agencies such as iXL, Poppe Tyson, Bates USA, Saatchi & Saatchi and BBDO Worldwide. His work has spanned a range of media and brands including Universal Pictures, Paramount Pictures, Wells Fargo, Abbott Labs, Microsoft, GM, Toyota, and KFC.

    In addition, Mr. Johar produced and conceived iMedia’s first Mobile Boot Camp attracting over 200 major brands and agencies and has spoken at major global conferences including the Association of National Advertisers, iMedia, ad:tech, DMA, Digital Hollywood, Think Mobile, DigiDay Mobile Day, Giga Om’s Mobilize, DPAC, Internet2Go, OMMA Mobile, NAB, MMA NY/LA, Mobile World Congress Barcelona, Asia & Atlanta, MEF Cannes, Always On Digital Summit, Visiongain, CTIA Las Vegas, Emote Stockholm, and Monaco Media Forum.

    Speakers

    Ricardo Arias-Nath

    Leads consumer strategy, creative and communications for iconic brands such as Pepsi, 7UP, Gatorade, Tropicana, Naked, RTD Lipton and RTD Starbucks.
    +20 years of experience in marketing for FMCG, Media and Entertainment and Financial/Technology services industries.
    Initiated his career at the Procter & Gamble Company and has managed marketing programs for leading global brands such as Disney, Warner Bros., Citibank and BT.
    BSc. in Economics from the Universidad Católica Andrés Bello and MSc. from the School of Management Sciences and Engineering at Stanford University.
    Father of 3 boys and avid endurance runner.

    Kathy Mayor

    Ms. Kathy Tan Mayor has been the Chief Marketing Officer of Carnival Cruise Line at Carnival Corporation since April 2016. Ms. Mayor possesses wide-ranging experience in an array of marketing disciplines including e-commerce, digital and loyalty marketing, customer relationship management, business development and product and brand management. In her new role as CMO, she is responsible for driving Carnival Cruise Line's marketing strategy across a variety of platforms including digital marketing, e-commerce, advertising, guest loyalty and public relations. She worked at Las Vegas Sands Corp. where she served as Global Senior Vice President of Strategy, CRM and e-commerce. In that role she led Sands' corporate marketing efforts in marketing technology, data science and market research and then led Sands China's digital marketing, social marketing and e-commerce product management. She joined Las Vegas Sands in 2008 and previously carried the titles of Global Vice President of CRM and loyalty marketing and Executive Director of Strategic Initiatives. Prior to joining Las Vegas Sands Corp., she filled leadership positions at Caesars Entertainment, McKinsey & Company and Procter & Gamble. Ms. Mayor holds a Masters of Business Administration from Harvard Business School and a Bachelor of Science in Management Engineering from Ateneo de Manila University in the Philippines.

  • Moderator

    Darren McColl Global Chief Brand Strategy Officer, SapientRazorfish
    Darren McColl

    Darren McColl

    Global Chief Brand Strategy Officer
    SapientRazorfish

    As Chief Brand & Marketing Strategy Officer for SapientRazorfish, Darren’s primary role is to help business grow by bringing insight through strategy and inspiration to creativity. He is also co-author of the New York Times best seller Storyscaping; Stop Creating Ads, Start Creating Worlds.

    Darren is responsible for driving the value and effectiveness of our marketing engagement services, including: Brand & Marketing Strategy, Media Services, Content Services and Marketing Sciences. He also leads our strategic organizational pillar of “Marketing Modernization”–a team dedicated to the evolution of marketing for the current tech enabled world.

    Over the span of almost 30 years, Darren has been involved with both the client and agency sides driving innovative marketing and effective consumer engagement at every turn. Today this experience provides leadership and direction for the ongoing transformation of organizations through marketing practices that drive optimal efficiency and effectiveness.

    Daz has been internationally recognized as one of the world’s leading strategists. His awards include three Cannes Lions Grand Prix, Effies, MIXX, New York Festivals, One Show, Clios and D&AD Black Pencils.

    Speakers

    Karen M. Jones

    Karen Jones is Executive Vice President and Chief Marketing Officer (CMO) for Ryder System, Inc., a FORTUNE 500® commercial fleet management, dedicated transportation, and supply chain solutions company, and a member of Ryder’s Executive Leadership Team. She is responsible for leading the company’s Fleet Management Solutions (FMS), Dedicated Transportation Solutions (DTS), and Supply Chain Solutions (SCS) Marketing efforts, as well as integrating the management of all marketing and brand-related activities across Ryder to drive growth and enhance brand value.

    Prior to this position, Karen was CMO for the FORTUNE 300 Company NRG/Reliant Energy, Inc., where she was responsible for launching the company’s new corporate brand. Prior to that, she served as Senior Vice President of Marketing and Corporate Communications for DHL Express U.S., and was a member of its U.S. Management Board. Her marketing efforts at DHL resulted in the largest awareness increases in the company’s history and within the logistics category, which were considered a major contributor to the advancement of DHL’s recognition in the “Top 100 Most Valuable Brands” by BrandZ.

    Prior to DHL, Karen served in positions responsible for worldwide brand advertising, sponsorship, strategic alliances, and marketing for Hewlett Packard and Compaq Computer Corporation. She was named “Marketer of the Year” by BtoB magazine in 2005, and was ranked in the publication’s annual “Best Issue” from 2006-2008. In 2014, she was recognized as one of the Most Powerful and Influential Women in Business by the National Diversity Council. She has also served as a panel speaker for the Sports Business Journal’s Sports Symposium and made appearances on television, such as the NBC Today Show, Good Morning America, and Fox Networks. Karen serves on the executive boards for the Broward Public Library Foundation and the Jackson Health Foundation.

    Karen holds a BA in Journalism from the University of Houston.

  • Moderator

    Danny Wright Managing Partner, Adweek
    Danny Wright

    Danny Wright

    Managing Partner
    Adweek

    Mr. Wright combines a wealth of experience creating strategic partnerships for some of the industry's most well know stars including, Aerosmith, Mariah Carey, Lauren Hill, Dido, Maxwell, Run DMC, The Fugees, and Erykah Badu. As a sales and business development executive Mr. Wright has worked with Fortune 100 brands such as P&G, Dell, Samsung, Intel, AT&T, Verizon and media companies like MTV, VH1, NBC/Telemundo, Bravo and the BBC. Mr. Wright has over 20 years of professional experience leading sales and business development teams and executing high revenue deals.

    Currently, as the Managing Partner Awards, Honors & Events at Adweek, Mr. Wright is charged with developing the global strategy for all Adweek events and the relaunch of Brandweek.

    Speakers

    Jason De Turris Chief Strategy Officer, Phenomenon
    Jason De Turris

    Jason De Turris

    Chief Strategy Officer
    Phenomenon

    Jason De Turris is the Chief Strategy Officer of phenomenon, and drives strategic solutions for all of phenomenon’s diverse blue chip client base. Since joining the agency he has played a pivotal role in landing phenomenon’s latest clients including Pepsi, P&G, Flywheel and Warner Brothers. He was most recently the Global Chief Strategy Officer at CP+B. He managed the planning group for 5 years and spent the last year as International CSO when he opened CP+B’s first office in Asia. At CP+B, Jason was responsible for building a diverse department comprised of brand strategists, digital thinkers and cultural anthropologists. He led the agency to win high profile brands like Xbox One, Hotels.com, and Infiniti as well as developing premium spirits brands like Angel’s Envy and Papa’s Pilar. He also developed strategic platforms to reinvigorate iconic Kraft brands like Jell-O and Grey Poupon. Prior to CP+B Jason built his career across iconic agencies like Ogilvy & Mather, Deutsch and JWT.

    Overall, Jason’s experience ranges from luxury, where he led strategy for Rolex globally, to commodity categories where he’s developed successful new products and brand extensions for Kleenex, Castrol and Tylenol. He’s worked across the mobile category launching the MOTORAZR and later working on brands like AT&T, Nokia and Windows Phone.

    His work has been acknowledged by The Effie Worldwide Organization, Jay Chiat Strategic Planning Awards and The Cannes Lions. Jason has also served as a judge for The Effie Awards and Jay Chiat Awards. Outside of advertising, Jason has taught in Columbia University’s School of Strategic Communications Graduate Program, worked for the Central Intelligence Agency and fancies himself a pretty good amateur photographer. Jason also holds a Master’s Degree in Communication Sciences from Virginia Commonwealth University.

    Michael Koziol President, International, Huge Inc.
    Michael Koziol

    Michael Koziol

    President, International
    Huge Inc.

    As president, international at Huge, Michael Koziol is responsible for the agency’s business across its offices in Canada, Europe, Asia Pacific, and Latin America. He specializes in driving business transformation across the retail, media, and entertainment industries, and has built a reputation for incubating emerging fields of expertise at Huge including in-store experience and industrial design. Koziol also oversees Huge’s office in Atlanta, which he cofounded in 2013 and has developed into Huge’s second largest office. Additionally - he led the launch of the first-ever Huge branded consumer-facing business – Huge Café – which operates as a standalone retail business and doubles as a retail test lab for the agency and its clients.

    Ariana Stolarz Global Chief Strategy Officer , MRM//McCann
    Ariana Stolarz

    Ariana Stolarz

    Global Chief Strategy Officer
    MRM//McCann

    Ariana has built a career out of building and growing relationships between people and brands. She’s created connections with virtually every group of people out there: Moms, business travelers, political elites, kids, teens and tweens. Fashion lovers and home improvers. Affluent shoppers and deal hunters. Immigrants and emigrants. First time home buyers and students. And the list goes on and on. Her innate understanding of how to connect with people stems from her nearly two decades of being plugged into the world of strategy. She has crafted strategy at the local, hyper-local, regional, national and global levels, and she has worked with multicultural and general market audiences. Ariana has led digital strategy teams within award-winning advertising agencies including mcgarrybowen, The Vidal Partnership and JWT, and she holds an M.A. in Media Studies. Before becoming Global Chief Strategy Officer at MRM//McCann, she led the U.S. East strategy team for two years. She has spent her career unearthing, tracking and understanding human behavior and decoding people’s drivers to interact with media and technology; examining and shaping the way in which people relate with family, friends, colleagues, trusted sources, and strangers through technology; and coming up with novel ideas that creatively engage people beyond technology.

  • Moderator

    Paran Johar CEO and Founder, MMS
    Paran Johar

    Paran Johar

    CEO and Founder
    MMS

    Paran Johar is the CEO and Founder of the Mobile Media Summit, the North American leader in mobile media and advertising conferences. Prior to taking over Mobile Media Summit full time, Johar was Chief Marketing Officer from 2007-2012 at Jumptap, the leading targeted mobile advertising company. As CMO of Jumptap, Johar was responsible for all global marketing strategy and execution including branding, positioning, public relations, social media, content development, website, and events.

    Before joining Jumptap, Mr. Johar was MRM’s EVP of Digital Marketing for North America and Managing Director of the Los Angeles office with responsibility for operations in Los Angeles and for all digital marketing in North America including online media, search marketing, and mobile marketing.

    Prior to MRM, Mr. Johar was general manager of Tribal DDB, Los Angeles where he oversaw all online media, SEM, and SEO activities. Under his leadership, the Los Angeles office produced record growth and won numerous awards such as Adweek’s Interactive Agency of the Year in 2005.

    A seasoned and accomplished marketer and entrepreneur, Mr. Johar has a diverse background in online branding and marketing communication work at leading agencies such as iXL, Poppe Tyson, Bates USA, Saatchi & Saatchi and BBDO Worldwide. His work has spanned a range of media and brands including Universal Pictures, Paramount Pictures, Wells Fargo, Abbott Labs, Microsoft, GM, Toyota, and KFC.

    In addition, Mr. Johar produced and conceived iMedia’s first Mobile Boot Camp attracting over 200 major brands and agencies and has spoken at major global conferences including the Association of National Advertisers, iMedia, ad:tech, DMA, Digital Hollywood, Think Mobile, DigiDay Mobile Day, Giga Om’s Mobilize, DPAC, Internet2Go, OMMA Mobile, NAB, MMA NY/LA, Mobile World Congress Barcelona, Asia & Atlanta, MEF Cannes, Always On Digital Summit, Visiongain, CTIA Las Vegas, Emote Stockholm, and Monaco Media Forum.

    Speakers

    Peter Giorgi

    In April 2016, Peter Giorgi was named Chief Marketing Officer for Celebrity Cruises. He manages all aspects of our global marketing platforms, brand strategy and development, digital marketing, social media, research, loyalty, direct marketing and advertising.

    Giorgi brings impressive experience and creativity to the table, combined with an ability to develop ideas based on novel and unconventional approaches.

    Creativity, disruptive, bold marketing, and success with other well-known consumer brands are just some of the attributes Giorgi brought to the Celebrity team; his experience and approach are perfectly aligned with the course of the brand.

    Most recently, Giorgi acted as Global Head of Advertising and Content for Airbnb, where he led the development and execution of creative marketing and platforms that contributed to the success of one of the world’s fastest growing and most newsworthy travel brands. His success at Airbnb focused on launching community-driven social campaigns, global film and digital campaigns around the world, anthem campaigns with cultural impact, and award-winning animated storytelling.

    An ad agency veteran, Giorgi previously worked as a Vice President for Crispin Porter + Bogusky, one of the world’s most awarded advertising agencies. While at the agency, he worked with several global brands including Volkswagen, Jose Cuervo, vitaminwater, and South Florida’s own Miami Dolphins.

    Peter received a Bachelor of Science from the University of Toronto, and in 2015 was recognized as one of the “40 under 40” Brand Innovators.

    Spence Kramer

    Spence Kramer joined J. Walter Thompson Atlanta as Chief Executive Officer in 2016 to drive strategic direction and growth for the office. An established global business leader with a passion for creativity, he brings 20+ years of client and agency-side executive leadership to J. Walter Thompson.

    Spence comes to J. Walter Thompson from Crispin Porter + Bogusky. There, he served as the agency’s first ever Global Managing Director, working to improve performance, operations and communications across network’s six offices. He was also a key contributor to the global Infiniti automotive account win for the agency last year.

    Prior to CP+B, Spence was at Wieden + Kennedy for seven years, first serving as Global Account Director on Nike, where he oversaw teams across seven offices on the brand’s long-standing “Just Do It” campaign and Olympics work, among others. In 2009, he was promoted to Global Account Director on the agency’s Coca-Cola businesses, managing brand and product work for Coke, Diet Coke, Coke Zero and Powerade. He also led the agency’s winning pitch for Coca-Cola’s sponsorship of the 2014 FIFA World Cup.

    Before joining the agency world, Spence was Vice President, Marketing and Communications at Virgin America, hired as a founding member to build the airline’s brand and communications strategies from the ground up. During his tenure, he helped design and create the most advanced in-flight entertainment (IFE) system in the industry.

    Spence also spent six years at ESPN, serving as Vice President, Advertising and Promotion. As a primary steward of the ESPN brand, he oversaw the Company’s agency business—including campaigns for “This is SportsCenter” and ESPN College Gameday—and ESPN’s in-house promotion and production teams.


  • JOIN US

Networking Breakfast
8:30AM - 9:00AM

Fuel up for the day as you reconnect with friends and make new connections

Welcome Address
9:00AM - 9:05AM

Moderator:
Paran Johar, CEO and Founder, MMS

Opening remarks from Paran Johar, Founder & CEO of Modern Marketing Summit.

How to Suck Less as a Client
9:05AM - 9:30AM

Moderator:
Paran Johar, CEO and Founder, MMS
Speakers:

Let's be honest - everyone thinks all clients kind of suck. At times, even we think we suck. You see, the Burger King brand has had its ups and downs. But in the long run, the brand has managed to build a reputation for marketing campaigns that are bold, courageous and innovative. How can a burger chain get the world talking about its ideas? How can BK consistently punch above its weight? Join us for an R-rated presentation that will showcase the flame-grilling secrets that keep the fire of the brand lit.

The Call for Transparency, Where Are We One Year Later?
9:30AM - 9:55AM

Moderator:
Kerry Bianchi, President & CEO, Visto
Speakers:
Jeanine D. Liburd, Chief Marketing & Communications Officer, BET Networks

In the year since the ANA’s K2 Intelligence report brought issues of transparency to the fore, marketers from P&G to JP Morgan Chase have taken note and taken action, drastically reducing spend and sites from their digital ad buys. And as Silicon Valley and the Beltway navigate visibility into political advertising, new standards for ad transparency continue to evolve in real time. Are these actions bringing more clarity to the industry or just adding to the dust-up? Who needs to be accountable for transparency in the digital age? This panel will share industry insights and practical solutions for what it means to be a transparent operator in the programmatic ecosystem today.

Evolving Brand Creative & Ad Quality in a Digital World
9:55AM - 10:20AM

Moderator:
Jeff Hirsch, CMO & Head of Publisher Development, US., Pubmatic
Speakers:
Jill Abbott, Head of Global Brand Equity, Global Nutrition Group, PepsiCo

Digital is no longer just a channel, it’s a way of life. In advertising, programmatic has evolved and is progressing, in parallel. Major media publishers are seeing more brand dollars flowing into programmatic because it allows brand messages to be targeted and in real-time. Technology and storytelling for brands now go hand-in-hand in today’s modern marketplace. Learn the important role tech plays in ensuring ad quality and where it intersects with brand creativity. Join the discussion to hear the brand, agency and media buyer perspectives of how the latest pushes in advertising technology shape their messaging, targeting and return-on-investments.

Show, Don't Tell: Visual Storytelling Campaigns that Will Blow Your Mind
10:20AM - 10:45AM

Moderator:
Speakers:
David Krupp, CEO, North America, Kinetic

If a picture is worth a thousand words, then how much is a massive billboard worth? Or a bus stop kiosk with interactive video, geofencing and the ability to send potential customers an SMS coupon? Technology keeps pushing the boundaries of visual storytelling, and with tools that blend the best of digital targeting, virtual and real-world imagery, the possibilities for blowing consumers' minds (and getting them to act) are endless. Join us to see some of the most creative examples of visual storytelling.

Brand Innovation
10:45AM - 11:10AM

Moderator:
Paran Johar, CEO and Founder, MMS
Speakers:

This session will cover marketing strategies for building smart, breakthrough campaigns that surround the target consumer through a variety of touch points. • Leveraging Technology in Storytelling • Transforming the Connected Consumer Experience: Extending marketing into customer experience • Creating a more customer-centric culture • The power of personalization

Mind the Gap!: How are Cultural Shockwaves in Technology & Creativity Affecting the Consumer “Expectation Gap?”
11:10AM - 11:35AM

Moderator:
Darren McColl, Global Chief Brand Strategy Officer, SapientRazorfish
Speakers:

"In today’s dynamic and ever-changing world, creativity and technology are evolving consumer expectations in new and unexpected ways. No longer is identifying and speaking to customers’ existing and immediate needs enough. Customers’ experiences with new technologies and the resultant behavior changes are causing cultural shockwaves that are altering their expectations of brands: their marketing experiences, product/services as well as their value propositions. These shockwaves require companies step back to consider the entire ecosystem in which their customers live.

Ryder has been living this new reality for some time now, launching new products and reimagined offerings to form freight and logistics industry’s most comprehensive and flexible range of products and services. Ryder CMO and Chief Brand Strategy Officer at Sapient Razorfish will discuss how the brand is leveraging mobility to drive innovation with new products and create a deeper customer experience by bringing new, unexpected capabilities, and value to existing customers.

Call it what you will. The Expectation Gap, the Tesla Effect, the Uber Effect, and the Amazon Effect. It’s undeniably all around us. Over the next 10 years, commercial transportation and logistics will undergo one of the most radical and complete transformations experienced by any industry, ever. Join us to learn how Ryder will emerge a leader."

The Future of Experiential Marketing
11:35AM - 12:00PM

Moderator:
Danny Wright, Managing Partner, Adweek
Speakers:
Jason De Turris, Chief Strategy Officer, Phenomenon
Michael Koziol, President, International, Huge Inc.
Ariana Stolarz, Global Chief Strategy Officer , MRM//McCann

Experiential marketing is more sophisticated and complicated today than it was only a few years ago. It involves engaging with consumers in a manner that enables them to “feel” the brand in this digital world, versus simply being exposed to it. Innovative technologies keep pushing our boundaries with wearables, IOT, AR/VR, mobile & retail innovation allowing consumers to engage and act in endless ways. Hear from top marketers as they discuss the future of experiential marketing.

The Convergence of Creativity & Technology
12:00PM - 12:25PM

Moderator:
Paran Johar, CEO and Founder, MMS
Speakers:

"In this fireside chat, Spence Kramer, CEO of JWT and Peter Giorgi, CMO of Royal Caribbean Cruises discuss the revival of storytelling in a tech-driven world, as well as how technology can enhance storytelling. Brands need to be cognizant of technology’s effect on the brand story – keeping in mind that shiny, new objects can easily become a distraction. Instead of simply checking the tech box, brands need to be more thoughtful than ever to make sure these experiences uphold and facilitate the brand message. How do the tech experiences successfully extend the emotional drivers of the campaign? Who’s doing this well? And what are some good examples of seamless integration of brand storytelling through technology?

With experience at creative agencies, iconic brands, media companies, and consumer tech startups, Spence and Peter have quite the portfolio between them. It's sure to be a lively conversatoin between these two luminaries!"

Networking Lunch
12:25PM - 1:25PM

Enjoy delicious food and network with summit speakers and attendees.

SPONSORS

Sponsors

Outfront Media
Visto
Pubmatic

Partners

Digital Agency Network
123RF
Cyberbia
Sponsors

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MMS Miami 2017
Dec 6th, 2017 July 25th, 2017
1 Hotel South Beach
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