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NEW YORK CITY, May 8th 2017


PURCHASE YOUR TICKET REQUEST AN INVITE




When
May 8th 2017
Where
Current at Pier 59
Price
$1295
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9
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NEW YORK UPFRONT SPEAKERS

This year, we'll be featuring speakers from the likes of TripAdvisor, Comcast, and Johnson & Johnson , just to name a few. Request an invite for this epic show that consistently draws major players brand and agency marketers.


Michael Lampert

Michael Lampert

EVP, Head of Digital
360i - Logo
Tom Goodwin

Tom Goodwin

EVP, Head of Innovation
Zenith-Media
Warren Zenna

Warren Zenna

EVP, Managing Director
Mobext_Logo_95x38
Barry Frey

Barry Frey

President, CEO
partnerLogo_DPAA_95x38
 
David Gaines

David Gaines

Chief Planning Officer
Maxus Logo_95x38
Marcy Quinn Samet

Marcy Quinn Samet

Global Chief Marketing Officer
mrm-mccann-logo-95x38
Andy Sriubas

Andy Sriubas

EVP Strategic Planning & Development
OutfrontMedia_95x38
Courtney Goldstein

Courtney Goldstein

VP Digital Marketing, Media & eCommerce
Comcast-Logo
 
Steve DeAngelis

Steve DeAngelis

VP of Americas/Strategy
M C Saatchi _ Logo_ 95x35
Richard Guest

Richard Guest

President of North America
tribal-world-wide
Shane Ankeney

Shane Ankeney

President
Havas-Media-Group-Logo-Sm
Alexander Rea

Alexander Rea

Creative Technology Officer
ddb-logo
 
Aniko DeLaney

Aniko DeLaney

CMO, Global Head Corporate Marketing
BNYMellon Logo
Joshua Lowcock

Joshua Lowcock

EVP, Chief Digital Officer
UM_Logo_95x38
Geoff Ramsey

Geoff Ramsey

Chief Innovation Officer
emarketer_logo
Benjamin Bring

Benjamin Bring

VP, Mobile Media Director
Ansible
 
Justin Reilly

Justin Reilly

Head of Customer Experience Innovation
verizon-fios-logo
Alex Saric

Alex Saric

CMO & Head of Customer Success
celtra_logo_sm
Joshua Palau

Joshua Palau

Sr. Director Global Partnerships
Johnson&Johnson_Logo
 
Jeff Semones

Jeff Semones

Managing Partner and Social Media Practice Lead
MediaCom
Donald Williams

Donald Williams

Chief Digital Officer
HorizonMedia
Daniel Meehan

Daniel Meehan

Founder and CEO
PadSquad_Logo_sm
Cindy Stockwell

Cindy Stockwell

President
TrillaLogo_95x38
 
Douglas Zarkin

Douglas Zarkin

Chief Marketing Officer
pearle_vision_logo_95x38
Phil Schraeder

Phil Schraeder

President and Chief Operating Officer
Gumgum_New Logo_ 95x38
Jeff Liang

Jeff Liang

Chief Digital Officer
Assembly_2017
Duncan McCall

Duncan McCall

CEO and Co-Founder
PlaceIQ-Logo-sm
 
Steve Seyferth

Steve Seyferth

VP & CMO
MarcosPizza_logo 95x38_2017
Doug Ray

Doug Ray

President, Product & Innovation
Dentsu_Aegis_Network_95x38
Miriam Gottfried

Miriam Gottfried

Reporter
The-Wall-Street-Journal- 95x38Logo-Font
 
Garrett Kelly

Garrett Kelly

Associate Media Director
Spark-logo- 95x38
Steven Wolfe Pereira

Steven Wolfe Pereira

Chief Marketing & Communications Officer
Neustar Logo StevenWolfe
Jill Cress

Jill Cress

CMO & EVP
National-Geographic-Logo 95x38_4 24 2017
Joao Machado

Joao Machado

Director of Mobile
OMD_Logo 95x38_2017
 
Mike Isabella

Mike Isabella

Director of Consumer Engagement
Timberland_Logo_ 95x38
Tamara Alesi

Tamara Alesi

Managing Partner, Integrated Planning
MediaCom_Logo_95x38
Mihael Mikek

Mihael Mikek

Founder & CEO
celtra_logo_sm
Jake Denny

Jake Denny

SVP Brand Solutions
juice mobile _ 95x38
 
Louis Paskalis

Louis Paskalis

Senior VP, Enterprise Media Planning, Investment and Measurement Executive
Bank of America

UPFRONT UPSIDE DOWN

MMS is heading to the Big Apple for the 8th annual MMS Upfront event, where we gain insights for the year ahead. We will hear directly from brands and agencies about their predictions for the year - and what they’re looking to buy in technology, advertising, and marketing. Don’t miss out on your chance to see what top advertisers are planning for 2017.

Request an Invite

MMS Upfront Upside Down 2017 Agenda



Breakfast

Session Time: 8:15am-9:00am


Intro

Session Time: 9:00am-9:05am


What’s Next in Digital: The Facts, Figures and Trends You Need to Know for the Year Ahead

Session Time: 9:05am-9:20am

Session Description

Digital is disrupting the world, and marketing is certainly no exception. Within the digital marketing community, there is a clarion call for “quality” amid persistent issues of viewability, transparency, bots, ad fraud and reporting discrepancies. Meanwhile, marketing tech is likely to see growing consolidation even as investment continues to pour in.

In this information-packed, high-energy session, eMarketer co-founder and Chief Innovation Officer Geoff Ramsey will paint a vivid picture of where the marketing technology environment is headed for the next 12 – 18 months, covering the latest trends in programmatic media buying (across desktop, mobile, video, social and television), marketing attribution, native advertising, artificial intelligence, voice recognition and Virtual and Augmented Reality.

Geoff Ramsey

Geoff Ramsey

Chief Innovation Officer
emarketer_logo

Keynote Power Panel: Predicting the Tide

Session Time: 9:20am-9:40am

Session Description

Right smack in the middle of Newfronts and Upfronts. MMS takes the traditional model and flips it. Where publishers present new inventory to advertisers, at MMS we hear directly from top agencies and brands about their predictions for the year - and what they’re looking to buy in technology, advertising, and marketing. In this session, we’ll gain insights for the year ahead. What are top advertisers planning for 2017?

Michael Lampert

Paran Johar

CEO & Founder
MMS Logo
Doug Ray

Doug Ray

President, Product & Innovation
Dentsu_Aegis_Network_95x38
David Gaines

David Gaines

Chief Planning Officer
Maxus Logo_95x38
Shane Ankeney

Shane Ankeney

President
Havas-Media-Group-Logo-Sm
 
Jill Cress

Jill Cress

CMO & EVP
National-Geographic-Logo 95x38_4 24 2017

Case Study: How Pearle Vision is Winning in This Multi-Touchpoint Climate

Session Time: 9:40am-9:55am

Session Description

Doug Zarkin, CMO of Pearle Vision, explains how the category-leading retailer got back to its roots by using the company’s core values to breathe new life into this legacy brand. By using tools like programmatic, geotargeting and personalization, Pearle Vision shows customers its dedication to genuine care - neighborhood by neighborhood. Doug will share details on their Effie Award winning campaign; and how in this ever-changing landscape of modern marketing, marketers must make sense of the digital technologies available while not losing site of the fundamentals of their brand.

Douglas Zarkin

Douglas Zarkin

Chief Marketing Officer
pearle_vision_logo_95x38

Fireside Chat: Location in Action

Session Time: 9:55am-10:20am

Session Description

Retail, automotive, QSR and travel brands continue to make location data a critical component for understanding the real-world customer journey. What’s different for today’s brands and businesses are the ways in which they can tap into location-aware insights, to fuel a host of new business decisions. Media activation, cross-channel strategy, and competitive positioning are just a small sampling of the versatility in applying these powerful insights. This session will explore and provide examples of how innovative brands are tapping location in sophisticated ways, such as share-of-visit analysis, visitation measurement, advanced audience analytics, and more.

Duncan McCall

Duncan McCall

CEO and Co-Founder
PlaceIQ-Logo-sm
Louis Paskalis

Louis Paskalis

Senior VP, Enterprise Media Planning, Investment and Measurement Executive
Bank of America

View from the Top: Mobile innovations in Brand Storytelling

Session Time: 10:20am-10:45am

Session Description

Storytelling remains key to effective advertising and mobile is now the most important device. But how can brands best tell their stories on mobile to cut through the clutter and be remembered? What approaches resonate best with today’s consumers? How can advertisers scale and personalize their stories to drive real impact across mobile marketing efforts? Join this session to learn the innovations in mobile creative that can help you best engage your target audience.

Tamara Alesi

Tamara Alesi

Managing Partner, Integrated Planning Strategy
MediaCom_Logo_95x38
Mihael Mikek

Mihael Mikek

Founder & CEO
celtra_logo_sm
Daniel Meehan

Daniel Meehan

Founder and CEO
PadSquad_Logo_sm
Justin Reilly

Justin Reilly

Head of Customer Experience Innovation
verizon-fios-logo
 
Mike Isabella

Mike Isabella

Director of Consumer Engagement
Timberland_Logo_ 95x38

Break

Session Time: 10:45am-10:55am


Fireside Chat: Creative Paths to Protecting Your Brand

Session Time: 10:55am-11:20am

Session Description

"“Brand safety” and “viewability” are words you’ll rarely see in the same sentence as “creativity.” The governance of media and creative has constructed an illusion that marketers cannot create innovative digital ads. Ironically, these in vogue marketing topics are actually proving to be the solution for one another. Using computer vision technology, it’s now possible to design ad experiences that are creative and brand safe at the same time. GumGum’s President & COO, Phil Schraeder and Johnson & Johnson’s Senior Director Global Partnerships, Joshua Palau elaborate in this interactive chat. There will be a real-time audience surprise and creative “guest” that you won’t want to miss.

TL;DR:

Why media and creative governance is the solution, not the problem The role of computer vision in solving for creativity and brand safety What makes a great media partnership and how to approach brand safety, viewability and data, from the perspective of Johnson & Johnson LIVE mobile ad showdown! GumGum will produce 2-3 mobile ad units—using artificial intelligence & rich targeting—for Johnson & Johnson and the audience to critique in real time"

Phil Schraeder

Phil Schraeder

President and Chief Operating Officer
Gumgum_New Logo_ 95x38
Joshua Palau

Joshua Palau

Sr. Director Global Partnerships
Johnson&Johnson_Logo

View from the Top: Experiential Marketing - IRL & URL

Session Time: 11:20am-11:45pm

Session Description

If a picture is worth a thousand words, then how much is a massive billboard worth? Or a bus stop kiosk with interactive video, geofencing and the ability to send potential customers an SMS coupon? Technology keeps pushing the boundaries of visual storytelling, and with tools that blend the best of digital targeting, virtual and real-world imagery, the possibilities for blowing consumers' minds (and getting them to act) are endless. Hear from top agency executives share their plans for crossing the digital and physical divide to create great experiential marketing.

Barry Frey

Barry Frey

President, CEO
partnerLogo_DPAA_95x38
Tom Goodwin

Tom Goodwin

EVP, Head of Innovation
Zenith-Media
Andy Sriubas

Andy Sriubas

EVP Strategic Planning & Development
OutfrontMedia_95x38
Alexander Rea

Alexander Rea

Creative Technology Officer
ddb-logo
 
Steve DeAngelis

Steve DeAngelis

VP of Americas/Strategy
M C Saatchi _ Logo_ 95x35

Fireside Chat: Engaging the Connected Consumer

Session Time: 11:45pm-12:10pm

Session Description

A discussion about the real-time data and analytics needed to keep up with the always-on consumer. How do you connect with and activate your customers in the digital realm as a part of the customer journey?

Steven Wolfe Pereira

Steven Wolfe Pereira

Chief Marketing & Communications Officer
Neustar Logo StevenWolfe

View from the Top: App Science - Understanding the Evolving App Ecosystem

Session Time: 12:10pm-12:35pm

Session Description

Today’s app ecosystem goes beyond mobile devices to technologies like OTT, Alexa, and more. Understanding which apps consumers use in their daily lives tells us a lot about who they are and how to reach them. Simply said, you are what you app. How can advertisers leverage data provided by apps to reach their target audience? How can you predict consumer behavior through app data and their responsiveness and engagement levels? In this session, we will explore the science of apps and what’s to come in the next 12 months.

Joao Machado

Joao Machado

Director of Mobile
OMD_Logo 95x38_2017
Garrett Kelly

Garrett Kelly

Associate Media Director
Spark-logo- 95x38
Steve Seyferth

Steve Seyferth

VP & CMO
MarcosPizza_logo 95x38_2017

Lunch

Session Time: 12:35pm-1:35pm


View from the Top: Keeping Your Brand Safe

Session Time: 1:35pm-2:00pm

Session Description

In the mobile sphere marketers are constantly looking for new and unique ways to unfold their brand story. But in an uncertain world full of change, data and acronyms, how can marketers protect their brand on mobile? One single misplaced ad can have a major impact on the consumer’s perception. So, what can you do to help avoid these faux pas? Join us as we explore the different strategies that exist to ensure brand safety is top of mind.

Miriam Gottfried

Miriam Gottfried

Reporter
The-Wall-Street-Journal- 95x38Logo-Font
Jeff Liang

Jeff Liang

Chief Digital Officer
Assembly_2017
Donald Williams

Donald Williams

Chief Digital Officer
HorizonMedia
Jake Denny

Jake Denny

SVP Brand Solutions
juice mobile _ 95x38

View from the Top: Your Brand is the Story

Session Time: 2:00pm-2:25pm

Session Description

In 2017, content marketing is getting more budget dollars and bigger staffs. Branded content and native advertising is growing dramatically, in part because of the increasing adoption of ad blocking, but mostly because native ads drive higher brand lift and engagement than traditional banner ads. It's also the perfect mix of creativity and data, as it has become automated and scalable. Join us to hear top marketers's thoughts on how branded content and native advertising could be the answer to the post-advertising revolutuion.

Michael Lampert

Michael Lampert

EVP, Head of Digital
360i - Logo
Richard Guest

Richard Guest

President of North America
tribal-world-wide
Jeff Semones

Jeff Semones

Managing Partner and Social Media Practice Lead
MediaCom

View from the Top: Follow the Consumer Across Screens

Session Time: 2:25pm-2:50pm

Session Description

Locating the right audience, reaching them with the right message, and measuring holistically across screens is key to creating a unified view of the consumer journey. Screens are blending and business models are colliding – resulting in new datasets that bring together offline and online, supply data and marketer data. What do marketers need to know to stay ahead of the curve?

Cindy Stockwell

Cindy Stockwell

President
TrillaLogo_95x38
Joshua Lowcock

Joshua Lowcock

EVP, Chief Digital Officer
UM_Logo_95x38
Marcy Quinn Samet

Marcy Quinn Samet

Global Chief Marketing Officer
mrm-mccann-logo-95x38

Closing Keynote: A New Era in Social Influence

Session Time: 2:50pm-3:15pm

Session Description

There was no shortage of changes to the social media in 2016, making way for new brand opportunities. Between snapchat filters, Instagram stories, Facebook live, chatbot messengers, and social shopping – social media is more interactive and engaging than ever before. Looking toward the next 12 to 24 months, social media trends will continue to evolve and surprise us. Marketers must participate in social in thoughtful, organic ways – and must get smart about social analytics, in order to drive results with powerful audience insights. In this session, experts will explore how to win consumers over and generate engagement in social.

Aniko DeLaney

Aniko DeLaney

CMO, Global Head Corporate Marketing
BNYMellon Logo

New York Upfront Sponsors

Interested in sponsoring this show or another upcoming Modern Marketing Summit Event? Visit our Sponsor page.
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