When
May 23, 2018
Where
Mid-America Club
Price
$999
days
2
8
hours
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0
minutes
4
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MMS Chicago: Consumer Activation

Event Theme: The hottest marketing show descends on the Midwest, the heartland of retail, CPG and growing auto sector. At MMS Chicago this spring, we’ll explore the collision of eCommerce, brick and mortar and how the auto advertisers from Detroit are utilizing evolving ad tech and taking advantage of the latest technologies to become more relevant to their consumers and drive activation.

Speakers

Lisa Bradner

Lisa Bradner

President & Managing Director
Tatia Torrey

Tatia Torrey

President & Chief Client Officer
Mary Carpenter

Mary Carpenter

President - Midwest
Paul Gunning

Paul Gunning

President & CEO
Gwen Morrison

Gwen Morrison

CEO, The Store
Jessica Spaulding

Jessica Spaulding

Head of Marketing Strategy & Creative NA Nutrition
Sanjiv Gajiwala

Sanjiv Gajiwala

SVP Marketing
Magen Hanrahan

Magen Hanrahan

VP, Media and Marketing Services
Abhishek Jadon

Abhishek Jadon

Director of Digital Strategy, North America Nutrition
April Denn

April Denn

Regional Director, Brand Partnerships Central
Cameron	Friedlander

Cameron Friedlander

Media & Marketing Technology - North America
Matthew Schweers

Matthew Schweers

Digital and Relationship Marketing
Chris Denson

Chris Denson

Director, Ignition Factory and Host, Innovation Crush
Andrea Palmer

Andrea Palmer

Chief Strategy Officer
Angela Steele

Angela Steele

Chief Strategy Officer
Ben Hurley

Ben Hurley

EVP & Managing Director
Julie Lee

Julie Lee

Managing Director
Joe Grigsby

Joe Grigsby

Managing Director, Chicago
Jennifer Cain

Jennifer Cain

VP Group Director Media Technology
Willie Jackson

Willie Jackson

VP/Director, Solutions Architect
Nick Cheetany

Nick Cheetany

VP, Central Region Sales
Tonya Bakritzes

Tonya Bakritzes

Vice President
Jonathan Kagan

Jonathan Kagan

VP of Search & Biddable Media
Lisa Bradner

Lisa Bradner

President & Managing Director - OMD Midwest

Lisa leads the Chicago office of OMD where she is responsible for overseeing a team of 250 supporting clients such as State Farm, McDonald’s, Gatorade & Quaker. Formerly Head of Commerce at Starcom, Lisa has a passion for all things retail and product. Lisa has a BA from Yale University and an MBA from Northwestern University’s Kellogg School of Management. When not pitching new business Lisa can be found doing yoga, hanging with her family or being walked by her two rambunctious Samoyeds.

Tatia Torrey

Tatia Torrey

President & Chief Client Officer - Havas
Mary Carpenter

Mary Carpenter

President - Midwest - PHD

Mary Carpenter is the President of the Midwest Region for PHD, a global media agency network that is part of the Omnicom Group. Her team creates and implements advertising investment strategies for major marketers including SC Johnson, Hormel Foods, Kohler and Porsche. A veteran media agency executive, Mary was previously part of the leadership team at WPP’s Mindshare, and spent more than 20 years at Leo Burnett and Starcom MediaVest Group in Chicago and Detroit. Her roles there included leadership positions with Starcom, SMG Performance Marketing, and GM Planworks - the agency’s dedicated business unit for General Motors. She was named one of the Leading Women in the Automotive Industry by Automotive News in 2005, and was honored as an Advertising Working Mother of the Year by Working Mother Magazine in 2008.

Paul Gunning

Paul Gunning

President & CEO - DDB Chicago

Paul Gunning, a 13-year veteran of DDB Worldwide, is Chief Executive Officer of DDB Chicago, where he leads a staff of nearly 400 integrated advertising specialists. The agency prides itself on long-term client partnerships, innovative award-winning work and building deeper consumer connections to brands such as Capital One, McDonald’s, State Farm, and Mars, Inc.

Prior to assuming the DDB Chicago role, Paul served as DDB Worldwide’s Chief Digital Officer and Chief Executive Officer of Tribal Worldwide since 2008. As CEO of Tribal Worldwide, he headed a global network of over 60 offices and was very hands on with senior clients helping to guide them in the changing dynamics of the digital world. As Chief Digital Officer for DDB, Paul helped the agency expand its services and incorporate digital skills sets into DDB offices. In both roles, he maintained senior-level relationships with the Internet’s most powerful brands including Google, Facebook, Yahoo, Apple, and more.

Paul is an experienced and sought after speaker with a notable presence at international advertising, mobile and social media conferences and often quoted as a digital expert in publications such as The Wall Street Journal, The New York Times, and Businessweek. In 2012, Business Insider named him one of the top 20 most important people in Mobile Advertising. Additionally, he was a member of the first-ever, Mobile Jury at the Cannes International Festival of Creativity. In 2009, Paul was featured on the cover of Advertising Age when Tribal Worldwide was named to the Top 10 Global A-List. That same year, he was celebrated in Crain’s Business “40 Under 40′′ issue.

Before joining Tribal DDB, Paul held a variety of positions at interactive advertising agencies, hi-tech merchandising companies and promotionsagencies. He worked as the director of business development for Siren Technologies, a company that brought a dynamic, interactive approach to retail merchandising and in-store communications via networked plasmadisplays. During his tenure with Siren, Paul also led the account teams serving the Sears, Roebuck & Company, Harris Bank and McDonald’s accounts. In addition to his professional experience, Paul was awarded an MBA in Marketing from DePaul University in 1999.

Gwen Morrison

Gwen's career has been devoted to heightening brand connections throughout the retail environment as consumers move closer to purchase.

For the past 14 years, Gwen has run The Store at WPP, the world-leading communications services group. WPP companies include some of the most eminent agencies in the business of advertising, media, PR, branding, data analytics and research.

At The Store, Gwen is responsible for extending WPP’s leadership in retail innovation and supporting global resources for WPP group companies across the Americas and Australasia. The Store serves over 150 WPP companies and their clients, which include Coca-Cola, Ford, Microsoft, Target and Walmart International, to name a few. Gwen is charged with identifying issues and trends most important to retailers and brands around the world.

In 2010, she led a multi-year study to analyze the capabilities and risk taking of retailers in highly volatile, fast growth markets. This involved extensive field work and top level retailer interviews in South Africa, Turkey, Peru, Brazil, and China. The initiative was funded by Coca-Cola Retailing Research Council in Latin America.

Gwen started her career in Advertising and worked 10 years at Foote, Cone and Belding and also at Young & Rubicam. She was Managing Director of a retail strategy and design unit at Frankel, that was subsequently merged into Leo Burnett.

Gwen promotes best practices throughout the retail marketing community and has written numerous articles for business publications including Harvard BusinessReview, Brand Week, and Journal of Brand Strategy where she serves on the editorial board. Her views on retail have been quoted in TheWall Street Journal, the New York Times, and Business Week. Based in Chicago, Gwen is a speaker at many international events including the National Retail Federation. She is also a guest lecturer at Northwestern University, University of Chicago Booth School of Business, the University of Arizona’s Center for Retailing, and University of Indiana’s Kelley School of Business.

Last year, Gwen launched an iTunes U channel to promote leading thinking in Retail Brand Strategy and Innovation. All lectures are carefully curated as downloadable podcasts and have been highly rated.

Gwen graduated from Hampshire College with a BA and earned a Certificate in Advanced Advertising from Northwestern University and the 4 A's.

Mark Mulhern

Mark Mulhern serves as Chief Executive Officer for We Are Unlimited. An experienced agency executive, Mulhern was formerly President of iCrossing New York, a Hearst-owned agency for the past 2.5 years. During this time, the agency was recognized as an Advertising Age͞Agency to Watch͟ in 2017 as well a ͞Leader͟ in Gartner’s Magic Quadrant for global digital marketing agencies. Prior to iCrossing, Mulhern spent three years at BBDO as an Executive Vice President driving award-winning work and strong business growth on Mars’ Pet portfolio, which spans multiple brands including Cesar and Pedigree. He also ran the pro-bono Autism Speaks account and led their Cannes Lions winning MSSNG campaign. Prior to BBDO Mulhern spent close to three years at JWT as Business Director on the Microsoft Office account delivering campaigns for Domestic and Global markets. He moved to the US to join Anomaly and launch the Virgin America airline. Prior to moving to the US Mulhern was at AMV.BBDO, latterly leading the day to day efforts on the IPA Effectiveness award-winning ͞Try Something New Today͟ campaign for Sainsbury’s featuring Jamie Oliver

Jessica Spaulding

Jessica Spaulding

Head of Marketing Strategy & Creative NA Nutrition - PepsiCo
Magen Hanrahan

Magen Hanrahan

VP, Media and Marketing Services - The Kraft Heinz Company

Magen Hanrahan is the VP of Media and Marketing Services for the Kraft Heinz Company. She is responsible for helping Kraft Heinz drive profitable growth through collaboration with KHC’s marketing teams along with agency and vendor partners. Media is a family business for Magen, as her father worked on both the media and brand side and her sister currently works for Publicis Media in New York. Prior to her current role, Magen ran the Kraft Heinz account as an SVP at Starcom, so she knows the business from every angle. She is a graduate of the Kelley School of Business at Indiana University and has spent the past 17+ years building her personal brand in media.

Abhishek Jadon

Abhishek Jadon

Director of Digital Strategy, North America Nutrition - PepsiCo
April Denn

April Denn

Regional Director, Brand Partnerships Central - Foursquare

As Regional Director of Brand Partnerships at Foursquare, April leads the Central Region media solutions team and oversees key strategic client initiatives and creative executions. Having started her career in both agency strategy and client side marketing functions, April spent the last decade leveraging that experience to drive revenue at major publishing, ad tech and big data companies including Tribune Company, The Wall Street Journal, Google, and Quantcast. Since joining Foursquare, April leads a team focused on connecting the dots across big data, ad technology, and marketing strategy to better understand and influence the consumer journey, both online and in the real world.
Originally from Minneapolis, April is a graduate of the University of Minnesota - Twin Cities with a bachelor's in advertising and public relations. She currently resides in Chicago, IL.

Cameron	Friedlander

Cameron Friedlander

Media & Marketing Technology - North America - Kimberly Clark Corp
Matthew Schweers

Matthew Schweers

Digital and Relationship Marketing - Porsche
Chris Denson

Chris Denson

Director, Ignition Factory and Host, Innovation Crush - Omnicom Media Group

Chris Denson is an American innovation expert, marketer, and humor enthusiast. He is the host of the Innovation Crush podcast and runs an innovations team at Omnicom Group. With over 200 episodes and 700,000 subscribers around the world. Having been a guest speaker, curator, and attendee at 100’s of industry events, Chris is an expert at uncovering the best thinking and commonalities across a diverse array of cultures. Applying his expertise to the likes of The White House, Google Launchpad, C2: Montreal, and Omnicom Media Group, his work has been featured in Adweek, Forbes, the New York Times, and Inc., to name a few.

As an industry taste-maker, he currently serves as Director of Omnicom Media Group’s Ignition Factory, the key group responsible for emerging innovations across media, technology, and culture for Fortune 50 clients including Warner Bros, Wells Fargo, The CW, Hilton, Asics and more.

With an early background steeped in stand-up comedy, screenwriting, and production, Chris conceived Innovation Crush in 2013, launching the series in 2014 alongside Levity Entertainment Group. Prior to his work in innovation, Chris worked in front of – and behind the camera for Paramount, BET, Playboy Television, Machinima, the American Film Institute’s Digital Content Lab, and more. He has also been a featured speaker and curator at numerous events around the world from The White House Global Entrepreneurship Summit, Innovate Finance Global Summit, and SXSW.

He is a graduate of Michigan State University and holds a degree in packaging engineering.

Andrea Palmer

Andrea Palmer

Chief Strategy Officer - Publicis Health Media

Andrea is Publicis Health Media’s Chief Strategy Officer, serving as the lead for the healthcare planning capability and strategic product. Prior to taking on the role, she oversaw PHM’s Chicago office, managing cross-functional agency strategy and activation teams to deliver best-in-class integrated media and content solutions for some of the largest healthcare brands. Her experience spans pharma, OTC, medical device, wellness, and enterprise solutions.

A leader in innovation and technology, Andrea also manages a team dedicated to bringing knowledge and thought leadership across emerging technologies that drive the continually evolving healthcare landscape.

Angela Steele

Angela Steele

Chief Strategy Officer - Carat
Ben Hurley

Ben Hurley

EVP & Managing Director - Zenith

Ben Hurley has been an integral part of the Publicis family since 2010. After joining Zenith in 2012, Ben has quickly risen through the ranks and currently serves as EVP, Managing Director. Throughout his career, he has had extensive global experience working with Fortune 500 companies in the retail, CPG, Tech, and pharma verticals. In his current role, Ben leads traditional and digital marketing strategy for one of Zenith’s largest retail clients, Kohl’s.
Prior to this, Ben worked in Zenith’s London headquarters for three years, overseeing marketing strategy for a number of leading brands including Fitbit, KAYAK, Mylan, and Oracle.
A New Orleans native, Ben graduated from the University of Georgia with a degree in International Business. He currently resides in Chicago with his wife, Emily, and two children, Beau and August.

Julie Lee

Julie Lee

Managing Director - Wavemaker
Joe Grigsby

Joe Grigsby

Managing Director, Chicago - iCrossing

As the Managing Director of our Chicago office, Joe is focused on leading the strategy and planning for key clients in the our central region; including Beam Suntory, Quaker, Bridgestone, Belk and BlueCross BlueShield. In this role Joe leads the Chicago office as to how our clients can leverage digital as a key platform to inform, amplify and engage in ways that provide consumers with meaningful value while driving to the clients’ business objectives. Before joining iCrossingin 2015, Joe was the Managing Director of VML in Chicago, leading their PepsiCo accounts; including Gatorade, Propel and Tropicana. Prior to that he led VML’s Emerging Media Group, developing mobile and social strategies for clients such as Hershey’s, Jägermeister, SAP, Colgate-Palmolive and Tom’s of Maine. Joe also served as the Director of Advertising Innovation at Handmark, a leading mobile startup acquired by Sprint. During his time there, Joe worked with North American and European carriers and device manufactures to deploy mobile campaigns for clients such as 1-800-flowers, Zagat Guide and Hotels.com.

Jennifer Cain

Jennifer Cain

VP Group Director Media Technology - Digitas

Jennifer Cain is a seasoned media, technology and marketing professional with over 11 years of professional experience.

In her current role as VP, Group Director of Media Technology at DigitasLBi, Jenny is responsible for a staff of 20 media technology professionals, who oversee the operations of more than 15 clients with billings in advance of $100 million dollars annually. She is the regional lead (Chicago/SF) of the Media Technology group for DigitasLBI.

She is known to her colleagues and partners, both past and present, to be a critical team member across any account or project she touches. The experience she has gained throughout her career has made her an in-demand talent for clients such as Sprint, Taco Bell, Bank of America, Whirlpool and many more Fortune 500 and Fortune 250 brands.

Jenny is sought after to pitch and onboard new business, often being the primary educator for clients regarding process and workflow for their media investments. She is a savant at both technical execution and strategic problem solving. Her savvy is often leveraged to help address or avert crisis on some of the most intricate and demanding pieces of business.

She is a well respected leader and member of the Chicago media community. Her colleagues look up to her as a “people first” manager and leader. Jenny believes talent is the fuel for all great work, and as a leader she is invested in developing the best media technology solutions by helping to develop the very best talent in the industry.

Willie Jackson

Willie Jackson

VP/Director, Solutions Architect - Starcom

Willie Jackson has over 10 years of experience using data and analytics to inform media investment strategies, and create value across brands including Kraft Heinz, SC Johnson, U.S. Cellular, ESPN, and Del Monte. Consulting on and delivering advanced analytic solutions around attribution, Willie brings a powerful combination of quantitative knowledge and rigor, with a strong appreciation for how that connects to a client’s overarching business strategy.

Prior to Starcom, Willie worked at Diamond Management & Technology Consultants (now part of PwC), where he provided consulted Telecom, Electronics Retail, Transportation, Consumer Goods, and Financial Services industries. Focuses included e-commerce strategy and execution, growth and operating strategy development, operational improvement via process / organizational design, and project management. He holds a Bachelor of Arts in both Economics and Philosophy from the University of Chicago.

Nick Cheetany

Nick Cheetany

VP, Central Region Sales - AdTheorent

Nick Cheetany is the Vice President of Central Region Sales at AdTheorent, a machine learning-powered predictive advertising company that offers technologies and solutions for intelligent predictive audience targeting. In this role, Nick oversees the sales organization for the Chicago, Detroit, Minneapolis, Kansas City and Midwest midmarket regions. He has achieved a 900 percent central region revenue growth during his tenure.Before joining AdTheorent, Nick helped to build and lead sales efforts for Voltari, a predictive modeling ad tech company. Prior to that, his focus was helping media companies anchored in print expand and maximize their presence in the digital space. In this capacity, he led digital sales efforts for Gannet, as well as previously holding a sales position for YP during its move into digital.An active member of the Chicago Interactive Marketing Association, Nick currently co-chairs the Education Committee with the purpose of providing continuing ad-tech educational resources for professionals as well as a vehicle for marketing students to transition from the classroom into the ad tech space.

Tonya Bakritzes

Tonya Bakritzes

Vice President - Isobar

With over 16 year of experience delivering large-scale digital solutions, Tonya is a trusted advisor at Isobar. As a Vice President, she collaborates closely with her clients and leads them through successful digital transformations. In addition to her role as VP, Tonya also oversees Isobar’s marketing team, working to amplify the Isobar brand. Her past work has varied from business planning, consumer research & strategy development to design, build and support of enterprise-scale platforms to marketing campaign planning, execution, and optimization. Her clients have included Alcon, Wyndham Vacation Ownership, Exelon, Country Financial, Sony, Time Warner Cable, and Northern Trust.

Jonathan Kagan

Jonathan Kagan

VP of Search & Biddable Media - Cogniscient Media

Jonathan Kagan, VP of search and biddable media at Cogniscient Media, began working in the online marketing industry in 2005, supporting search campaigns before expanding into other digital marketing sectors.

Prior to working with Cogniscient Media, Kagan ran search marketing teams for Mediacom, Forbes, and Digitas. He led the enterprise search operations for clients like American Express, Payless, Rite Aid, Bookit.com Revlon, GlaxoSmithKline, Equifax, Mead Johnson, and Abbvie. He also created and oversaw Digitas Central America's search marketing operation.

You may of seen some of his presentations on video, search or multi-screen marketing at conferences like Search Engine Strategies, Search Insider Summit, ClickZ Live, Ad-Tech and SMX.

Agenda

Doors Open
9:00am

Networking Breakfast
9:00AM - 9:45AM

Welcome Address
9:45AM - 10:00AM

Porsche: Let's #SportscarTogether
10:00AM - 10:30AM

Speakers:
Matthew Schweers, Digital and Relationship Marketing, Porsche
Mary Carpenter, President - Midwest, PHD

The Machine Learning and AI Revolution: The Present and Future Opportunities for Marketers
10:30AM - 11:00AM

Improve Your Audience Knowledge Through Data Enrichment
11:00AM - 11:30AM

Customer Centricity in an Omnichannel World
11:30AM - 12:00PM

Networking Lunch
12:00PM - 12:30PM

Roundtable Discussions
12:30PM - 1:15PM

Make Meaningful Connections in the Moments that Matter
1:15PM - 1:45PM

The End of Interruption
1:45PM - 2:15PM

Case Study
2:15PM - 2:45PM

Networking Break
2:45PM - 3:00PM

Women in Media, Marketing & Advertising Panel
3:00PM - 3:45PM

Grab some coffee or tea from our onsite cafe and join us for a conversation on the state of the industry from a women's leadership point of view. From the shifting day to day inside the agency, to new industry wide diversity and inclusion initiatives, to a closer look at how some of today's best work is happening at the cross-roads of media and technology, women from across the space come together for an open conversation and a look forward.

Innovating for the Modern Era: What’s Now, What’s Next
3:45PM - 4:15PM

New technology is emerging on a daily basis, with the rise of mobile first consumers and younger generations existing entirely in a “always-on” world, agencies are constantly being pushed to find captivating and innovative ways to better engage with their consumers. From AR/VR to voice, from IOT to the new Snapchat shoppable lenses, find out how marketers can adopt new technology to increase efficiency and challenge conventional ideas.

Closing Keynote: Conversations with the C-Suite
4:15PM - 4:45PM

Closing Remarks
4:45PM - 5:00PM

SPONSORS

Sponsors

TripleLift
Parsec Media
AdTheorent
Valassis Digital
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Partners

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