When
July 25, 2017
Where
Venue SIX10
Price
$1295
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Modern Marketing Summit

Our mission is to uncover innovative solutions to the marketing challenges facing a modern era. Marketing leaders view MMS as the place to connect, share, and learn about what's happening across the industry. We curate conversations by bringing together industry leaders from ad technology and publishing companies to showcase what's new and next. In addition to the world-class speakers we put on stage, over 75% of the audience at our events is made up of senior-level brand and agency decision-makers.

SPEAKERS

The world's top brand and agency marketers will be taking the stage in Chicago. Register now to get insider access to the marketing strategies that put them at the top of their game.

Jessica Spaulding

Jessica Spaulding

Head of Marketing Strategy & Creative NA Nutrition
Gail Horwood

Gail Horwood

SVP/Integrated Marketing
Richard Brown

Richard Brown

Digital Media & Marketing Technology Solutions, eBusiness
Pat O’Toole

Pat O’Toole

Sr. Director of Marketing, Tostitos, Dips & Fritos
Cameron	Friedlander

Cameron Friedlander

Media & Marketing Technology - North America
Ryan Matiyow

Ryan Matiyow

Sr. Director of Marketing, Doritos & Cheetos Brands
Paul Matson

Paul Matson

Director of Customer Experience & Social Engagement
Julie Anderla

Julie Anderla

Director, Integrated Marketing Communications
Tamy Harms

Tamy Harms

President, Detroit
Gwen Morrison

Gwen Morrison

CEO, The Store
Doug Ryan

Doug Ryan

President
Paul Gunning

Paul Gunning

President & CEO
Michael Kaushansky

Michael Kaushansky

Chief Data Officer Havas & President Helia
Kathryn Worthington

Kathryn Worthington

Managing Director, Strategy
Julie Lee

Julie Lee

Managing Director, Chicago
Joe Grigsby

Joe Grigsby

Managing Director, Chicago
Christopher Yatrakis

Christopher Yatrakis

Head of Data Partnerships, Business Development
Greg Johns

Greg Johns

Chief Digital Officer
Alycia Mason

Alycia Mason

EVP, Managing Director
Stephanie Stopulos

Stephanie Stopulos

SVP Advanced Analytics and Insights
Laura Moser

Laura Moser

SVP Shopper Marketing Practice Lead, North America
Whitney Smith

Whitney Smith

Partner, Digital Director
Jonathan Kagan

Jonathan Kagan

Sr Director of Search & Biddable Media
John Malysiak

John Malysiak

General Manager of Search, Social and Programmatic
Kerry Bianchi

Kerry Bianchi

President & CEO
Daniel Meehan

Daniel Meehan

Founder and CEO
Brian Zaben

Brian Zaben

Head of Platform Partnerships
Adam Meshekow

Adam Meshekow

Chief Customer Officer
Grant Cohen

Grant Cohen

General Manager
Drew Breunig

Drew Breunig

SVP Strategy
Jana Friedman

Jana Friedman

Head of Industry Sales (CPG, Financial Services, Insurance and Pharma)
Charlie Guevara

Charlie Guevara

Sr. Director of Strategic Partnerships
Angie More

Angie More

Vice President of National Sales
April Denn

April Denn

Regional Director, Brand Partnerships Central
Ben Shannon

Ben Shannon

Director of Marketing
Andrew Hartshorn

As chief marketing officer, Andrew Hartshorn is responsible for setting Gatorade’s innovation agenda and marketing strategies, unlocking growth opportunities and leading the brand’s commercial business.

Hartshorn has played a key role in leading the company’s evolution from sports drink to sports fuel innovator, previously serving as a senior marketing director for Gatorade. He first joined PepsiCo in the U.K. at Walkers Crisps, transitioning to Tropicana after moving to the U.S.

Hartshorn has an extensive marketing background, beginning his career at a consultancy. He received his bachelor’s degree from Plymouth University and his master’s degree from the University of West of England.

Jessica Spaulding

Jessica Spaulding

Head of Marketing Strategy & Creative NA Nutrition - Pepsico

As Senior Marketing Director, Marketing Strategy & Creative for PepsiCo North America Nutrition, Jessica Spaulding is working to change the way consumers think about nutrition, whether reinforcing the current day relevance of heritage brands like Quaker Oats and Tropicana or building a broader base for emerging brands like Naked Juice and Kevita. In her current role, she leads the development of the marketing strategy across all of the PepsiCo nutrition brands to ensure they build smart, breakthrough creative campaigns that surround the target consumer through a variety of touch points.

Recognized as a creative disruptor, Jessica took a non-traditional approach to successfully reposition and relaunch brands like Chewy, Cap’n Crunch and Life in her previous role as marketing director of Healthy Snacking and Cereal for Quaker Foods. From redefining target audiences to championing breakthrough TV spots, digital content and influencer relationships, she lead the Quaker cereal business to its best performance in years as the only manufacturer to see growth in a declining category.

With a PepsiCo career that spans seven years, Jessica has also held marketing and strategy roles across multiple brands within the company’s expansive portfolio – from working in International Marketing at Pepsico Headquarters, to establishing the global brand positioning for Quaker with PepsiCo’s Global Nutrition Group, to a variety of marketing and strategy roles across Gatorade. Most recently, she led the repositioning of the Propel business within the Gatorade portfolio, efforts that helped reinvigorate the brand.

Prior to PepsiCo, Jessica worked in strategic consulting with McKinsey & Co in the US and European CPG Practices. She began her career in advertising, where she held roles in account planning and brand consulting. She holds a BA in Marketing from the University of Minnesota. Jessica currently resides in Chicago and is a proud aunt to 10 nieces and nephews. She also enjoys yoga, supporting Arsenal soccer and recently conquered Whole30.

Gail Horwood

Gail Horwood

SVP/Integrated Marketing - The Kellogg Company

Gail Horwood is SVP, Integrated Marketing at the Kellogg Company leading the brand building process and commercial planning model globally and overseeing media, digital, CRM, content, design, shopper marketing, retail promotion and agency management.

Gail is responsible for building and deploying transformational marketing capability and improving the impact of brand-building investment, globally.

Gail was most recently Vice President, Worldwide Digital Strategy, at Johnson & Johnson. In this role, she led digital transformation and was responsible for marketing capability development and acceleration, digital and social media, marketing technology and analytics, data and e-commerce.

Prior to joining J&J, Gail was EVP, Digital Programming and Strategy at Martha Stewart Living Omnimedia where she was responsible for the strategic vision, content and management of all digital products, properties and platforms. She has held executive roles at InStyle.com, Time Inc. Interactive and Zagat Survey and was a founder and editor-in-chief of the award-winning food site, Epicurious.com.

Richard Brown

Richard Brown

Digital Media & Marketing Technology Solutions, eBusiness - Discover Financial Services

Rich Brown is a leader in Programmatic digital and AdTech development. He is accountable for Discover’s digital media retention programs, Ad Tech strategies and new channel development. Rich leads development for Discover’s media platforms (DMP, DSP’s) and connectivity across media cloud marketing platforms – driving towards a unified omni-channel customer experience. He has led development for Discover’s digital acquisition strategy and has a demonstrated ability of seeking new ways to driving growth through new technologies, leading some of the most lucrative digital and breakout channel marketing executions at Discover.

Pat O’Toole

Pat O’Toole

Sr. Director of Marketing, Tostitos, Dips & Fritos - Frito-Lay North America

As senior director of marketing for Tostitos, Santitas and Dips, Pat O’Toole manages key multi-billion dollar brands for Frito-Lay North America. Serving in various roles at Frito-Lay since 2008, Pat has deep experience leading innovation and shopper marketing.

Pat most recently oversaw the launch of the Tostitos “Party Safe” bag, a bag that could detect alcohol on your breath and encourage you to not drink and drive after a party. The program was in partnership with Mothers Against Drunk Driving and used technology to drive awareness of drunk driving fatalities after the Super Bowl. Pat has also driven social media campaigns for Tostitos that included a program encouraging people to “piñata-ize” themselves.

He also served as Director of Marketing for Cheetos for two years, spearheading the ideation behind Cheetos Museum, driving Cheetos’ social strategy and launching Instagram and increasing social followings 15 times what they were previously. While working on Cheetos, Pat also developed the partnership with Burger King to create Mac ‘n Cheetos. He also helped the brand think outside-the-box to reach Hispanic consumers by creating a real-world trick soccer team dubbed “Los Cheetahs.”

Pat’s deep background in shopper marketing led to a key activation for Doritos, the “Bold Flavor Experiment,” where golden tickets were at key retailers nationwide. Consumers receiving golden tickets then received golden Doritos tokens and solid-gold Doritos worth $5,000.

Pat has a Bachelor’s Degree in Journalism from the University of Missouri – Columbia and a Master’s Degree in Marketing from Southern Methodist University – Cox School of Business.

Cameron	Friedlander

Cameron Friedlander

Media & Marketing Technology - North America - Kimberly Clark Corp
Ryan Matiyow

Ryan Matiyow

Sr. Director of Marketing, Doritos & Cheetos Brands - Frito-Lay North America

Ryan Matiyow is senior director of marketing at Frito-Lay North America and is responsible for brand activations for Doritos and Cheetos.

Under his leadership, Doritos has created award-winning activations from Doritos “Boldest Choice,” which showed millennials that, in the 2016 presidential election, the boldest choice was making a choice, to the Doritos Guardians of the Galaxy 2 Music Bag –a bag that played the full “Guardians of the Galaxy: Awesome Mix vol. 2” soundtrack.

Over the past summer, the Cheetos brand took snacking to a whole new level with the introduction of Cheetos Museum, the official online museum celebrating all of the art to be found in a Cheetos bag. Ryan also oversaw groundbreaking and buzzworthy execution of the Cheetos Stores –a fun on the Cheetos brand that included jewelry and perfume sold exclusively on the Cheetos website.

Earlier in Ryan’s Frito-Lay career, he was responsible for establishing a digital voice for the Rold Gold brand, leading the brand’s first-ever digital campaign called House of Gold, a soap-opera style video series designed to engage millennial women seeking a quick reprieve from their workday. He has also overseen marketing for GRANDMA'S cookies brand, Cracker Jack’D snacks and Frito-Lay variety pack.

Ryan has a Bachelor’s degree from Vanderbilt University and a Master of Business Administration from Southern Methodist University’s Cox School of Business.

Paul Matson

Paul Matson

Director of Customer Experience & Social Engagement - McDonald’s
Julie Anderla

Julie Anderla

Director, Integrated Marketing Communications - Land O’Lakes
Tamy Harms

Tamy Harms

President, Detroit - MRM//McCann

As President, MRM//McCann Detroit, since 2014, Tamy Harms has been building iconic brands and businesses through digital innovation and customer engagement for brands including General Motors, Coca Cola, Abbott and Las Vegas Sands.

Previously, Tamy was President of WPP's POSSIBLE in Cincinnati; she has also held senior executive positions at Digitas and served in various roles at Carlson Marketing Group, McCann Erickson and Leo Burnett.

Tamy is known for her ability to build winning workplace cultures and exceed client expectations. She believes in a customer-first focus that utilizes the intersection of technology and the customer journey to deliver experiences that matter.

Gwen Morrison

Gwen's career has been devoted to heightening brand connections throughout the retail environment as consumers move closer to purchase.

For the past 14 years, Gwen has run The Store at WPP, the world-leading communications services group. WPP companies include some of the most eminent agencies in the business of advertising, media, PR, branding, data analytics and research.

At The Store, Gwen is responsible for extending WPP’s leadership in retail innovation and supporting global resources for WPP group companies across the Americas and Australasia. The Store serves over 150 WPP companies and their clients, which include Coca-Cola, Ford, Microsoft, Target and Walmart International, to name a few. Gwen is charged with identifying issues and trends most important to retailers and brands around the world.

In 2010, she led a multi-year study to analyze the capabilities and risk taking of retailers in highly volatile, fast growth markets. This involved extensive field work and top level retailer interviews in South Africa, Turkey, Peru, Brazil, and China. The initiative was funded by Coca-Cola Retailing Research Council in Latin America.

Gwen started her career in Advertising and worked 10 years at Foote, Cone and Belding and also at Young & Rubicam. She was Managing Director of a retail strategy and design unit at Frankel, that was subsequently merged into Leo Burnett.

Gwen promotes best practices throughout the retail marketing community and has written numerous articles for business publications including Harvard BusinessReview, Brand Week, and Journal of Brand Strategy where she serves on the editorial board. Her views on retail have been quoted in TheWall Street Journal, the New York Times, and Business Week. Based in Chicago, Gwen is a speaker at many international events including the National Retail Federation. She is also a guest lecturer at Northwestern University, University of Chicago Booth School of Business, the University of Arizona’s Center for Retailing, and University of Indiana’s Kelley School of Business.

Last year, Gwen launched an iTunes U channel to promote leading thinking in Retail Brand Strategy and Innovation. All lectures are carefully curated as downloadable podcasts and have been highly rated.

Gwen graduated from Hampshire College with a BA and earned a Certificate in Advanced Advertising from Northwestern University and the 4 A's.

Doug Ryan

Doug Ryan

President - Digitas

As President for North America, Doug oversees the development and delivery of services for DigitasLBi, one of the world’s largest digital marketing agencies. In previous roles, he helped establish the digital practices within BBDO, Y&R and Leo Burnett. Doug received a B.S. in engineering from Princeton University and an M.B.A. from the University of Chicago's Booth School of Business. His awards include several Effies and Cannes Lions, one Pollie (for political advertising), the Best Long Feature Film at SXSW, and the World’s Greatest Dad coffee mug.

Paul Gunning

Paul Gunning

President & CEO - DDB Chicago

Paul Gunning, a 13-year veteran of DDB Worldwide, is Chief Executive Officer of DDB Chicago, where he leads a staff of nearly 400 integrated advertising specialists. The agency prides itself on long-term client partnerships, innovative award-winning work and building deeper consumer connections to brands such as Capital One, McDonald’s, State Farm, and Mars, Inc.

Prior to assuming the DDB Chicago role, Paul served as DDB Worldwide’s Chief Digital Officer and Chief Executive Officer of Tribal Worldwide since 2008. As CEO of Tribal Worldwide, he headed a global network of over 60 offices and was very hands on with senior clients helping to guide them in the changing dynamics of the digital world. As Chief Digital Officer for DDB, Paul helped the agency expand its services and incorporate digital skills sets into DDB offices. In both roles, he maintained senior-level relationships with the Internet’s most powerful brands including Google, Facebook, Yahoo, Apple, and more.

Paul is an experienced and sought after speaker with a notable presence at international advertising, mobile and social media conferences and often quoted as a digital expert in publications such as The Wall Street Journal, The New York Times, and Businessweek. In 2012, Business Insider named him one of the top 20 most important people in Mobile Advertising. Additionally, he was a member of the first-ever, Mobile Jury at the Cannes International Festival of Creativity. In 2009, Paul was featured on the cover of Advertising Age when Tribal Worldwide was named to the Top 10 Global A-List. That same year, he was celebrated in Crain’s Business “40 Under 40′′ issue.

Before joining Tribal DDB, Paul held a variety of positions at interactive advertising agencies, hi-tech merchandising companies and promotionsagencies. He worked as the director of business development for Siren Technologies, a company that brought a dynamic, interactive approach to retail merchandising and in-store communications via networked plasmadisplays. During his tenure with Siren, Paul also led the account teams serving the Sears, Roebuck & Company, Harris Bank and McDonald’s accounts. In addition to his professional experience, Paul was awarded an MBA in Marketing from DePaul University in 1999.

Michael Kaushansky

Michael Kaushansky

Chief Data Officer Havas & President Helia - Havas Helia

Michael Kaushansky serves as Chief Data Officer & President Helia for Havas, North America. In this role he has direct oversight and responsibility for the agency’s data, analytics, and marketing technology and Michael is responsible for managing and advancing Helia – Havas’s Relationship Marketing / CRM agency focused on managing, extracting insights, and activating consumer data on behalf of our clients through direct channels. Michael sets the agency’s overall approach to data strategy, measurement including the analytics capabilities that are a bedrock of Havas overall delivery to clients and provides insight into the continued evaluation of our suite of marketing effectiveness products. His hand selected team of data scientists and data engineers works very closely with the planning, buying and research groups ensuring the insights and data approach aligns with a client’s business objectives.

Michael has been involved in the field of data, analytics and business measurement for nearly two decades with a strong focus on consumer insights, media effectiveness, statistical modeling, marketing mix modeling and digital marketing analysis. Highlights include the development of a 360 degree media mix models, implementation of a digital attribution, deployment for full-funnel optimization processes and specialized reporting and visualization dashboard to enable immediate and meaningful sharing of results, clients include: AutoZone, Choice Hotels, Liberty Mutual, NFL, Sears/Kmart and Dish Network.
Kaushansky has held roles of increasing responsibility at GE, Target and GSK. Most recently, Michael led all marketing analytics at Ogilvy where his work spanned several leading global brand advertisers including UPS, IBM, Nestle, Cisco and SAP.
Kaushansky holds a Bachelor’s degree in Mathematics from Creighton University and a Master’s of Science degree in Applied Mathematics & Operational Research from Creighton University. Michael is an advisor to Rutgers University’s Big Data graduate program. Michael makes his home in New York City with his family and two daughters.

Andrew Swinand

Andrew Swinand is the CEO of Leo Burnett Group. In this role, he leads the Leo Burnett, Arc, Rokkan, and Turner Duckworth brands in the U.S. and Canada.

Andrew became CEO of Leo Burnett when they acquired two companies he founded – The Abundancy, a digital agency, and Ardent Analytics. A serial entrepreneur, Andrew has helped launch 19 companies that span across digital marketing, media, technology, and analytics through an incubator he co-founded with Eric Langshur, Abundant Venture Partners.

Prior to founding Abundant, Andrew was president of Starcom Mediavest Group, one of the world’s largest media agencies, placing over $43B in advertising through 110 offices around the globe. Andrew has worked with a large range of clients, including Pizza Hut, P&G, Samsung, Oracle, Walmart, Microsoft, Nintendo and McDonald’s, to name a few.

Previously, he served as a marketing director at Procter & Gamble, helping to launch their first venture into ecommerce, and an account supervisor at BBDO. Andrew proudly served his country as a platoon leader in the U.S. Army. He is a graduate of the Wharton School of Business.

Andrew was inducted into the American Advertising Federation Hall of Achievement in 2008 and is on the board of the Ad Council. He was recognized by Advertising Age as a “Media Maven,” by Mediaweek as one of the industry’s “Power 50,” and appeared on the Crain’s Chicago Business “40 Under 40” list.

He lives in Evanston, IL with his wife of 27 years, Laura, and their twins, Tanner and Georgia.

Kathryn Worthington

Kathryn Worthington

Managing Director, Strategy - R/GA
Julie Lee

Julie Lee

Managing Director, Chicago - Maxus

As Managing Director of Maxus Chicago, Julie’s responsibilities are in equal parts working with clients to improve their communications strategies and getting to work with the most dedicated, passionate, and enthusiastic agency team around.

Julie has nearly 20 years of experience in media and marketing and has helped many Fortune 500 companies further their brands with consumers and meet their business goals – in both traditional and digital arenas.

Julie has had the pleasure of working with the smartest people in the industry. For the past 7 years, she has worked across GroupM agencies, with GroupM clients. Prior to GroupM, Julie has had the pleasure of leading teams at Organic, Razorfish, Agency.com, and Leapfrog Online.

Joe Grigsby

Joe Grigsby

Managing Director, Chicago - iCrossing

As the Managing Director of our Chicago office, Joe is focused on leading the strategy and planning for key clients in the our central region; including Beam Suntory, Quaker, Bridgestone, Belk and BlueCross BlueShield. In this role Joe leads the Chicago office as to how our clients can leverage digital as a key platform to inform, amplify and engage in ways that provide consumers with meaningful value while driving to the clients’ business objectives. Before joining iCrossingin 2015, Joe was the Managing Director of VML in Chicago, leading their PepsiCo accounts; including Gatorade, Propel and Tropicana. Prior to that he led VML’s Emerging Media Group, developing mobile and social strategies for clients such as Hershey’s, Jägermeister, SAP, Colgate-Palmolive and Tom’s of Maine. Joe also served as the Director of Advertising Innovation at Handmark, a leading mobile startup acquired by Sprint. During his time there, Joe worked with North American and European carriers and device manufactures to deploy mobile campaigns for clients such as 1-800-flowers, Zagat Guide and Hotels.com.

Christopher Yatrakis

Christopher Yatrakis

Head of Data Partnerships, Business Development - Ericsson

Christopher Yatrakis joined Ericsson in 2017 as Head of Data Partnerships, Business Development where he is responsible for User Data Acquisition and Monetization from Publishers and other sources.

He joined us from Factual where he co-founded the Geopulse line of business for geo-contextual ad targeting and led the team responsible for new client work with mobile ad technology and publishing companies as Vice President, Business Development. Prior to Factual, Chris was a pre-IPO contributor at Millennial Media where he helped cement the company’s aggressive rise in the mobile ad marketplace.

Chris has over 23 years experience in the ad technology marketplace as an executive, leader and key contributor working with Publishers, Agencies, Brands and Channel Partners. At Millennial Media, he served in a variety of roles including Regional Vice President and Strategic Business Development. Chris worked at DoubleClick on the TechSolutions Team and at Ziff-Davis, PC Week as District Sales Manager after beginning his career on the buy-side as a media planner on NEC Technologies (back in the heady days of CD-Rom Multimedia).

Chris earned a BA in Government and Anthropology at Skidmore College (Go Thoroughbreds!) and lives in the San Francisco Bay Area with his wife, with whom he enjoys frequent travel to warm and sunny points of interest.

Chip Knicker

In 2017, Chip was named the first Chief Digital Officer of We Are Unlimited. In his role, Chip leads the agency’s digital practice which is responsible for driving marketing and adverting through all online channels including, website, mobile, social, and CRM. Chip also oversees the agency and clients’ partnerships with social, digital, and innovation platforms.

Prior to joining Unlimited, Chip oversaw Accenture’s North American eCommerce practice. As a Managing Director, he was responsible for the division’s performance, talent development, resource management, as well as the overall strategic direction for integrated digital and omni-channel commerce solutions. Prior to that, Chip was a VP and the eCommerce Lead at Acquity Group, the second-largest independent digital marketing company in the U.S. until it was acquired by Accenture in 2013.

Greg Johns

Greg Johns

Chief Digital Officer - Canvas Worldwide

Greg Johns is the EVP, Chief Digital Officer at Canvas Worldwide, a newly formed media agency in Los Angeles. His background spans multiple disciplines and markets, with expertise in digital analytics, digital technology platforms, digital operations as well as global digital strategy and investment. Greg also oversaw Canvas’ two main clients, Hyundai and Kia while at Initiative. He previously led the digital group at PHD in Los Angeles, overseeing a diverse group of clients including Mitsubishi, Overture Films and California Lottery. With PHD New York, Greg oversaw all digital operations and platforms for North America before moving to Omnicom Media sibling agency Annalect. There he served as Director of Media Technology, providing his digital strategy and investment expertise in the building of a wide array of technology solutions across OMG’s stable of Fortune 500 clients. Greg then returned to the automotive sector as Global Digital Lead on General Motors with Carat Detroit, overseeing both global digital strategy as well as Chevrolet US digital strategy and investment. Greg is a graduate of the Marshall School of Business at USC.

Alycia Mason

Alycia Mason

EVP, Managing Director - Starcom

Alycia Mason leads the Starcom global team on behalf of client The Kellogg Company. In this role, Alycia works to drive brand-building initiatives across all media channels across 20 brands within Kellogg’s. Upon joining Starcom in 2012, Alycia led strategic planning for three business units within the Kraft Heinz Company portfolio, encompassing over 20 brands. She was also a key player in helping Kraft achieve its data-driven marketing vision.

Before her time at Starcom, Alycia held roles at media agency Mindshare, where she was a managing director, and was also on the client side of the advertising business serving as director of media at Luxottica Retail.

Stephanie Stopulos

Stephanie Stopulos

SVP Advanced Analytics and Insights - Starcom

After 11 years at Starcom, Stephanie has learned to use her unique talents to lead and connect our data, content, and innovation arms at the agency. She has delivered never before seen solutions and answers for clients based on her ability to mirror how people experience brands and media. Stephanie has developed her expertise by working with clients such as P&G, Kellogg’s, Darden, Electronic Arts (EA), and Chick-fil-A.

Prior to her role at Starcom, Stephanie served as an Adjunct Professor of Marketing for the College of Continuing Education at DePaul and is a Marquette University Alumnus. She was also part of a team that received an Effie award for Kellogg’s Frosted Mini Wheats and was a CIMA Rising Star Nominee.

Although based in LA, Stephanie is a dedicated Chicago sports fan and enjoys all types of restaurants and spending time with her rescue dog, Tex.

Laura Moser

Laura Moser

SVP Shopper Marketing Practice Lead, North America - Momentum Worldwide

Laura Moser leads Momentum Worldwide's shopper marketing practice across North America. Moser has an extensive background in CPG and retail shopper with 20+ years experience across category reinvention, retail design to digital integration and retail collaborative planning.

Moser’s experience developing solutions spans clients such as Coca-Cola, Heineken, P&G, Kraft, ConAgra, Mondelez, Ford, Discover Card, Suntrust Banks and more.

Moser co-created the industry’s first book reviewing Global Best Practices in Shopper Marketing with The Coca-Cola Company, Unilever and The Path to Purchase Institute.

Laura currently serves as a member of the Path to Purchase Institute League of Leaders for Shopper Marketing as well as an ANA Activation board member.

Whitney Smith

Whitney Smith

Partner, Digital Director - Mindshare Worldwide
Jonathan Kagan

Jonathan Kagan

Sr Director of Search & Biddable Media - MARC USA
John Malysiak

John Malysiak

General Manager of Search, Social and Programmatic - OMD USA
Kerry Bianchi

Kerry Bianchi

President & CEO - Collective

Kerry Bianchi is president and CEO of Collective, with responsibility for the company’s strategic direction and business execution. Kerry joined Collective in 2015 in the role of Chief Operating Officer and was elevated to CEO in 2017 to spearhead the development and growth of the Visto™ advertising hub, which offers a unified view of the execution, data, and measurement partners and technologies of the ad tech stack. Kerry has over 25 years of executive experience in marketing and media, previously serving in leadership positions at E*Trade Financial, Accenture, Reader’s Digest and Time Inc. Kerry is a past winner of Brand Innovators “Top 50 Women in Brand Marketing” and a frequent speaker and panelist on trends in paid media, agencies, martech and advertising analytics.

Daniel Meehan

Daniel Meehan

Founder and CEO - Padsquad

A serial business builder, change agent and entrepreneur, Dan’s media industry experience spans from old school business and consumer publishing all the way through today’s digital media ecosystem. Prior to founding PadSquad, Dan was the Founder and CEO of Haven Home Media, LLC, the first-ever vertical content network in the Home & Garden category, which he sold to Reader’s Digest Association in 2011. After the acquisition of Haven Home, Dan stayed on as Vice President, Integrated Solutions & Digital Development for Reader’s Digest Association, where he led the integration of Haven Home with The Family Handyman, managed strategy, development, and corporate sales across brands like AllRecipes.com, Taste of Home, Everyday with Rachael Ray and Reader’s Digest.

Dan’s first foray into starting a business was in 2003 when he founded Momentum Publishing Partners, an independent advertising sales firm. Earlier in his career, Dan led revenue, strategy and business development for Scripps Networks Interactive where he was the Director of National Advertising Sales, responsible for digital and convergent television sales across assets including HGTVPro, DIY Network, and HGTV.

Dan earned a Bachelor’s of Science degree from Saint Joseph’s University. In his spare time, he enjoys spending time with his wife and three boys near Princeton, NJ, coaching sports, and trying to sneak in some golf and surfing.

Brian Zaben

Brian Zaben

Head of Platform Partnerships - Oath

Brian Zaben is the Head of Platform Partnerships at Oath, based in Chicago, and helping brand advertisers leverage Oath's product suite with a focus differentiated data, addressability, inventory and product strategy. Before joining Oath, Brian spent eight years on the agency side primarily focused on programmatic technology and brand strategy within the programmatic space. Most recently at Digitas, he was the national lead for Programmatic Strategy and Analysis on strategic accounts.

Malcolm Cox

Malcolm Cox is CMO of Grapeshot, a role he took on after gaining experience in the media, music and agency worlds. Malcolm spent thirteen years working with music and media company Emap, where he created the Magic brand and launched Kiss -- both radio stations -- and reinvigorated weekly music magazine Kerrang! After Emap, Malcolm founded brand activation agency Naked Lunch. Here he created award-winning work for Sony, Nokia, Kickers, IKEA and Nike, staying on at the Naked Group as a director after selling the agency in 2008.

Maria Pousa

Maria joined Integral Ad Science in 2016 to lead global marketing, product marketing, and brand strategy. She joins from Mediaocean, where she led the global marketing team and aided in the company’s acquisition by Vista Equity Partners in 2015. Prior to Mediaocean, Maria headed up marketing for targeting provider interclick, and was instrumental in its acquisition by Yahoo! and transformation to Genome in 2012.

Maria has more than 15 years of experience and has held key roles at media/technology companies including AOL Advertising, TACODA, Innovid, and The NewsMarket. She started her career in market research at Kantar IBOPE Media in her native Argentina.

Maria is licentiate in Political Science and Public Opinion from Universidad de Buenos Aires and holds an MA in Media Studies from The New School in New York.

Adam Meshekow

Adam Meshekow

Chief Customer Officer - SITO Mobile

Adam is an award-winning expert in the digital marketplace, specializing in digital strategy, sales and forward-thinking solutions. As CCO, Adam manages SITO’s partnerships with Fortune 500 brands and agencies, playing a vital role in driving revenue through client-centric initiatives.

Prior to joining SITO, Adam led mobile marketing and brand management at Toys “R” Us, the largest global toy and juvenile products-focused retailer. During his tenure, he built the mobile marketing practice, driving more than $100 million in sales through mobile coupons, rewards and other digital tactics. He is also an active advisor to numerous digital marketing companies such as Kiip, a mobile engagement platform.

Grant Cohen

Grant Cohen

General Manager - Kochava

Grant is a mobile media industry veteran, having been around since the iPhone was merely a figment of Steve Jobs imagination. He currently serves as GM of the Kochava Collective where he leads one of the largest independent mobile data marketplaces in the world. Prior to joining Kochava, Grant co-founded ChirpAds, a native mobile ad business funded by Science Inc, which subsequently acquired Playhaven and the companies merged, resulting in a leading edge mobile ad network that supported 25k+ game developers driving monetization and user acquisition globally. Grant led the Playhaven business through its acquisition by RockYou, an SF based social gaming company in 2015. Before that, he joined GradientX as the first non-engineering hire as Head of Sales & Business Development and led their successful commercial launch, resulting in a quick acquisition by SingTel/Amobee, a multi-billion dollar APAC TelCo. Grant started his foray into the wireless space by managing marketing for AskMeNow, the most popular app in the world running on connected Blackberry and Palm Pilot devices in 2004. He has also served in management roles for Softbank funded mobile ad network AdInfuse, which was acquired by global marketing provider Velti and as an executive consultant for OpenX. Additionally, Grant is a co-founder and minority owner of FANchise Inc, which controls the first-ever fan run pro football the Salt Lake Screaming Eagles of the Indoor Football League. Grant has a BSC in Media Management from The University of Miami (Fla).

Drew Breunig

Drew Breunig

SVP Strategy - PlaceIQ

Drew Breunig leads product strategy at PlaceIQ, mapping client needs and goals to PlaceIQ’s audience, data and analytics products. Drew aims to make advertising and customer intelligence more effective, insightful and manageable through the use of local intelligence. Drew joined PlaceIQ after spending the better part of a decade crafting brand and media strategies for advertising agencies and their clients, including HP, Glaxo Smith Klein, EA and Boost Mobile.

Jana Friedman

Jana Friedman

Head of Industry Sales (CPG, Financial Services, Insurance and Pharma) - The Weather Company

As head of industry sales for The Weather Company, an IBM Business, Jana Friedman is responsible for overseeing sales strategy and leading the sales team focused on developing data-driven, media and technology solutions for the consumer product goods (CPG), financial services, insurance, and pharma industries. She is based in Weather’s New York office.

Previously, Friedman was director and head of national CPG sales at Twitter. In that role, Friedman and her team developed marketing solutions for CPG customers on Twitter, and consulted on both branding and direct response campaigns.

Prior to Twitter, Friedman spent a decade in the social and mobile gaming space where she pioneered some of the ad industry’s first video game deals. She’s held leadership roles at video game companies such as Electronic Arts, Double Fusion and WildTangent.

Throughout her career, Friedman has worked with Fortune 500 companies including Unilever, American Express, Reebok, Verizon, Coca Cola and many others.

Friedman holds a bachelor’s degree in journalism, advertising & marketing from the University of Wisconsin.

Charlie Guevara

Charlie Guevara

Sr. Director of Strategic Partnerships - Albert

Charlie Guevara is responsible for helping organizations leverage AI and machine learning technology that solve for the complexities along the digital marketing and advertising ecosystem and marketer journey. Charlie brings his expertise with disruptive AI technology to work with brands such as Dole, Cosabella and Harley Davidson, helping them leverage Albert - the first AI Marketing platform for the enterprise, driving fully autonomous digital marketing campaigns. Charlie joined the Albert team after spending 15+ years working with brands and agencies to leverage various digital media and advertising solutions including programmatic platforms.

Angie More

Angie More

Vice President of National Sales - Yieldmo

Angie More serves as Vice President of National Sales at Yieldmo, a premium mobile advertising provider that develops uniquely-mobile ad formats that offer a better user experience for consumers, higher mobile ad performance for advertisers and superior mobile monetization for publishers.

Angie has more than 20years experience in advertising and technology sales and strategy for leading companies from coast to coast. Angie’s experience includes digital expertise in mobile, SaaS solutions, display advertising, email, search, lead generation, advergaming, sponsorships, and customized programs for clients in automotive, entertainment, CPG, travel, healthcare, retail, financial services and technology.

Prior to Yieldmo, Angie ran national sales at Rocket Fuel where she built advertising solutions for Fortune 500 brands.

April Denn

April Denn

Regional Director, Brand Partnerships Central - Foursquare

As Regional Director of Brand Partnerships at Foursquare, April leads the Central Region media solutions team and oversees key strategic client initiatives and creative executions. Having started her career in both agency strategy and client side marketing functions, April spent the last decade leveraging that experience to drive revenue at major publishing, ad tech and big data companies including Tribune Company, The Wall Street Journal, Google, and Quantcast. Since joining Foursquare, April leads a team focused on connecting the dots across big data, ad technology, and marketing strategy to better understand and influence the consumer journey, both online and in the real world.
Originally from Minneapolis, April is a graduate of the University of Minnesota - Twin Cities with a bachelor's in advertising and public relations. She currently resides in Chicago, IL.

Ben Shannon

Ben Shannon

Director of Marketing - Fiksu

Ben brings 5+ years of B2B marketing experience to his role as Director of Marketing at Fiksu DSP. Ben oversees the company's messaging and leads Fiksu's lead generation programs.

Outside of work Ben can be found working on his vegetable garden or getting schooled on the squash courts by much better players. Ben received his B.A. in History from Denison University.

MMS CHICAGO: THE NOW ECONOMY

It’s all about the consumer, who expects a seamless customer experience – RIGHT NOW! The hottest marketing show descends upon the Midwest, the heartland of retail, CPG and QSR. In this show, we’ll explore the collision of eCommerce and brick and mortar, and how personalization and evolving technology is affecting the retail market.

AGENDA

  • Speakers

    Paran Johar CEO and Founder, MMS
    Paran Johar

    Paran Johar

    CEO and Founder
    MMS

    Paran Johar is the CEO and Founder of the Mobile Media Summit, the North American leader in mobile media and advertising conferences. Prior to taking over Mobile Media Summit full time, Johar was Chief Marketing Officer from 2007-2012 at Jumptap, the leading targeted mobile advertising company. As CMO of Jumptap, Johar was responsible for all global marketing strategy and execution including branding, positioning, public relations, social media, content development, website, and events.

    Before joining Jumptap, Mr. Johar was MRM’s EVP of Digital Marketing for North America and Managing Director of the Los Angeles office with responsibility for operations in Los Angeles and for all digital marketing in North America including online media, search marketing, and mobile marketing.

    Prior to MRM, Mr. Johar was general manager of Tribal DDB, Los Angeles where he oversaw all online media, SEM, and SEO activities. Under his leadership, the Los Angeles office produced record growth and won numerous awards such as Adweek’s Interactive Agency of the Year in 2005.

    A seasoned and accomplished marketer and entrepreneur, Mr. Johar has a diverse background in online branding and marketing communication work at leading agencies such as iXL, Poppe Tyson, Bates USA, Saatchi & Saatchi and BBDO Worldwide. His work has spanned a range of media and brands including Universal Pictures, Paramount Pictures, Wells Fargo, Abbott Labs, Microsoft, GM, Toyota, and KFC.

    In addition, Mr. Johar produced and conceived iMedia’s first Mobile Boot Camp attracting over 200 major brands and agencies and has spoken at major global conferences including the Association of National Advertisers, iMedia, ad:tech, DMA, Digital Hollywood, Think Mobile, DigiDay Mobile Day, Giga Om’s Mobilize, DPAC, Internet2Go, OMMA Mobile, NAB, MMA NY/LA, Mobile World Congress Barcelona, Asia & Atlanta, MEF Cannes, Always On Digital Summit, Visiongain, CTIA Las Vegas, Emote Stockholm, and Monaco Media Forum.

  • Moderator

    Paran Johar CEO and Founder, MMS
    Paran Johar

    Paran Johar

    CEO and Founder
    MMS

    Paran Johar is the CEO and Founder of the Mobile Media Summit, the North American leader in mobile media and advertising conferences. Prior to taking over Mobile Media Summit full time, Johar was Chief Marketing Officer from 2007-2012 at Jumptap, the leading targeted mobile advertising company. As CMO of Jumptap, Johar was responsible for all global marketing strategy and execution including branding, positioning, public relations, social media, content development, website, and events.

    Before joining Jumptap, Mr. Johar was MRM’s EVP of Digital Marketing for North America and Managing Director of the Los Angeles office with responsibility for operations in Los Angeles and for all digital marketing in North America including online media, search marketing, and mobile marketing.

    Prior to MRM, Mr. Johar was general manager of Tribal DDB, Los Angeles where he oversaw all online media, SEM, and SEO activities. Under his leadership, the Los Angeles office produced record growth and won numerous awards such as Adweek’s Interactive Agency of the Year in 2005.

    A seasoned and accomplished marketer and entrepreneur, Mr. Johar has a diverse background in online branding and marketing communication work at leading agencies such as iXL, Poppe Tyson, Bates USA, Saatchi & Saatchi and BBDO Worldwide. His work has spanned a range of media and brands including Universal Pictures, Paramount Pictures, Wells Fargo, Abbott Labs, Microsoft, GM, Toyota, and KFC.

    In addition, Mr. Johar produced and conceived iMedia’s first Mobile Boot Camp attracting over 200 major brands and agencies and has spoken at major global conferences including the Association of National Advertisers, iMedia, ad:tech, DMA, Digital Hollywood, Think Mobile, DigiDay Mobile Day, Giga Om’s Mobilize, DPAC, Internet2Go, OMMA Mobile, NAB, MMA NY/LA, Mobile World Congress Barcelona, Asia & Atlanta, MEF Cannes, Always On Digital Summit, Visiongain, CTIA Las Vegas, Emote Stockholm, and Monaco Media Forum.

    Speakers

    Andrew Hartshorn

    As chief marketing officer, Andrew Hartshorn is responsible for setting Gatorade’s innovation agenda and marketing strategies, unlocking growth opportunities and leading the brand’s commercial business.

    Hartshorn has played a key role in leading the company’s evolution from sports drink to sports fuel innovator, previously serving as a senior marketing director for Gatorade. He first joined PepsiCo in the U.K. at Walkers Crisps, transitioning to Tropicana after moving to the U.S.

    Hartshorn has an extensive marketing background, beginning his career at a consultancy. He received his bachelor’s degree from Plymouth University and his master’s degree from the University of West of England.

  • Moderator

    Paran Johar CEO and Founder, MMS
    Paran Johar

    Paran Johar

    CEO and Founder
    MMS

    Paran Johar is the CEO and Founder of the Mobile Media Summit, the North American leader in mobile media and advertising conferences. Prior to taking over Mobile Media Summit full time, Johar was Chief Marketing Officer from 2007-2012 at Jumptap, the leading targeted mobile advertising company. As CMO of Jumptap, Johar was responsible for all global marketing strategy and execution including branding, positioning, public relations, social media, content development, website, and events.

    Before joining Jumptap, Mr. Johar was MRM’s EVP of Digital Marketing for North America and Managing Director of the Los Angeles office with responsibility for operations in Los Angeles and for all digital marketing in North America including online media, search marketing, and mobile marketing.

    Prior to MRM, Mr. Johar was general manager of Tribal DDB, Los Angeles where he oversaw all online media, SEM, and SEO activities. Under his leadership, the Los Angeles office produced record growth and won numerous awards such as Adweek’s Interactive Agency of the Year in 2005.

    A seasoned and accomplished marketer and entrepreneur, Mr. Johar has a diverse background in online branding and marketing communication work at leading agencies such as iXL, Poppe Tyson, Bates USA, Saatchi & Saatchi and BBDO Worldwide. His work has spanned a range of media and brands including Universal Pictures, Paramount Pictures, Wells Fargo, Abbott Labs, Microsoft, GM, Toyota, and KFC.

    In addition, Mr. Johar produced and conceived iMedia’s first Mobile Boot Camp attracting over 200 major brands and agencies and has spoken at major global conferences including the Association of National Advertisers, iMedia, ad:tech, DMA, Digital Hollywood, Think Mobile, DigiDay Mobile Day, Giga Om’s Mobilize, DPAC, Internet2Go, OMMA Mobile, NAB, MMA NY/LA, Mobile World Congress Barcelona, Asia & Atlanta, MEF Cannes, Always On Digital Summit, Visiongain, CTIA Las Vegas, Emote Stockholm, and Monaco Media Forum.

  • Moderator

    Grant Cohen General Manager, Kochava
    Grant Cohen

    Grant Cohen

    General Manager
    Kochava

    Grant is a mobile media industry veteran, having been around since the iPhone was merely a figment of Steve Jobs imagination. He currently serves as GM of the Kochava Collective where he leads one of the largest independent mobile data marketplaces in the world. Prior to joining Kochava, Grant co-founded ChirpAds, a native mobile ad business funded by Science Inc, which subsequently acquired Playhaven and the companies merged, resulting in a leading edge mobile ad network that supported 25k+ game developers driving monetization and user acquisition globally. Grant led the Playhaven business through its acquisition by RockYou, an SF based social gaming company in 2015. Before that, he joined GradientX as the first non-engineering hire as Head of Sales & Business Development and led their successful commercial launch, resulting in a quick acquisition by SingTel/Amobee, a multi-billion dollar APAC TelCo. Grant started his foray into the wireless space by managing marketing for AskMeNow, the most popular app in the world running on connected Blackberry and Palm Pilot devices in 2004. He has also served in management roles for Softbank funded mobile ad network AdInfuse, which was acquired by global marketing provider Velti and as an executive consultant for OpenX. Additionally, Grant is a co-founder and minority owner of FANchise Inc, which controls the first-ever fan run pro football the Salt Lake Screaming Eagles of the Indoor Football League. Grant has a BSC in Media Management from The University of Miami (Fla).

    Speakers

    Christopher Yatrakis Head of Data Partnerships, Business Development, Ericsson
    Christopher Yatrakis

    Christopher Yatrakis

    Head of Data Partnerships, Business Development
    Ericsson

    Christopher Yatrakis joined Ericsson in 2017 as Head of Data Partnerships, Business Development where he is responsible for User Data Acquisition and Monetization from Publishers and other sources.

    He joined us from Factual where he co-founded the Geopulse line of business for geo-contextual ad targeting and led the team responsible for new client work with mobile ad technology and publishing companies as Vice President, Business Development. Prior to Factual, Chris was a pre-IPO contributor at Millennial Media where he helped cement the company’s aggressive rise in the mobile ad marketplace.

    Chris has over 23 years experience in the ad technology marketplace as an executive, leader and key contributor working with Publishers, Agencies, Brands and Channel Partners. At Millennial Media, he served in a variety of roles including Regional Vice President and Strategic Business Development. Chris worked at DoubleClick on the TechSolutions Team and at Ziff-Davis, PC Week as District Sales Manager after beginning his career on the buy-side as a media planner on NEC Technologies (back in the heady days of CD-Rom Multimedia).

    Chris earned a BA in Government and Anthropology at Skidmore College (Go Thoroughbreds!) and lives in the San Francisco Bay Area with his wife, with whom he enjoys frequent travel to warm and sunny points of interest.

  • Moderator

    Charlie Guevara Sr. Director of Strategic Partnerships, Albert
    Charlie Guevara

    Charlie Guevara

    Sr. Director of Strategic Partnerships
    Albert

    Charlie Guevara is responsible for helping organizations leverage AI and machine learning technology that solve for the complexities along the digital marketing and advertising ecosystem and marketer journey. Charlie brings his expertise with disruptive AI technology to work with brands such as Dole, Cosabella and Harley Davidson, helping them leverage Albert - the first AI Marketing platform for the enterprise, driving fully autonomous digital marketing campaigns. Charlie joined the Albert team after spending 15+ years working with brands and agencies to leverage various digital media and advertising solutions including programmatic platforms.

    Speakers

    Greg Johns Chief Digital Officer, Canvas Worldwide
    Greg Johns

    Greg Johns

    Chief Digital Officer
    Canvas Worldwide

    Greg Johns is the EVP, Chief Digital Officer at Canvas Worldwide, a newly formed media agency in Los Angeles. His background spans multiple disciplines and markets, with expertise in digital analytics, digital technology platforms, digital operations as well as global digital strategy and investment. Greg also oversaw Canvas’ two main clients, Hyundai and Kia while at Initiative. He previously led the digital group at PHD in Los Angeles, overseeing a diverse group of clients including Mitsubishi, Overture Films and California Lottery. With PHD New York, Greg oversaw all digital operations and platforms for North America before moving to Omnicom Media sibling agency Annalect. There he served as Director of Media Technology, providing his digital strategy and investment expertise in the building of a wide array of technology solutions across OMG’s stable of Fortune 500 clients. Greg then returned to the automotive sector as Global Digital Lead on General Motors with Carat Detroit, overseeing both global digital strategy as well as Chevrolet US digital strategy and investment. Greg is a graduate of the Marshall School of Business at USC.

  • Moderator

    Drew Breunig SVP Strategy, PlaceIQ
    Drew Breunig

    Drew Breunig

    SVP Strategy
    PlaceIQ

    Drew Breunig leads product strategy at PlaceIQ, mapping client needs and goals to PlaceIQ’s audience, data and analytics products. Drew aims to make advertising and customer intelligence more effective, insightful and manageable through the use of local intelligence. Drew joined PlaceIQ after spending the better part of a decade crafting brand and media strategies for advertising agencies and their clients, including HP, Glaxo Smith Klein, EA and Boost Mobile.

    Speakers

    Stephanie Stopulos SVP Advanced Analytics and Insights, Starcom
    Stephanie Stopulos

    Stephanie Stopulos

    SVP Advanced Analytics and Insights
    Starcom

    After 11 years at Starcom, Stephanie has learned to use her unique talents to lead and connect our data, content, and innovation arms at the agency. She has delivered never before seen solutions and answers for clients based on her ability to mirror how people experience brands and media. Stephanie has developed her expertise by working with clients such as P&G, Kellogg’s, Darden, Electronic Arts (EA), and Chick-fil-A.

    Prior to her role at Starcom, Stephanie served as an Adjunct Professor of Marketing for the College of Continuing Education at DePaul and is a Marquette University Alumnus. She was also part of a team that received an Effie award for Kellogg’s Frosted Mini Wheats and was a CIMA Rising Star Nominee.

    Although based in LA, Stephanie is a dedicated Chicago sports fan and enjoys all types of restaurants and spending time with her rescue dog, Tex.

  • Moderator

    Adam Meshekow Chief Customer Officer, SITO Mobile
    Adam Meshekow

    Adam Meshekow

    Chief Customer Officer
    SITO Mobile

    Adam is an award-winning expert in the digital marketplace, specializing in digital strategy, sales and forward-thinking solutions. As CCO, Adam manages SITO’s partnerships with Fortune 500 brands and agencies, playing a vital role in driving revenue through client-centric initiatives.

    Prior to joining SITO, Adam led mobile marketing and brand management at Toys “R” Us, the largest global toy and juvenile products-focused retailer. During his tenure, he built the mobile marketing practice, driving more than $100 million in sales through mobile coupons, rewards and other digital tactics. He is also an active advisor to numerous digital marketing companies such as Kiip, a mobile engagement platform.

    Speakers

    Chip Knicker

    In 2017, Chip was named the first Chief Digital Officer of We Are Unlimited. In his role, Chip leads the agency’s digital practice which is responsible for driving marketing and adverting through all online channels including, website, mobile, social, and CRM. Chip also oversees the agency and clients’ partnerships with social, digital, and innovation platforms.

    Prior to joining Unlimited, Chip oversaw Accenture’s North American eCommerce practice. As a Managing Director, he was responsible for the division’s performance, talent development, resource management, as well as the overall strategic direction for integrated digital and omni-channel commerce solutions. Prior to that, Chip was a VP and the eCommerce Lead at Acquity Group, the second-largest independent digital marketing company in the U.S. until it was acquired by Accenture in 2013.

    Paul Matson Director of Customer Experience & Social Engagement, McDonald’s
    Paul Matson

    Paul Matson

    Director of Customer Experience & Social Engagement
    McDonald’s
  • Moderator

    Maria Pousa

    Maria joined Integral Ad Science in 2016 to lead global marketing, product marketing, and brand strategy. She joins from Mediaocean, where she led the global marketing team and aided in the company’s acquisition by Vista Equity Partners in 2015. Prior to Mediaocean, Maria headed up marketing for targeting provider interclick, and was instrumental in its acquisition by Yahoo! and transformation to Genome in 2012.

    Maria has more than 15 years of experience and has held key roles at media/technology companies including AOL Advertising, TACODA, Innovid, and The NewsMarket. She started her career in market research at Kantar IBOPE Media in her native Argentina.

    Maria is licentiate in Political Science and Public Opinion from Universidad de Buenos Aires and holds an MA in Media Studies from The New School in New York.

    Speakers

    Tamy Harms President, Detroit, MRM//McCann
    Tamy Harms

    Tamy Harms

    President, Detroit
    MRM//McCann

    As President, MRM//McCann Detroit, since 2014, Tamy Harms has been building iconic brands and businesses through digital innovation and customer engagement for brands including General Motors, Coca Cola, Abbott and Las Vegas Sands.

    Previously, Tamy was President of WPP's POSSIBLE in Cincinnati; she has also held senior executive positions at Digitas and served in various roles at Carlson Marketing Group, McCann Erickson and Leo Burnett.

    Tamy is known for her ability to build winning workplace cultures and exceed client expectations. She believes in a customer-first focus that utilizes the intersection of technology and the customer journey to deliver experiences that matter.

    Kathryn Worthington Managing Director, Strategy, R/GA
    Kathryn Worthington

    Kathryn Worthington

    Managing Director, Strategy
    R/GA
  • Moderator

    Paran Johar CEO and Founder, MMS
    Paran Johar

    Paran Johar

    CEO and Founder
    MMS

    Paran Johar is the CEO and Founder of the Mobile Media Summit, the North American leader in mobile media and advertising conferences. Prior to taking over Mobile Media Summit full time, Johar was Chief Marketing Officer from 2007-2012 at Jumptap, the leading targeted mobile advertising company. As CMO of Jumptap, Johar was responsible for all global marketing strategy and execution including branding, positioning, public relations, social media, content development, website, and events.

    Before joining Jumptap, Mr. Johar was MRM’s EVP of Digital Marketing for North America and Managing Director of the Los Angeles office with responsibility for operations in Los Angeles and for all digital marketing in North America including online media, search marketing, and mobile marketing.

    Prior to MRM, Mr. Johar was general manager of Tribal DDB, Los Angeles where he oversaw all online media, SEM, and SEO activities. Under his leadership, the Los Angeles office produced record growth and won numerous awards such as Adweek’s Interactive Agency of the Year in 2005.

    A seasoned and accomplished marketer and entrepreneur, Mr. Johar has a diverse background in online branding and marketing communication work at leading agencies such as iXL, Poppe Tyson, Bates USA, Saatchi & Saatchi and BBDO Worldwide. His work has spanned a range of media and brands including Universal Pictures, Paramount Pictures, Wells Fargo, Abbott Labs, Microsoft, GM, Toyota, and KFC.

    In addition, Mr. Johar produced and conceived iMedia’s first Mobile Boot Camp attracting over 200 major brands and agencies and has spoken at major global conferences including the Association of National Advertisers, iMedia, ad:tech, DMA, Digital Hollywood, Think Mobile, DigiDay Mobile Day, Giga Om’s Mobilize, DPAC, Internet2Go, OMMA Mobile, NAB, MMA NY/LA, Mobile World Congress Barcelona, Asia & Atlanta, MEF Cannes, Always On Digital Summit, Visiongain, CTIA Las Vegas, Emote Stockholm, and Monaco Media Forum.

    Speakers

    Daniel Meehan Founder and CEO, Padsquad
    Daniel Meehan

    Daniel Meehan

    Founder and CEO
    Padsquad

    A serial business builder, change agent and entrepreneur, Dan’s media industry experience spans from old school business and consumer publishing all the way through today’s digital media ecosystem. Prior to founding PadSquad, Dan was the Founder and CEO of Haven Home Media, LLC, the first-ever vertical content network in the Home & Garden category, which he sold to Reader’s Digest Association in 2011. After the acquisition of Haven Home, Dan stayed on as Vice President, Integrated Solutions & Digital Development for Reader’s Digest Association, where he led the integration of Haven Home with The Family Handyman, managed strategy, development, and corporate sales across brands like AllRecipes.com, Taste of Home, Everyday with Rachael Ray and Reader’s Digest.

    Dan’s first foray into starting a business was in 2003 when he founded Momentum Publishing Partners, an independent advertising sales firm. Earlier in his career, Dan led revenue, strategy and business development for Scripps Networks Interactive where he was the Director of National Advertising Sales, responsible for digital and convergent television sales across assets including HGTVPro, DIY Network, and HGTV.

    Dan earned a Bachelor’s of Science degree from Saint Joseph’s University. In his spare time, he enjoys spending time with his wife and three boys near Princeton, NJ, coaching sports, and trying to sneak in some golf and surfing.

    Cameron Friedlander Media & Marketing Technology - North America, Kimberly Clark Corp
    Cameron	Friedlander

    Cameron Friedlander

    Media & Marketing Technology - North America
    Kimberly Clark Corp
  • Moderator

    Jana Friedman Head of Industry Sales (CPG, Financial Services, Insurance and Pharma), The Weather Company
    Jana Friedman

    Jana Friedman

    Head of Industry Sales (CPG, Financial Services, Insurance and Pharma)
    The Weather Company

    As head of industry sales for The Weather Company, an IBM Business, Jana Friedman is responsible for overseeing sales strategy and leading the sales team focused on developing data-driven, media and technology solutions for the consumer product goods (CPG), financial services, insurance, and pharma industries. She is based in Weather’s New York office.

    Previously, Friedman was director and head of national CPG sales at Twitter. In that role, Friedman and her team developed marketing solutions for CPG customers on Twitter, and consulted on both branding and direct response campaigns.

    Prior to Twitter, Friedman spent a decade in the social and mobile gaming space where she pioneered some of the ad industry’s first video game deals. She’s held leadership roles at video game companies such as Electronic Arts, Double Fusion and WildTangent.

    Throughout her career, Friedman has worked with Fortune 500 companies including Unilever, American Express, Reebok, Verizon, Coca Cola and many others.

    Friedman holds a bachelor’s degree in journalism, advertising & marketing from the University of Wisconsin.

    Speakers

    Paul Gunning President & CEO, DDB Chicago
    Paul Gunning

    Paul Gunning

    President & CEO
    DDB Chicago

    Paul Gunning, a 13-year veteran of DDB Worldwide, is Chief Executive Officer of DDB Chicago, where he leads a staff of nearly 400 integrated advertising specialists. The agency prides itself on long-term client partnerships, innovative award-winning work and building deeper consumer connections to brands such as Capital One, McDonald’s, State Farm, and Mars, Inc.

    Prior to assuming the DDB Chicago role, Paul served as DDB Worldwide’s Chief Digital Officer and Chief Executive Officer of Tribal Worldwide since 2008. As CEO of Tribal Worldwide, he headed a global network of over 60 offices and was very hands on with senior clients helping to guide them in the changing dynamics of the digital world. As Chief Digital Officer for DDB, Paul helped the agency expand its services and incorporate digital skills sets into DDB offices. In both roles, he maintained senior-level relationships with the Internet’s most powerful brands including Google, Facebook, Yahoo, Apple, and more.

    Paul is an experienced and sought after speaker with a notable presence at international advertising, mobile and social media conferences and often quoted as a digital expert in publications such as The Wall Street Journal, The New York Times, and Businessweek. In 2012, Business Insider named him one of the top 20 most important people in Mobile Advertising. Additionally, he was a member of the first-ever, Mobile Jury at the Cannes International Festival of Creativity. In 2009, Paul was featured on the cover of Advertising Age when Tribal Worldwide was named to the Top 10 Global A-List. That same year, he was celebrated in Crain’s Business “40 Under 40′′ issue.

    Before joining Tribal DDB, Paul held a variety of positions at interactive advertising agencies, hi-tech merchandising companies and promotionsagencies. He worked as the director of business development for Siren Technologies, a company that brought a dynamic, interactive approach to retail merchandising and in-store communications via networked plasmadisplays. During his tenure with Siren, Paul also led the account teams serving the Sears, Roebuck & Company, Harris Bank and McDonald’s accounts. In addition to his professional experience, Paul was awarded an MBA in Marketing from DePaul University in 1999.

    Doug Ryan President, Digitas
    Doug Ryan

    Doug Ryan

    President
    Digitas

    As President for North America, Doug oversees the development and delivery of services for DigitasLBi, one of the world’s largest digital marketing agencies. In previous roles, he helped establish the digital practices within BBDO, Y&R and Leo Burnett. Doug received a B.S. in engineering from Princeton University and an M.B.A. from the University of Chicago's Booth School of Business. His awards include several Effies and Cannes Lions, one Pollie (for political advertising), the Best Long Feature Film at SXSW, and the World’s Greatest Dad coffee mug.

    Andrew Swinand

    Andrew Swinand is the CEO of Leo Burnett Group. In this role, he leads the Leo Burnett, Arc, Rokkan, and Turner Duckworth brands in the U.S. and Canada.

    Andrew became CEO of Leo Burnett when they acquired two companies he founded – The Abundancy, a digital agency, and Ardent Analytics. A serial entrepreneur, Andrew has helped launch 19 companies that span across digital marketing, media, technology, and analytics through an incubator he co-founded with Eric Langshur, Abundant Venture Partners.

    Prior to founding Abundant, Andrew was president of Starcom Mediavest Group, one of the world’s largest media agencies, placing over $43B in advertising through 110 offices around the globe. Andrew has worked with a large range of clients, including Pizza Hut, P&G, Samsung, Oracle, Walmart, Microsoft, Nintendo and McDonald’s, to name a few.

    Previously, he served as a marketing director at Procter & Gamble, helping to launch their first venture into ecommerce, and an account supervisor at BBDO. Andrew proudly served his country as a platoon leader in the U.S. Army. He is a graduate of the Wharton School of Business.

    Andrew was inducted into the American Advertising Federation Hall of Achievement in 2008 and is on the board of the Ad Council. He was recognized by Advertising Age as a “Media Maven,” by Mediaweek as one of the industry’s “Power 50,” and appeared on the Crain’s Chicago Business “40 Under 40” list.

    He lives in Evanston, IL with his wife of 27 years, Laura, and their twins, Tanner and Georgia.

  • Moderator

    Brian Zaben Head of Platform Partnerships , Oath
    Brian Zaben

    Brian Zaben

    Head of Platform Partnerships
    Oath

    Brian Zaben is the Head of Platform Partnerships at Oath, based in Chicago, and helping brand advertisers leverage Oath's product suite with a focus differentiated data, addressability, inventory and product strategy. Before joining Oath, Brian spent eight years on the agency side primarily focused on programmatic technology and brand strategy within the programmatic space. Most recently at Digitas, he was the national lead for Programmatic Strategy and Analysis on strategic accounts.

    Speakers

    Gail Horwood SVP/Integrated Marketing, The Kellogg Company
    Gail Horwood

    Gail Horwood

    SVP/Integrated Marketing
    The Kellogg Company

    Gail Horwood is SVP, Integrated Marketing at the Kellogg Company leading the brand building process and commercial planning model globally and overseeing media, digital, CRM, content, design, shopper marketing, retail promotion and agency management.

    Gail is responsible for building and deploying transformational marketing capability and improving the impact of brand-building investment, globally.

    Gail was most recently Vice President, Worldwide Digital Strategy, at Johnson & Johnson. In this role, she led digital transformation and was responsible for marketing capability development and acceleration, digital and social media, marketing technology and analytics, data and e-commerce.

    Prior to joining J&J, Gail was EVP, Digital Programming and Strategy at Martha Stewart Living Omnimedia where she was responsible for the strategic vision, content and management of all digital products, properties and platforms. She has held executive roles at InStyle.com, Time Inc. Interactive and Zagat Survey and was a founder and editor-in-chief of the award-winning food site, Epicurious.com.

    Alycia Mason EVP, Managing Director, Starcom
    Alycia Mason

    Alycia Mason

    EVP, Managing Director
    Starcom

    Alycia Mason leads the Starcom global team on behalf of client The Kellogg Company. In this role, Alycia works to drive brand-building initiatives across all media channels across 20 brands within Kellogg’s. Upon joining Starcom in 2012, Alycia led strategic planning for three business units within the Kraft Heinz Company portfolio, encompassing over 20 brands. She was also a key player in helping Kraft achieve its data-driven marketing vision.

    Before her time at Starcom, Alycia held roles at media agency Mindshare, where she was a managing director, and was also on the client side of the advertising business serving as director of media at Luxottica Retail.

  • Moderator

    Angie More Vice President of National Sales, Yieldmo
    Angie More

    Angie More

    Vice President of National Sales
    Yieldmo

    Angie More serves as Vice President of National Sales at Yieldmo, a premium mobile advertising provider that develops uniquely-mobile ad formats that offer a better user experience for consumers, higher mobile ad performance for advertisers and superior mobile monetization for publishers.

    Angie has more than 20years experience in advertising and technology sales and strategy for leading companies from coast to coast. Angie’s experience includes digital expertise in mobile, SaaS solutions, display advertising, email, search, lead generation, advergaming, sponsorships, and customized programs for clients in automotive, entertainment, CPG, travel, healthcare, retail, financial services and technology.

    Prior to Yieldmo, Angie ran national sales at Rocket Fuel where she built advertising solutions for Fortune 500 brands.

    Speakers

    Ryan Matiyow Sr. Director of Marketing, Doritos & Cheetos Brands, Frito-Lay North America
    Ryan Matiyow

    Ryan Matiyow

    Sr. Director of Marketing, Doritos & Cheetos Brands
    Frito-Lay North America

    Ryan Matiyow is senior director of marketing at Frito-Lay North America and is responsible for brand activations for Doritos and Cheetos.

    Under his leadership, Doritos has created award-winning activations from Doritos “Boldest Choice,” which showed millennials that, in the 2016 presidential election, the boldest choice was making a choice, to the Doritos Guardians of the Galaxy 2 Music Bag –a bag that played the full “Guardians of the Galaxy: Awesome Mix vol. 2” soundtrack.

    Over the past summer, the Cheetos brand took snacking to a whole new level with the introduction of Cheetos Museum, the official online museum celebrating all of the art to be found in a Cheetos bag. Ryan also oversaw groundbreaking and buzzworthy execution of the Cheetos Stores –a fun on the Cheetos brand that included jewelry and perfume sold exclusively on the Cheetos website.

    Earlier in Ryan’s Frito-Lay career, he was responsible for establishing a digital voice for the Rold Gold brand, leading the brand’s first-ever digital campaign called House of Gold, a soap-opera style video series designed to engage millennial women seeking a quick reprieve from their workday. He has also overseen marketing for GRANDMA'S cookies brand, Cracker Jack’D snacks and Frito-Lay variety pack.

    Ryan has a Bachelor’s degree from Vanderbilt University and a Master of Business Administration from Southern Methodist University’s Cox School of Business.

  • Moderator

    Paran Johar CEO and Founder, MMS
    Paran Johar

    Paran Johar

    CEO and Founder
    MMS

    Paran Johar is the CEO and Founder of the Mobile Media Summit, the North American leader in mobile media and advertising conferences. Prior to taking over Mobile Media Summit full time, Johar was Chief Marketing Officer from 2007-2012 at Jumptap, the leading targeted mobile advertising company. As CMO of Jumptap, Johar was responsible for all global marketing strategy and execution including branding, positioning, public relations, social media, content development, website, and events.

    Before joining Jumptap, Mr. Johar was MRM’s EVP of Digital Marketing for North America and Managing Director of the Los Angeles office with responsibility for operations in Los Angeles and for all digital marketing in North America including online media, search marketing, and mobile marketing.

    Prior to MRM, Mr. Johar was general manager of Tribal DDB, Los Angeles where he oversaw all online media, SEM, and SEO activities. Under his leadership, the Los Angeles office produced record growth and won numerous awards such as Adweek’s Interactive Agency of the Year in 2005.

    A seasoned and accomplished marketer and entrepreneur, Mr. Johar has a diverse background in online branding and marketing communication work at leading agencies such as iXL, Poppe Tyson, Bates USA, Saatchi & Saatchi and BBDO Worldwide. His work has spanned a range of media and brands including Universal Pictures, Paramount Pictures, Wells Fargo, Abbott Labs, Microsoft, GM, Toyota, and KFC.

    In addition, Mr. Johar produced and conceived iMedia’s first Mobile Boot Camp attracting over 200 major brands and agencies and has spoken at major global conferences including the Association of National Advertisers, iMedia, ad:tech, DMA, Digital Hollywood, Think Mobile, DigiDay Mobile Day, Giga Om’s Mobilize, DPAC, Internet2Go, OMMA Mobile, NAB, MMA NY/LA, Mobile World Congress Barcelona, Asia & Atlanta, MEF Cannes, Always On Digital Summit, Visiongain, CTIA Las Vegas, Emote Stockholm, and Monaco Media Forum.

    Speakers

    April Denn Regional Director, Brand Partnerships Central, Foursquare
    April Denn

    April Denn

    Regional Director, Brand Partnerships Central
    Foursquare

    As Regional Director of Brand Partnerships at Foursquare, April leads the Central Region media solutions team and oversees key strategic client initiatives and creative executions. Having started her career in both agency strategy and client side marketing functions, April spent the last decade leveraging that experience to drive revenue at major publishing, ad tech and big data companies including Tribune Company, The Wall Street Journal, Google, and Quantcast. Since joining Foursquare, April leads a team focused on connecting the dots across big data, ad technology, and marketing strategy to better understand and influence the consumer journey, both online and in the real world.
    Originally from Minneapolis, April is a graduate of the University of Minnesota - Twin Cities with a bachelor's in advertising and public relations. She currently resides in Chicago, IL.

    Gwen Morrison

    Gwen's career has been devoted to heightening brand connections throughout the retail environment as consumers move closer to purchase.

    For the past 14 years, Gwen has run The Store at WPP, the world-leading communications services group. WPP companies include some of the most eminent agencies in the business of advertising, media, PR, branding, data analytics and research.

    At The Store, Gwen is responsible for extending WPP’s leadership in retail innovation and supporting global resources for WPP group companies across the Americas and Australasia. The Store serves over 150 WPP companies and their clients, which include Coca-Cola, Ford, Microsoft, Target and Walmart International, to name a few. Gwen is charged with identifying issues and trends most important to retailers and brands around the world.

    In 2010, she led a multi-year study to analyze the capabilities and risk taking of retailers in highly volatile, fast growth markets. This involved extensive field work and top level retailer interviews in South Africa, Turkey, Peru, Brazil, and China. The initiative was funded by Coca-Cola Retailing Research Council in Latin America.

    Gwen started her career in Advertising and worked 10 years at Foote, Cone and Belding and also at Young & Rubicam. She was Managing Director of a retail strategy and design unit at Frankel, that was subsequently merged into Leo Burnett.

    Gwen promotes best practices throughout the retail marketing community and has written numerous articles for business publications including Harvard BusinessReview, Brand Week, and Journal of Brand Strategy where she serves on the editorial board. Her views on retail have been quoted in TheWall Street Journal, the New York Times, and Business Week. Based in Chicago, Gwen is a speaker at many international events including the National Retail Federation. She is also a guest lecturer at Northwestern University, University of Chicago Booth School of Business, the University of Arizona’s Center for Retailing, and University of Indiana’s Kelley School of Business.

    Last year, Gwen launched an iTunes U channel to promote leading thinking in Retail Brand Strategy and Innovation. All lectures are carefully curated as downloadable podcasts and have been highly rated.

    Gwen graduated from Hampshire College with a BA and earned a Certificate in Advanced Advertising from Northwestern University and the 4 A's.

    Laura Moser SVP Shopper Marketing Practice Lead, North America, Momentum Worldwide
    Laura Moser

    Laura Moser

    SVP Shopper Marketing Practice Lead, North America
    Momentum Worldwide

    Laura Moser leads Momentum Worldwide's shopper marketing practice across North America. Moser has an extensive background in CPG and retail shopper with 20+ years experience across category reinvention, retail design to digital integration and retail collaborative planning.

    Moser’s experience developing solutions spans clients such as Coca-Cola, Heineken, P&G, Kraft, ConAgra, Mondelez, Ford, Discover Card, Suntrust Banks and more.

    Moser co-created the industry’s first book reviewing Global Best Practices in Shopper Marketing with The Coca-Cola Company, Unilever and The Path to Purchase Institute.

    Laura currently serves as a member of the Path to Purchase Institute League of Leaders for Shopper Marketing as well as an ANA Activation board member.

  • Moderator

    Speakers

    Richard Brown Digital Media & Marketing Technology Solutions, eBusiness, Discover Financial Services
    Richard Brown

    Richard Brown

    Digital Media & Marketing Technology Solutions, eBusiness
    Discover Financial Services

    Rich Brown is a leader in Programmatic digital and AdTech development. He is accountable for Discover’s digital media retention programs, Ad Tech strategies and new channel development. Rich leads development for Discover’s media platforms (DMP, DSP’s) and connectivity across media cloud marketing platforms – driving towards a unified omni-channel customer experience. He has led development for Discover’s digital acquisition strategy and has a demonstrated ability of seeking new ways to driving growth through new technologies, leading some of the most lucrative digital and breakout channel marketing executions at Discover.

    Whitney Smith Partner, Digital Director, Mindshare Worldwide
    Whitney Smith

    Whitney Smith

    Partner, Digital Director
    Mindshare Worldwide
  • Moderator

    Malcolm Cox

    Malcolm Cox is CMO of Grapeshot, a role he took on after gaining experience in the media, music and agency worlds. Malcolm spent thirteen years working with music and media company Emap, where he created the Magic brand and launched Kiss -- both radio stations -- and reinvigorated weekly music magazine Kerrang! After Emap, Malcolm founded brand activation agency Naked Lunch. Here he created award-winning work for Sony, Nokia, Kickers, IKEA and Nike, staying on at the Naked Group as a director after selling the agency in 2008.

    Speakers

    Michael Kaushansky Chief Data Officer Havas & President Helia, Havas Helia
    Michael Kaushansky

    Michael Kaushansky

    Chief Data Officer Havas & President Helia
    Havas Helia

    Michael Kaushansky serves as Chief Data Officer & President Helia for Havas, North America. In this role he has direct oversight and responsibility for the agency’s data, analytics, and marketing technology and Michael is responsible for managing and advancing Helia – Havas’s Relationship Marketing / CRM agency focused on managing, extracting insights, and activating consumer data on behalf of our clients through direct channels. Michael sets the agency’s overall approach to data strategy, measurement including the analytics capabilities that are a bedrock of Havas overall delivery to clients and provides insight into the continued evaluation of our suite of marketing effectiveness products. His hand selected team of data scientists and data engineers works very closely with the planning, buying and research groups ensuring the insights and data approach aligns with a client’s business objectives.

    Michael has been involved in the field of data, analytics and business measurement for nearly two decades with a strong focus on consumer insights, media effectiveness, statistical modeling, marketing mix modeling and digital marketing analysis. Highlights include the development of a 360 degree media mix models, implementation of a digital attribution, deployment for full-funnel optimization processes and specialized reporting and visualization dashboard to enable immediate and meaningful sharing of results, clients include: AutoZone, Choice Hotels, Liberty Mutual, NFL, Sears/Kmart and Dish Network.
    Kaushansky has held roles of increasing responsibility at GE, Target and GSK. Most recently, Michael led all marketing analytics at Ogilvy where his work spanned several leading global brand advertisers including UPS, IBM, Nestle, Cisco and SAP.
    Kaushansky holds a Bachelor’s degree in Mathematics from Creighton University and a Master’s of Science degree in Applied Mathematics & Operational Research from Creighton University. Michael is an advisor to Rutgers University’s Big Data graduate program. Michael makes his home in New York City with his family and two daughters.

    Pat O’Toole Sr. Director of Marketing, Tostitos, Dips & Fritos, Frito-Lay North America
    Pat O’Toole

    Pat O’Toole

    Sr. Director of Marketing, Tostitos, Dips & Fritos
    Frito-Lay North America

    As senior director of marketing for Tostitos, Santitas and Dips, Pat O’Toole manages key multi-billion dollar brands for Frito-Lay North America. Serving in various roles at Frito-Lay since 2008, Pat has deep experience leading innovation and shopper marketing.

    Pat most recently oversaw the launch of the Tostitos “Party Safe” bag, a bag that could detect alcohol on your breath and encourage you to not drink and drive after a party. The program was in partnership with Mothers Against Drunk Driving and used technology to drive awareness of drunk driving fatalities after the Super Bowl. Pat has also driven social media campaigns for Tostitos that included a program encouraging people to “piñata-ize” themselves.

    He also served as Director of Marketing for Cheetos for two years, spearheading the ideation behind Cheetos Museum, driving Cheetos’ social strategy and launching Instagram and increasing social followings 15 times what they were previously. While working on Cheetos, Pat also developed the partnership with Burger King to create Mac ‘n Cheetos. He also helped the brand think outside-the-box to reach Hispanic consumers by creating a real-world trick soccer team dubbed “Los Cheetahs.”

    Pat’s deep background in shopper marketing led to a key activation for Doritos, the “Bold Flavor Experiment,” where golden tickets were at key retailers nationwide. Consumers receiving golden tickets then received golden Doritos tokens and solid-gold Doritos worth $5,000.

    Pat has a Bachelor’s Degree in Journalism from the University of Missouri – Columbia and a Master’s Degree in Marketing from Southern Methodist University – Cox School of Business.

  • Moderator

    Kerry Bianchi President & CEO, Collective
    Kerry Bianchi

    Kerry Bianchi

    President & CEO
    Collective

    Kerry Bianchi is president and CEO of Collective, with responsibility for the company’s strategic direction and business execution. Kerry joined Collective in 2015 in the role of Chief Operating Officer and was elevated to CEO in 2017 to spearhead the development and growth of the Visto™ advertising hub, which offers a unified view of the execution, data, and measurement partners and technologies of the ad tech stack. Kerry has over 25 years of executive experience in marketing and media, previously serving in leadership positions at E*Trade Financial, Accenture, Reader’s Digest and Time Inc. Kerry is a past winner of Brand Innovators “Top 50 Women in Brand Marketing” and a frequent speaker and panelist on trends in paid media, agencies, martech and advertising analytics.

    Speakers

    Julie Anderla Director, Integrated Marketing Communications, Land O’Lakes
    Julie Anderla

    Julie Anderla

    Director, Integrated Marketing Communications
    Land O’Lakes
    Jonathan Kagan Sr Director of Search & Biddable Media, MARC USA
    Jonathan Kagan

    Jonathan Kagan

    Sr Director of Search & Biddable Media
    MARC USA
  • Moderator

    Ben Shannon Director of Marketing, Fiksu
    Ben Shannon

    Ben Shannon

    Director of Marketing
    Fiksu

    Ben brings 5+ years of B2B marketing experience to his role as Director of Marketing at Fiksu DSP. Ben oversees the company's messaging and leads Fiksu's lead generation programs.

    Outside of work Ben can be found working on his vegetable garden or getting schooled on the squash courts by much better players. Ben received his B.A. in History from Denison University.

    Speakers

    Julie Lee Managing Director, Chicago, Maxus
    Julie Lee

    Julie Lee

    Managing Director, Chicago
    Maxus

    As Managing Director of Maxus Chicago, Julie’s responsibilities are in equal parts working with clients to improve their communications strategies and getting to work with the most dedicated, passionate, and enthusiastic agency team around.

    Julie has nearly 20 years of experience in media and marketing and has helped many Fortune 500 companies further their brands with consumers and meet their business goals – in both traditional and digital arenas.

    Julie has had the pleasure of working with the smartest people in the industry. For the past 7 years, she has worked across GroupM agencies, with GroupM clients. Prior to GroupM, Julie has had the pleasure of leading teams at Organic, Razorfish, Agency.com, and Leapfrog Online.

    John Malysiak General Manager of Search, Social and Programmatic, OMD USA
    John Malysiak

    John Malysiak

    General Manager of Search, Social and Programmatic
    OMD USA
  • Moderator

    Joe Grigsby Managing Director, Chicago, iCrossing
    Joe Grigsby

    Joe Grigsby

    Managing Director, Chicago
    iCrossing

    As the Managing Director of our Chicago office, Joe is focused on leading the strategy and planning for key clients in the our central region; including Beam Suntory, Quaker, Bridgestone, Belk and BlueCross BlueShield. In this role Joe leads the Chicago office as to how our clients can leverage digital as a key platform to inform, amplify and engage in ways that provide consumers with meaningful value while driving to the clients’ business objectives. Before joining iCrossingin 2015, Joe was the Managing Director of VML in Chicago, leading their PepsiCo accounts; including Gatorade, Propel and Tropicana. Prior to that he led VML’s Emerging Media Group, developing mobile and social strategies for clients such as Hershey’s, Jägermeister, SAP, Colgate-Palmolive and Tom’s of Maine. Joe also served as the Director of Advertising Innovation at Handmark, a leading mobile startup acquired by Sprint. During his time there, Joe worked with North American and European carriers and device manufactures to deploy mobile campaigns for clients such as 1-800-flowers, Zagat Guide and Hotels.com.

    Speakers

    Jessica Spaulding Head of Marketing Strategy & Creative NA Nutrition, Pepsico
    Jessica Spaulding

    Jessica Spaulding

    Head of Marketing Strategy & Creative NA Nutrition
    Pepsico

    As Senior Marketing Director, Marketing Strategy & Creative for PepsiCo North America Nutrition, Jessica Spaulding is working to change the way consumers think about nutrition, whether reinforcing the current day relevance of heritage brands like Quaker Oats and Tropicana or building a broader base for emerging brands like Naked Juice and Kevita. In her current role, she leads the development of the marketing strategy across all of the PepsiCo nutrition brands to ensure they build smart, breakthrough creative campaigns that surround the target consumer through a variety of touch points.

    Recognized as a creative disruptor, Jessica took a non-traditional approach to successfully reposition and relaunch brands like Chewy, Cap’n Crunch and Life in her previous role as marketing director of Healthy Snacking and Cereal for Quaker Foods. From redefining target audiences to championing breakthrough TV spots, digital content and influencer relationships, she lead the Quaker cereal business to its best performance in years as the only manufacturer to see growth in a declining category.

    With a PepsiCo career that spans seven years, Jessica has also held marketing and strategy roles across multiple brands within the company’s expansive portfolio – from working in International Marketing at Pepsico Headquarters, to establishing the global brand positioning for Quaker with PepsiCo’s Global Nutrition Group, to a variety of marketing and strategy roles across Gatorade. Most recently, she led the repositioning of the Propel business within the Gatorade portfolio, efforts that helped reinvigorate the brand.

    Prior to PepsiCo, Jessica worked in strategic consulting with McKinsey & Co in the US and European CPG Practices. She began her career in advertising, where she held roles in account planning and brand consulting. She holds a BA in Marketing from the University of Minnesota. Jessica currently resides in Chicago and is a proud aunt to 10 nieces and nephews. She also enjoys yoga, supporting Arsenal soccer and recently conquered Whole30.


  • JOIN US

Networking Breakfast
8:00 - 8:45am

Fuel up for the day as you reconnect with friends and make new connections.

Welcome Address
8:45 - 9:00am

Speakers:
Paran Johar, CEO and Founder, MMS

MMS Founder Paran Johar kicks off the day and welcomes marketing's best to the summit.

Setting Gatorade's Innovation Agenda
9:00 - 9:20am

Moderator:
Paran Johar, CEO and Founder, MMS
Speakers:

As Chief Marketing Officer, Andrew Hartshorn is responsible for setting Gatorade’s innovation agenda and marketing strategies, unlocking growth opportunities and leading the brand’s commercial business. Hartshorn has played a key role in leading the company’s evolution from sports drink to sports fuel innovator. Join this fireside chat to learn how Gatorade leverages cutting edge technologies to reach its consumers in new ways and in the moments that matter.

The MMS Shark Tank
9:20 - 9:45am

Moderator:
Paran Johar, CEO and Founder, MMS

“One Chance, One Opportunity…”
Are you ready to swim with the sharks? The ad industry’s hottest tech companies, publishers, and start-ups are, and they’ll lay it on the line in a 60-second pitch, during MMS Shark Tank. Led by MMS CEO Paran Johar, our rockstar sponsors will each step up to the main stage for a minute-long pitch, showcasing why they should be working with you. The audience will pick the best performance, and the winner will score some one-on-one time with our Keynote speaker.

Using Mobile-First Data to Grow & Engage Your Audience
9:45 - 10:05am

Moderator:
Grant Cohen, General Manager, Kochava
Speakers:
Christopher Yatrakis, Head of Data Partnerships, Business Development, Ericsson

From app usage to web browsing to locations, there is more data being created and collected about consumers than ever before by developers, devices makers and TelCos. We'll unpack what that data looks like and the innovative ways that brands can leverage these growing data sets to better understand, target and engage their customers.

The Rise of AI = the Simplification of Modern Marketing
10:05 - 10:25am

Moderator:
Charlie Guevara, Sr. Director of Strategic Partnerships, Albert
Speakers:
Greg Johns, Chief Digital Officer, Canvas Worldwide

Artificial Intelligence has the potential to completely transform marketing - from empowering marketers to more quickly and easily glean deeper insights from available customer data - to executing many of the mundane, time-consuming campaign functions that advertisers and marketers perform today so that brands can get to market quicker and accelerate revenue growth. But artificial intelligence in marketing is still in its infancy with the early adopters and more progressive brands just beginning to explore its potential. Many still have fear over how it will change their current operations today, despite the early benefits and value it's delivering. In this session, we’ll discuss some of the hopes and fears brands and agencies have around AI and how they are implementing it (or plan to) in their own organization.

Making the Data Connection
10:25 - 10:45am

Moderator:
Drew Breunig, SVP Strategy, PlaceIQ
Speakers:
Stephanie Stopulos, SVP Advanced Analytics and Insights, Starcom

Retail, automotive, QSR and travel brands continue to make location data a critical component for understanding the real-world customer journey. What’s different for today’s brands and businesses are the ways in which they can tap into location-aware insights, to fuel a host of new business decisions. Media activation, cross-channel strategy, and competitive positioning are just a small sampling of the versatility in applying these powerful insights. This session will explore and provide examples of how innovative brands are tapping location in sophisticated ways, such as share-of-visit analysis, visitation measurement, advanced audience analytics, and more.

Networking Break
10:45 - 10:55am

Enjoy refreshments as you network with summit speakers, sponsors and attendees.

From QSR to Healthcare, Real-World Attribution Matters
10:55 - 11:15 am

Moderator:
Adam Meshekow, Chief Customer Officer, SITO Mobile
Speakers:
Paul Matson, Director of Customer Experience & Social Engagement, McDonald’s

If following the consumer across digital channels is hard, knowing if the person who saw your ad subsequently walked into a store to make a purchase is even harder. Join this session as experts discuss the future and importance of real-time, in-store attribution across QSR, Healthcare, Retail, CPG and more.

Moving from Impressions to People
11:15 - 11:35 am

Moderator:
Speakers:
Tamy Harms, President, Detroit, MRM//McCann
Kathryn Worthington, Managing Director, Strategy, R/GA

The consumer has always been at the heart of digital advertising; we embraced the medium to reach people in new ways previously unthought of in print and TV advertising. But along the way we got caught up in the mechanics, focusing on the impression and media served instead. We need to refocus on what's important - grabbing the attention of a consumer and turning that into action. Join Maria Pousa, CMO of IAS and Tamy Harms, President Detroit of MRM//McCann for a discussion on the importance of understanding total brand exposure across digital touchpoints, and mapping this back to the consumer journey.

Solving the Mobile Creative Crisis
11:35 - 11:55 am

Moderator:
Paran Johar, CEO and Founder, MMS
Speakers:
Daniel Meehan, Founder and CEO, Padsquad
Cameron Friedlander, Media & Marketing Technology - North America, Kimberly Clark Corp

Mobile has become the rising star of the advertising industry. But as the digital ad space becomes more automated and fragmented, the mobile creative experience tends to suffer at the expense of brands and mobile users. What approaches best resonate with today’s consumers? What role does creative play in the overall media strategy? Join this session to learn the innovations and best practices for capturing user attention and delivering real value with creative storytelling.

Unlocking the Power of Cognitive Advertising
11:55 - 12:15 pm

Moderator:
Jana Friedman, Head of Industry Sales (CPG, Financial Services, Insurance and Pharma), The Weather Company
Speakers:
Paul Gunning, President & CEO, DDB Chicago
Doug Ryan, President, Digitas

Marketers are already utilizing the power of big data in order to more accurately target consumers, but as we enter the next frontier of marketing, cognitive advertising will take this engagement to the next level. In this session, learn how to harness the power of cognition and its lessons to better understand brand perception and favorability, inform and optimize creative strategies, and help consumers make more informed decisions. See real world examples of how consumers are interacting with digital ads via voice or text and receiving relevant information about the product in real time. This session will showcase the power of cognitive advertising and marketers are transforming their own consumer engagement experiences.

Data + Content = Sales: How to look at the right data to drive creative and build your business
12:15 - 12:35 PM

Moderator:
Brian Zaben, Head of Platform Partnerships , Oath
Speakers:
Gail Horwood, SVP/Integrated Marketing, The Kellogg Company
Alycia Mason, EVP, Managing Director, Starcom

As data and measurement solutions continue to evolve, brands today are sitting on mounds of data, but that doesn’t necessarily mean that brand-building ideas – and sales resulting from these great ideas – are simply rolling in. Oath’s, Brian Zaben, will lead a discussion with The Kellogg Company’s Gail Horwood and Starcom’s Alycia Mason which will share how the companies are working together on behalf of the Kellogg’s brand to democratize data – understanding and using consumer data and attention metrics to create content, and optimize channels and targets in flight, that truly moves the needle when it comes to business results and revenue.

Networking Lunch
12:35 - 1:20 pm

Enjoy delicious food and network with summit speakers, attendees and sponsors.

The Case For Friendly, Not Forceful, Mobile Ad Experiences
1:20 - 1:40pm

Moderator:
Angie More, Vice President of National Sales, Yieldmo
Speakers:
Ryan Matiyow, Sr. Director of Marketing, Doritos & Cheetos Brands, Frito-Lay North America

Short attention spans. Cluttered mobile pages. Small phone screens. How can you possibly capture your mobile customers’ attentions? Sure, interstitials and pre-roll ads ensure eyeballs, but they also ensure you’ll leave your customers with a distaste for your brand. Join leading retail and CPG brands, and Yieldmo, for a fireside chat that explores why user-friendly ad formats, not forceful ones, are the better way to command your customer’s attention. Not only will your brand message enjoy higher, opt-in engagement, but marketers will also get amazing mobile customer insights that can become predictive metrics of foot traffic and sales.

Data-Driven: Marketing Trailblazers
1:40: - 2:00 pm

Moderator:
Paran Johar, CEO and Founder, MMS
Speakers:
April Denn, Regional Director, Brand Partnerships Central, Foursquare
Laura Moser, SVP Shopper Marketing Practice Lead, North America, Momentum Worldwide

Due to the ubiquity of mobile devices and the fact that more than 90% of consumer spending still happens in the real world, brands face a new paradigm when it comes to location data and what it means for consumer strategies.

In this session, speakers will share how they evaluate, analyze, and activate against the critical data that marketers need today.

The Year of Data Leads to the Era of Machine Learning. How marketers will use AI and ML to capture the $1.2 trillion that will shift over the next 3 years.
2:00 - 2:20pm

Moderator:
Speakers:
Richard Brown, Digital Media & Marketing Technology Solutions, eBusiness, Discover Financial Services
Whitney Smith, Partner, Digital Director, Mindshare Worldwide

Forester predicts that $1.2 trillion in revenue will shift from companies who aren't using AI/ML to those that are using these new disciplines to gain a competitive advantage. This panel will focus on how AI, specifically machine learning is making big data actionable, and informing targeting, as well as creative execution. Learn how marketers and technology providers are using ML/AI today, and preparing to be on the right side of this market shift.

Stop Interrupting. Start Connecting
2:20 - 2:40 pm

Moderator:
Speakers:
Michael Kaushansky, Chief Data Officer Havas & President Helia, Havas Helia
Pat O’Toole, Sr. Director of Marketing, Tostitos, Dips & Fritos, Frito-Lay North America

The digital technology revolution has ushered in the age of consumer engagement making interruption redundant. Today's marketers have the opportunity to constantly adapt content messaging as their need and mood change. This is "Live in the Moment Marketing." Trending content is fast moving by definition; therefore, keeping track as consumer impressions change is a challenge. Yet aligning with what’s hot, allows marketers to connect with customers in genuine ways, while simultaneously unpacking fresh consumer insights: The holy grail of omnichannel marketing, reaching the right person at the right time when they are most likely to engage with our message within our grasp. Join this discussion to hear how smart marketers in the retail, CPG and QSR space use contextual targeting to drive customer acquisition and retention campaigns while actively avoiding content likely to harm brand reputation.

The Transparent Imperative
2:40 -3:00 pm

Moderator:
Kerry Bianchi, President & CEO, Collective
Speakers:
Julie Anderla, Director, Integrated Marketing Communications, Land O’Lakes
Jonathan Kagan, Sr Director of Search & Biddable Media, MARC USA

In this session, panelists will share insights on how we, as an industry, can work together to deliver on the promise of digital media. The discussion will give attendees a deeper understanding of the actions being taken today that will help bring clarity and maximum impact tomorrow.

Networking Break
3:00 - 3:15PM

Enjoy refreshments as you network with fellow attendees.

Sniffing Out Mobile Ad Fraud
3:15 - 3:35PM

Moderator:
Ben Shannon, Director of Marketing, Fiksu
Speakers:
Julie Lee, Managing Director, Chicago, Maxus
John Malysiak, General Manager of Search, Social and Programmatic, OMD USA

Ad fraud is top of mind for any marketer embarking on a new mobile advertising campaign. With fraudulent media on the rise, and would be fraudsters employing more advanced tactics, how can mobile advertisers get ahead of this problem and ensure their media budget is being spent on quality inventory?

This talk will highlight methods used by mobile technology providers, as well as brands and agencies to minimize the impact of fraud on their mobile campaigns. Topics discussed will include:

● Mobile web vs. in-app placements
● Signs of fraud hidden in your performance data
● Targeting behavior-based IDs
● When to blacklist publishers
● And more…

Innovations in Modern Marketing
3:35 - 3:55 PM

Moderator:
Joe Grigsby, Managing Director, Chicago, iCrossing
Speakers:
Jessica Spaulding, Head of Marketing Strategy & Creative NA Nutrition, Pepsico

This session will cover PepsiCo's marketing strategies for building smart, breakthrough creative campaigns that surround the target consumer through a variety of touch points.

SPONSORS

Padsquad
PlaceIQ
Yieldmo
Oath
AdTheorent
Collective
Foursquare
The Weather Company
SITO Mobile
Grapeshot
Fiksu
Albert
Sabio Logo
Kochava
Outfront Media
Blis
Tapjoy

Partners

Digital Agency Network
[a]listdaily
123RF
Interested in sponsoring this show or another Modern Marketing Summit? Visit our Sponsor page!

Advertiser and Agency Ticket Invitation Request

MMS Chicago: The Now Economy 2017
Jul 25th, 2017 July 25th, 2017
Venue SIX10
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