MMS Layer 2

BARCELONA, FEBRUARY 27th 2017



OUR SUMMITS REQUEST AN INVITE
When
Feb. 27th 2017
Where
Barcelona, Spain
Price
€1,295.00
days
0
2
hours
0
7
minutes
2
8
seconds
5
0

MMS @ Mobile World Congress Speakers

From CEOs to CMOs to CDOs, Modern Marketing Summit gathers the top talent
from major brands and agencies. Our Barcelona show is shaping up to be no different.
Check out our speaker lineup below.


SPEAKERS

Debra Bass

Debra Bass

President, Global Marketing Services
Johnson&Johnson_Logo
Simon Sproule

Simon Sproule

Chief Marketing Officer
Aston Logo Black
Raja Rajamannar

Raja Rajamannar

Chief Marketing & Communications Officer
Mastercard_logo
Kerem Tomak

Kerem Tomak

Chief Marketing Analytics Officer
SearsHolding_Logo
Jaime Sansierra

Jaime De Valle Sansierra

Chief Marketing Officer
LOreal_Logo
Borja Castresana

Borja Castresana

Global Chief Marketing, Communications Officer
Desigual_logo
Leonid Sudakov

Leonid Sudakov

President Connected Solutions
LEONID SUDAKOV logo
Louis Paskalis

Louis Paskalis

Senior VP, Enterprise Media Planning, Investment and Measurement Executive
Bank of America
Gary Davis

Gary Davis

VP Global Consumer Marketing
IntelSecurity_Logo
Malena Cutuli

Malena Cutuli

Global Head Integrated Brand Communications & Capability
Shell_Logo
Lisa Donohue

Lisa Donohue

Global Brand President
Starcom
Jason Cooper

Jason Cooper

General Manager Mobile
IAS logo
Mark Himmelsbach

Mark Himmelsbach

President, Content & Social
Ogilvy
Ilicco Elia

Ilicco Elia

Head of Mobile
DLBi_Logo
Dan Clays

Dan Clays

CEO UK
OMD_Logo
Mauricio Sabogal

Mauricio Sabogal

Global CEO
Kinetic Logo Barcelona
Darin Brown

Darin Brown

EMEA CEO
possible logo
Nick Vale

Nick Vale

WW Head of Planning
Maxus_Logo
Jordan Cohen

Jordan Cohen

Chief Marketing Officer
Fluent Logo
Greg Johns

Greg Johns

Chief Digital Officer
Canvas Logo
Michael Weaver

Michael Weaver

VP Product Strategy
Media Math
Tom Edwards

Tom Edwards

Chief Digital Officer
Epsilon Logo
Chris Colborn

Chris Colborn

Chief Design and Innovation Officer
RGA Logo
Yvonne O’Brien

Yvonne O’Brien

Group Chief Insight & Data Officer
HavasMediaGroup logo
Miguel Quiroga

Miguel Quiroga

VP of Digital, Innovation & Growth
Verizon1 Logo
Klaus Polajner

Klaus Polajner

Head of Mobile
ansible_Logo
Shiv Singh

Shiv Singh

SVP, Innovation & Strategic Partnerships
visa_2014_logo
Charlotte White

Charlotte White

Global Strategy Partner
Carat_logo
Ben Phillips

Ben Phillips

Global Head of Mobile
mediacom-logo
Benjamin James

Benjamin James

Executive Creative Director
JWT_Logo
Alex Newman

Alex Newman

MD, Mobile
Omnicom Logo
Jerry Daykin

Jerry Daykin

Global Digital Partner
Carat_logo
Meridith Miller

Meridith Miller

Head of Commercial Partnerships
MoPub Logo
Paran Johar

Paran Johar

CEO and Founder
MMS logo
Winfried Daun

Winfried Daun

GH Advertising, Brand Strategy & Media
UBS Logo
Tameka Kee

Tameka Kee

Head of Programming
MMS logo
Jon Carney

Jon Carney

Chief Digital Officer, EMEA
McCannWorldGroup_Logo
Steven Wolfe Pereira

Steven Wolfe Pereira

Chief Marketing and Communications Officer
Neustar Logo StevenWolfe
Martin Swant

Martin Swant

Staff Writer
AdvertisingWeek Logo

Mobile World Congress

Mobile World Congress is the world’s largest mobile conference. Tens of thousands of people attend each year to learn about the latest trends in mobile technology and marketing.

Request an Invite

Mobile World Congress Agenda



Networking Breakfast

Session Time: 9:30-10:30


Welcome and Open Remarks

Session Time: 10:30-10:35


Speakers:
Paran Johar

Paran Johar

CEO and Founder
MMS Logo

Transforming the Connected Consumer Experience with Mastercard


Session Time: 10:35-11:00

Session Description

Three-quarters of the brands in the world could disappear and no one would care. The digital transformation is connecting everyone and everything – from your grandmother to your twelve year old, to your mobile phone to your refrigerator. Today’s “connected consumers” are always-on, multi-screening and multi-tasking, with power to make or break a brand literally at their fingertips. Twenty years later, while the world has changed, Mastercard continues to be guided by the insight that experiences matter more than things, but how it creates, curates and executes experiences – that has all changed. The digital payment giant is redefining consumer experience creating exceptional and unexpected life experiences, and more seamless digital payment experiences across its products and services. Learn more on how Mastercard is striving to exceed the expectations of the connected consumer with Raja Rajamannar, Global Chief Marketing & Communication Officer of Mastercard.

Speakers:
Paran Johar

Paran Johar

CEO and Founder
MMS Logo
Raja Rajamannar

Raja Rajamannar

Chief Marketing & Communications Officer
Mastercard_logo

Mobile App Standards: Why Unified Metrics Will Unlock $100 Billion in Spending


Session Time: 11:00-11:25

Session Description

Mobile apps rule the world, which is why the in-app advertising market is forecast to top $100 billion this year. But there’s a big hurdle to clear for the industry to unlock all that spending: Standards for in-app ad measurement. Why standards? Because brands and agencies need to measure their buys across all screens -- and right now, app developers and mobile ad platforms have a complex web of operating systems and ad formats to navigate to deliver those metrics. In-app ad measurement should be simple, so in this session, a coalition of companies backed the IAB will share the roadmap for in-app measurement standards that will power mobile’s next growth engine.

Speakers:
Jason Cooper

Jason Cooper

General Manager Mobile
IAS logo
Alex Newman

Alex Newman

MD, Mobile
Omnicom Logo
Meridith Miller

Meridith Miller

Head of Commercial Partnerships
MoPub Logo

Gen Feminist: The New Rules for Brand Engagement with Women


Session Time: 11:25-11:50

Session Description

Is "Feminism" the new "F-word?" Personal feelings aside, there's no denying that a new feminist movement is rippling around the globe -- and it's drastically changing the rules for how brands engage with women. Add in the influx of new platforms like Snapchat filters and shoppable video ads, and it's the perfect storm of opportunity … But only for brands that can nail the right tone and format. So what are the new rules for connecting with Gen Feminist? Our panel of marketing leaders from L'Oreal, Desigual, Carat and Starcom Worldwide will tackle this question with candor, case studies and tales of success.

Speakers:
Charlotte White

Charlotte White

Global Strategy Partner
Carat Logo
Jaime Sansierra

Jaime De Valle Sansierra

Chief Marketing Officer
LOreal_Logo_2017
Borja Castresana

Borja Castresana

Global Chief Marketing, Communications Officer
Desigual_logo_2017
Lisa Donohue

Lisa Donohue

Global Brand President
Starcom Worldwide

The Omnichannel Key: Mobile as the Nexus of All Journeys


Session Time: 11:50-12:15

Session Description

The once linear consumer journey has become fragmented and complex. Yet, with the ubiquity of smartphones and the rise of connected environments, mobile has become the pivotal connection point between the physical, digital and emotional journeys, helping brands close the loop with consumers in a more personalized way. From push to pull, mobile helps foster one-to-one interactions with audiences, leading them to act upon content, and ultimately influencing conversion across the path-to-purchase. Join Kinetic, Mars Petcare and Bank of America, and hear about the new developments and innovations in the scanning, AI, and mobile measurement space, that are making the omnichannel dream a reality.

Speakers:
Martin Swant

Martin Swant

Staff Writer
AdvertisingWeek Logo
Mauricio Sabogal

Mauricio Sabogal

Global CEO
Kinetic Logo
Louis Paskalis

Louis Paskalis

Senior VP, Enterprise Media Planning, Investment and Measurement Executive
bank-of-america
Leonid Sudakov

Leonid Sudakov

President Connected Solutions
LEONID SUDAKOV logo


Lunch

Session Time: 11:25-11:50


Open Innovation, Visa-Style: How Tech & Creativity Can Inspire Consumer Love


Session Time: 1:15-1:40

Session Description

In an era of commoditized brands and non-stop distractions, customers only stay loyal to the products and services they really love. Nurturing that love requires the right blend of creativity, technology and connection, and that's why many brands are exploring partnerships with innovative startups and tech companies. But what's the best process for finding new partners and creating memorable customer experiences with them? This fireside chat with Visa and Neustar will explore how one of the world's biggest brands is working to find the perfect mix of technology and creativity that inspires customer love.

Speakers:
Steven Wolfe Pereira

Steven Wolfe Pereira

Chief Marketing and Communications Officer
Neustar Logo StevenWolfe
Shiv Singh

Shiv Singh

SVP, Innovation & Strategic Partnerships
visa_2014_logo

Follow the Breadcrumbs: Using Data to Tell Epic Stories


Session Time: 1:40-2:05

Session Description

What's the secret for capturing customer attention? Telling epic stories that inspire people to act, share and buy. So what's the secret for creating brand stories that people can' ignore? For the next generation of marketers, it's all about the data. Following the digital trail that customers leave behind is key to figuring out which stories matter most, when to tell them, and which platforms to choose for delivery. In this lively discussion, senior leaders from Sears, Havas, McCann Worldgroup and Fluent will uncover best practices for using data-driven storytelling to captivate and entertain.

Speakers:
Jon Carney

Jon Carney

Chief Digital Officer, EMEA
McCannWorldGroup_Logo
Kerem Tomak

Kerem Tomak

Chief Marketing Analytics Officer
Yvonne O’Brien

Yvonne O’Brien

Group Chief Insight & Data Officer
HavasMediaGroup logo
Jordan Cohen

Jordan Cohen

Chief Marketing Officer
Fluent Logo

Connected Health: How Johnson & Johnson is Using Mobile to Make You Healthier and Happier


Session Time: 2:05-2:30

Session Description

Join Debra Bass, President Global Marketing Services, Johnson & Johnson Consumer Companies, to discuss J&J’s company-wide embrace of mobility; and how it has allowed the health leader to change the conversation they are having with people. Debra will highlight the importance to be mobile first in order to create total brand experiences: putting people at the center and underscoring cultural behaviors. And how it can positively shape the world we live in. She will share some of J&J’s best case studies to illustrate how brands can go beyond their product offering to be a force for good in people’s life.

Speakers:
Benjamin James

Benjamin James

Executive Creative Director
JWT Logo
Debra Bass

Debra Bass

President, Global Marketing Services
Johnson&Johnson_Logo

Transparency & Fraud: The Billion Dollar Elephant in the Programmatic Room


Session Time: 2:30-2:55

Session Description

Data drives the business of marketing today, shaping the stories brands tell, the platforms they choose to tell them on, and the price they're willing to pay in order to get their messages seen. But there's a huge elephant in the big data room, and it's driven by reports of hidden pixels and billions of dollars in fraud. From bots and viewability, to media-buying kickbacks, this session tackles the issues of programmatic trust and transparency the industry can no longer afford to ignore.

Speakers:
Gary Davis

Gary Davis

VP Global Consumer Marketing
IntelSecurity_Logo
Greg Johns

Greg Johns

Chief Digital Officer
Canvas Logo
Winfried Daun

Winfried Daun

Group Head of Advertising, Brand Strategy & Media
UBS Logo

Live Video, Bots & More: Immersive New Channels for Brand Conversations


Session Time: 2:55-3:20

Session Description

Split-second attention spans and a growing customer resistance to being sold are driving brands further away from "push" marketing. Immersive stories and two-way conversations are the new normal, which is why tools like Facebook Live, Snapchat stories and messenger bots are surging in popularity. But is there a way to tap into these emerging conversation channels at scale? What about success metrics and measurement? And will advertisers actually be paying for branded emoji and Instagram filters years from now, or are they just overhyped new fads?

Speakers:
Tameka Kee

Tameka Kee

Head of Programming
MMS logo
Malena Cutuli

Malena Cutuli

Global Head Integrated Brand Communications & Capability
Shell_Logo
Jerry Daykin

Jerry Daykin

Global Digital Partner
Carat_logo agenda
Nick Vale

Nick Vale

WW Head of Planning
Maxus_Logo


Break

Session Time: 3:20-3:35

AR, Apps & Mobile Wallets: Retail's New Battleground


Session Time: 3:35-4:00

Session Description

Pay with an app. Pay with your phone. Pay with your face? Mobile is disrupting every aspect of the retail experience, from AR apps that let people virtually try on clothes at home, to mobile wallets with facial recognition technology for payments in-store. Dig into the most innovative ways that mobile is transforming how we shop and pay, including a look at Adidas Glitch, an app that turned buying football cleats into a personalized, gamified, uniquely rewarding experience.

Speakers:
Darin Brown

Darin Brown

EMEA CEO
possible logo
Miguel Quiroga

Miguel Quiroga

Head of Digital
Verizon1 Logo
Klaus Polajner

Klaus Polajner

Head of Mobile
ansible_Logo_2017
Ben Phillips

Ben Phillips

Global Head of Mobile
mediacom-logo

Cracking the Location-Based Marketing Code


Session Time: 4:00-4:25

Session Description

Mobile gives marketers the power to reach people wherever they are -- but only if a brand can crack the specific code of where, when and how to deliver the message. From push notifications and geofencing, to SMS coupons and mobile banners, how should marketers select which location-based tools to deploy? And how can they be sure that the location data they're gathering is accurate? Mediamath and DigitasLBi will help define what "location-based" advertising really is, and share campaign examples across retail, automotive and CPG in this fireside chat.

Speakers:
Michael Weaver

Michael Weaver

VP Product Strategy
Media Math
Ilicco Elia

Ilicco Elia

Head of Mobile
DLBi_Logo

Show Me the Money: Where Should Aston Martin Bet Big on Future Tech?


Session Time: 4:25-4:50

Session Description

Investing in future technology like VR, AI and wearables can be expensive -- but for brands that want to lead the pack, it's just the cost of doing business. Luxe automaker Aston Martin has an ambitious plan to bring its brand roaring back into pole position this year. So when it comes to emerging technology, where should VP & CMO Simon Sproule place his bets? A trio of Chief Digital, Design and Innovation Officers from bleeding-edge agencies like R/GA, Epsilon and Publicis will tell Simon where he must invest if Aston Martin wants to become a "must-have" for this generation's big spenders.

Speakers Row 1:
Simon Sproule

Simon Sproule

Chief Marketing Officer
Aston Logo Black
Dan Clays

Dan Clays

CEO UK
OMD_Logo
Chris Colborn

Chris Colborn

Chief Design and Innovation Officer
RGA - Logo - 2017
Speakers Row 2:
Tom Edwards

Tom Edwards

Chief Digital Officer
Epsilon - Logo - 05 04 16

Connecting Cars & Consumers: How Mercedes Benz is Transforming the Auto Business


Session Time: 4:50-5:15

Session Description

Some brands let the future happen to them … Mercedes Benz is not that kind of brand. With an eye to giving drivers more of what they want on the road, in the dealership, and even in their pockets, the company has worked to retool its entire sales and marketing strategy. In an electrifying keynote, Marcus Breitschwerdt, CEO of Mercedes Benz Cars Europe, will highlight how the company is using everything from the IoT and autonomous driving, to ride-sharing and social science research to shape the future of the auto business.

Speakers:
Paran Johar

Paran Johar

CEO and Founder
MMS Logo


After Hours

Session Time: 9:00-2:00am Invite only!



MMS at MWC Sponsors

Interested in sponsoring this show
or another upcoming Modern Marketing Summit Event?
Visit our Sponsor page.
Kinetic Logo Barcelona Fluent Logo RGB IAS logo small Media Math Site LogoNeustar Logo