Our Los Angeles Show brings the best of the best from the automotive and entertainment industries. Our C-Suite lineup of speakers will discuss, debate and analyze the trends that are setting the tone for 2017.
National Poetry Slam Champion and multi-platinum songwriter IN-Q, opens MMS LA, Cars & Stars 2017 with the power and inspiration of spoken word.
Technology is transforming the auto business -- from the apps people use to shop for cars, to the platforms that auto brands like Kia are using to design, ship and sell vehicles. But whether it's finding the right customer using precision targeting, or influencing them with social content, success in the auto business still comes down to creating real customer connections. With electrifying examples and real-world anecdotes, Kimberley Gardiner, Kia's Director of Marketing Communications, and Paul Woolmington, CEO of Canvas Worldwide, will uncover how innovation and creativity are powering the future of automotive advertising.
“One Chance, One Opportunity…” Are you ready to swim with the sharks? The ad industry’s hottest tech companies, publishers, and start-ups are, and they’ll lay it on the line in a 60-second pitch, during MMS Shark Tank. Led by MMS CEO Paran Johar, our rockstar sponsors will each step up to the main stage for a minute long pitch, showcasing why they should be working with Kia and Canvas. The audience will pick the best performance, and the winner will score some one-on-one time with Kimberley Gardiner and Paul Woolmington.
Hollywood is under attack! With Netflix, Amazon and HBO giving people fewer reasons to head to the movies, Hollywood studios need new weapons to promote films and get people off the couch. Enter the high-tech world of AI, machine-learning and predictive analytics. With Grapeshot and Assembly, learn how big studios like Legendary Entertainment are using data-driven tools to find their super-fans and create campaigns that entice them to buy tickets, merch and more.
Data drives the business of marketing today, shaping the stories brands tell, the platforms they choose to tell them on, and the price they're willing to pay in order to get their messages seen. But there's a big elephant in the audience-based buying room, and it's driven by reports of hidden pixels and billions of dollars in fraud. Together Kochava, OMD and Mindshare will tackle the issues of trust and transparency that brands, agencies and ad technology platforms can't afford to ignore.
What's the secret for capturing customer attention? Telling epic stories that inspire people to act, share and buy. So what's the secret for creating brand stories that people can't ignore? For the next generation of marketers, it's all about the data. Following the digital trail that customers leave behind is key to figuring out which stories matter most, when to tell them, and which platforms to choose for delivery. In this lively discussion, senior leaders from Neustar and Starcom Worldwide will uncover best practices for using data-driven storytelling to captivate and entertain.
If a picture is worth a thousand words, then how much is a massive billboard worth? Or a bus stop kiosk with interactive video, geofencing and the ability to send potential customers an SMS coupon? Technology keeps pushing the boundaries of visual storytelling, and with tools that blend the best of digital targeting, virtual and real-world imagery, the possibilities for blowing consumers' minds (and getting them to act) are endless. Check out some of the most creative examples of visual storytelling by automotive and entertainment brands with NBCU, Canvas Worldwide and Outfront Media.
In the non-stop race for breaking news and information, the ad industry has been left to face very real problems. Buying and selling media has become a figurative minefield - with so much content readily available, brands and agencies are increasingly susceptible to appearing alongside fake news, and extremist content. Allegations of brands promoting controversial, and radical agendas have become a common headline. How do brands and agencies avoid being part of the problem? What about the platforms that power billions of ad impressions across potential fake news sites in real-time? Join IAS CMO Maria Pousa, PHD Managing Director of Integrated Investment Jet Wharton, and Canvas Worldwide EVP, Chief Digital Officer Greg Johns, as they dig into the problems and possible solutions around a tangled web of controversial content.
With the ubiquity of mobile devices and the fact that more than 90% of consumer spending still happens in the real world, automotive and entertainment brands face a new paradigm when it comes to location data and what it means for consumer strategies. Location intelligence is the key to delivering the right message, at the right time, to the right audience. 20th Century FOX, Innocean, and Foursquare will share their strategies for capitalizing on location data at every level: from media targeting, to content creation, to app engagement to measurement.
It’s time for a bit of hard truth. The average mobile user is bombarded by terrible ad executions like disruptive pop-ups and sticky footers -- and those experiences create negative impressions of the brands behind them. But it doesn’t have to be this way! Mobile campaigns can be targeted, functional and gorgeous, and they can create real, positive connections between brands and their target audiences. So what’s the formula for building mobile ad experiences that leave a lasting impression? Join Disney, Saatchi & Saatchi, and Yieldmo for a fireside chat that uncovers the art and science behind creating innovative mobile campaigns that people actually love.
Whether it’s using an app to pay for coffee, ordering lunch online, or streaming a sponsored playlist at the gym, millions of people create billions of trackable data points every day. The big question is, how do brands separate the signal from the noise? With the non-stop data deluge, success comes down to analyzing and acting on the data points that provide the clearest picture of what’s needed to drive customer actions in the real world. Join Mazda, 20th Century Fox, Universal McCann, and SITO for a crash course in the tools and tactics brands are using to decipher which real-time insights will actually drive conversions.
Mobile. A constant driving force in the everyday consumer’s life. With mobile bridging the gaps between work and home, utility, entertainment and commerce, it is now more important than ever for marketers and brands to understand how to meaningfully and successfully engage their customers throughout their entire path to purchase experience. Uncover the importance of mobile in the overall marketing mix with Ogury, Horizon Media, OMD and Canvas Worldwide as they discuss how forward-thinking brands are driving customer connections, conversations and conversions.
From reality TV stars selling cosmetics in branded apps, to comic book fans logging on to pre-order superhero action figures, the intersection of entertainment and ecommerce is a lucrative one. And with social influencers able to drive ticket and merchandise sales as well, Hollywood studios have a slew of technology-driven ways to inspire purchases. Uncover the tools and tactics that entertainment brands are using to drive sales online, via mobile and in the real-word in this candid conversation with execs from Zoe Media Group, Horizon Media and AEG.
Investing in future technology like VR, wearables and bots can be expensive -- but for brands that want to lead the pack, it's just the cost of doing business. And in the ultra-competitive auto market, campaigns fueled by emerging tech can give a legacy or challenger brand the edge over an established leader. So when it comes to tech like AR and AI, where should brands like Toyota, Mercedes-Benz and Audi place their bets? Big-picture thinkers from agencies like Giant Spoon, Faraday Future, Omelet and Mediacom will highlight where the OEMs must invest if they want to capture the hearts and minds of this generation's auto-buyers.
It’s the end of TV as we know it! Cable is dead! YouTube and Netflix and cord-cutters are taking over! Those may be the headlines in the industry trades, but the reality is a bit more complex. People are watching more TV than ever -- it’s just the method of delivery and the creators of the content that are drastically changing. As one of the most powerful media and technology brands, Comcast creates and delivers content and advertising to millions of customers. And as Chief Product Officer, Chris Satchell’s job is to help make it as easy as possible for Comcast’s customers to access (and pay for) that content on whichever device they choose. Stay for this closing keynote to learn how Satchell and his team are building the next wave of content and entertainment, as Comcast prepares for the long haul.