When
November 1, 2017
Where
Yerba Buena Center for the Arts
Price
$1,295.00
days
0
7
hours
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9
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MMS SF: Gamechangers

Silicon Valley is the heart and the home of the tech revolution. Its frontrunners are disrupting the industry and keeping us on our toes by creating new ways for us to reach our customers. That’s why we hit the Bay Area every year to talk about new communication platforms and ad formats. Mobile marketing and technology and how it’s changing the way we eat, play and shop are just a few of the topics on the agenda.

Speakers

Michael Lacorazza

Michael Lacorazza

EVP, Head of Integrated Marketing
Alyson Griffin

Alyson Griffin

VP, B2B Marketing Strategy
Larry Rosin

Larry Rosin

President
Gina Garrubbo

Gina Garrubbo

President/CEO
Chris Magpayo

Chris Magpayo

VP Global Products and Solutions Loyalty
Llibert Argerich

Llibert Argerich

Global Director, Social & Content
Matthew Hrushka

Matthew Hrushka

Mobile Marketing Manager
Joanne Nicols

Joanne Nicols

Head of West Coast
Mike Parker

Mike Parker

Global President
Jennifer  Friese

Jennifer Friese

West Region President
Jarett Hausske

Jarett Hausske

Partner & Chief Strategy Officer
Guillaume LeLait

Guillaume LeLait

MANAGING DIRECTOR, US
Chris Portella

Chris Portella

EVP, Client Business Partner / Co-Managing Director
Chris Wallace

Chris Wallace

Managing Partner, Managing Director San Francisco
Paola Colombo

Paola Colombo

SVP & Managing Director, San Francisco
Eric Mugnier

Eric Mugnier

SVP Americas
Shabnum	Mehra

Shabnum Mehra

SVP & Managing Partner, Digital Strategy
Jay Seideman

Jay Seideman

SVP of Advertiser Platforms
Will Warren

Will Warren

EVP of Digital Investments
Hynek Stehno

Hynek Stehno

VP, Group Account Director
Amanda Binns

Amanda Binns

Regional VP
Krish Sailam

Krish Sailam

VP of Programmatic Strategy
John Rich

John Rich

VP of Future Experiences
Charles Manning

Charles Manning

Founder and CEO
Kimberly Trouville Smith

Kimberly Trouville Smith

Director of Brand Partnerships
Joao Machado

Joao Machado

Director of Mobile
Omar Akhtar

Omar Akhtar

Digital Marketing Analyst
Michael Lacorazza

Michael Lacorazza

EVP, Head of Integrated Marketing - Wells Fargo

Michael Lacorazza is Executive Vice President, Head of Integrated Marketing at Wells Fargo. In this enterprise role, Michael leads the development of scaled, integrated marketing campaigns across all lines of business and the management of key customer touch points: retail, media, digital and direct.

Prior to joining Wells Fargo, Michael was the Managing Director, Retail Marketing at TD Ameritrade. His responsibilities included creation of an enterprise-wide marketing plan and segmentation strategy, leading CRM initiatives, and all digital marketing efforts for the firm. Before TD Ameritrade, Michael was Vice President, Group Director at Digitas - where he led relationships across a variety of clients, including automotive, hospitality and media. Michael also held senior marketing positions at Marriott International and the Lexus Division of Toyota.

Alyson Griffin

Alyson Griffin

VP, B2B Marketing Strategy - Intel

Alyson N. Griffin is vice president of business-to-business (B2B) marketing strategy in the Global Marketing and Communications organization at Intel Corporation. She is responsible for global B2B marketing strategy, a role that includes support for Intel’s Data Center Group, Non-Volatile Memory Solutions Group and Programmable Solutions Group. Griffin also manages integrated marketing campaigns tailored to Intel business customers in various market segments, with a focus on cloud and analytics as well as key vertical industries, including retail, healthcare, manufacturing and communication service providers.

A veteran of marketing and communications in the technology sector, Griffin joined Intel in 2016 after more than 15 years at Hewlett-Packard Company, culminating in her role as vice president of Americas Marketing. She spearheaded numerous B2B and consumer marketing initiatives during her HP tenure, accruing extensive global and regional experience in the cloud, data center and networking environments. Griffin’s achievements include serving on the management team that pioneered the company’s “Going Epic” campaign for HP’s Personal Systems organization. Forbes acknowledged the successful effort as one of the top social media campaigns of 2015. Earlier in her HP career, Griffin spent a year in Geneva, Switzerland, where she restructured the marketing team to align with worldwide business strategy to fuel sales in the 80-plus countries in the Europe, Middle East and Africa region.

Before joining HP in 2000, Griffin spent five years at public relations agencies Porter Novelli and Wilson McHenry Company, where she managed teams and accounts focused on the internet and technology sectors.

Griffin holds a bachelor’s degree in speech communications from San Jose State University.

Larry Rosin

Larry Rosin is President of Edison Research, which he co-founded in 1994. Since then he has been a primary force in building the company into one of the world’s most respected survey research companies, with a particular specialization in media and election polling. Edison is best known as the company that performs Exit Polls for all U.S. Elections for the National Election Pool (a consortium of ABC, CBS, CNN, Fox, NBC and the Associated Press). In addition, Edison is well known for its groundbreaking media research series “The Infinite Dial” which tracks developments in digital media, and “Share of Ear” which measures all audio usage in the U.S., among many other things.

Rosin is a graduate of Princeton University where he majored in Public and International Affairs, and he received an MBA from the Wharton School of Business at the University of Pennsylvania.

Gina Garrubbo

Gina Garrubbo is President and CEO of National Public Media, a subsidiary of NPR that is owned in partnership with PBS and WGBH and is responsible for corporate sponsorship sales. In this key role, she leads NPM's accomplished sales team in presenting unique national and regional underwriting opportunities on NPR and PBS stations and digital assets.

Prior to joining NPM in 2015, Garrubbo was CEO of Garrubbo & Company, advising clients such as SheSpeaks, MediaBizNet and Swissclear Global on building their business in the media field or via digital, social or mobile advertising. Previously she was Senior Vice President of Hearst Magazines' Totally Global Media, where she built a first of its kind, global digital advertising platform across Hearst and its publishing partners' digital properties worldwide.

Garrubbo was also one of the key executives who built BlogHer into the largest multi-platform community for women in social media and before that served as Executive Vice President of Revenue for Oxygen Media, Executive President of Women.com, and Divisional Vice President of Sales for Discovery Communication. Her earliest years in the media business include stints with Wells, Rich, Greene, McCann-Erickson, and ABC Television in the Advertising Sales and Affiliate Relations divisions.

Garrubbo is a board member of the Social Media Advertising Consortium (SMAC) and was an early board member of the Internet Advertising Bureau (IAB), where she helped create standards and best practices for brands and publishers in the digital space.

Chris Magpayo

Chris Magpayo

VP Global Products and Solutions Loyalty - MasterCard
Llibert Argerich

Llibert Argerich

Global Director, Social & Content - ebay
Matthew Hrushka

Matthew Hrushka

Mobile Marketing Manager - Rosetta Stone

Matthew Hrushka is currently a Mobile Marketing Manager at Rosetta Stone where he handles all marketing associated with their flagship consumer program, Learn Languages with Rosetta Stone. His marketing career began with the Washington D.C.-based MLB team, Washington.

Nationals, and prior to that, he worked for Verve Mobile managing an Ad Operations team.

Joanne Nicols

Joanne Nicols

Head of West Coast - Waze

Joanne Nichols is the Head of West Coast for Waze. She was formerly Head of the West Coast Automotive business for seven years. Her team works with some of the nation's most recognized brands and advertising agencies supporting them with strategic planning, sales consulting and account management. Joanne joined Google fourteen years ago as an account coordinator. Prior to Google she worked for a leading national retailer and consumer packaged good company.

Joanne has a bachelor's degree in Communications from San Jose State University and an MBA from UCLA’s Anderson School of Business. Her favorite Google product is Google Calendar. Joanne lives in Southern California with her husband and three kids.

Mike Parker

Mike Parker

Global President - iCrossing

As the Global President of iCrossing, Mike is responsible for the strategic, creative and commercial success of the iCrossing offices around the world. Mike is also responsible for leading iCrossing’s global mobile practice and its large-scale digital media and platform partnerships. Parker joined iCrossing in 2015 as President of iCrossing’s West Coast operations. He was appointed President, U.S., in 2016, managing the growth and success of the agency’s 7 offices across the country.

A eighteen-year veteran of the industry, Mike has helped brands like Nestlé, Microsoft, Intel and Clorox build deep engagements with their customers. In his most recent role as Chief Digital Officer at McCann WorldGroup, Mike infused digital into McCann’s core, developing capabilities in social media and mobile marketing. Prior to McCann, he served as co-president for Tribal DDB’s U.S. network, where he oversaw significant growth in the agency’s client base. Mike is a three-time winner of Digital Agency of the Year honors and was a member of the inaugural Cannes Innovation Lions jury.

Shane Ginsberg

Shane Ginsberg

President - EVB

As EVB’s President, Ginsberg is responsible for the agency’s growth and strategy. He leads the shop’s strategy and business development teams and is committed to continually evolving EVB’s structure to help it grow beyond its digital roots. Digital advertising was born in 1994 -- the same year that Shane Ginsberg started his career at Organic in San Francisco. There, he worked on some of the first websites ever made, crafting marketing messages for the then-spanking new ad medium. That experience laid the foundation for Ginsberg’s 20 years of experience on the Silicon Valley ad tech scene. Along the way, he’s helped define the way agencies and brands connect with consumers in nontraditional media. His ability to relate to the challenges faced by brands is helped by his experience as an entrepreneur, having built and sold his own business. Following his first stint at Organic, Ginsberg launched a company called Plastic, and grew it to a sizeable interactive firm that got snapped up by Razorfish in 1998. That deal made him a founder of Razorfish’s key San Francisco offering, where he helped oversee more than 100 digital marketing partnerships with clients ranging from McKinsey to Microsoft. Afterward, he joined AKQA’s flagship office as managing director, leading client delivery for such brands as Nike, XBox and Visa. Ginsberg returned to Organic in 2004 as an executive director. Though it’s 10,000 miles away from his native South Africa, Ginsberg loves the City by the Bay where he lives with his wife Tara and son Theo.

Jennifer  Friese

Jennifer Friese

West Region President - SapientRazorfish

I’ve been with Razorfish for 12 years, and during that time I’ve seen the company’s name change more times than I can count. But, even though the words on our business cards have changed, our core values haven’t. That’s just one of the things I love about SapientRazorfish and the people I work with. I’m proud to have seen us through some tough challenges and amazing transformations over the years, and I can’t wait to see what’s next.

As President of the agency’s West region, I manage a multidisciplinary team of more than 400 people. Together, we’re responsible for managing brand creative, retail, media and online strategies for advertising and experience-focused clients. The West leads some of our largest account relationships, including Microsoft and T-Mobile, as well as a diverse collection of travel companies and several high-profile automotive clients.

I’m enthusiastic, creative and resourceful in driving growth, increasing presence and making sure that SapientRazorfish is uniquely positioned to lead. I’m most proud of our ongoing strategic partnership with Microsoft, which has allowed SapientRazorfish to become a true AOR.

When I’m not in the office, you’ll find me relaxing with my husband and our two kids, Joe and Anna Kate. We love exploring all the amazing places Portland has to offer, and we spend as much time as we can in beautiful Central Oregon.

Jarett Hausske

Jarett Hausske

Partner & Chief Strategy Officer - Eleven Inc.

With 25 years of experience on both the agency and client sides of the business, Jarett brings a unique, entrepreneurial-minded set of skills to clients’ most pressing marketing challenges. After a successful stint in financial services at Morgan Stanley, it became clear the incremental nature of traditional business wouldn’t satisfy his idealism and restless desire to innovate. This led to a senior role in marketing strategy at a number of boutique agencies before he landed at Eleven. In his current role, Jarett has been responsible for leading the agency vision and structure, as well as providing strategic leadership to executive leaders at Google, Virgin America, Dignity Health Oakley, General Motors, Survey Monkey, and Pella.

Guillaume LeLait

Guillaume LeLait

MANAGING DIRECTOR, US - Fetch
Chris Portella

Chris Portella

EVP, Client Business Partner / Co-Managing Director - UM San Francisco

Chris Portella is a media agency veteran with over 17 years of experience, including 8 at UM San Francisco. In his current role, Chris is the EVP, Client Business Partner and Co-Manager Director of UM San Francisco. In addition to co-running the office, Chris oversees a portfolio of clients across a range of verticals including: financial services, gaming, travel, and CPG. Chris also serves as San Francisco’s digital media discipline lead, driving innovation and strategic best practices across all clients. Outside of work, Chris stays active by chasing after 2 young kids, training for various endurance races and rooting for the Warriors. Originally born and raised in New York City, Chris attended Vassar College where he studied Psychology.

Chris Wallace

Chris Wallace

Managing Partner, Managing Director San Francisco - Mindshare Worldwide

Chris Wallace is a Managing Partner at Mindshare’s recently opened San Francisco location, where he and the team are focused on driving innovation & transformation throughout the global network. Prior to San Francisco, Chris spent time with Mindshare working with some of the world’s biggest brands from both Chicago & London. While in London, Chris earned his Mindshare MBA as Head of Digital for EMEA, Global Digital Lead on Unilever and Global Digital Lead on CHANEL. He worked closely with both the Mindshare markets and Unilever & CHANEL teams around the globe to transform their businesses. He sits as a member of the Mindshare Global Digital Exco and GroupM Advisory Board for North America. In addition to launching San Francisco, he is focused on constantly evolving Mindshare’s digital product and creating competitive advantage for his clients – through thought leadership & strategy, operational excellence, innovation & partnerships, and technology.

Away from his desk you’ll probably find him in the park with his daughters, exploring the Bay Area on two wheels, or planning his next adventure around the globe with his family.

Paola Colombo

Paola Colombo

SVP & Managing Director, San Francisco - R/GA

Paola Colombo is SVP, Managing Director, R/GA San Francisco. Since 2005, Paola has worked across R/GA New York, London, Sao Paulo and San Francisco, partnering with clients and building large-scale international offices to create innovative, award-winning work. Paola has led teams in winning major awards including Clios, El Ojo, D&AD, Wave, Effies, and multiple Cannes Lions. The first female executive to lead an R/GA office, Paola’s successes in the industry balancing dual roles as executive and proud mother of two boys earned her a She Runs It 2017 Working Mother of the Year award.

Eric Mugnier

Eric leads the global marketing agency’s presence in the Americas. Eric has vast marketing experience having worked with a number of major global brands over the last decade including HSBC, Reebok, Sprint, and Adidas. He uses his extensive knowledge and experience to help drive M&C Saatchi Mobile’s business forward.
M&C Saatchi Mobile is now one of the world’s largest global mobile agencies with over 70 employees in offices located in London, New York, Los Angeles, San Francisco, Singapore, Sydney, New Delhi, Bangalore and Berlin. It offers the full range of mobile marketing services including mobile media planning & buying, mobile production and mobile strategy.
In 2006, Eric joined the founding team of Inside Mobile, one of the first mobile-focused marketing and advertising agencies.
Working across all areas of business with a focus on managing technology and strategy, Eric played an important role in promoting Inside Mobile as a leader in the industry.

By 2010, following a track record of award-winning successes, Inside Mobile was sold to M&C Saatchi and rebranded M&C Saatchi Mobile.

Eric moved to the US to open M&C Saatchi Mobile’s first international office and heads up offices in New York, Los Angeles, and San Francisco.

Shabnum	Mehra

Shabnum Mehra

SVP & Managing Partner, Digital Strategy - AKQA

Shabnum Mehra Palomba currently holds the position of Social Practice Lead and Group Strategy Director in AKQA SF. In addition to being the voice of social at AKQA Shabnum also oversee’s the Wynn Las Vegas account as well as consults on social business across the agency.
Shabnum has been in the digital and social marketing space for over 18 years. She ran on of the US’s first digital agencies ( Beyond Interactive), mobile agency ( IPSH) and and served in various leadership positions with some of the premier global ad agencies (Grey/Mediacom, Razorfish, Phd, McCann).
Shabnum has run social engagements/ programs for clients such as Budlight/Anheuser Busch, Levi's, Charles Schwab, Visa, You Tube and Mattel/Barbie to name a few. In addition to her business Shabnum is on the board of three non profits in SF: Futures Without Violence, Project Ahimsa and B4B.
In her spare time Shabnum loves to cook, she runs a variety of spartan obstacle races, and snowboard races .

Jay Seideman

Jay Seideman

SVP of Advertiser Platforms - Oath

Jay serves as SVP of Advertiser Platforms for Oath, overseeing sales and service teams across the demand platforms including video, mobile, display and programmatic TV. In his previous role, Jay was Regional VP of advertising sales teams for AOL’s Central Region, representing the AOL-Verizon portfolio of content properties and platforms. Prior to that, Jay oversaw Microsoft’s US Targeting & Exchange teams, leading both the Audience Targeting specialist teams and Microsoft’s programmatic sales efforts. Jay has also held positions at Vibrant Media, where he managed sales operations and evangelized the contextual space, and IDG, a premium trade publisher, selling branded advertising to leading technology agencies and marketers. Jay has been a frequent speaker at OMMA, Digital Hollywood, Ad Club of New York and the IAB and has been published in AdExchanger and Digiday.

Will Warren

Will Warren

EVP of Digital Investments - Zenith USA
Hynek Stehno

Hynek Stehno

VP, Group Account Director - Performics
Amanda Binns

Amanda Binns

Regional VP - Pubmatic

Amanda Binns is a leader in the programmatic industry with a history of building sales and service teams. With more than a decade of experience, she brings a unique combination of both demand and supply knowledge. In her current role at PubMatic, a leading SSP based in Silicon Valley, she oversees strategic publisher development including sales, strategy, product and revenue management.

Amanda began her career in digital media as an agency buyer managing more than $10M in performance-based digital media buys for clients such AT&T & Norwegian Cruise Lines. She also had the opportunity to lead agency and brand focused sales teams for ad tech firms interclick, acquired by Yahoo! in 2011, and Turn.

In her spare time, she actively participates in local industry and charitable groups such as sfBIG and Junior League. She resides in San Francisco with her family.

Krish Sailam

Krish Sailam

VP of Programmatic Strategy - Cadreon

Krish Sailam is based in San Francisco and is the VP of Programmatic Strategy at Cadreon, the programmatic arm of the Interpublic Group. He is focused on programmatic activations across TV, Radio, DOOH, and Digital across B2C and B2B clients. He is a staunch believer that media will always be a delicate mix of psychology and analytics, enabled through technology.

John Rich

John Rich

VP of Future Experiences - Moxie

Never before has the combination of new technology and shifting consumer behavior unfolded at today’s current scale and speed. Entire industries worth billions of dollars are now created or upended not in decades, but in a matter of years or even months.

To help companies navigate this ever-changing future John applies his 30 years of experience identifying and applying emerging technologies to create a culture of continuous innovation. From trend forecasting to technology prototyping John helps brands and businesses future-enable themselves and thrive in this landscape of exponential change.

Charles Manning

Charles Manning

Founder and CEO - Kochava

Charles Manning is the founder and CEO of Kochava, the leading mobile attribution analytics platform serving tier-one advertisers world-wide. For nearly 20 years Charles Manning has been creating technologies that use data for system optimization, ranging from business service management (BSM) to information technology (IT) to attribution analytics. Charles began his career at Oracle, and later held executive and C-Level positions at M-Code, Managed Objects, and PLAYXPERT.
Prior to founding Kochava, Charles founded PLAYXPERT - which started as a gaming technology platform. After licensing the PLAYXPERT technology to Razer, Charles built a team that focused its time on building engagement platforms for entrepreneurs and agencies. Upon realizing that there were no standard platforms that provided attribution or post-install analytics that were worth a darn in mobile – Charles and his team built one, and Kochava was born. The Kochava technology is now integrated with more than 1,300 publishers and is trusted by hundreds of brands including the biggest names in mobile gaming, news and media, and consumer goods.

Kimberly Trouville Smith

Kimberly Trouville Smith

Director of Brand Partnerships - Foursquare

Kimberly Smith is the West Coast Director at Foursquare, the leading location intelligence company. She oversees the Brand Partnership team, and works directly with a number of the Ad Age 100 and Fortune 500 brands and their agencies on media strategy, activation and measurement with the use of real world foot traffic intelligence.

Most recently, Kimberly has held positions as the General Manager of Mobile at Flashtalking and Head of US Sales for Appsnack, an Exponential Division.

Kimberly is a frequent workshop leader and mobile evangelist at media and marketing conferences.

Joao Machado

Joao Machado

Director of Mobile - OMD USA

SHARPER INSIGHTS
Strength in fundamentals, innovation and creating the mobile road map. Joao currently leads OMD Mobile, OMD’s mobile group that helps OMD clients understand consumer behavior as the cornerstone in building and managing mobile marketing programs. Joao firmly believes we are still in need of moving away from mobile marketing and into the practice of mobility. The key is in staying fluid- adapting to the ever-changing landscape and being certain to treat mobile as a unique medium, not simply a digital channel.

INSPIRING IDEAS
Joao has been working in digital media since 1998 managing campaigns at independent shops. In 2006, he landed at Mediaedge, where he was responsible for running the digital business for Land Rover and Jaguar in North America. He launched the first mobile campaign for Land Rover in spring of 2007. Within three years, Joao grew the mobile profile on Jaguar and Land Rover to include $5MM in spending and the first upfront in the mobile industry. He assisted in their app development. Since arriving at OMD, Joao has grown the mobile practice to bring experience and expertise to a roster of clients throughout the agency.

SUSTAINABLE RESULTS
Joao’s team received a nomination for a Global Mobile Marketing Award for the work he did on Land Rover, and has contributed to several iMedia, MMA, DigiDay, Mobile Media Summit and OMMA panels and keynotes in North America and abroad. He has also been quoted in Adweek, Mediaweek, WSJ, NY Times, Bloomberg and AdAge.

Omar Akhtar

Omar Akhtar

Digital Marketing Analyst - Altimeter, a Prophet company

Omar Akhtar is a digital marketing analyst at Altimeter, a Prophet Company. His areas of focus include content strategy, customer experience and marketing technology. His research reports include industry benchmarks, maturity models, and guides for developing digital strategies. Omar has frequently served as a moderator and speaker in conferences and panel discussions on the above topics, and has been quoted as a technology expert in leading publications, including National Public Radio, CNET, Forbes, Digiday, TechCrunch, and the San Francisco Chronicle.

Omar holds a masters degree in journalism from Columbia University and was formerly the editor-in-chief of the digital marketing blog The Hub Comms. He was also a writer for Direct Marketing News, PRWeek, Fortune Magazine and The Brooklyn Ink.

Modern Marketing Summit

Our mission is to uncover innovative solutions to the marketing challenges facing a modern era. Marketing leaders view MMS as the place to connect, share, and learn about what's happening across the industry. We curate conversations by bringing together industry leaders from ad technology and publishing companies to showcase what's new and next. In addition to the world-class speakers we put on stage, over 75% of the audience at our events is made up of senior-level brand and agency decision-makers.

Agenda

Get ready to hear the best brand and agency marketers discussing the hottest industry topics – all on one stage. In a single day, MMS San Francisco: Gamechangers will change the way you think about marketing, with 8+ sessions covering experiential marketing, data, mobile personalization and everything in between.

The agenda will be updated frequently, so be sure to check back for the latest information.

  • Speakers

    Paran Johar CEO and Founder, MMS
    Paran Johar

    Paran Johar

    CEO and Founder
    MMS

    Paran Johar is the CEO and Founder of the Mobile Media Summit, the North American leader in mobile media and advertising conferences. Prior to taking over Mobile Media Summit full time, Johar was Chief Marketing Officer from 2007-2012 at Jumptap, the leading targeted mobile advertising company. As CMO of Jumptap, Johar was responsible for all global marketing strategy and execution including branding, positioning, public relations, social media, content development, website, and events.

    Before joining Jumptap, Mr. Johar was MRM’s EVP of Digital Marketing for North America and Managing Director of the Los Angeles office with responsibility for operations in Los Angeles and for all digital marketing in North America including online media, search marketing, and mobile marketing.

    Prior to MRM, Mr. Johar was general manager of Tribal DDB, Los Angeles where he oversaw all online media, SEM, and SEO activities. Under his leadership, the Los Angeles office produced record growth and won numerous awards such as Adweek’s Interactive Agency of the Year in 2005.

    A seasoned and accomplished marketer and entrepreneur, Mr. Johar has a diverse background in online branding and marketing communication work at leading agencies such as iXL, Poppe Tyson, Bates USA, Saatchi & Saatchi and BBDO Worldwide. His work has spanned a range of media and brands including Universal Pictures, Paramount Pictures, Wells Fargo, Abbott Labs, Microsoft, GM, Toyota, and KFC.

    In addition, Mr. Johar produced and conceived iMedia’s first Mobile Boot Camp attracting over 200 major brands and agencies and has spoken at major global conferences including the Association of National Advertisers, iMedia, ad:tech, DMA, Digital Hollywood, Think Mobile, DigiDay Mobile Day, Giga Om’s Mobilize, DPAC, Internet2Go, OMMA Mobile, NAB, MMA NY/LA, Mobile World Congress Barcelona, Asia & Atlanta, MEF Cannes, Always On Digital Summit, Visiongain, CTIA Las Vegas, Emote Stockholm, and Monaco Media Forum.

  • Moderator

    Paran Johar CEO and Founder, MMS
    Paran Johar

    Paran Johar

    CEO and Founder
    MMS

    Paran Johar is the CEO and Founder of the Mobile Media Summit, the North American leader in mobile media and advertising conferences. Prior to taking over Mobile Media Summit full time, Johar was Chief Marketing Officer from 2007-2012 at Jumptap, the leading targeted mobile advertising company. As CMO of Jumptap, Johar was responsible for all global marketing strategy and execution including branding, positioning, public relations, social media, content development, website, and events.

    Before joining Jumptap, Mr. Johar was MRM’s EVP of Digital Marketing for North America and Managing Director of the Los Angeles office with responsibility for operations in Los Angeles and for all digital marketing in North America including online media, search marketing, and mobile marketing.

    Prior to MRM, Mr. Johar was general manager of Tribal DDB, Los Angeles where he oversaw all online media, SEM, and SEO activities. Under his leadership, the Los Angeles office produced record growth and won numerous awards such as Adweek’s Interactive Agency of the Year in 2005.

    A seasoned and accomplished marketer and entrepreneur, Mr. Johar has a diverse background in online branding and marketing communication work at leading agencies such as iXL, Poppe Tyson, Bates USA, Saatchi & Saatchi and BBDO Worldwide. His work has spanned a range of media and brands including Universal Pictures, Paramount Pictures, Wells Fargo, Abbott Labs, Microsoft, GM, Toyota, and KFC.

    In addition, Mr. Johar produced and conceived iMedia’s first Mobile Boot Camp attracting over 200 major brands and agencies and has spoken at major global conferences including the Association of National Advertisers, iMedia, ad:tech, DMA, Digital Hollywood, Think Mobile, DigiDay Mobile Day, Giga Om’s Mobilize, DPAC, Internet2Go, OMMA Mobile, NAB, MMA NY/LA, Mobile World Congress Barcelona, Asia & Atlanta, MEF Cannes, Always On Digital Summit, Visiongain, CTIA Las Vegas, Emote Stockholm, and Monaco Media Forum.

    Speakers

    Michael Lacorazza EVP, Head of Integrated Marketing, Wells Fargo
    Michael Lacorazza

    Michael Lacorazza

    EVP, Head of Integrated Marketing
    Wells Fargo

    Michael Lacorazza is Executive Vice President, Head of Integrated Marketing at Wells Fargo. In this enterprise role, Michael leads the development of scaled, integrated marketing campaigns across all lines of business and the management of key customer touch points: retail, media, digital and direct.

    Prior to joining Wells Fargo, Michael was the Managing Director, Retail Marketing at TD Ameritrade. His responsibilities included creation of an enterprise-wide marketing plan and segmentation strategy, leading CRM initiatives, and all digital marketing efforts for the firm. Before TD Ameritrade, Michael was Vice President, Group Director at Digitas - where he led relationships across a variety of clients, including automotive, hospitality and media. Michael also held senior marketing positions at Marriott International and the Lexus Division of Toyota.

    Alyson Griffin VP, B2B Marketing Strategy, Intel
    Alyson Griffin

    Alyson Griffin

    VP, B2B Marketing Strategy
    Intel

    Alyson N. Griffin is vice president of business-to-business (B2B) marketing strategy in the Global Marketing and Communications organization at Intel Corporation. She is responsible for global B2B marketing strategy, a role that includes support for Intel’s Data Center Group, Non-Volatile Memory Solutions Group and Programmable Solutions Group. Griffin also manages integrated marketing campaigns tailored to Intel business customers in various market segments, with a focus on cloud and analytics as well as key vertical industries, including retail, healthcare, manufacturing and communication service providers.

    A veteran of marketing and communications in the technology sector, Griffin joined Intel in 2016 after more than 15 years at Hewlett-Packard Company, culminating in her role as vice president of Americas Marketing. She spearheaded numerous B2B and consumer marketing initiatives during her HP tenure, accruing extensive global and regional experience in the cloud, data center and networking environments. Griffin’s achievements include serving on the management team that pioneered the company’s “Going Epic” campaign for HP’s Personal Systems organization. Forbes acknowledged the successful effort as one of the top social media campaigns of 2015. Earlier in her HP career, Griffin spent a year in Geneva, Switzerland, where she restructured the marketing team to align with worldwide business strategy to fuel sales in the 80-plus countries in the Europe, Middle East and Africa region.

    Before joining HP in 2000, Griffin spent five years at public relations agencies Porter Novelli and Wilson McHenry Company, where she managed teams and accounts focused on the internet and technology sectors.

    Griffin holds a bachelor’s degree in speech communications from San Jose State University.

  • Moderator

    Paran Johar CEO and Founder, MMS
    Paran Johar

    Paran Johar

    CEO and Founder
    MMS

    Paran Johar is the CEO and Founder of the Mobile Media Summit, the North American leader in mobile media and advertising conferences. Prior to taking over Mobile Media Summit full time, Johar was Chief Marketing Officer from 2007-2012 at Jumptap, the leading targeted mobile advertising company. As CMO of Jumptap, Johar was responsible for all global marketing strategy and execution including branding, positioning, public relations, social media, content development, website, and events.

    Before joining Jumptap, Mr. Johar was MRM’s EVP of Digital Marketing for North America and Managing Director of the Los Angeles office with responsibility for operations in Los Angeles and for all digital marketing in North America including online media, search marketing, and mobile marketing.

    Prior to MRM, Mr. Johar was general manager of Tribal DDB, Los Angeles where he oversaw all online media, SEM, and SEO activities. Under his leadership, the Los Angeles office produced record growth and won numerous awards such as Adweek’s Interactive Agency of the Year in 2005.

    A seasoned and accomplished marketer and entrepreneur, Mr. Johar has a diverse background in online branding and marketing communication work at leading agencies such as iXL, Poppe Tyson, Bates USA, Saatchi & Saatchi and BBDO Worldwide. His work has spanned a range of media and brands including Universal Pictures, Paramount Pictures, Wells Fargo, Abbott Labs, Microsoft, GM, Toyota, and KFC.

    In addition, Mr. Johar produced and conceived iMedia’s first Mobile Boot Camp attracting over 200 major brands and agencies and has spoken at major global conferences including the Association of National Advertisers, iMedia, ad:tech, DMA, Digital Hollywood, Think Mobile, DigiDay Mobile Day, Giga Om’s Mobilize, DPAC, Internet2Go, OMMA Mobile, NAB, MMA NY/LA, Mobile World Congress Barcelona, Asia & Atlanta, MEF Cannes, Always On Digital Summit, Visiongain, CTIA Las Vegas, Emote Stockholm, and Monaco Media Forum.

    Speakers

    Michael Lacorazza EVP, Head of Integrated Marketing, Wells Fargo
    Michael Lacorazza

    Michael Lacorazza

    EVP, Head of Integrated Marketing
    Wells Fargo

    Michael Lacorazza is Executive Vice President, Head of Integrated Marketing at Wells Fargo. In this enterprise role, Michael leads the development of scaled, integrated marketing campaigns across all lines of business and the management of key customer touch points: retail, media, digital and direct.

    Prior to joining Wells Fargo, Michael was the Managing Director, Retail Marketing at TD Ameritrade. His responsibilities included creation of an enterprise-wide marketing plan and segmentation strategy, leading CRM initiatives, and all digital marketing efforts for the firm. Before TD Ameritrade, Michael was Vice President, Group Director at Digitas - where he led relationships across a variety of clients, including automotive, hospitality and media. Michael also held senior marketing positions at Marriott International and the Lexus Division of Toyota.

  • Speakers

    Gina Garrubbo

    Gina Garrubbo is President and CEO of National Public Media, a subsidiary of NPR that is owned in partnership with PBS and WGBH and is responsible for corporate sponsorship sales. In this key role, she leads NPM's accomplished sales team in presenting unique national and regional underwriting opportunities on NPR and PBS stations and digital assets.

    Prior to joining NPM in 2015, Garrubbo was CEO of Garrubbo & Company, advising clients such as SheSpeaks, MediaBizNet and Swissclear Global on building their business in the media field or via digital, social or mobile advertising. Previously she was Senior Vice President of Hearst Magazines' Totally Global Media, where she built a first of its kind, global digital advertising platform across Hearst and its publishing partners' digital properties worldwide.

    Garrubbo was also one of the key executives who built BlogHer into the largest multi-platform community for women in social media and before that served as Executive Vice President of Revenue for Oxygen Media, Executive President of Women.com, and Divisional Vice President of Sales for Discovery Communication. Her earliest years in the media business include stints with Wells, Rich, Greene, McCann-Erickson, and ABC Television in the Advertising Sales and Affiliate Relations divisions.

    Garrubbo is a board member of the Social Media Advertising Consortium (SMAC) and was an early board member of the Internet Advertising Bureau (IAB), where she helped create standards and best practices for brands and publishers in the digital space.

    Larry Rosin

    Larry Rosin is President of Edison Research, which he co-founded in 1994. Since then he has been a primary force in building the company into one of the world’s most respected survey research companies, with a particular specialization in media and election polling. Edison is best known as the company that performs Exit Polls for all U.S. Elections for the National Election Pool (a consortium of ABC, CBS, CNN, Fox, NBC and the Associated Press). In addition, Edison is well known for its groundbreaking media research series “The Infinite Dial” which tracks developments in digital media, and “Share of Ear” which measures all audio usage in the U.S., among many other things.

    Rosin is a graduate of Princeton University where he majored in Public and International Affairs, and he received an MBA from the Wharton School of Business at the University of Pennsylvania.

  • Moderator

    Amanda Binns Regional VP, Pubmatic
    Amanda Binns

    Amanda Binns

    Regional VP
    Pubmatic

    Amanda Binns is a leader in the programmatic industry with a history of building sales and service teams. With more than a decade of experience, she brings a unique combination of both demand and supply knowledge. In her current role at PubMatic, a leading SSP based in Silicon Valley, she oversees strategic publisher development including sales, strategy, product and revenue management.

    Amanda began her career in digital media as an agency buyer managing more than $10M in performance-based digital media buys for clients such AT&T & Norwegian Cruise Lines. She also had the opportunity to lead agency and brand focused sales teams for ad tech firms interclick, acquired by Yahoo! in 2011, and Turn.

    In her spare time, she actively participates in local industry and charitable groups such as sfBIG and Junior League. She resides in San Francisco with her family.

    Speakers

    Chris Portella EVP, Client Business Partner / Co-Managing Director, UM San Francisco
    Chris Portella

    Chris Portella

    EVP, Client Business Partner / Co-Managing Director
    UM San Francisco

    Chris Portella is a media agency veteran with over 17 years of experience, including 8 at UM San Francisco. In his current role, Chris is the EVP, Client Business Partner and Co-Manager Director of UM San Francisco. In addition to co-running the office, Chris oversees a portfolio of clients across a range of verticals including: financial services, gaming, travel, and CPG. Chris also serves as San Francisco’s digital media discipline lead, driving innovation and strategic best practices across all clients. Outside of work, Chris stays active by chasing after 2 young kids, training for various endurance races and rooting for the Warriors. Originally born and raised in New York City, Chris attended Vassar College where he studied Psychology.

    Will Warren EVP of Digital Investments, Zenith USA
    Will Warren

    Will Warren

    EVP of Digital Investments
    Zenith USA
    Krish Sailam VP of Programmatic Strategy , Cadreon
    Krish Sailam

    Krish Sailam

    VP of Programmatic Strategy
    Cadreon

    Krish Sailam is based in San Francisco and is the VP of Programmatic Strategy at Cadreon, the programmatic arm of the Interpublic Group. He is focused on programmatic activations across TV, Radio, DOOH, and Digital across B2C and B2B clients. He is a staunch believer that media will always be a delicate mix of psychology and analytics, enabled through technology.

  • Moderator

    Charles Manning Founder and CEO, Kochava
    Charles Manning

    Charles Manning

    Founder and CEO
    Kochava

    Charles Manning is the founder and CEO of Kochava, the leading mobile attribution analytics platform serving tier-one advertisers world-wide. For nearly 20 years Charles Manning has been creating technologies that use data for system optimization, ranging from business service management (BSM) to information technology (IT) to attribution analytics. Charles began his career at Oracle, and later held executive and C-Level positions at M-Code, Managed Objects, and PLAYXPERT.
    Prior to founding Kochava, Charles founded PLAYXPERT - which started as a gaming technology platform. After licensing the PLAYXPERT technology to Razer, Charles built a team that focused its time on building engagement platforms for entrepreneurs and agencies. Upon realizing that there were no standard platforms that provided attribution or post-install analytics that were worth a darn in mobile – Charles and his team built one, and Kochava was born. The Kochava technology is now integrated with more than 1,300 publishers and is trusted by hundreds of brands including the biggest names in mobile gaming, news and media, and consumer goods.

    Speakers

    Matthew Hrushka Mobile Marketing Manager, Rosetta Stone
    Matthew Hrushka

    Matthew Hrushka

    Mobile Marketing Manager
    Rosetta Stone

    Matthew Hrushka is currently a Mobile Marketing Manager at Rosetta Stone where he handles all marketing associated with their flagship consumer program, Learn Languages with Rosetta Stone. His marketing career began with the Washington D.C.-based MLB team, Washington.

    Nationals, and prior to that, he worked for Verve Mobile managing an Ad Operations team.

  • Moderator

    Paran Johar CEO and Founder, MMS
    Paran Johar

    Paran Johar

    CEO and Founder
    MMS

    Paran Johar is the CEO and Founder of the Mobile Media Summit, the North American leader in mobile media and advertising conferences. Prior to taking over Mobile Media Summit full time, Johar was Chief Marketing Officer from 2007-2012 at Jumptap, the leading targeted mobile advertising company. As CMO of Jumptap, Johar was responsible for all global marketing strategy and execution including branding, positioning, public relations, social media, content development, website, and events.

    Before joining Jumptap, Mr. Johar was MRM’s EVP of Digital Marketing for North America and Managing Director of the Los Angeles office with responsibility for operations in Los Angeles and for all digital marketing in North America including online media, search marketing, and mobile marketing.

    Prior to MRM, Mr. Johar was general manager of Tribal DDB, Los Angeles where he oversaw all online media, SEM, and SEO activities. Under his leadership, the Los Angeles office produced record growth and won numerous awards such as Adweek’s Interactive Agency of the Year in 2005.

    A seasoned and accomplished marketer and entrepreneur, Mr. Johar has a diverse background in online branding and marketing communication work at leading agencies such as iXL, Poppe Tyson, Bates USA, Saatchi & Saatchi and BBDO Worldwide. His work has spanned a range of media and brands including Universal Pictures, Paramount Pictures, Wells Fargo, Abbott Labs, Microsoft, GM, Toyota, and KFC.

    In addition, Mr. Johar produced and conceived iMedia’s first Mobile Boot Camp attracting over 200 major brands and agencies and has spoken at major global conferences including the Association of National Advertisers, iMedia, ad:tech, DMA, Digital Hollywood, Think Mobile, DigiDay Mobile Day, Giga Om’s Mobilize, DPAC, Internet2Go, OMMA Mobile, NAB, MMA NY/LA, Mobile World Congress Barcelona, Asia & Atlanta, MEF Cannes, Always On Digital Summit, Visiongain, CTIA Las Vegas, Emote Stockholm, and Monaco Media Forum.

    Speakers

    Kimberly Trouville Smith Director of Brand Partnerships , Foursquare
    Kimberly Trouville Smith

    Kimberly Trouville Smith

    Director of Brand Partnerships
    Foursquare

    Kimberly Smith is the West Coast Director at Foursquare, the leading location intelligence company. She oversees the Brand Partnership team, and works directly with a number of the Ad Age 100 and Fortune 500 brands and their agencies on media strategy, activation and measurement with the use of real world foot traffic intelligence.

    Most recently, Kimberly has held positions as the General Manager of Mobile at Flashtalking and Head of US Sales for Appsnack, an Exponential Division.

    Kimberly is a frequent workshop leader and mobile evangelist at media and marketing conferences.

    Shabnum Mehra SVP & Managing Partner, Digital Strategy, AKQA
    Shabnum	Mehra

    Shabnum Mehra

    SVP & Managing Partner, Digital Strategy
    AKQA

    Shabnum Mehra Palomba currently holds the position of Social Practice Lead and Group Strategy Director in AKQA SF. In addition to being the voice of social at AKQA Shabnum also oversee’s the Wynn Las Vegas account as well as consults on social business across the agency.
    Shabnum has been in the digital and social marketing space for over 18 years. She ran on of the US’s first digital agencies ( Beyond Interactive), mobile agency ( IPSH) and and served in various leadership positions with some of the premier global ad agencies (Grey/Mediacom, Razorfish, Phd, McCann).
    Shabnum has run social engagements/ programs for clients such as Budlight/Anheuser Busch, Levi's, Charles Schwab, Visa, You Tube and Mattel/Barbie to name a few. In addition to her business Shabnum is on the board of three non profits in SF: Futures Without Violence, Project Ahimsa and B4B.
    In her spare time Shabnum loves to cook, she runs a variety of spartan obstacle races, and snowboard races .

    Mike Parker Global President, iCrossing
    Mike Parker

    Mike Parker

    Global President
    iCrossing

    As the Global President of iCrossing, Mike is responsible for the strategic, creative and commercial success of the iCrossing offices around the world. Mike is also responsible for leading iCrossing’s global mobile practice and its large-scale digital media and platform partnerships. Parker joined iCrossing in 2015 as President of iCrossing’s West Coast operations. He was appointed President, U.S., in 2016, managing the growth and success of the agency’s 7 offices across the country.

    A eighteen-year veteran of the industry, Mike has helped brands like Nestlé, Microsoft, Intel and Clorox build deep engagements with their customers. In his most recent role as Chief Digital Officer at McCann WorldGroup, Mike infused digital into McCann’s core, developing capabilities in social media and mobile marketing. Prior to McCann, he served as co-president for Tribal DDB’s U.S. network, where he oversaw significant growth in the agency’s client base. Mike is a three-time winner of Digital Agency of the Year honors and was a member of the inaugural Cannes Innovation Lions jury.

  • Moderator

    Omar Akhtar Digital Marketing Analyst, Altimeter, a Prophet company
    Omar Akhtar

    Omar Akhtar

    Digital Marketing Analyst
    Altimeter, a Prophet company

    Omar Akhtar is a digital marketing analyst at Altimeter, a Prophet Company. His areas of focus include content strategy, customer experience and marketing technology. His research reports include industry benchmarks, maturity models, and guides for developing digital strategies. Omar has frequently served as a moderator and speaker in conferences and panel discussions on the above topics, and has been quoted as a technology expert in leading publications, including National Public Radio, CNET, Forbes, Digiday, TechCrunch, and the San Francisco Chronicle.

    Omar holds a masters degree in journalism from Columbia University and was formerly the editor-in-chief of the digital marketing blog The Hub Comms. He was also a writer for Direct Marketing News, PRWeek, Fortune Magazine and The Brooklyn Ink.

    Speakers

    Jay Seideman SVP of Advertiser Platforms, Oath
    Jay Seideman

    Jay Seideman

    SVP of Advertiser Platforms
    Oath

    Jay serves as SVP of Advertiser Platforms for Oath, overseeing sales and service teams across the demand platforms including video, mobile, display and programmatic TV. In his previous role, Jay was Regional VP of advertising sales teams for AOL’s Central Region, representing the AOL-Verizon portfolio of content properties and platforms. Prior to that, Jay oversaw Microsoft’s US Targeting & Exchange teams, leading both the Audience Targeting specialist teams and Microsoft’s programmatic sales efforts. Jay has also held positions at Vibrant Media, where he managed sales operations and evangelized the contextual space, and IDG, a premium trade publisher, selling branded advertising to leading technology agencies and marketers. Jay has been a frequent speaker at OMMA, Digital Hollywood, Ad Club of New York and the IAB and has been published in AdExchanger and Digiday.

    Llibert Argerich Global Director, Social & Content, ebay
    Llibert Argerich

    Llibert Argerich

    Global Director, Social & Content
    ebay
    Guillaume LeLait MANAGING DIRECTOR, US, Fetch
    Guillaume LeLait

    Guillaume LeLait

    MANAGING DIRECTOR, US
    Fetch
  • Moderator

    Joanne Nicols Head of West Coast, Waze
    Joanne Nicols

    Joanne Nicols

    Head of West Coast
    Waze

    Joanne Nichols is the Head of West Coast for Waze. She was formerly Head of the West Coast Automotive business for seven years. Her team works with some of the nation's most recognized brands and advertising agencies supporting them with strategic planning, sales consulting and account management. Joanne joined Google fourteen years ago as an account coordinator. Prior to Google she worked for a leading national retailer and consumer packaged good company.

    Joanne has a bachelor's degree in Communications from San Jose State University and an MBA from UCLA’s Anderson School of Business. Her favorite Google product is Google Calendar. Joanne lives in Southern California with her husband and three kids.

    Speakers

    Joao Machado Director of Mobile, OMD USA
    Joao Machado

    Joao Machado

    Director of Mobile
    OMD USA

    SHARPER INSIGHTS
    Strength in fundamentals, innovation and creating the mobile road map. Joao currently leads OMD Mobile, OMD’s mobile group that helps OMD clients understand consumer behavior as the cornerstone in building and managing mobile marketing programs. Joao firmly believes we are still in need of moving away from mobile marketing and into the practice of mobility. The key is in staying fluid- adapting to the ever-changing landscape and being certain to treat mobile as a unique medium, not simply a digital channel.

    INSPIRING IDEAS
    Joao has been working in digital media since 1998 managing campaigns at independent shops. In 2006, he landed at Mediaedge, where he was responsible for running the digital business for Land Rover and Jaguar in North America. He launched the first mobile campaign for Land Rover in spring of 2007. Within three years, Joao grew the mobile profile on Jaguar and Land Rover to include $5MM in spending and the first upfront in the mobile industry. He assisted in their app development. Since arriving at OMD, Joao has grown the mobile practice to bring experience and expertise to a roster of clients throughout the agency.

    SUSTAINABLE RESULTS
    Joao’s team received a nomination for a Global Mobile Marketing Award for the work he did on Land Rover, and has contributed to several iMedia, MMA, DigiDay, Mobile Media Summit and OMMA panels and keynotes in North America and abroad. He has also been quoted in Adweek, Mediaweek, WSJ, NY Times, Bloomberg and AdAge.

    Chris Wallace Managing Partner, Managing Director San Francisco, Mindshare Worldwide
    Chris Wallace

    Chris Wallace

    Managing Partner, Managing Director San Francisco
    Mindshare Worldwide

    Chris Wallace is a Managing Partner at Mindshare’s recently opened San Francisco location, where he and the team are focused on driving innovation & transformation throughout the global network. Prior to San Francisco, Chris spent time with Mindshare working with some of the world’s biggest brands from both Chicago & London. While in London, Chris earned his Mindshare MBA as Head of Digital for EMEA, Global Digital Lead on Unilever and Global Digital Lead on CHANEL. He worked closely with both the Mindshare markets and Unilever & CHANEL teams around the globe to transform their businesses. He sits as a member of the Mindshare Global Digital Exco and GroupM Advisory Board for North America. In addition to launching San Francisco, he is focused on constantly evolving Mindshare’s digital product and creating competitive advantage for his clients – through thought leadership & strategy, operational excellence, innovation & partnerships, and technology.

    Away from his desk you’ll probably find him in the park with his daughters, exploring the Bay Area on two wheels, or planning his next adventure around the globe with his family.

    Chris Magpayo VP Global Products and Solutions Loyalty, MasterCard
    Chris Magpayo

    Chris Magpayo

    VP Global Products and Solutions Loyalty
    MasterCard
  • Moderator

    Speakers

    Paola Colombo SVP & Managing Director, San Francisco, R/GA
    Paola Colombo

    Paola Colombo

    SVP & Managing Director, San Francisco
    R/GA

    Paola Colombo is SVP, Managing Director, R/GA San Francisco. Since 2005, Paola has worked across R/GA New York, London, Sao Paulo and San Francisco, partnering with clients and building large-scale international offices to create innovative, award-winning work. Paola has led teams in winning major awards including Clios, El Ojo, D&AD, Wave, Effies, and multiple Cannes Lions. The first female executive to lead an R/GA office, Paola’s successes in the industry balancing dual roles as executive and proud mother of two boys earned her a She Runs It 2017 Working Mother of the Year award.

    Eric Mugnier

    Eric leads the global marketing agency’s presence in the Americas. Eric has vast marketing experience having worked with a number of major global brands over the last decade including HSBC, Reebok, Sprint, and Adidas. He uses his extensive knowledge and experience to help drive M&C Saatchi Mobile’s business forward.
    M&C Saatchi Mobile is now one of the world’s largest global mobile agencies with over 70 employees in offices located in London, New York, Los Angeles, San Francisco, Singapore, Sydney, New Delhi, Bangalore and Berlin. It offers the full range of mobile marketing services including mobile media planning & buying, mobile production and mobile strategy.
    In 2006, Eric joined the founding team of Inside Mobile, one of the first mobile-focused marketing and advertising agencies.
    Working across all areas of business with a focus on managing technology and strategy, Eric played an important role in promoting Inside Mobile as a leader in the industry.

    By 2010, following a track record of award-winning successes, Inside Mobile was sold to M&C Saatchi and rebranded M&C Saatchi Mobile.

    Eric moved to the US to open M&C Saatchi Mobile’s first international office and heads up offices in New York, Los Angeles, and San Francisco.

    John Rich VP of Future Experiences, Moxie
    John Rich

    John Rich

    VP of Future Experiences
    Moxie

    Never before has the combination of new technology and shifting consumer behavior unfolded at today’s current scale and speed. Entire industries worth billions of dollars are now created or upended not in decades, but in a matter of years or even months.

    To help companies navigate this ever-changing future John applies his 30 years of experience identifying and applying emerging technologies to create a culture of continuous innovation. From trend forecasting to technology prototyping John helps brands and businesses future-enable themselves and thrive in this landscape of exponential change.

  • Moderator

    Paran Johar CEO and Founder, MMS
    Paran Johar

    Paran Johar

    CEO and Founder
    MMS

    Paran Johar is the CEO and Founder of the Mobile Media Summit, the North American leader in mobile media and advertising conferences. Prior to taking over Mobile Media Summit full time, Johar was Chief Marketing Officer from 2007-2012 at Jumptap, the leading targeted mobile advertising company. As CMO of Jumptap, Johar was responsible for all global marketing strategy and execution including branding, positioning, public relations, social media, content development, website, and events.

    Before joining Jumptap, Mr. Johar was MRM’s EVP of Digital Marketing for North America and Managing Director of the Los Angeles office with responsibility for operations in Los Angeles and for all digital marketing in North America including online media, search marketing, and mobile marketing.

    Prior to MRM, Mr. Johar was general manager of Tribal DDB, Los Angeles where he oversaw all online media, SEM, and SEO activities. Under his leadership, the Los Angeles office produced record growth and won numerous awards such as Adweek’s Interactive Agency of the Year in 2005.

    A seasoned and accomplished marketer and entrepreneur, Mr. Johar has a diverse background in online branding and marketing communication work at leading agencies such as iXL, Poppe Tyson, Bates USA, Saatchi & Saatchi and BBDO Worldwide. His work has spanned a range of media and brands including Universal Pictures, Paramount Pictures, Wells Fargo, Abbott Labs, Microsoft, GM, Toyota, and KFC.

    In addition, Mr. Johar produced and conceived iMedia’s first Mobile Boot Camp attracting over 200 major brands and agencies and has spoken at major global conferences including the Association of National Advertisers, iMedia, ad:tech, DMA, Digital Hollywood, Think Mobile, DigiDay Mobile Day, Giga Om’s Mobilize, DPAC, Internet2Go, OMMA Mobile, NAB, MMA NY/LA, Mobile World Congress Barcelona, Asia & Atlanta, MEF Cannes, Always On Digital Summit, Visiongain, CTIA Las Vegas, Emote Stockholm, and Monaco Media Forum.

    Speakers

    Jennifer Friese West Region President, SapientRazorfish
    Jennifer  Friese

    Jennifer Friese

    West Region President
    SapientRazorfish

    I’ve been with Razorfish for 12 years, and during that time I’ve seen the company’s name change more times than I can count. But, even though the words on our business cards have changed, our core values haven’t. That’s just one of the things I love about SapientRazorfish and the people I work with. I’m proud to have seen us through some tough challenges and amazing transformations over the years, and I can’t wait to see what’s next.

    As President of the agency’s West region, I manage a multidisciplinary team of more than 400 people. Together, we’re responsible for managing brand creative, retail, media and online strategies for advertising and experience-focused clients. The West leads some of our largest account relationships, including Microsoft and T-Mobile, as well as a diverse collection of travel companies and several high-profile automotive clients.

    I’m enthusiastic, creative and resourceful in driving growth, increasing presence and making sure that SapientRazorfish is uniquely positioned to lead. I’m most proud of our ongoing strategic partnership with Microsoft, which has allowed SapientRazorfish to become a true AOR.

    When I’m not in the office, you’ll find me relaxing with my husband and our two kids, Joe and Anna Kate. We love exploring all the amazing places Portland has to offer, and we spend as much time as we can in beautiful Central Oregon.

    Shane Ginsberg President, EVB
    Shane Ginsberg

    Shane Ginsberg

    President
    EVB

    As EVB’s President, Ginsberg is responsible for the agency’s growth and strategy. He leads the shop’s strategy and business development teams and is committed to continually evolving EVB’s structure to help it grow beyond its digital roots. Digital advertising was born in 1994 -- the same year that Shane Ginsberg started his career at Organic in San Francisco. There, he worked on some of the first websites ever made, crafting marketing messages for the then-spanking new ad medium. That experience laid the foundation for Ginsberg’s 20 years of experience on the Silicon Valley ad tech scene. Along the way, he’s helped define the way agencies and brands connect with consumers in nontraditional media. His ability to relate to the challenges faced by brands is helped by his experience as an entrepreneur, having built and sold his own business. Following his first stint at Organic, Ginsberg launched a company called Plastic, and grew it to a sizeable interactive firm that got snapped up by Razorfish in 1998. That deal made him a founder of Razorfish’s key San Francisco offering, where he helped oversee more than 100 digital marketing partnerships with clients ranging from McKinsey to Microsoft. Afterward, he joined AKQA’s flagship office as managing director, leading client delivery for such brands as Nike, XBox and Visa. Ginsberg returned to Organic in 2004 as an executive director. Though it’s 10,000 miles away from his native South Africa, Ginsberg loves the City by the Bay where he lives with his wife Tara and son Theo.

    Jarett Hausske Partner & Chief Strategy Officer, Eleven Inc.
    Jarett Hausske

    Jarett Hausske

    Partner & Chief Strategy Officer
    Eleven Inc.

    With 25 years of experience on both the agency and client sides of the business, Jarett brings a unique, entrepreneurial-minded set of skills to clients’ most pressing marketing challenges. After a successful stint in financial services at Morgan Stanley, it became clear the incremental nature of traditional business wouldn’t satisfy his idealism and restless desire to innovate. This led to a senior role in marketing strategy at a number of boutique agencies before he landed at Eleven. In his current role, Jarett has been responsible for leading the agency vision and structure, as well as providing strategic leadership to executive leaders at Google, Virgin America, Dignity Health Oakley, General Motors, Survey Monkey, and Pella.


  • JOIN US

Breakfast & Networking
9:30 AM - 10:15 AM

Fuel up for the day as you reconnect with friends and make new connections. Sponsored by Outfront Media.

Welcome Address
10:15AM- 10:20AM

Speakers:
Paran Johar, CEO and Founder, MMS

The Modern Marketing Leader
10:20AM - 10:45AM

Moderator:
Paran Johar, CEO and Founder, MMS
Speakers:
Michael Lacorazza, EVP, Head of Integrated Marketing, Wells Fargo
Alyson Griffin, VP, B2B Marketing Strategy, Intel

New technological advances have caused a shift in how consumers research and buy their products, as well as how, when and where to engage with their favorite brands. Therefore, we must create experiences that meet these expectations – in other words, we can’t just advertise in the same ways that we used to. Technology has fundamentally changed the role of the marketer – no matter the vertical or the product. The modern marketer must take their brand through a digital transformation to keep up with the times. And their role must expand beyond the traditional definition to one that is equal parts storyteller, data geek, technologist and customer advocate. It’s this intersection that makes brand relevant with consumers today. Join Wells Fargo and Intel, as they share how their roles are evolving. They’ll discuss balancing the convergence of storytelling, data and technology, while innovating on marketing techniques for the new consumer.

MMS Pitch-Off
10:45AM - 11:00AM

Moderator:
Paran Johar, CEO and Founder, MMS
Speakers:
Michael Lacorazza, EVP, Head of Integrated Marketing, Wells Fargo

“One Chance, One Opportunity…”
Are you ready to swim with the sharks? The ad industry’s hottest tech companies, publishers, and start-ups are, and they’ll lay it on the line in a 60-second pitch, during MMS Shark Tank. Led by MMS CEO Paran Johar, our rockstar sponsors will each step up to the main stage for a minute-long pitch, showcasing why they should be working with you. The audience will pick the best performance, and the winner will score some one-on-one time with Wells Fargo.

The Smart Audio Report from NPR & Edison Research
11:00AM - 11:25AM

Speakers:

"Voice-activated technology and smart speakers such as Amazon Echo and Google Home are dramatically affecting the daily lives of Americans and how they interact with brands. Curious how this new tech will affect your marketing? Start by getting to know the audience.

The Smart Audio Report from NPR and Edison Research offers the first in-depth look at the behaviors and attitudes of Americans who already have smart speaker devices in their homes – a fast-growing market. New data from the Report, to be released during Advertising Week, reveals how these speakers are affecting consumer purchase and consideration habits.

Join this session to get an early look at this new data and what these devices mean for marketers and brands."

Programmatic & Header Bidding for Brands
11:25AM - 11:50AM

Moderator:
Amanda Binns, Regional VP, Pubmatic
Speakers:
Chris Portella, EVP, Client Business Partner / Co-Managing Director, UM San Francisco
Will Warren, EVP of Digital Investments, Zenith USA
Krish Sailam, VP of Programmatic Strategy , Cadreon

Over half of all publishers are currently using header bidding technology, according to AOL Platforms, but what does this mean for brands and agencies? Join the conversation and learn how savvy advertisers are building an advanced header bidding strategy and utilizing it to their advantage, driving innovation and strategic best practices across all clients. Discover how a comprehensive approach will result in improved viewability, better forecasting, more impressions, increased reach, and brand safety.

How Blockchain Will Revolutionize Online Advertising
11:50AM - 12:15PM

Moderator:
Charles Manning, Founder and CEO, Kochava
Speakers:
Matthew Hrushka, Mobile Marketing Manager, Rosetta Stone

Blockchain is impacting every industry with its transformative attributes, and advertising is next. The future of advertising is secure, verifiable, scalable, and standardized. Join Kochava CEO, Charles Manning and Matthew Hrushka of Rosetta Stone to hear how XCHNG will lead the digital advertising revolution and what it means for marketers like you.

Networking Lunch
12:15PM - 1:15PM

Enjoy delicious food and network with summit speakers and attendees. Sponsored by Parsec.

You've Got Data... So Now What?
1:15PM - 1:40PM

Moderator:
Paran Johar, CEO and Founder, MMS
Speakers:
Kimberly Trouville Smith, Director of Brand Partnerships , Foursquare
Shabnum Mehra, SVP & Managing Partner, Digital Strategy, AKQA
Mike Parker, Global President, iCrossing

Data gives businesses the ability to see around corners. Whether it's reaching consumers based on where they go in the physical world, where they are at a specific moment, or building a complete deterministic consumer profile, location intelligence provides the context needed to understand audiences and anticipate market movement. Hear from top advertisers how their teams evaluate, analyze, and activate data and insights across marketing initiatives.

The Key to Omnichannel Activation
1:40PM - 2:05PM

Moderator:
Omar Akhtar, Digital Marketing Analyst, Altimeter, a Prophet company
Speakers:
Jay Seideman, SVP of Advertiser Platforms, Oath
Llibert Argerich, Global Director, Social & Content, ebay
Guillaume LeLait, MANAGING DIRECTOR, US, Fetch

Data and mobile are at the heart of any successful omnichannel strategy, yet the real power of these tools lie in their ability to humanize our audiences and inform consumer-centric marketing decisions at every step of the path to purchase. In this session, we will discuss how cross device identity, customer-first mobile activation, and marketing technology work together to create better customer experiences that drive scalable results throughout the purchase cycle.

Engaging the Mobile Consumer
2:05PM - 2:30PM

Moderator:
Joanne Nicols, Head of West Coast, Waze
Speakers:
Joao Machado, Director of Mobile, OMD USA
Chris Wallace, Managing Partner, Managing Director San Francisco, Mindshare Worldwide
Chris Magpayo, VP Global Products and Solutions Loyalty, MasterCard

Most people hear “mobile” and immediately think of their phone. But the term “mobile” by definition speaks more broadly to the idea of movement. So why do we as marketers still approach mobile advertising as if our consumers are sitting still, staring at their phones? In this session, crowdsourced navigation app turned mobile ad platform, Waze, leads a discussion with advertisers about the steps they take to create meaningful, measurable experiences for the on-the-go consumer.

The Future of Experiential Marketing
2:30PM - 2:55PM

Moderator:
Speakers:
Paola Colombo, SVP & Managing Director, San Francisco, R/GA
John Rich, VP of Future Experiences, Moxie

Experiential marketing is more sophisticated and complicated today than it was only a few years ago. It involves engaging with consumers in a manner that enables them to “feel” the brand in this digital world, versus simply being exposed to it. Innovative technologies keep pushing our boundaries with wearables, IOT, AR/VR, mobile & retail innovation allowing consumers to engage and act in endless ways. Hear from top agency executives from Moxie, M&C Saatchi and R/GA as they discuss the future of experiential marketing.

Agency of the Future: Redefining the Agency Model
2:55PM - 3:20PM

Moderator:
Paran Johar, CEO and Founder, MMS
Speakers:
Jennifer Friese, West Region President, SapientRazorfish
Shane Ginsberg, President, EVB
Jarett Hausske, Partner & Chief Strategy Officer, Eleven Inc.

Agencies today are getting squeezed from all sides. Brands are increasingly working directly with publishers and tech providers, and bringing more and more functions in house. In the newly released Ad Age rankings we see non-traditional agencies cracking the top 10. In the middle are up and comers who are a mix of consultancy, agency, and technology. Overlay AI into the equation and we are headed for a perfect storm where technology, data, and creativity will rapidly reshape the industry beyond recognition within the next 5-10 years. How did we get here? More importantly, how do we take stock internally and rise to powerfully re-cast and strengthen the engagement with our valued clients? As agency leaders, it’s time to change the conversation. It’s time to spend less time fretting over and defending acceptable margins and more time delivering the unique value that is inherent within the modern agency and its deep pool of creative resources and subject-matter expertise.

SPONSORS

Sponsors

National Public Radio
Foursquare
Outfront Media
Waze
Sabio Mobile
Pubmatic
Oath
Parsec Media
Kochava

Media Partners

Digital Agency Network
123RF
SFBig
Cyberbia
Sponsors

Advertiser and Agency Ticket Invitation Request

MMS San Francisco 2017
Nov 1st, 2017 July 25th, 2017
Yerba Buena Center for the Arts
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