February 26, 2018

When
February 26, 2018
Where
Fira Gran Via Barcelona
Price
$799 EUR
days
3
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MMS @ Mobile World Congress

Mobile World Congress sets the industry standard for mobile innovation, showcasing the newest technologies products and services. Head to the MMS stage for a distillation of what it all means for digital advertising - and your role. As the official media, marketing and advertising partner of MWC, we will be at the forefront of this global conversation - and so will you.

Speakers

Chris Curtin

Chris Curtin

Chief Brand & Innovation Marketing Officer
Alice Milligan

Alice Milligan

Chief Customer and Digital Experience Officer
Sol Rashidi

Sol Rashidi

Chief Data & Cognitive Officer
Benita Struve

Benita Struve

Senior Director of Marketing Communications
Gary Davis

Gary Davis

VP, Global Consumer Marketing
Louis Paskalis

Louis Paskalis

SVP, Enterprise Media Planning, Investment and Measurement Executive
Miguel Quiroga

Miguel Quiroga

Vice President of Digital, Innovation, & Growth
Malena Cutuli

Malena Cutuli

Global Head Integrated Brand Communications & Capability
Geoff Ramsey

Geoff Ramsey

Co-Founder & Chief Innovation Officer
William Swayne

William Swayne

Global President
Nick Barham

Nick Barham

Global Chief Strategy Officer
James Harris

James Harris

Global Chief Digital Officer for Carat and Dentsu Aegis Network
Chris Colborn

Chris Colborn

Chief Design and Innovation Officer
Nick Vale

Nick Vale

Head of Strategy
Sarah Bachman

Sarah Bachman

VP Mobile Strategy
Benjamin Bring

Benjamin Bring

VP, Mobile Media Director
Martin Swant

Martin Swant

Staff Writer
Chris Curtin

Chris Curtin

Chief Brand & Innovation Marketing Officer - Visa

Chris Curtin is the Chief Brand and Innovation Marketing Officer at Visa Inc., where he is responsible for shaping Visa’s marketing strategy to drive adoption of digital-payment products and platforms in new channels and with financial institutions, merchants, developers and technology partners. Additionally, he is responsible for the stewardship of the Visa Brand, Product and Sponsorship marketing efforts.

Before joining Visa in 2013, Curtin was Senior Vice President of Marketing Strategy, Innovation and Operations at HP, where he developed and executed HP marketing strategy, customer engagement, multi-purpose innovation and helped drive the HP brand in existing and emerging channels. His oversight included marketing operations, digital and social media, mobile marketing and HP.com, the company’s global web flagship.

Prior to HP, Curtin was Vice President of Global Media & Technology at The Walt Disney Company, directing the company’s new media marketing and technology initiatives. In his 13 years at Disney, he also managed global media buying, planning and digital-channel initiatives. He served as the principal architect behind a plan to move Disney Destinations into the digital space; structured and implemented Disney Travel on Demand, the first interactive travel cable channel; and launched Disney’s first external commitment to user-generated brand marketing via a Disney Parks channel on YouTube. He served as a special adviser to Michael Eisner as Vice President of Corporate Synergy and Special Projects.

Chris earned a B.A. in political science from Denison University and a juris doctor degree from Georgetown University.

Alice Milligan

Alice Milligan

Chief Customer and Digital Experience Officer - Citi Bank

At Citi, Alice is responsible for driving all aspects of customer experience for more than 55 million credit card and retail bank customers around the world.

Since she joined the bank in 2014, she has been on a mission to redefine how banking looks and feels by meeting – and exceeding – customer needs in a landscape that is increasingly digital. She leads a global team responsible for prioritizing, designing, building, launching and marketing transformative customer experiences and solutions – primarily in digital and mobile.

She has 25+ years of experience curating the customer experience at brands such as American Express and Coach.

Sol Rashidi

Sol Rashidi

Chief Data & Cognitive Officer - Royal Caribbean Cruises, Ltd.

Sol currently holds 3 patents in the Information Management space and is a keynote speaker at several technology conferences speaking on various topics such as Machine Learning, Cognitive Computing, Data & Analytics, and Emerging Operating Models.

Prior to joining Royal Caribbean, Sol was a Partner at Ernst & Young in the Data & Analytics practice, and before that she was a part of the 1st generation of leaders taking WATSON to market at IBM.

Goal oriented and a team player, Sol believes in bringing together people, processes, and technology to cultivate environments that are innovative, driven, and collaborative.
A Thought Leader in the Data, Robotics, AI, and IT space, Sol is a competency player who solves complex Business, IT, and Operational problems and helps companies with large Transformational Programs.

Sol has a unique ability in bridging the gap between Business and IT, her deep understanding of multiple functional disciplines (i.e. change management, enterprise data, application architecture, process re-engineering, sales, etc.) enables her to drive change by articulate the need for change in organizations that otherwise wouldn’t evolve with the emerging market place.

Benita Struve

Benita Struve

Senior Director of Marketing Communications - Lufthansa Group
Gary Davis

Gary Davis

VP, Global Consumer Marketing - McAfee

Gary Davis is the worldwide marketing lead for McAfee’s Consumer, Mobile and Small Business (CMSB) organization. In this role, he oversees the strategies and plans that drive brand/product consideration, preference, and demand globally. Gary is primarily responsible for optimizing the CMSB business for success and ensuring marketing superiority for the Company’s portfolio of products around the world. He closely follows technology and marketing topics to understand how they intersect and influence the behaviors of consumers. Gary is also considered an online security expert frequently discussing security threats and trends.

Gary has appeared on multiple business and consumer lifestyle broadcast outlets, including CBS News, CNBC, FOX News, Bloomberg, WSJ MoneyBeat and several Bay Area television stations; and quoted in the New York Times, the Wall Street Journal, USA Today, Money Magazine, CNN, Forbes, TIME Magazine, LA Times, Huffington Post, MSNBC, PC Magazine, CNET, and PC World. He is a sought-after speaker discussing contemporary marketing techniques and activities. Prior to joining McAfee, he held senior leadership positions for more than 15 years in technology companies. Gary served on the board of directors of the National Cyber Security Alliance (NCSA).

Social Media: Twitter: @GaryJDavis
Gary’s Blog

Louis Paskalis

Louis Paskalis

SVP, Enterprise Media Planning, Investment and Measurement Executive - Bank of America

Lou Paskalis, Enterprise Media Planning, Investment and Measurement executive, joined Bank of America in 2013 from American Express.  He oversees communications strategy and media investment across traditional, digital and social media channels with an eye toward driving innovative solutions across all lines of business. He also leads the media analytics practice and is the co-executive sponsor of the bank’s newly formed Content Center of Excellence which is uniting efforts to enhance narrative skills and build an enterprise wide capability.  

Lou is a board member of the Media Ratings Council as well as the Mobile Marketing Association, where he co-chairs the attribution committee. He serves on multiple Interactive Advertiser’s Bureau (IAB) Advisory Councils and is a long serving jury member of the IAB MIXX Awards and Global Effie awards.  Recently AdWeek magazine recognized Lou as the 16th most indispensable professional across marketing, media, advertising and technology.  Joining Lou on this year’s list are industry leaders from Snapchat, NBCUniversal, GE and Google, among others.  In its recognition, the magazine specifically cited Bank of America’s focus on creating unexpected partnerships and relevant content, both of which put the company into consumer and influencer conversations in more meaningful ways, driving deeper connections to the brand.

Lou lives in Manhattan and is an avid Formula One automobile racing fan and enjoys traveling and reading.

Miguel Quiroga

Miguel Quiroga

Vice President of Digital, Innovation, & Growth - Verizon Fios

Miguel Quiroga is Vice President of Digital, Innovation, & Growth at Verizon Fios. In this role, he is responsible for the P&L, Customer Experience, Sales, and Digital Transformation practice for Digital, Retail, and Live sales functions. His primary focus is to drive an end to end tailored experience across all customer touchpoints to maximize customer experience and profitability. Miguel is passionate about bringing together the best of people, process, and technology to deliver great customer experiences. Prior to his current role, Miguel built the practices for Digital and Customer Experience for Verizon Fios. Earlier, he served in various technology Director roles in Employee Experience, CRM and Sales operations, capital planning, and program management functions. Miguel holds an MBA from Columbia University and a BS in Computer Science from The University of Texas at Dallas. He serves on the National Advisory Council of DonorsChoose.org. He is also a member of HITEC, a global leadership organization of Hispanic business and technology executives.

Malena Cutuli

Malena Cutuli

Global Head Integrated Brand Communications & Capability - Shell

Malena’s responsibilities at Shell include the corporate #makethefuture global brand campaign and ensuring cross group Brand communications excellence. She launched #makethefuture globally in September 2014 with the unveiling of the world’s first player powered football in Morro da Mineira, Rio de Janeiro Malena has oversight on the strategy and delivery of #makethefuture, which illustrates how Shell develops and supports bright energy ideas that power human progress in communities.

The #makethefuture Morro da Mineira project was recognized with a Cannes Lion in 2015 and also received the International Creativity Award at the Media & Marketing (M&M) Global Awards 2015. Shell was also won International Advertiser of the Year at the M&M Global Awards. In 2015, following the success of the Morro da Minerira pitch, Malena launched the second kinetic pitch at the Federal College of Education, Lagos Nigeria working with music superstar Akon to launch a music video featuring the pitch to bring recognition to the brand. The ‘Tell me we’re ok’ video gained over 35 million views across Facebook and YouTube and Advertising Age ranked the Akon video as the 9th most shared viral video in the US.

Malena has ensured that in 2016 the #makethefuture campaign has continued to gain momentum and recognition. Malena launched the ‘Best day of my life’ music video which saw 6 music artists (Jennifer Hudson, Pixie Lott, Steve Aoki, Tan WeiWei and Yemi Alade) collaborate in a unique interative music video draw attention to 7 bright energy ideas demonstrating that collaboration is key to achieve more and cleaner energy. The music video continues to perform well with combined YouTube and Facebook views of over 331 million. The launch moment in Santa Marta, Rio (where one if the 7 energy ideas is based) featured a Facebook livestream and secured 150 pieces of global news coverage.

The end of 2016 saw another of the bright ideas featured in the music video have it’s own activation. The GravityLight 50-night roadshow saw Malena continue the #makethefuture campaign with another successful activation. The tour visited 50 locations across Kenya demonstrating how a light powered by gravity could help replace kerosense fueled lamps and improve lives. The tour had Nigerian superstar Yemi Alade visit and daily snackable content saw the continued message of collaboration and celebration of GravityLight as a bright idea.

Originally from Argentina, Malena started her marketing career as a Junior Brand Manager for Quilmes Beer (INBEV). She has experience in both agency (working on accounts like Disney and Nike), and corporate business (marketing at Telefónica, Novartis and Nestlé).

Malena has a degree in Business Administration and a Masters from Harvard in Business Economics. Malena has work and lived in Buenos Aires, Sao Paulo, Bogota, Montevideo, Boston, Miami, Geneva and Zurich.

Malena lives in Switzerland with her husband and twins. She is fond of classical music and is an amateur cook.

Geoff Ramsey

Geoff Ramsey

Co-Founder & Chief Innovation Officer - eMarketer

Geoff Ramsey is on the cutting edge of consumer trends and marketing best practices in a digital, multichannel world. Through his dynamic, high-energy keynotes at industry events worldwide, Ramsey consistently wows audiences by weaving together an objective view of market numbers with a powerful narrative explaining the critical implications for marketers.

As chairman and co-founder of eMarketer, Ramsey has rich insights and a big-picture perspective into how consumers spend their time and money, as well as how marketers are striving to reach them. On top of his role as chairman, he is also the chief innovation officer for eMarketer, developing innovative ways to display and personalize eMarketer’s industry-standard marketing research.

In various roles as solo presenter, expert moderator and host, Ramsey has appeared at hundreds of conferences, including iMedia Brand and Agency Summits, the Digital Collective events, Rutberg Summits in London and Los Angeles, The Economist’s Innovation Forum, Business Insider’s IGNITION Conference, the Association of National Advertisers (ANA) conferences, the Association of Canadian Advertisers (ACA) conferences, the World Travel & Tourism Council’s (WTTC’s) Global Summit, IAB MIXX, and The Conference Board events. Ramsey has also been invited to deliver custom presentations for Fortune 100 corporations including Facebook, Google, Yahoo!, The Coca-Cola Co., The Home Depot, The Clorox Co., American Express and Visa. He is frequently quoted in The Wall Street Journal, The New York Times, Forbes, Fortune, Bloomberg Businessweek and Advertising Age.

Ramsey is a recipient of the 2011 ad:tech Industry Achievement Award, which honors individuals in the digital marketing space who have demonstrated consistent outstanding service, generated breakthrough ideas and fostered industry growth. His book, “Digital Impact: The Two Secrets to Online Marketing Success” (Wiley, 2011), co-authored with Vipin Mayar, has earned critical praise from industry leaders.

William Swayne

William Swayne

Global President - Carat

Will is responsible for Carat on a global basis. He is the driving force behind Carat’s purpose to redefine media and mission to create better business value through a command of media convergence. Will has been at Carat for more than 16 years, which includes leadership roles in APAC, USA and EMEA. He has also been responsible for leading some of our Dentsu Aegis Network’s largest clients.

Nick Barham

Nick Barham

Global Chief Strategy Officer - TBWA

Nick leads a diverse strategic department that keeps the agency connected to contemporary culture and delivers insights and understanding for our brands. He has been instrumental in rolling out the next chapter of Disruption® and Disruption Live® across the global TBWA network, which has expanded our ability to track and respond to cultural triggers and create right-time impact.

Before joining TBWA, Nick was Planning Director of Wieden+Kennedy Shanghai before becoming Global Director of W+K Tomorrow in Portland, where he led a team responsible for creating new revenue and working models, with a focus on sustainability and emerging technology. Brand experience includes Nike, Coca-Cola, Target, Converse, Nokia, the Gates Foundation and EcoDistricts. Now based in Venice, Nick enjoys the LA lifestyle with his dog Churro.

James Harris

James Harris

Global Chief Digital Officer for Carat and Dentsu Aegis Network - Dentsu Aegis Network

A 23 year veteran of advertising and marketing, James has been a pioneer of digital advertising and media from its earliest days.During his career he has founded three media agencies, the second of which Diffiniti went ontobecome the largest digital media agency in the UK and isnow Part of the global performance agency iProspect part of the Dentsu Aegis Network, whilst the first Media Business North is now part of the global media agency network Mediacom and the largest media agency outside of London inthe UK.In more recent years he was the Chief Digital Officer for IPG Mediabrands in EMEA & their G14 cluster and Prior tore-joining Carat last summer he was the Head of International Agency Relationships for AOL, during which time he also published his first book, Think More Analogue, BeMore Digital in which he explores the vital importance of considering real world factors in digital media and strategy. Currently the Global Chief Digital Officer for Carat, Part of the Dentsu Aegis Network, when not setting the digital world to rights he is a keen musician, skier and a skilled practitioner of the ancient arts of both Kung Fu and Origami.

Chris Colborn

Chris Colborn

Chief Design and Innovation Officer - R/GA

As Chief Design and Innovation Officer, Chris focuses on R/GA’s core mission to build our clients’ brands and businesses. Specifically, by helping our clients uncover customer needs, define brand purpose, assess category adjacencies and anticipate technology adoption, in order to identify strategic whitespace for disruptive ideas.

Chris has a global remit, and drives the development and integration of R/GA’s offices and capabilities worldwide, especially at the intersection of Business Transformation and Products & Services Innovation. In addition to advising some of the world’s largest and most innovative companies, he mentors agile Internet of Things (IoT) start-ups via the R/GA Accelerator.

During his 16 years at R/GA, Chris established our systematic design practice, founded and championed our Experience Design and Experience Strategy teams, expanded our global client portfolio, and cultivated design thinking to generate groundbreaking brand experiences as R/GA’s first Chief Experience Officer.

With 25+ years of academic and professional experience across business, design, and engineering, Chris acts as a point of integration within R/GA, as we evolve our mission in the Connected Age. He is an executive member of the International Academy of Digital Arts and Sciences as well as an inaugural member of the Architizer A+ international jury.

Nick Vale

Nick Vale

Head of Strategy - Wavemaker

Nick has overall responsibility for Strategy and Product across 65 markets for Wavemaker, WPPs newest scaled agency offer. Launched in late 2017 Wavemaker is the result of the merger of Maxus and MEC and is ranked as the #2 agency globally.

Prior to joining Wavemaker, Nick was one of the founding EXCO members and Worldwide Head of Planning at Maxus. Maxus were ranked as the fastest-growing media agency network in the world every year from launch in 2009 through to the creation of Wavemaker in 2017 and won Global Media Agency of the Year at the end of 2011, began 2012 as Ad Week's US Agency of the Year and were Agency of the Year in both the UK and India in 2014.

A passionate practitioner of Communications Planning Nick is focused on instilling future-facing planning approaches that balance the complexities of data with the magic of simple business driving ideas across agencies and clients.

Before arriving at Maxus Nick spent 6 years at MEC as Planning Partner leading their Global Solutions Planning division, and prior to that worked at Zenith Optimedia in both US and UK account director roles.

Nick has won awards at Cannes, Mediaweek, Campaign and M&M Europe, is a regular speaker at industry events and has appeared on the BBC news and in multiple newspaper articles as well as contributing to several books on Communications Planning.

Sarah Bachman

Sarah Bachman

VP Mobile Strategy - Horizon Media

Mobile is a constantly changing space, and Sarah couldn’t be more passionate about staying ahead of the latest trends. Sarah and her team work closely with Horizon’s clients to ensure that they are making the best use of data, technology, and creative opportunities in the mobile and immersive ecosystem, identifying unique opportunities for each business. She leads the team in developing differentiated tools and offerings, establishing best-in class partnerships, positioning Horizon as a thought leader, and educating the organization and its clients about the expansive landscape.

Sarah’s success reaches far beyond the walls of Horizon. She was recently honored as Mobile Women to Watch by Mobile Marketer, named one of the Top Women in Digital by Cynopsis, and was named an Adweek All-Star by Adweek in 2012, cited for her incredible leadership and success with growing Horizon’s mobile division.

Benjamin Bring

Benjamin Bring

VP, Mobile Media Director - Reprise Media

In this role, Ben leads the national media practice and delivers integrated mobile solutions for clients such as Coca-Cola, ExxonMobil, Fiat Chrysler Automobiles and Johnson & Johnson among others.

A digital lifer, Ben has worked on cutting-edge mobile activations for nearly a decade, focusing on second-screen video and gamification and performance marketing among other areas. Prior to Ansible, Ben held senior roles at Collective, Opera Mediaworks and InMobi.

Martin Swant

Martin Swant

Staff Writer - Adweek

Marty Swant is a Staff writer at Adweek in New York City, where he writes about the tension between media and technology related to digital advertising and emerging technologies such as virtual reality and artificial intelligence. Swant previously reported for Adweek from Silicon Valley, and before that covered state politics in Alabama for the Associated Press.

Modern Marketing Summit

Our mission is to uncover innovative solutions to the marketing challenges facing a modern era. Marketing leaders view MMS as the place to connect, share, and learn about what's happening across the industry. We curate conversations by bringing together industry leaders from ad technology and publishing companies to showcase what's new and next. In addition to the world-class speakers we put on stage, over 75% of the audience at our events is made up of senior-level brand and agency decision-makers.

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Barcelona 2018
Feb 26th, 2018
Fira Gran Via Barcelona
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