Barcelona, Spain - February 26, 2018

When
February 26, 2018
Where
Fira Gran Via Barcelona
Price
$799 EUR
days
7
1
hours
0
9
minutes
4
7
seconds
2
5

MMS @ Mobile World Congress

Mobile World Congress sets the industry standard for mobile innovation, showcasing the newest technologies products and services. Head to the MMS stage for a distillation of what it all means for digital advertising - and your role. As the official media, marketing and advertising partner of MWC, we will be at the forefront of this global conversation - and so will you.

Speakers

Geoff Ramsey

Geoff Ramsey

Co-Founder & Chief Innovation Officer
William Swayne

William Swayne

Global President
Malena Cutuli

Malena Cutuli

Global Head Integrated Brand Communications & Capability
Gary Davis

Gary Davis

VP Global Consumer Marketing
Chris Colborn

Chris Colborn

Chief Design and Innovation Officer
James Harris

James Harris

Global Chief Digital Officer
Nick Vale

Nick Vale

WW Head of Planning
Sarah Bachman

Sarah Bachman

VP Mobile Strategy
Patrick Hounsell

Patrick Hounsell

EVP, Head of Retail and Consumer Goods Practice
Geoff Ramsey

Geoff Ramsey

Co-Founder & Chief Innovation Officer - eMarketer

Geoff Ramsey is on the cutting edge of consumer trends and marketing best practices in a digital, multichannel world. Through his dynamic, high-energy keynotes at industry events worldwide, Ramsey consistently wows audiences by weaving together an objective view of market numbers with a powerful narrative explaining the critical implications for marketers.

As chairman and co-founder of eMarketer, Ramsey has rich insights and a big-picture perspective into how consumers spend their time and money, as well as how marketers are striving to reach them. On top of his role as chairman, he is also the chief innovation officer for eMarketer, developing innovative ways to display and personalize eMarketer’s industry-standard marketing research.

In various roles as solo presenter, expert moderator and host, Ramsey has appeared at hundreds of conferences, including iMedia Brand and Agency Summits, the Digital Collective events, Rutberg Summits in London and Los Angeles, The Economist’s Innovation Forum, Business Insider’s IGNITION Conference, the Association of National Advertisers (ANA) conferences, the Association of Canadian Advertisers (ACA) conferences, the World Travel & Tourism Council’s (WTTC’s) Global Summit, IAB MIXX, and The Conference Board events. Ramsey has also been invited to deliver custom presentations for Fortune 100 corporations including Facebook, Google, Yahoo!, The Coca-Cola Co., The Home Depot, The Clorox Co., American Express and Visa. He is frequently quoted in The Wall Street Journal, The New York Times, Forbes, Fortune, Bloomberg Businessweek and Advertising Age.

Ramsey is a recipient of the 2011 ad:tech Industry Achievement Award, which honors individuals in the digital marketing space who have demonstrated consistent outstanding service, generated breakthrough ideas and fostered industry growth. His book, “Digital Impact: The Two Secrets to Online Marketing Success” (Wiley, 2011), co-authored with Vipin Mayar, has earned critical praise from industry leaders.

William Swayne

William Swayne

Global President - Carat

Will is responsible for Carat on a global basis. He is the driving force behind Carat’s purpose to redefine media and mission to create better business value through a command of media convergence. Will has been at Carat for more than 16 years, which includes leadership roles in APAC, USA and EMEA. He has also been responsible for leading some of our Dentsu Aegis Network’s largest clients.

Malena Cutuli

Malena Cutuli

Global Head Integrated Brand Communications & Capability - Shell

Malena’s responsibilities at Shell include the corporate #makethefuture global brand campaign and ensuring cross group Brand communications excellence. She launched #makethefuture globally in September 2014 with the unveiling of the world’s first player powered football in Morro da Mineira, Rio de Janeiro Malena has oversight on the strategy and delivery of #makethefuture, which illustrates how Shell develops and supports bright energy ideas that power human progress in communities.

The #makethefuture Morro da Mineira project was recognized with a Cannes Lion in 2015 and also received the International Creativity Award at the Media & Marketing (M&M) Global Awards 2015. Shell was also won International Advertiser of the Year at the M&M Global Awards. In 2015, following the success of the Morro da Minerira pitch, Malena launched the second kinetic pitch at the Federal College of Education, Lagos Nigeria working with music superstar Akon to launch a music video featuring the pitch to bring recognition to the brand. The ‘Tell me we’re ok’ video gained over 35 million views across Facebook and YouTube and Advertising Age ranked the Akon video as the 9th most shared viral video in the US.

Malena has ensured that in 2016 the #makethefuture campaign has continued to gain momentum and recognition. Malena launched the ‘Best day of my life’ music video which saw 6 music artists (Jennifer Hudson, Pixie Lott, Steve Aoki, Tan WeiWei and Yemi Alade) collaborate in a unique interative music video draw attention to 7 bright energy ideas demonstrating that collaboration is key to achieve more and cleaner energy. The music video continues to perform well with combined YouTube and Facebook views of over 331 million. The launch moment in Santa Marta, Rio (where one if the 7 energy ideas is based) featured a Facebook livestream and secured 150 pieces of global news coverage.

The end of 2016 saw another of the bright ideas featured in the music video have it’s own activation. The GravityLight 50-night roadshow saw Malena continue the #makethefuture campaign with another successful activation. The tour visited 50 locations across Kenya demonstrating how a light powered by gravity could help replace kerosense fueled lamps and improve lives. The tour had Nigerian superstar Yemi Alade visit and daily snackable content saw the continued message of collaboration and celebration of GravityLight as a bright idea.

Originally from Argentina, Malena started her marketing career as a Junior Brand Manager for Quilmes Beer (INBEV). She has experience in both agency (working on accounts like Disney and Nike), and corporate business (marketing at Telefónica, Novartis and Nestlé).

Malena has a degree in Business Administration and a Masters from Harvard in Business Economics. Malena has work and lived in Buenos Aires, Sao Paulo, Bogota, Montevideo, Boston, Miami, Geneva and Zurich.

Malena lives in Switzerland with her husband and twins. She is fond of classical music and is an amateur cook.

Gary Davis

Gary Davis

VP Global Consumer Marketing - Intel Security

Gary Davis is the worldwide marketing lead for Intel Security’s Consumer, Mobile and Small Business (CMSB) organization. In this role he oversees the strategies and plans that drive brand/product consideration, preference, and demand globally. Gary is primarily responsible for optimizing the CMSB business for success and ensuring marketing superiority for the Company’s portfolio of products around the world. He closely follows technology and marketing topics to understand how they intersect and influence the behaviors of consumers. Gary is also considered an online security expert frequently discussing security threats and trends.

Gary has appeared on multiple business and consumer lifestyle broadcast outlets, including CBS News, CNBC, FOX News, Bloomberg, WSJ MoneyBeat and several Bay Area television stations; and quoted in the New York Times, the Wall Street Journal, USA Today, Money Magazine, CNN, Forbes, TIME Magazine, LA Times, Huffington Post, MSNBC, PC Magazine, CNET, and PC World. He is a sought-after speaker discussing contemporary marketing techniques and activities. Prior to joining McAfee, he held senior leadership positions for more than 15 years in technology companies. Gary served on the board of directors of the National Cyber Security Alliance (NCSA).

Chris Colborn

Chris Colborn

Chief Design and Innovation Officer - R/GA

As Chief Design and Innovation Officer, Chris focuses on R/GA’s core mission to build our clients’ brands and businesses. Specifically, by helping our clients uncover customer needs, define brand purpose, assess category adjacencies and anticipate technology adoption, in order to identify strategic whitespace for disruptive ideas.

Chris has a global remit, and drives the development and integration of R/GA’s offices and capabilities worldwide, especially at the intersection of Business Transformation and Products & Services Innovation. In addition to advising some of the world’s largest and most innovative companies, he mentors agile Internet of Things (IoT) start-ups via the R/GA Accelerator.

During his 16 years at R/GA, Chris established our systematic design practice, founded and championed our Experience Design and Experience Strategy teams, expanded our global client portfolio, and cultivated design thinking to generate groundbreaking brand experiences as R/GA’s first Chief Experience Officer.

With 25+ years of academic and professional experience across business, design, and engineering, Chris acts as a point of integration within R/GA, as we evolve our mission in the Connected Age. He is an executive member of the International Academy of Digital Arts and Sciences as well as an inaugural member of the Architizer A+ international jury.

James Harris

James Harris

Global Chief Digital Officer - Carat
Nick Vale

Nick Vale

WW Head of Planning - Maxus

As a passionate practitioner of Communications Planning, Nick balances the complexities of data with the magic of creativity by building future-facing approaches and ideas for all Maxus’ agencies and clients.

In his role as Worldwide Head of Planning, Nick takes overall responsibility for planning, the strategic and creative product and is the architect of Maxus’ positioning and approach globally. He oversaw the global roll out of ‘Change Planning,’ a robust and agile approach to planning that factors in client business objectives from the start and ensures that marketing campaigns deliver for the clients’ bottom line.

Before arriving at Maxus, Nick spent 6 years with MEC as Planning Partner leading their Global Planning unit and working across the Global MEC client portfolio, as well as delivering specialist consultancy projects worldwide. He has also worked at Starcom, leading Levi’s, Nintendo and Optimedia in both US and UK account director roles.

Nick has won awards at Cannes, Mediaweek, Campaign and M&M Europe, is a regular speaker at industry events and conferences and has contributed to several books on Communications Planning.

Nick is a keen traveller and cultural tourist – and balances this with serial house moves and many tiny offspring.

Sarah Bachman

Sarah Bachman

VP Mobile Strategy - Horizon Media

Mobile is a constantly changing landscape and Sarah couldn’t be more passionate about staying ahead of the latest trends. Sarah and her team work to redefine mobile by identifying business opportunities for Horizon’s clients, developing differentiated tools and offerings, propelling Horizon as a mobile thought leader, and educating the organization and its clients about the expansive mobile landscape. Sarah’s success reaches beyond just the walls of Horizon. She was recently honored as Mobile Women to Watch by Mobile Marketer, named one of the Top Women in Digital by Cynopsis, and previously named an Adweek All-Star by Adweek in 2012, cited for her incredible leadership and success with growing Horizon’s mobile division. Sarah grew up on the seven seas, sailing for 15 years with her family and fueling her passion for global travel and taking in as many new experiences as possible.

Patrick Hounsell

Patrick Hounsell

EVP, Head of Retail and Consumer Goods Practice - Merkle

Patrick leads Merkle’s Retail and Consumer Goods practice. As a seasoned executive with more than 20 years of Digital and CRM agency experience, he has oversight of Merkle’s client relationships, delivery of world-class services, and new business development strategies for Merkle’s largest industry practice which includes brands like Target, Nestle, Under Armour, and L'Oréal. As a member of Merkle’s senior management team, he most recently held the position of Chief Digital Officer where he developed and oversaw the operations of the company’s digital media practice.

Prior to Merkle, Patrick spent 12 years at Razorfish. As SVP and GM Media, Patrick was responsible for leading Razorfish’s Media practice - including paid media, search, social media, emerging media, and ad operations. Patrick joined Razorfish in 2000 as an Account Director and held a variety of different roles as the agency grew from an internet start-up into one of the most dominant digital agencies. In 2007, after serving on the management team of the New York office, Patrick moved to Chicago to become General Manager of the Digital Marketing and Media Group.

Patrick holds an M.B.A. from the Darden School of Business at the University of Virginia and a Bachelor of Commerce from McGill University.

Modern Marketing Summit

Our mission is to uncover innovative solutions to the marketing challenges facing a modern era. Marketing leaders view MMS as the place to connect, share, and learn about what's happening across the industry. We curate conversations by bringing together industry leaders from ad technology and publishing companies to showcase what's new and next. In addition to the world-class speakers we put on stage, over 75% of the audience at our events is made up of senior-level brand and agency decision-makers.

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Barcelona 2018
Feb 26th, 2018
Fira Gran Via Barcelona
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